Grabbing attention while reading website pages: the influence of verbal emotional cues in advertising

The increasing use of the World Wide Web has promised a huge advertising platform for marketers. Investment in online advertising is growing and is expected to overcome traditional media. However, recent studies have reported that users avoid looking at advertising displayed on the World Wide Web. This study aimed at examining the impact of verbal emotional cues (negative/neutral/positive) to capture attention on website’s advertising areas through an eye tracker system. The results revealed significant statistical differences between fixations to negative, positive words and neutral words. Significant differences between the number of fixations and recognition of the target words were found only for the negative valence words. We conclude that negative emotional words could play a major role on user attention to advertising.

Delineating difference and spaces of resistance : reading the Nana’s Silence in Rosario Castellanos’ ''Balún Canán''

A escritora mexicana Rosario Castellanos incorpora silêncios em suas obras de uma forma que permite ao leitor a questionar o próprio significado da agência e da natureza da subjetividade de uma protagonista feminina. Silêncios tendem a criar brechas no texto, iluminando as diferenças sociais e raciais que a narração em primeira pessoa foge. Além disso, é revelado que o sujeito se imagina em oposição ao silêncio de mulheres menos privilegiadas, e que realmente não existe um local em que o subalterno pode falar. Este projecto se centra em seu romance Balún Canan (1957), em que a babá Indígena de uma menina complica o desejo de ascender dentro da estrutura patriarcal da sua família mais privilegiada, como a menina descobre que o que faria sua vida confortável é a causa da subjugação de sua “outra mãe.” O texto é desenvolvido em torno de um desejo de falar a partir das margens, e há um esforço claro para dar voz aos subalternos. No entanto, a relação entre a menina e sua babá não é nem romântica nem idealizada; a presença da mulher colonizada resiste a marginalização e ressalta que está sendo coberto no processo de desenvolvimento individual. Ansiedadesurge dentro da narração da menina como ela percebe seu privilégio como membro da classe latifundiária, e a escrita navega entre diferentes manifestações de silêncio: o silenciamento da babá em uma replicação de violência colonial, e a manutenção do silêncio como uma barreira respeitosa.

Reading fluency in children who are deaf or hard of hearing

This literature review explores the role of reading fluency in children who are deaf or hard of hearing and the essential role reading fluency plays in reading comprehension. The information gathered in this paper supports the importance of direct instruction of reading fluency with children who are deaf or hard of hearing.

An analysis of four reading series at the third grade reading level

This paper discusses a study of four reading series at the third grade reading level for hearing impaired children.

Reading aloud to children who are deaf or hard of hearing

This study examines the benefits and most effective techniques of reading aloud to children who are deaf or hard of hearing, including an instructional video and booklist for parents.

An exploration of the role of narrative skills in higher-level reading comprehension of teenagers with hearing loss

This Study examines the relationship between scores on adolescents’ self-generated narratives and standardized reading-comprehension scores. This relationship is also compared with the more simple language metrics: vocabulary and syntax.

An analysis of the Woodcock Reading Mastery Tests and the Diagnostic Reading Scales for use with hearing-impaired children

This paper examines two individually administered diagnostic reading tests, the Woodcock Reading Mastery Tests and the Diagnostic Reading Scales, to determine their value for use with hearing-impaired children.

Twelve sequence stories for use as part of reading curriculum for deaf children

This paper discusses the use of sight vocabulary drills, experience and sequence stories, pre-primers, basal readers and text books as part of a reading curriculum for hearing-impaired children.

The relationship of hearing-impaired children's scores on the Beery Visual-Motor Integration Test and the reading subtests of the American School Achievement Test

This paper discusses visual-motor tests and reading tests for hearing impaired children.

Remedial reading technique applied to the deaf

This paper discusses the effectiveness of a remedial reading program for hearing impaired children.

More appropriate: additional stories for students who are hearing impaired using the "Specialized Program Individualizing Reading Excellence" (S.P.I.R.E.) curriculum

S.P.I.R.E., at use at Central Institute for the Deaf, is a comprehensive, multi-sensory systematic reading and language program that targets at risk and struggling students. The purpose of this project was to write additional stories and sentences for students who are hearing impaired through reader 2 that may be used in conjunction with the exiting stories and supplements.

Phonological processing in the reading of deaf and normally hearing children

This paper reviews measurement of phonological processes in reading among deaf children and children who are of normal hearing.

Reviews of reading materials for parents

This paper discusses a project to compile a set of reading materials for parents of young children who are enrolled in speech or language therapy.

What resources are available to assist parents of hearing-impaired children to increase their children's reading abilitites?

This paper discusses the importance of parental efforts in the reading achievement attained by their hearing impaired children and the need for those parents to have the appropriate tools and resources to effectively assist their children.

The structural component of linguistic meaning and the reading of normally hearing and deaf children

This paper discusses an experiment in psycholinguistic method and its application to the field of education.