892 resultados para Brand Gratitude


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Relatório de estágio de mestrado em Ciências da Comunicação (área de especialização Publicidade e Relações Públicas)

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Relatório de estágio de mestrado em Ciências da Comunicação (área de especialização em Publicidade e Relações Públicas)

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Dissertação de mestrado em Design e Marketing da Moda

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Dissertação de mestrado em Ciências da Comunicação (área de especialização em Publicidade e Relações Públicas)

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Dissertação de mestrado em Ciências da Comunicação (área de especialização em Publicidade e Relações Públicas)

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Dissertação de mestrado em Ciências da Comunicação (área de especialização em Audiovisual e Multimédia)

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Dissertação de mestrado em Genética Molecular

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A galactose-specific lectin from Bauhinia monandra leaves (BmoLL) have been purified through ammonium sulphate fractionation followed by guar gel affinity chromatography column. This study aimed to evaluate the potential anti-inflammatory and antinociceptive activity of pure BmoLL in mice. Anti-inflammatory activity was evaluated by 1% carrageenan-induced inflammation in mice treated with BmoLL. Acetic acid-induced abdominal writhing and hot plate methods evaluated antinociceptive activity. BmoLL significantly inhibited the carrageenan-induced paw edema by 47% (30 mg/kg) and 60.5% (60 mg/kg); acetylsalicylic acid (ASA, 100 mg/kg) showed inhibition of 70.5%, in comparison to controls. Leukocyte migration, an immune response to the inflammation process, was significantly reduced in presence of BmoLL; in mice treated with \ASA\ the decrease in leukocyte migration was similar to 15 mg/kg of the lectin. BmoLL at doses of 15, 30 and 60 mg/kg significantly reduced the number of animal contortions by 43.1, 50.1 and 71.3%, respectively.BmoLL leukocyte migration was significantly reduced; in mice treated with \ASA\ the decrease in leukocyte migration was similar to 15 mg/kg of the lectin. BmoLL at doses of 15, 30 and 60 mg/kg significantly reduced the number of animal contortions by 43.1, 50.1 and 71.3%, respectively. The lectin (30 and 60 mg/kg) showed a significant effect in the hot plate assay. BmoLL anti-inflammatory and antinociceptive effects were dose-dependent. The search for new and natural compounds, with minimal side effects, to control pain and inflammation, is constantly increasing. BmoLL has great potential as a natural anti-inflamatory product that can be explored for pharmacological purposes.

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Dissertação de Mestrado em Comunicação Social

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This thesis presents the research and development of sustainable design guidelines for the furniture and wood products industry, suitable for sustainably enhancing design, manufacturing and associated activities. This sustainable guideline is based on secondary research conducted on subject areas such as ‘eco’ design, ‘green’ branding and ‘green’ consumerism, as well as an examination of existing certifications and sustainable tools techniques and methodologies, national and international drivers for sustainable development and an overview of sustainability in the Irish furniture manufacturing context. The guideline was further developed through primary research. This consisted of a focus group attended by leading Irish designers, manufacturers and academics in the area of furniture and wood products. This group explored the question of ‘green branding’ saturation in the market and the viability of investing in sustainability just yet. Participants stated that they felt the market for ‘green’ products is evolving very slowly and that there is no metric or legal framework present to audit whether or not companies are producing products that really embody sustainability. All the participants believed that developing and introducing a new certification process to incorporate a sustainable design process was a viable and necessary solution to protecting Irish furniture and wood manufacturers going forward. For the purposes of the case study, the author investigated a ‘sustainable’ design process for Team woodcraft, Ltd., through the design and development of a ‘sustainable’ children’s furniture range. The case study followed a typical design and development process; detailing customer design specifications, concept development and refinement and cumulating in final prototype, as well as associated engineering drawings. Based on this primary and secondary research, seven fundamental core principles for this sustainable guideline have been identified by the author. The author then used these core principles to expand into guidelines for the basis of proposed new Irish sustainable design guidelines for the furniture and wood products industry, the concept of which the author has named ‘Green Dot’. The author suggests that the ‘Green Dot’ brand or logo could be used to market an umbrella network of Irish furniture designers and manufactures who implement the recommended sustainable techniques.

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Ultrasound, ultrasonic, soundfield, layered Media, intramuscular fat content

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The present paper relates a few experiments carried out to study the distribution of radiozinc in tomato seedlings as well its translocation in adult plants. 1 Tomato seedlings grown in nutrient solution were given during two weeks ca. 0.2 microcuries of Zn65C112; the seedlings were then harvested, and after careful washing of the roots with distiled water and diluted HC1, a radioautograph was taken (Fig. 1); this shows that the whole seedling, including the first cotyledon leaves are active; the Zn65 is preferentially concentrated, however, in the root system; this fact suggests that finding by ROSSITER (1953) that the roots of plants growing under natural conditions had a very high concentration of zinc is not due to soil contamination being ascribable to the physiology of such micronutrient. 2. The translocation of radiozinc was demonstrated by three different ways. In the first case, Zn65Cl2 was supplied to the nutrient solution during four weeks; three weeks after the addition of the radiozinc was discontinued, the newer leaves were detached and a radioautograph was taken (Fig. 2); the activity therein found shows that translocation occurred from the old leaves to the young ones. In the next experiment, identical procedure was followed but, instead of a radioautograph, different parts of the plant were ashed and counted; it was verified that 66.6 per cent of the activity supplied was absorbed; due to a great fixation within the roots only 5,6 per cent was translocated to the newer organs. In the third trial, Zn65C12 was directly applied to both upper and lower surfaces of medium aged leaves; counting the separated organs revealed that: 24.2 per cent of the activity applied hab been absorbed; however, 13.7 per cent translocated to the rest of the plant including to the roots. The author wishes to express his gratitude to Dr. P. R. Stout, Chairman, Dept. of Plant Nutrition, University of California, Berkeley and to Mr. A. B. Carlton for their help during part of this work. O autor agradece ao Laboratório de Isótopos da Universidade de São Paulo, na pessoa do Dr. T. Eston, o fornecimento do Zn65 usado neste trabalho.

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This paper characterizes the equilibria in airline networks and their welfare implications in an unregulated environment. Competing airlines may adopt either fully-connected (FC) or hub-and-spoke (HS) network structures; and passengers exhibiting low brand loyalty to their preferred carrier choose an outside option to travel so that markets are partially served by airlines. In this context, carriers adopt hubbing strategies when costs are sufficiently low, and asymmetric equilibria where one carrier chooses a FC strategy and the other chooses a HS strategy may arise. Quite interestingly, flight frequency can become excessive under HS network configurations.

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Des de la perspectiva del brand management, el present treball pretén demostrar que una incoherent aplicació del marketing experiencial en entorns espacials pot contribuir a malmetre la construcció de la marca. Per corroborar la hipòtesi, el treball consta d’una una part teòrica, on s’aborda des de la marca fins al marketing experiencial, i una part pràctica en què s’exposa l’anàlisi de cinc entorns espacials de la ciutat de Barcelona: Nespresso, IceBarcelona, Pans&Company, Sephora i Starbucks Coffee.