Questões ambientais na voz dos formadores de professores de química em disciplinas de cunho ambiental

This paper shows the investigation results related to identifying the prospects of addressing environmental issues in the discipline of environmental studies, included in the bachelor degree course in chemistry at nine institutions of higher education in the south and southeast. From the analysis of the interviews we found that environmental issues are part of the initial licensing, but still require a deepening of possible interfaces and convergences between the dimensions of environmental chemistry and green chemistry, as well as a greater approach to and association with the field of environmental education in addressing environmental issues.

Avaliação de risco ambiental de ambientes aquáticos afetados pelo uso de agrotóxicos

Ecological risk assessment is a process evaluating the likelihood that adverse ecological effects may occur or are occurring as a result of exposure to one or more substances. Relevant information needed to predict risks from pesticides includes their physical chemical properties, mobility in soil, persistence in the environment, and bioaccumulation and toxicity in relevant organisms. Although currently a requirement for pesticide registration in Brazil, this process is not yet fully implemented in the country. This review aims to outline the principles of environmental risk assessment for pesticides, focusing on aquatic organisms, and to discuss the studies and efforts conducted in Brazil in this area.

Measuring Brand Equity and Analyzing Its Relationship with Key Marketing Mix Elements

The aim of this paper is to analyze the effect of price and advertising on brand equity. The dimensionality of brand equity is thoroughly examined, and the effect price, price deals, perceived advertising spending and advertising appeal have on the dimensions of brand equity are analyzed using multiple regression analysis as well as other supporting analyses. Price and advertising are found to be of great importance to brand equity. Arguably the most influential finding is the strong positive effect low prices – an integral brand element – have on the case company brand equity, even though a negative effect was hypothesized based on prior research. The results also support separating advertising appeal from perceived advertising spending, as well as linking service quality as part of the overall perceived quality in the context of service-intensive firms.

Developing a Comprehensive Model for Marketing Planning — Combining the Major Approaches

Mix marketing and relationships marketing are two major approaches that often form a basis for organizational marketing planning. The superiority of these approaches has been debated for long without any rational conclusion. Lately there have been studies indicating that both of the major approaches are many times used side by side in marketing planning. There have been also studies suggesting that even combining the mix marketing and relationship marketing approaches might be possible. The aim of this thesis is to provide knowledge about the usage of mix marketing and relationship marketing approaches in organizations and possibilities in combining the approaches. Also a settlement of strengths, weaknesses and risks of combining is intended to provide. The objectives were met through the literature and a case study research. In the case study, interviews were conducted in order to gain a deeper knowledge about marketing planning in various organizations. Based on this study, the combining of the major marketing approaches will be possible and even recommended when keeping in mind few aspects which might cause some troubles in the combining process.

Solution marketing characteristics and practices

The first objective of this master's thesis is to find out how the concepts solution and solution marketing are defined in the literature. In order to do so, solution marketing literature is reviewed widely. Another target is to identify the characteristics of solution marketing and to explain how solution marketing can be carried out. The final objective is to determine how well the described solution marketing practices are executed in the target company, and this will be studied with a survey. A solution can be described as a co-created and customized combination of products and services. Solution marketing aims at developing and anticipating customer's business needs and it involves close collaboration between customer and supplier. Solution marketing communication is targeted to a specific audience. It entails deep customer intimacy and is focused on understanding customer's business problem. Solution marketing also requires close collaboration between sales and marketing as well as customer focused mindset. Solution marketing can be executed by promoting thought leadership, presenting solution offering, creating close customer relationships and treating customers as individuals. Solution provider's whole organization must engage customer focus.

Marketing culture of Finnish research libraries : an analysis of marketing attitude, knowledge and behaviour

The aim of the present dissertation is to investigate the marketing culture of research libraries in Finland and to understand the awareness of the knowledge base of library management concerning modern marketing theories and practices. The study was based onthe notion that a leader in an organisation can have large impact on its culture. Therefore, it was considered important to learn about the market orientation that initiates at the top management and flows throughout the whole organisationthus resulting in a particular kind of library culture. The study attempts to examine the marketing culture of libraries by analysing the marketing attitudes, knowledge (underlying beliefs, values and assumptions), behaviour (market orientation), operational policies and activities, and their service performance (customer satisfaction). The research was based on the assumption that if the top management of libraries has market oriented behaviour, then their marketing attitudes, knowledge, operational policies and activities and service performance should also be in accordance. The dissertation attempts to connect all these theoretical threads of marketing culture. It investigates thirty three academic and special libraries in the south of Finland. The library director and three to ten customers from each library participated as respondents in this study. An integrated methodological approach of qualitative as well as quantitative methods was used to gain knowledge on the pertinent issues lying behind the marketing culture of research libraries. The analysis of the whole dissertation reveals that the concept of marketing has very varied status in the Finnish research libraries. Based on the entire findings, three kinds of marketing cultures were emerged: the strong- the high fliers; the medium- the brisk runners; and the weak- the slow walkers. The high fliers appeared to be modern marketing believers as their marketing approach was customer oriented and found to be closer to the emerging notions of contemporary relational marketing. The brisk runners were found to be traditional marketing advocates as their marketing approach is more `library centred¿than customer defined and thus is in line of `product orientation¿ i.e. traditional marketing. `Let the interested customers come to the library¿ was appeared to be the hallmark of the slow walkers. Application of conscious market orientation is not reflected in the library activities of the slow walkers. Instead their values, ideology and approach to serving the library customers is more in tuneof `usual service oriented Finnish way¿. The implication of the research is that it pays to be market oriented which results in higher customer satisfaction oflibraries. Moreover, it is emphasised that the traditional user based service philosophy of Finnish research libraries should not be abandoned but it needs to be further developed by building a relational based marketing system which will help the libraries to become more efficient and effective from the customers¿ viewpoint. The contribution of the dissertation lies in the framework showing the linkages between the critical components of the marketing culture of a library: antecedents, market orientation, facilitators and consequences. The dissertationdelineates the significant underlying dimensions of market-oriented behaviour of libraries which are namely customer philosophy, inter-functional coordination,strategic orientation, responsiveness, pricing orientation and competition orientation. The dissertation also showed the extent to which marketing attitudes, behaviour, knowledge were related and impact of market orientation on the serviceperformance of libraries. A strong positive association was found to exist between market orientation and marketing attitudes and knowledge. Moreover, it also shows that a higher market orientation is positively connected with the service performance of libraries, the ultimate result being higher customer satisfaction. The analysis shows that a genuine marketing culture represents a synthesis of certain marketing attitudes, knowledge and of selective practices. This finding is particularly significant in the sense that it manifests that marketing culture consists of a certain sets of beliefs and knowledge (which form a specific attitude towards marketing) and implementation of a certain set of activities that actually materialize the attitude of marketing into practice (market orientation) leading to superior service performance of libraries.

Percepções de alunos de medicina sobre marketing médico

INTRODUÇÃO: Marketing médico é um assunto controverso, principalmente no que concerne a princípios éticos. Portanto, frente à competição acirrada de mercado, é necessário o preparo profissional. Conhecer a percepção dos alunos de Medicina pode auxiliar na estruturação de alternativas de capacitação. METODOLOGIA: Inicialmente, identificaram-se crenças sobre marketing médico através de grupo focal composto por 12 alunos. Com base nesses dados, dez afirmações para avaliar atitudes foram aplicadas aos alunos de uma Faculdade de Medicina pública brasileira. RESULTADOS: Observou-se falta de clareza sobre o conceito de marketing, preocupação com princípios éticos e necessidade de marketing no mercado competitivo. Na fase de aplicação, foram obtidas 280 respostas de diversos estágios do curso. Apenas 16,8% admitiram contato com o tema. Houve clareza sobre ética em relação ao paciente, influenciada positivamente pela progressão no curso, mas houve divergência na ética entre profissionais. CONCLUSÕES: Marketing médico é uma área pouco compreendida e relegada ao currículo oculto, sendo influenciada por transposições inadequadas de métodos didáticos destinados à comunicação profissional para a população leiga. Novos métodos de ensino, como a educação tutorial, podem ser uma alternativa para lidar com essas situações.

Diagnóstico ambiental no contexto da paisagem de fragmentos florestais naturais "ipucas" no município de Lagoa da Confusão, Tocantins

Este estudo foi conduzido em uma área localizada no município de Lagoa da Confusão, Estado do Tocantins, com os objetivos de diagnosticar fragmentos florestais naturais, denominados regionalmente de "ipucas", e mapear as diferentes feições fisionômicas e o uso antrópico da área. Para realização deste estudo utilizou-se um sistema de informações geográficas, IDRISI 2.0. O principal resultado obtido foi o histórico de perturbação que se intensificou a partir da criação do Estado do Tocantins e da implantação do Projeto Rio Formoso para o cultivo de arroz irrigado; em relação à classificação fisionômica e ao uso antrópico foram individualizadas 73 "ipucas". A partir das variáveis consideradas verificou-se que, em relação à área, 56,16% dos fragmentos possuem áreas de até 5,00 ha e apenas quatro apresentaram áreas superiores a 100,00 ha. Aproximadamente 50% destas possuem formas alongadas, o que indica alta relação perímetro/área. Apenas três "ipucas" apresentaram índice de circularidade (C) próximo de 1. Foram identificadas oito feições circunvizinhas às "ipucas". Destas, cinco são ambientes naturais (varjão-sujo, varjão-limpo, pastagem natural, corpos d'água e afloramento rochoso) e as demais resultantes de ações antrópicas (área agrícola, pastagem plantada e rede viária).

Perfil ambiental do empreendimento denominado de "praias fluviais", Estado do Tocantins

No Estado do Tocantins há um tipo de empreendimento impactante denominado de "praias fluviais". Estas surgem entre os meses de junho e setembro, exatamente quando ocorre a diminuição da vazão dos rios, o que permite o aparecimento dos bancos de areia. Nestes locais são implantadas infra-estruturas para atrair os visitantes, o que leva à descaracterização acentuada do ambiente ribeirinho. Assim, o presente trabalho teve como objetivo listar os impactos ambientais decorrentes dessas "praias fluviais", a partir da identificação e descrição de suas atividades impactantes. Lançou-se mão do método do check-list para a listagem dos impactos, enquanto a identificação e a descrição das atividades impactantes resultaram de consultas à literatura especializada e de contatos via Internet. Foram identificadas 21 atividades impactantes, sendo 10, 6 e 5 para as etapas de Implantação, Utilização e Desativação, respectivamente. Identificaram-se 35 impactos ambientais, sendo 21 (60%) negativos e 14 (40%) positivos. A principal conclusão é a de que o presente estudo pode ser utilizado como referencial teórico para nortear o processo de licenciamento ambiental do empreendimento denominado de "praias fluviais", no Estado do Tocantins.

Customer reference marketing and utilization of social media as an integral part of customer references

The objective of this Bachelor's Thesis is to find out the role of social media in the B-to-B marketing environment of the information technology industry and to discover how IT-firms utilize social media as a part of their customer reference marketing. To reach the objectives the concepts of customer reference marketing and social media are determined. Customer reference marketing can be characterized as one of the most practically relevant but academically relatively overlooked ways in which a company can leverage its customers and delivered solutions and use them as references in its marketing activities. We will cover which external and internal functions customer references have, that contribute to the growth and performance of B-to-B firms. We also address the three mechanisms of customer reference marketing which are 'status transfer', 'validation through testimonials' and 'demonstration of experience and prior performance'. The concept of social media stands for social interaction and creation of user-based content which exclusively occurs through Internet. The social media are excellent tools for networking because of the fast and easy access, easy interaction and vast amount of multimedia attributes. The allocation of social media is determined. The case company helps clarify the specific characteristics of social media usage as part of customer-reference-marketing activities. For IT-firms the best channels to utilize social media in their customer reference marketing activities are publishing and distribution services of content and networking services.

The Role of Tactical Marketing Decisions on New Product Performance: The Moderating Effect of Entry Timing

This study focuses on observing how Finnish companies execute their new product launch processes. The main objective was to find out how entry timing moderates the relationship between launch tactics (namely product innovativeness, price and emotional advertising) and new product performance (namely sales volume and customer profitability). The empirical analysis was based on data collected in Lappeenranta University of Technology. The sample consisted of Finnish companies representing different industries and innovation activities. Altogether 272 usable responses were received representing a response rate of 37.67%. The measures were first assessed by using exploratory factor analysis (EFA) in PASW Statistics 18 and then further verified with confirmatory factor analysis (CFA) in LISREL 8.80. To test the hypotheses of the moderating effects of entry timing, hierarchical regression analysis was used in PASW Statistics 18. The results of the study revealed that the effect of product innovativeness on new product sales volume is dependent on entry timing. This implies that companies should carefully consider what would be the best time for entering the market when launching highly innovative new products. The results also depict a positive relationship between emotional advertising and new product sales volume. In addition, partial support was found for a positive relationship between pricing and new product customer profitability.

Análise técnico-jurídica do licenciamento ambiental e sua interface com a certificação ambiental

O objetivo do presente trabalho foi promover uma análise comparativa do licenciamento e da certificação ambiental, para daí extrair uma fundamentação técnica e jurídica que possibilite verificar a interface entre eles. Utilizou-se uma abordagem teórico-metodológica da pesquisa social aplicada e jurídica, através de uma vertente jurídico-dogmática, bem como uma pesquisa dos fundamentos técnicos e sociais, para avaliação dos processos de certificação ambiental. Objetivou-se comprovar a existência de uma nítida interface entre licenciamento e certificação ambiental, embora não se possa admitir a suplantação da atividade estatal ou sequer a modificação das estruturas básicas da certificação. Recomenda-se um diálogo maior entre o Poder Público e as organizações privadas na busca de um desenvolvimento econômico que concretamente visa a sustentabilidade.

Disgnóstico ambiental de ruas e bairros da cidade de Teixeira, PB

O presente trabalho teve como objetivo caracterizar o ambiente de Teixeira, PB, analisando-se os impactos ambientais observados na cidade. A metodologia constou de visitas a todas as ruas, momento em que foram registrados os problemas ambientais. Em seguida, definiram-se os percentuais de cada parâmetro averiguado e priorizados pela metodologia de "Pareto". As análises dos dados indicaram, em ordem decrescente de ocorrências, os problemas ambientais, que foram: terrenos baldios; esgotos a céu aberto; entulho; lixo doméstico em terrenos baldios, lixos diversos (exceto os domésticos); lixo doméstico na rua; ruas e calçadas servindo de depósito para material de construção; e edificações deterioradas.

Perfil ambiental qualitativo da extração de areia em cursos d'água

As atividades de extração de areia são de grande importância para o desenvolvimento social, mas igualmente responsáveis por impactos ambientais negativos, alguns inclusive irreversíveis. Nesse sentido, este trabalho teve como objetivo central avaliar qualitativamente os impactos ambientais decorrentes desse tipo de empreendimento. A identificação e caracterização qualitativa dos impactos ambientais foram feitas, utilizando-se o método do ";check-list";. Os resultados por meio do método do ";check-list"; possibilitaram identificar 49 impactos, sendo 36 negativos (73,47%) e 13 positivos (26,53%). A principal conclusão é a de que este estudo pode ser utilizado como referencial teórico para subsidiar o processo de licenciamento ambiental desse tipo de empreendimento.

A conservação do papagaio-da-cara-roxa (Amazona brasiliensis) no estado do Paraná: uma experiência de Educação Ambiental no ensino formal

No presente trabalho, avaliou-se a experiência de Educação Ambiental do "Projeto de Conservação do Papagaio-da-Cara-Roxa (Amazona brasiliensis)", no ensinoformal, realizado pela Sociedade de Pesquisa em Vida Selvagem e Educação Ambiental (SPVS), no litoral norte do Estado do Paraná. A experiência teve o intuito de fomentar, tanto no corpo docente quando no corpo discente, a discussão sobre valores e princípios que norteiam as relações homem/natureza, desenvolvendo-se, assim, uma interação mais responsável com o meio ambiente. Foram desenvolvidos módulos-educativos sobre o papagaio-da-cara-roxa e seu ambiente, direcionados a 795 estudantes do ensino fundamental, nos Municípios de Paranaguá e Guaraqueçaba. Para analisar a eficácia das atividades, os estudantes responderam a testes antes e depois do processo educativo que mediram mudanças obtidas com relação ao incremento de conhecimento, postura e valorização do papagaio-da-cara-roxa e de seu ambiente. Os resultados indicaram que a utilização do exemplo de uma espécie, ameaçada de extinção e que ocorre próximo às comunidades envolvidas no processo de conservação, serviu de base para a associação do tema específico para com uma realidade ambiental mais ampla e contextualizada localmente.