Achieving competitive e-commerce in Finnish B2C retail business

E-commerce is one of the most fast growing business areas today and an extremely important channel in retail. In order for companies to succeed in this business environment, it is highly important to understand consumers and how they perceive and select webstores. The objective of the study is to investigate how to achieve competitive e-commerce by investigating consumers and the factors based on which they select a webstore. In addition, the study also seeks to explore whether sex or consumers’ buying experience have an effect on consumer’s webstore selection. Managerial implications are viewed from case company’s perspective. In order to answer the research questions a quantitative marketing survey was conducted. The data was collected by online questionnaire using the case company’s customers as respondents. A total of 1613 responses were obtained from Finnish consumers. Responses were analyzed using ANOVA, factor analysis and t-test. The results show that the most important factors in consumer’s webstore selection are usability, reliability and vendor related information. The biggest difference between heavy and light shoppers is trust formation. Light shoppers value physical stores and familiar vendors, whereas heavy shoppers judge vendor based on the information and usability. Women perceive higher risk than men. The winning strategy requires a hybrid of cost leadership and differentiation.

Intelligence acquisition methods in cyber domain : examining the circumstantial applicability of cyber intelligence acquisition methods using a hierarchical model

Phenomena in cyber domain, especially threats to security and privacy, have proven an increasingly heated topic addressed by different writers and scholars at an increasing pace – both nationally and internationally. However little public research has been done on the subject of cyber intelligence. The main research question of the thesis was: To what extent is the applicability of cyber intelligence acquisition methods circumstantial? The study was conducted in sequential a manner, starting with defining the concept of intelligence in cyber domain and identifying its key attributes, followed by identifying the range of intelligence methods in cyber domain, criteria influencing their applicability, and types of operatives utilizing cyber intelligence. The methods and criteria were refined into a hierarchical model. The existing conceptions of cyber intelligence were mapped through an extensive literature study on a wide variety of sources. The established understanding was further developed through 15 semi-structured interviews with experts of different backgrounds, whose wide range of points of view proved to substantially enhance the perspective on the subject. Four of the interviewed experts participated in a relatively extensive survey based on the constructed hierarchical model on cyber intelligence that was formulated in to an AHP hierarchy and executed in the Expert Choice Comparion online application. It was concluded that Intelligence in cyber domain is an endorsing, cross-cutting intelligence discipline that adds value to all aspects of conventional intelligence and furthermore that it bears a substantial amount of characteristic traits – both advantageous and disadvantageous – and furthermore that the applicability of cyber intelligence methods is partly circumstantially limited.

Organisaation innovatiivisuus ja innovatiivisuuden johtaminen

Organisaatiot toimivat tällä hetkellä hyvin muuttuvassa ympäristössä, jossa organisaation on kehityttävä ja kehitettävä uutta säilyttääkseen kilpailukykynsä. Tämä tarkoittaa organisaatioille toiminnan kehittämistä uusin tavoin, innovatiivisin tuottein ja palveluin. Jotta tällainen innovaatio voidaan organisaatiossa tuottaa, vaaditaan organisaatiolta tehokasta innovatiivisuuden johtamista. Tämän tutkielman tavoitteena on laajentaa näkemystä organisaation innovatiivisuudesta ja innovatiivisuuden johtamisesta, sekä niiden vaikutuksesta organisaation liiketoiminnan laajentumiseen. Tähän tavoitteeseen pyrittiin analysoimalla laadullista aineistoa. Aineisto kerättiin kaupan alan case-organisaatiosta haastattelemalla kuutta toimihenkilöä puolistrukturoiduilla teemahaastatteluilla. Tutkimuksen tulosten perusteella voidaan sanoa, että organisaation innovatiivisuus ilmenee organisaatiossa henkilöstön innovatiivisuutena ja innokkuutena kehittää uutta, organisaatiokulttuurin asenteissa innovatiivisuutta kohtaan sekä organisaation toimintatavoissa. Organisaation innovatiivisuuden johtamisessa kaikkein tärkeintä on asettaa organisaation toiminnalle suunta ja johtaa toimintaa organisaatiossa tämän mukaisesti. Liiketoiminnan laajentaminen edellyttää organisaatiolta innovatiivista ajattelutapaa, innovatiivisuuteen kannustamista organisaation johdon osalta sekä riskinottokykyä.

Trust Embedded Open Innovation: Human-Centricity in the Financial

Globalization and interconnectedness in the worldwide sphere have changed the existing and prevailing modus operandi of organizations around the globe and have challenged existing practices along with the business as usual mindset. There are no rules in terms of creating a competitive advantage and positioning within an unstable, constantly changing and volatile globalized business environment. The financial industry, the locomotive or the flagship industry of global economy, especially, within the aftermath of the financial crisis, has reached a certain point trying to recover and redefine its strategic orientation and positioning within the global business arena. Innovation has always been a trend and a buzzword and by many has been considered as the ultimate answer to any kind of problem. The mantra Innovate or Die has been prevailing in any organizational entity in a, sometimes, ruthless endeavour to develop cutting-edge products and services and capture a landmark position in the market. The emerging shift from a closed to an open innovation paradigm has been considered as new operational mechanism within the management and leadership of the company of the future. To that respect, open innovation has been experiencing a tremendous growth research trajectory by putting forward a new way of exchanging and using surplus knowledge in order to sustain innovation within organizations and in the level of industry. In the abovementioned reality, there seems to be something missing: the human element. This research, by going beyond the traditional narratives for open innovation, aims at making an innovative theoretical and managerial contribution developed and grounded on the on-going discussion regarding the individual and organizational barriers to open innovation within the financial industry. By functioning across disciplines and researching out to primary data, it debunks the myth that open innovation is solely a knowledge inflow and outflow mechanism and sheds light to the understanding on the why and the how organizational open innovation works by enlightening the broader dynamics and underlying principles of this fascinating paradigm. Little attention has been given to the role of the human element, the foundational pre-requisite of trust encapsulated within the precise and fundamental nature of organizing for open innovation, the organizational capabilities, the individual profiles of open innovation leaders, the definition of open innovation in the realms of the financial industry, the strategic intent of the financial industry and the need for nurturing a societal impact for human development. To that respect, this research introduces the trust-embedded approach to open innovation as a new insightful way of organizing for open innovation. It unveils the peculiarities of the corporate and individual spheres that act as a catalyst towards the creation of productive open innovation activities. The incentive of this research captures the fundamental question revolving around the need for financial institutions to recognise the importance for organizing for open innovation. The overarching question is why and how to create a corporate culture of openness in the financial industry, an organizational environment that can help open innovation excel. This research shares novel and cutting edge outcomes and propositions both under the prism of theory and practice. The trust-embedded open innovation paradigm captures the norms and narratives around the way of leading open innovation within the 21st century by cultivating a human-centricity mindset that leads to the creation of human organizations, leaving behind the dehumanization mindset currently prevailing within the financial industry.

Analysis of the Change Management Process in a Multinational Company

The purpose of this thesis was to study change management and find out how the theory applies to practise with the help of studying an organizational change process. The goal was to investigate the different ways of the change management and how those could be utilized in practise. The purpose was also to see what kind of tools and information packages for change management the company involved has developed and taken in to use and check if these could have been utilized in the change process studied in this thesis. This thesis was established by studying the theory of change management and interviewing the people involved in the organizational change and the stakeholders. The questions were formed in line with the change management theory. The main theory used was John P. Kotter’s Eight Steps of Change. The study revealed valuable details about change processes in real life and concrete improvement ideas were recognized from the interviews. Overall the people were quite happy with the outcome of the change process. There were also some failures identified in this change process. Most probably those can be avoided in the future if people planning the change are familiar with the company’s new information packages and tools for change management. Change management is a complex area that is still today quite often forgotten by companies. Effective change management can give a huge competitive advantage for a company. Acknowledging that change process is always complex and not easy is already a good step forward in handling change processes. All changes need change management and understanding the way people react on change. A good and efficient change management is the key to make the change process smooth and easier for the people involved.

Omistajuuden vaikutus yrityksen toimintaan ja tulokseen

Tämän tutkimuksen tavoitteena oli selvittää miten omistajuus vaikuttaa yrityksen toimintaan ja tulokseen ja syventää näkökulmaa omistajan vaikutuksesta yrityksen menestymiseen. Tutkimus tehtiin kvalitatiivisen ja kvantitatiivisen tutkimusmenetelmän yhdistelmällä, joka mahdollistaa laajemman näkökulman tutkittavaan asiaan ja tuo tutkimukseen luotettavuutta. Omistajan kompetenssilla toimia aktiivisena omistajana sekä hallita erilaisia liiketoimintariske-jä on suuri merkitys. Kestävä menestys, uudistuminen ja yrityksen arvon luominen vaativat niin asiantuntemusta, näkemyksiä, sitoutunutta riskirahoitusta kuin vuorovaikutustaitoja. Omis-tajalla on vaikutusvalta osaavan johdon ja henkilöstön motivaation ylläpysymiseen ja tahtoti-laan toimia yrityksen etujen mukaisesti ja yritykseen sitoutuneena. Ymmärtämällä omistamansa yrityksen kilpailuedut ja hallitsemalla organisatoriset riskit, omis-taja voi vaikuttaa valitsemansa roolin kautta yrityksen menestykseen ja tuottoarvon kasvuun. Tutkimuksen tulokset viittaavat myös siihen, että henkilöstön kokemat positiiviset psykologi-sen ja sosiaalisen omistajuuden tunteet selittävät onnistumisia.