Credible or not : A study on the factors influencing consumers' credibility assessment of product placements on Instagram

Background: To align with the new trend of using social media in the marketing mix, product placement has been adapted to social media platforms as one strategy to create attention. Especially on Instagram, product placements have gained popularity among companies. While scholars have focused on measuring the effectiveness of the strategy, suggesting that credibility is one component necessary for success, a gap in the research is illuminated when focusing on what makes a product placement on Instagram credible. Previous studies regarding credibility and its relation to traditional media have concluded that there are some factors essential in consumers’ credibility evaluation process. Since social media differs from traditional media, there was a need to investigate the applicability of credibility to the social media platform Instagram. Purpose: The purpose of this thesis was to examine key factors of product placement on Instagram that influence credibility. Method: To meet the purpose of this thesis a study with a mixed method research design was conducted. The qualitative data was collected through semi-structured interviews with the intention to discover how consumers evaluate credibility. The scales and items developed from the findings of the qualitative study were tested using a questionnaire to identify which factors that have the most influence on consumers’ credibility assessment. Conclusions: The overall findings indicate that consumers evaluate credibility based upon source, message and receiver characteristics. The empirical evidence suggests that the Expertise of influencer, Professionalism of picture, Trustworthiness of influencer, Connection to influencer and Causes of irritation are the factors that have the most influence on consumers’ credibility assessment of product placement on Instagram. The findings further implies that it is not only the factor itself that influence, credibility can additionally be transferred from one factor to another.

Aufgaben, Ergebnisse und Probleme der Zwillingsforschung. Dargestellt am Beispiel der Gottschaldtschen Längsschnittstudie

Das starke wissenschaftliche Interesse an der relativen Bedeutung genetischer Faktoren und variabler Umweltbedingungen für die Genese interindividueller Persönlichkeitsunterschiede hat in den letzten Jahren zu einer Intensivierung der Zwillings- und Adoptionsforschung geführt. In den meisten dieser Arbeiten wurden und werden bevorzugt Intelligenztests und Persönlichkeitsfragebogen verwendet. Dabei handelt es sich durchweg um Querschnittstudien. Im Vergleich dazu erstreckt sich die Gottschaldsche Längsschnittstudie an eineiigen und zweieiigen Zwillingen inzwischen auf einen Zeitraum von über 55 Jahren. Hinzu kommt, daß neben quantitativen Informationen auch vielfältige qualitative Daten aus Beobachtungen und Befragungen der Probanden verfügbar sind. (DIPF/Orig.)

Työntekijäinnovaatioiden johtaminen osuuskaupassa

Innovatiivisuutta tarvitaan kaikilla elämän aloilla. Työntekijäinnovaatioiden on todettu olevan yksi tekijä saavuttaa kilpailuetua. Työntekijöillä on läheinen kontakti materiaaleihin, markkinoihin, asiakkaisiin ja käyttäjiin, joten heillä on ajankohtaista, kokemusperäistä tietoa ja taitoa yrityksen kehittämiseen. Tämän tutkielman tarkoituksena on osallistua innovatiivisesta organisaatiokulttuurista käytyyn tieteelliseen keskusteluun tuomalla innovaatiot osuustoiminnan yhteyteen. Tutkimus on toteutettu laadullisena tapaustutkimuksena. Aineistonkeruumenetelmänä on käytetty teemahaastattelua. Tutkimuksen empiirinen aineisto on kerätty kuudessa parihaastattelussa kohdeorganisaatiossa marraskuussa 2015. Tutkimuksen tulosten perusteella voidaan sanoa, että osuustoiminnan ydinideat periaatteineen ja arvoineen tukevat innovatiivisen organisaatiokulttuurin luomista asiakasomisteisessa osuuskunnassa. Innovatiivisen organisaatiokulttuurin tekijät puolestaan tukevat yrityksessä työntekijäinnovaatioita. Kun osuuskunnan sidosryhmien, kuten henkilöstön, tietoisuus osuustoiminnan ydinideoista tarkentuu, kehittämisen tarkoituksenmukaisuus ja mielekkyys lisääntyvät.

Creative communities: shaping process through performance and play

This paper studies the use of play as a method to unlock creativity and innovation within a community of practice (a group of individuals who share a common interest and who see value in interaction to enhance their understanding). An analysis of communities of practice and the value of play informs evaluation of two case studies exploring the development of communities of practice, one within the discipline of videogames and one which bridges performing arts and videogames. The case studies provide qualitative data from which the potential of play as a method to inspire creativity and support the development of a potential community of practice is recognised. Establishing trust, disruption of process through play and reflection are key steps proposed in a ‘context provider’s framework’ for individuals or organisations to utilise in the design of activities to support creative process and innovation within a potential community of practice.

O Processo de Planejamento Estratégico em Pequenas Empresas

O planejamento estratégico é o processo através do qual as empresas identificam recursos potenciais, reconhecem fraquezas, avaliam oportunidades e ameaças no ambiente que atuam e formulam as estratégias para obter vantagens competitivas sobre a concorrência, assegurando o sucesso dos resultados planejados. Esse trabalho desenvolveu-se com o objetivo de aprofundar os conhecimentos sobre o processo de planejamento estratégico e adaptá-lo à realidade das empresas de pequeno porte, através de um caso prático, com a elaboração do plano de negócios de uma pequena empresa de prestação de serviços no segmento de educação especial, o caso “Mundo Novo Educação Especial”. Com relação à metodologia adotada, podemos descrevê-la como uma abordagem qualitativa, com design exploratório através de pesquisa bibliográfica para a fundamentação teórica sobre o processo de planejamento estratégico, seguida de estudo de caso aplicado ao planejamento estratégico da empresa Mundo Novo Educação Especial, com levantamento de dados secundários internos e externos, e dados primários qualitativos. Dentre as conclusões do estudo foi possível identificar a existência de uma grande lacuna de conhecimento sobre os processos de gestão empresarial no ambiente da empresa pesquisada, e que esse despreparo e a falta de planejamento podem torna-la mais vulnerável aos riscos do mercado e contribuir para o seu insucesso. Isso reforça a importância do processo de planejamento estratégico como uma ferramenta de apoio que amplia o conhecimento sobre o ambiente de negócios, desenvolve habilidades de gestão e que pode ser adequado a todos os tipos de empresas, inclusive às empresas de pequeno porte, como no caso estudado.

Parental influences and mothers’ experiences on infant and young child feeding practices

The objective of this thesis was to better understand how parental factors influence feeding practices, how mothers experience feeding and what factors mothers perceive influencing feeding in different contexts. This study is largely based on STEPS Study (Steps to Healthy Development of Children), which is a longitudinal cohort of 1797 families. In addition, qualitative data was collected among mothers in Finland and Solomon Islands. The results of this study show that different parental determinants associate with infant and young child feeding behavior and practices. Mothers with high cognitive restraint of eating introduced complementary foods earlier and neophobic mothers’ breastfed exclusively for a shorter time than mothers who ranked lower in these behaviors. Fathers’ poor diet quality associated with shorter total breastfeeding duration. Mothers’ postnatal depressive symptoms associated with shorter duration of exclusive breastfeeding, earlier introduction of complementary foods and lower compliance of feeding recommendations. The higher amount of marital distress associated with longer duration of exclusive breastfeeding and better compliance with feeding recommendations. Mothers, who participated in qualitative interviews, described how complex interplay of individual perceptions, significant others and socio-cultural environment influenced feeding practices and behavior. This study showed that several parental factors influence infant and young child feeding practices as well as compliance with the feeding recommendations. Maternal experiences and perceptions on child feeding relate to the context where mother-infant pair lives in. These results highlight the importance of targeting feeding support and, if needed, specific interventions to mothers and families who are in risk of poor feeding practices.

O reforço positivo como estratégia pedagógica para o incremento da motivação e autoestima, com alunas do 1º ano do ensino vocacional, no contexto da aula de dança moderna, na Escola de Dança Ana Manjericão

Relatório Final de Estágio apresentado à Escola Superior de Dança, com vista à obtenção do grau de Mestre em Ensino da Dança.

Avaliação Pós-Ocupação da iluminação natural das salas dos setores de aulas teóricas da Universidade Federal do Rio Grande do Norte

The objective of this study is to assess the natural light of the classrooms sectors, at Universidade Federal do Rio Grande do Norte. It was applied the Post-Occupation Evaluation technique, by using questionnaires and brightness levels measurements inside the classrooms. In order to check the users satisfaction degree, it was initially done a general approach on the related aspects to natural light: their characteristics, availability, sources, opening systems and evaluating tools. It was also determined the necessary brightness levels for the activities development in the classroom and the Post-Occupation Evaluation technique used in the search analyses. Then, it was made the UFRN Campus` characterization; the models` definition which formed the data collection basis; the detailing of the procedures used in the research, the processing description and the data analysis. Subsequently, the results that clarify the issues raised were shown through quantitative and / or qualitative data analyses. This research notes a high level of satisfaction by the users, despite some problems such as the reflections occurrence on the board, the lack of uniformity and, occasionally, the brightness low levels

Desenvolver a consciência fonológica na educação pré-escolar : potencialidades da exploração da diversidade linguística

O presente trabalho centra-se no desenvolvimento de um projeto de sensibilização à diversidade linguística e cultural, intitulado “Por ritmos nunca dantes navegados”, numa sala de um jardim de infância português, tendo como finalidade avaliar e compreender o desenvolvimento da consciência fonológica de um grupo de doze crianças entre os 3 e os 4 anos de idade. Para o efeito, recorremos a uma metodologia mista, que se traduziu em procedimentos de tipo quantitativo e qualitativo de recolha e análise de dados: no primeiro caso, recorremos a testes de consciência fonológica e de discriminação auditiva, aplicados a um grupo experimental e a um grupo de controlo de seis crianças antes e após as sessões de sensibilização; no segundo caso, recorremos à observação direta e à vídeo gravação das quatro sessões do projeto. A análise dos dados recolhidos, realizada através de análise estatística e de conteúdo, permitiu alcançar resultados relevantes, tendo-se registado um desenvolvimento significativo das capacidades de discriminação auditiva e de consciência fonológica (silábica e da palavra) do grupo experimental que esteve presente nas sessões de sensibilização. Os resultados da análise estatística parecem sugerir que o contacto com línguas diferentes, através de atividades de sensibilização, contribui para a descoberta de unidades segmentais das línguas, essenciais para realizar tarefas de discriminação auditiva e de consciência fonológica. A análise de conteúdo ajudou a corroborar os resultados obtidos nos testes de discriminação auditiva e de consciência fonológica, tendo as crianças do grupo experimental revelado, nas suas interações, ser capazes de discriminar sons, bem como segmentar e manipular palavras e sílabas. Estes resultados sustentam a importância das abordagens plurais na educação pré-escolar, pois o contacto com sonoridades, línguas e palavras diferentes faz com que a criança atente no objeto-língua, realizando sobre ele múltiplas e ricas atividades para o desenvolvimento de competências metalinguísticas e também sociais.

Saúde hunana e ambiental: estudo com trabalhadores agricultores da ilha dos marinheiros

Este estudo apresenta uma relação entre o trabalho agrícola familiar e a saúde humana e ambiental em um cenário insular com características rurais, tendo-se como objetivo geral, analisar a sustentabilidade da relação socioambiental do trabalho de agricultores moradores da Ilha dos Marinheiros. Os objetivos específicos foram: Caracterizar a sustentabilidade do trabalho agrícola familiar na Ilha dos Marinheiros; Identificar como os trabalhadores agricultores da Ilha dos Marinheiros significam a sua saúde e atuam para mantê-la; Compreender como os trabalhadores agricultores identificam os impactos positivos e negativos do trabalho agrícola familiar desencadeados no ambiente e a conservação da saúde ambiental. Trata-se de uma pesquisa exploratória, descritiva, transversal com desenho de método misto com estruturação [QUAL + quan]. Foi realizada na Ilha dos Marinheiros, Rio Grande, Brasil, com 129 trabalhadores agricultores entre março a outubro de 2013, utilizando-se entrevista com aplicação individual de um questionário semiestruturado, gravado, previamente elaborado e testado. Também foram utilizados dados secundários referentes à constituição geográfica, cultural e econômica da Ilha. A organização dos dados qualitativos ocorreu a partir da transcrição dos dados oriundos das entrevistas no Microsoft Word, seguido da Análise de Conteúdo por temas com auxílio do Software Nvivo10. Para ambos os processos de análise utilizou-se o apoio teórico na racionalidade cultural de Enrique Leff. A organização dos dados quantitativos se fez pela codificação dos dados e digitação no software Statistical Package for the Social Sciences, 21.0, seguido da análise estatística descritiva e Teste Qui-quadrado de Pearson, com o p-valor <0,05 como significância estatística. Foram asseguradas as exigências éticas e científicas preconizadas nas pesquisas com seres humanos, mediante Resolução 466/2012 e aprovação do macroprojeto pelo Comitê de Ética da Universidade Federal do Rio Grande sob parecer 026/2013. Teve-se 78 trabalhadores agricultores do sexo masculino com idade média de (55,33±14,27), e 51 do sexo feminino, com idade média de (54,68±11,08). Predominou a descendência portuguesa 106 (84,8%), a maioria 100 (77,52%) com ensino fundamental incompleto, média de 2,53 integrantes no domicílio e renda familiar média de (1.648,39±947,72) para uma média de 2,58 dependentes desta. Os participantes atuavam em média há 40,56 anos, por (8,51± 3,10) horas diárias de trabalho em suas propriedades com média de 12,49 hectares. A atividade que mais exerciam e que eram mais auxiliados foi colher os produtos agrícolas, predominando o sexo masculino nesta função. O desenvolvimento do trabalho era conduzido mais pelos homens e de forma diária 83 (64,34%), seguido dos filhos 33 (25,58%) também diariamente 24 (18,60%). Quanto à saúde humana, esta foi concebida como boa, regular e ruim, com ações que convergem à continuidade do exercício laboral e adesão aos serviços de saúde mínima anualmente. Já os impactos positivos do trabalho no ambiente incidiram na conservação do trabalho como uma riqueza, o que exige atenção quanto ao uso dos agrotóxicos frente aos impactos negativos desencadeados ao ambiente em uma perspectiva sustentável à vida humana e não humana. O estudo fornece subsídios 6 contributivos à prática argumentativa do Enfermeiro à saúde ocupacional na agricultura familiar sob uma perspectiva sustentável ao ambiente.

Conceções sobre avaliação formativa de professores do 2.ºCEB: um estudo comparativo

Relatório de estágio apresentado à Escola Superior de Educação de Lisboa para obtenção de grau de mestre em Ensino do 1.º e do 2.º Ciclo do Ensino Básico

Self-management of coronary heart disease in angina patients after percutaneous coronary intervention: A mixed methods study.

After having elective percutaneous coronary intervention (PCI) patients are expected to self-manage their coronary heart disease (CHD) by modifying their risk factors, adhering to medication and effectively managing any recurring angina symptoms but that may be ineffective. Objective: Explore how patients self-manage their coronary heart disease (CHD) after elective PCI and identify any factors that may infl uence that. Design and method: This mixed methods study recruited a convenience sample of patients (n=93) approximately three months after elective PCI. Quantitative data were collected using a survey and were subject to univariate, bivariate and multi-variate analysis. Qualitative data from participant interviews was analysed using thematic analysis. Findings: After PCI, 74% of participants managed their angina symptoms inappropriately. Younger participants and those with threatening perceptions of their CHD were more likely to know how to effectively manage their angina symptoms. Few patients adopted a healthier lifestyle after PCI. Qualitative analysis revealed that intentional non-adherence to some medicines was an issue. Some participants felt unsupported by healthcare providers and social networks in relation to their self-management. Participants reported strong emotional responses to CHD and this had a detrimental effect on their self-management. Few patients accessed cardiac rehabilitation.

School leaders as both colonized and colonizers: understanding professional identity in an era of no child left behind

This study positioned the federal No Child Left Behind (NCLB) Act of 2002 as a reified colonizing entity, inscribing its hegemonic authority upon the professional identity and work of school principals within their school communities of practice. Pressure on educators and students intensifies each year as the benchmark for Adequate Yearly Progress under the NCLB policy is raised, resulting in standards-based reform, scripted curriculum and pedagogy, absence of elective subjects, and a general lack of autonomy critical to the work of teachers as they approach each unique class and student (Crocco & Costigan, 2007; Mabry & Margolis, 2006). Emphasis on high stakes standardized testing as the indicator for student achievement (Popham, 2005) affects educators’ professional identity through dramatic pedagological and structural changes in schools (Day, Flores, & Viana, 2007). These dramatic changes to the ways our nation conducts schooling must be understood and thought about critically from school leaders’ perspectives as their professional identity is influenced by large scale NCLB school reform. The author explored the impact No Child Left Behind reform had on the professional identity of fourteen, veteran Illinois principals leading in urban, small urban, suburban, and rural middle and elementary schools. Qualitative data were collected during semi-structured interviews and focus groups and analyzed using a dual theoretical framework of postcolonial and identity theories. Postcolonial theory provided a lens from which the author applied a metaphor of colonization to principals’ experiences as colonized-colonizers in a time of school reform. Principal interview data illustrated many examples of NCLB as a colonizing authority having a significant impact on the professional identity of school leaders. This framework was used to interpret data in a unique and alternative way and contributed to the need to better understand the ways school leaders respond to district-level, state-level, and national-level accountability policies (Sloan, 2000). Identity theory situated principals as professionals shaped by the communities of practice in which they lead. Principals’ professional identity has become more data-driven as a result of NCLB and their role as instructional leaders has intensified. The data showed that NCLB has changed the work and professional identity of principals in terms of use of data, classroom instruction, Response to Intervention, and staffing changes. Although NCLB defines success in terms of meeting or exceeding the benchmark for Adequate Yearly Progress, principals’ view AYP as only one measurement of their success. The need to meet the benchmark for AYP is a present reality that necessitates school-wide attention to reading and math achievement. At this time, principals leading in affluent, somewhat homogeneous schools typically experience less pressure and more power under NCLB and are more often labeled “successful” school communities. In contrast, principals leading in schools with more heterogeneity experience more pressure and lack of power under NCLB and are more often labeled “failing” school communities. Implications from this study for practitioners and policymakers include a need to reexamine the intents and outcomes of the policy for all school communities, especially in terms of power and voice. Recommendations for policy reform include moving to a growth model with multi-year assessments that make sense for individual students rather than one standardized test score as the measure for achievement. Overall, the study reveals enhancements and constraints NCLB policy has caused in a variety of school contexts, which have affected the professional identity of school leaders.

Large-scale dynamic hydrofracturing, healing and fracture network characterization

Permeability of a rock is a dynamic property that varies spatially and temporally. Fractures provide the most efficient channels for fluid flow and thus directly contribute to the permeability of the system. Fractures usually form as a result of a combination of tectonic stresses, gravity (i.e. lithostatic pressure) and fluid pressures. High pressure gradients alone can cause fracturing, the process which is termed as hydrofracturing that can determine caprock (seal) stability or reservoir integrity. Fluids also transport mass and heat, and are responsible for the formation of veins by precipitating minerals within open fractures. Veining (healing) thus directly influences the rock’s permeability. Upon deformation these closed factures (veins) can refracture and the cycle starts again. This fracturing-healing-refacturing cycle is a fundamental part in studying the deformation dynamics and permeability evolution of rock systems. This is generally accompanied by fracture network characterization focusing on network topology that determines network connectivity. Fracture characterization allows to acquire quantitative and qualitative data on fractures and forms an important part of reservoir modeling. This thesis highlights the importance of fracture-healing and veins’ mechanical properties on the deformation dynamics. It shows that permeability varies spatially and temporally, and that healed systems (veined rocks) should not be treated as fractured systems (rocks without veins). Field observations also demonstrate the influence of contrasting mechanical properties, in addition to the complexities of vein microstructures that can form in low-porosity and permeability layered sequences. The thesis also presents graph theory as a characterization method to obtain statistical measures on evolving network connectivity. It also proposes what measures a good reservoir should have to exhibit potentially large permeability and robustness against healing. The results presented in the thesis can have applications for hydrocarbon and geothermal reservoir exploration, mining industry, underground waste disposal, CO2 injection or groundwater modeling.

The importance of environmental sustainability in public procurement of medical devices in health care sector

The aim of this thesis was to examine the role of environmental sustainability in the procurement of medical devices in health care sector. Current literature is mainly focused on other product groups and medical devices have been left without sufficient attention. Nevertheless, EU has recently developed green public procurement criteria for medical devices (EU GPP criteria for health care EEE) in order to support and offer guidelines for purchasers in hospitals. In this study, the criteria were used as a framework in order to examine the most significant environmental aspects for medical devices. The empirical research was executed in Finnish public hospitals with mixed method approach; quantitative data was collected by a survey and qualitative data was collected by interviews held for procurement specialists. The focus was on understanding the importance of environmental sustainability in the procurement of medical devices and which environmentally sustainable features would be the most significant. Of interest was also the medical device supplier view and how they could take environmental sustainability into consideration.