Arvojen markkinat : Oikeuttavat arvomaailmat suomalaisten suuryritysten yritysvastuupuheessa

The research in this thesis addresses the question of corporate legitimation and values. It studies moral speech in Finnish companies' social responsibility reports and annual reports. The managerial rhetoric has been examined as a means of building and maintaining legitimacy. The companies studyed are the ten biggest companies that repordted on social responsibility in 2004, and the analysed data consists of the companie's reporting from 1998 to 2008. The theoretical and analytical framework is provided by Luc Boltanski's and Laurent Thévenot's theory of justification. The theory is focused on systems of moral thinking and argumentation, so called "orders of worth". The study shows how these moral schemes were used in the legitimation process. Special attention is paid on the ways that compromises are made between different orders of worth, such as the market, civic and green order. The study shows that the focus of legitimation has shifted towards societal and environmental themes. The values of market and industry, profits and efficiency, however, remain the strongest basis for organizational legitimation in Finnish companies. The economic crisis of 2008 had a visible impact on the moral rhetoric, especially in the Finnish forestry sector. Large layoffs questionned the companies' traditional role and made companies adopt a more market-centered and project-based moral rhetoric. New inspirational and project-centered moral speech emerged as the companies were less able to present themselves as nation-based, traditional actors in the Finnish society.

Learning Challenges in Biogas Production for Sustainability : An activity theoretical study of a network from a swine industry chain

This study is about the challenges of learning in the creation and implementation of new sustainable technologies. The system of biogas production in the Programme of Sustainable Swine Production (3S Programme) conducted by the Sadia food processing company in Santa Catarina State, Brazil, is used as a case example for exploring the challenges, possibilities and obstacles of learning in the use of biogas production as a way to increase the environmental sustainability of swine production. The aim is to contribute to the discussion about the possibilities of developing systems of biogas production for sustainability (BPfS). In the study I develop hypotheses concerning the central challenges and possibilities for developing systems of BPfS in three phases. First, I construct a model of the network of activities involved in the BP for sustainability in the case study. Next, I construct a) an idealised model of the historically evolved concepts of BPfS through an analysis of the development of forms of BP and b) a hypothesis of the current central contradictions within and between the activity systems involved in BP for sustainability in the case study. This hypothesis is further developed through two actual empirical analyses: an analysis of the actors senses in taking part in the system, and an analysis of the disturbance processes in the implementation and operation of the BP system in the 3S Programme. The historical analysis shows that BP for sustainability in the 3S Programme emerged as a feasible solution for the contradiction between environmental protection and concentration, intensification and specialisation in swine production. This contradiction created a threat to the supply of swine to the food processing company. In the food production activity, the contradiction was expressed as a contradiction between the desire of the company to become a sustainable company and the situation in the outsourced farms. For the swine producers the contradiction was expressed between the contradictory rules in which the market exerted pressure which pushed for continual increases in scale, specialisation and concentration to keep the production economically viable, while the environmental rules imposed a limit to this expansion. Although the observed disturbances in the biogas system seemed to be merely technical and localised within the farms, the analysis proposed that these disturbances were formed in and between the activity systems involved in the network of BPfS during the implementation. The disturbances observed could be explained by four contradictions: a) contradictions between the new, more expanded activity of sustainable swine production and the old activity, b) a contradiction between the concept of BP for carbon credits and BP for local use in the BPfS that was implemented, c) contradictions between the new UNFCCC1 methodology for applying for carbon credits and the small size of the farms, and d) between the technologies of biogas use and burning available in the market and the small size of the farms. The main finding of this study relates to the zone of proximal development (ZPD) of the BPfS in Sadia food production chain. The model is first developed as a general model of concepts of BPfS and further developed here to the specific case of the BPfS in the 3S Programme. The model is composed of two developmental dimensions: societal and functional integration. The dimension of societal integration refers to the level of integration with other activities outside the farm. At one extreme, biogas production is self-sufficient and highly independent and the products of BP are consumed within the farm, while at the other extreme BP is highly integrated in markets and networks of collaboration, and BP products are exchanged within the markets. The dimension of functional integration refers to the level of integration between products and production processes so that economies of scope can be achieved by combining several functions using the same utility. At one extreme, BP is specialised in only one product, which allows achieving economies of scale, while at the other extreme there is an integrated production in which several biogas products are produced in order to maximise the outcomes from the BP system. The analysis suggests that BP is moving towards a societal integration, towards the market and towards a functional integration in which several biogas products are combined. The model is a hypothesis to be further tested through interventions by collectively constructing the new proposed concept of BPfS. Another important contribution of this study refers to the concept of the learning challenge. Three central learning challenges for developing a sustainable system of BP in the 3S Programme were identified: 1) the development of cheaper and more practical technologies of burning and measuring the gas, as well as the reduction of costs of the process of certification, 2) the development of new ways of using biogas within farms, and 3) the creation of new local markets and networks for selling BP products. One general learning challenge is to find more varied and synergic ways of using BP products than solely for the production of carbon credits. Both the model of the ZPD of BPfS and the identified learning challenges could be used as learning tools to facilitate the development of biogas production systems. The proposed model of the ZPD could be used to analyse different types of agricultural activities that face a similar contradiction. The findings could be used in interventions to help actors to find their own expansive actions and developmental projects for change. Rather than proposing a standardised best concept of BPfS, the idea of these learning tools is to facilitate the analysis of local situations and to help actors to make their activities more sustainable.

The Tourism-Development Nexus in Namibia : A Study on National Tourism Policy and Local Tourism Enterprises' Policy Knowledge

The tourism development nexus in southern Africa involves highly topical issues related to tourism planning, power relations, community participation, and natural resources. Namibia offers a particularly interesting context for the study of these issues due to its colonial legacy, vast tourism potential, recently adopted tourism policy and community-based approaches to tourism and natural resource management. This study is an interdisciplinary endeavour to analyse the role of tourism in Namibia s post-apartheid transformation process by focusing on Namibian tourism policy and local tourism enterprises' policy knowledge. Major attention is paid to how the tourism policy's national development objectives are understood and conceptualised by the representatives of different tourism enterprises and the ways in which they relate to the practical needs of the enterprises. Through such local policy knowledge the study explores various opportunities, challenges and constraints related to the promotion of tourism as a development strategy. The study utilises a political economy approach to tourism and development through three current and interrelated discourses which are relevant in the Namibian context. These are tourism, power and inequality, tourism and sustainable development, and tourism and poverty reduction. The qualitative research material was gathered in Namibia in 2006-2007 and 2008. This material consists of 34 semi-structured interviews in 16 tourism enterprises, including private trophy hunting farms and private lodges, small tour operators and community-based tourism enterprises. In addition, the research material consists of observations in the enterprises, and 37 informal and 23 expert interviews. The findings indicate that in the light of local tourism enterprises the tourism policy objectives appear more complex and ambiguous. Furthermore, they involve multiple meanings and interpretations which reflect the socio-economic stratification of the informants and Namibian society, together with the professional stratification of the tourism enterprises and restrictions on the capacity of tourism to address the development objectives. In the light of such findings it is obvious that aspects of power and inequality affect the tourism development nexus in Namibia. The study concludes that, as in the case of other southern African countries, in order to promote sustainable development and reduce poverty, Namibia should not only target tourism growth but pay attention to who benefits from that growth and how. From a political economy point of view, it is important that prevailing structural challenges are addressed equally in the planning of tourism, development and natural resource management. Such approach would help the Namibian majority to enjoy the benefits of increasing tourism in the country.

Computer simulation of multi-elemental fusion reactor materials

Thermonuclear fusion is a sustainable energy solution, in which energy is produced using similar processes as in the sun. In this technology hydrogen isotopes are fused to gain energy and consequently to produce electricity. In a fusion reactor hydrogen isotopes are confined by magnetic fields as ionized gas, the plasma. Since the core plasma is millions of degrees hot, there are special needs for the plasma-facing materials. Moreover, in the plasma the fusion of hydrogen isotopes leads to the production of high energetic neutrons which sets demanding abilities for the structural materials of the reactor. This thesis investigates the irradiation response of materials to be used in future fusion reactors. Interactions of the plasma with the reactor wall leads to the removal of surface atoms, migration of them, and formation of co-deposited layers such as tungsten carbide. Sputtering of tungsten carbide and deuterium trapping in tungsten carbide was investigated in this thesis. As the second topic the primary interaction of the neutrons in the structural material steel was examined. As model materials for steel iron chromium and iron nickel were used. This study was performed theoretically by the means of computer simulations on the atomic level. In contrast to previous studies in the field, in which simulations were limited to pure elements, in this work more complex materials were used, i.e. they were multi-elemental including two or more atom species. The results of this thesis are in the microscale. One of the results is a catalogue of atom species, which were removed from tungsten carbide by the plasma. Another result is e.g. the atomic distributions of defects in iron chromium caused by the energetic neutrons. These microscopic results are used in data bases for multiscale modelling of fusion reactor materials, which has the aim to explain the macroscopic degradation in the materials. This thesis is therefore a relevant contribution to investigate the connection of microscopic and macroscopic radiation effects, which is one objective in fusion reactor materials research.

Monologeista dialogiksi : Keskustelua koulusta käytävien ohipuhumisten muuttamisesta neuvotteluksi sosiaalisen konstruktionismin hengessä.

From monologues to dialogue. A discussion about changing the fragmented character of the debate concerning schools to one of negotiation, in the spirit of social constructionism. The starting point for the study is the assumption that the interested parties concerning schools such as teachers, students, public servants within school administration or politics construct the idea of the school in disparate ways. It looks as if the representatives of the various interested parties perceive the school in distinctive ways or with particular emphases. Additionally, there are not many discussion forums where these different interested parties have an equal right to speak and be heard. It seems that the lack of dialogue characterizes the debate about school. At the centre of the study are negotiations concerning schools, and the conditions that promote changing the fragmented character of this school debate in a more promising and collectively responsible process of negotiation. The aims of the study are to find both an empirical and theoretical basis for more equal ways to negotiate about school, and to increase cultural self reflection. Social constructionism plays a key role in aspiring to meet these research aims. The research questions are (1) How do the informants of the study construct the idea of school in their texts, and (2) What kind of prospects does social constructionism bring to the negotiations about school. The research informants construct the idea of school in their texts in several ways. To sum up: school is constructed as a place for learning, a place for building the future, a place where ethical education is lived out, a place for social education and Bildung, and a place where the students well-being is ensured. The previously presented assumption that the interested parties of a school construct the idea of a school in disparate ways or with various emphases seems to have support in the informants texts. Based on that, a condition can be put forward: different perspectives should have an equal opportunity to be heard in negotiations about school. It would also be helpful if there was a chance for different perspectives to be documented and/or in some way, visualized. This ensures that different constructions of school are within reach of all the participants. Additionally, while making the process of negotiation transparent, this documentation becomes an important medium for self reflection. On one hand it visualizes the complexity of the school. On the other hand it protects the school and education from serving as the spokesman of any single truth that is presented as objective or universal. Social constructionism seems to offer a stable theoretical basis for changing the fragmented character of the school debate in one of negotiation. More equal and collectively responsible school negotiation presumes that certain aspects or conditions drawn from postmodernism and social constructionism have been studied. In the study, six conditions are presented that can be seen as mediums for changing the fragmented character of the school debate into one of more equal negotiation. Keywords: social constructionism, Kenneth J. Gergen, school negotiation, education policy, dialogue.

Snoring and sleep apnea in children

Snoring is a primary and major clinical symptom of upper airway obstruction during sleep. Sleep-disordered breathing ranges from primary snoring to significant partial upper airway obstruction, and obstructive sleep apnea. Adult snoring and obstructive sleep apnea have been extensively studied, whereas less is known about these disorders in children. Snoring and more severe obstructive sleep apnea have been shown to have a harmful effect on the neurobehavioral development of children, but the mechanisms of this effect remains unknown. Furthermore, the correlation of this effect to objective sleep study parameters remains poor. This study evaluated the prevalence of snoring in preschool-aged children in Finland. Host and environmental risk factors, and neurobehavioral and neurocognitive symptoms of children suffering from snoring or obstructive sleep apnea were also investigated. The feasibility of acoustic rhinometry in young children was assessed. The prevalence and risk factors of snoring (I) were evaluated by a questionnaire. The random sample included 2100 children aged 1-6 years living in Helsinki. All 3- to 6-year-old children whose parents reported their child to snore always, often, or sometimes were categorized as snorers, and invited to participate to the clinical study (II-IV). Non-snoring children whose parents were willing to participate in the clinical study were invited to serve as controls. Children underwent a clinical ear-nose-throat examination. Emotional, behavioral, and cognitive performances were evaluated by Child Behavioral Checklist (CBCL), Wechsler Preschool and Primary Scale of Intelligence (WPPSI-R) and NEPSY-A Developmental Neuropsychological Assessment (NEPSY). Nasal volume was measured by acoustic rhinometry, and nasal resistance by rhinomanometry. Lateral and posteroanterior cephalometry were performed. A standard overnight ambulatory polysomnography was performed in the home environment. Twenty-six healthy children were tested in order to assess the feasibility of acoustic rhinometry in young children (V). Snoring was common in children; 6.3% of children snored always or often, whereas 81.3% snored never or occasionally. No differences were apparent between snorers and non-snorers regarding age, or gender. Pediatric snoring was associated with recurrent upper respiratory infections, otitis media, and allergic rhinitis. Exposure to parental tobacco smoke, especially maternal smoking, was more common among snorers. Rhinitis was more common among children who exposured to tobacco smoke. Overnight polysomnography (PSG) was performed on 87 children; 74% showed no signs of significant upper airway obstruction during sleep. Three children had obstructive apnea/hypopnea index (OAHI) greater than 5/h. Age, gender, or a previous adenoidectomy or tonsillectomy did not correlate with OAHI, whereas tonsillar size did correlate with OAHI. Relative body weight and obesity correlated with none of the PSG parameters. In cephalometry, no clear differences or correlations were found in PSG parameters or between snorers and non-snorers. No correlations were observed between acoustic rhinometry, rhinomanometry, and PSG parameters. Psychiatric symptoms were more frequent in the snoring group than in the nonsnoring group. In particular, anxious and depressed symptoms were more prevalent in the snoring group. Snoring children frequently scored lower in language functions. However, PSG parameters correlated poorly with neurocognitive test results in these children. This study and previous studies indicate that snoring without episodes of obstructive apnea or SpO2 desaturations may cause impairment in behavioral and neurocognitive functions. The mechanism of action remains unknown. Exposure to parental tobacco smoke is more common among snorers than non-snorers, emphasizing the importance of a smoke-free environment. Children tolerated acoustic rhinometry measurements well.

The potential of microbial ecological indicators to guide ecosophisticated management of hydrocarbon-contaminated soils

Soil is an unrenewable natural resource under increasing anthropogenic pressure. One of the main threats to soils, compromising their ability to provide us with the goods and ecosystem services we expect, is pollution. Oil hydrocarbons are the most common soil contaminants, and they disturb not just the biota but also the physicochemical properties of soils. Indigenous soil micro-organisms respond rapidly to changes in the soil ecosystem, and are chronically in direct contact with the hydrophobic pollutants on the soil surfaces. Soil microbial variables could thus serve as an intrinsically relevant indicator of soil quality, to be used in the ecological risk assessment of contaminated and remediated soils. Two contrasting studies were designed to investigate soil microbial ecological responses to hydrocarbons, together with parallel changes in soil physicochemical and ecotoxicological properties. The aim was to identify quantitative or qualitative microbiological variables that would be practicable and broadly applicable for the assessment of the quality and restoration of oil-polluted soil. Soil bacteria commonly react on hydrocarbons as a beneficial substrate, which lead to a positive response in the classical microbiological soil quality indicators; negative impacts were accurately reflected only after severe contamination. Hydrocarbon contaminants become less bioavailable due to weathering processes, and their potentially toxic effects decrease faster than the total concentration. Indigenous hydrocarbon degrader bacteria, naturally present in any terrestrial environment, use specific mechanisms to improve access to the hydrocarbon molecules adsorbed on soil surfaces. Thus when contaminants are unavailable even to the specialised degraders, they should pose no hazard to other biota either. Change in the ratio of hydrocarbon degrader numbers to total microbes was detected to predictably indicate pollutant effects and bioavailability. Also bacterial diversity, a qualitative community characteristic, decreased as a response to hydrocarbons. Stabilisation of community evenness, and community structure that reflected clean reference soil, indicated community recovery. If long-term temporal monitoring is difficult and appropriate clean reference soil unavailable, such comparison could possibly be based on DNA-based community analysis, reflecting past+present, and RNA-based community analysis, showing exclusively present conditions. Microbial ecological indicators cannot replace chemical oil analyses, but they are theoretically relevant and operationally practicable additional tools for ecological risk assessment. As such, they can guide ecologically informed and sustainable ecosophisticated management of oil-contaminated lands.

Community-based Ecotourism as a Sustainable Development Option in the Taita Hills, Kenya

This study aims at identifying the existing and potential resources, as well as recognizing the hinderances, for community-based ecotourism development in the Taita Hills in south-eastern Kenya. The indigenous mountain rain forests on the hills are rich in biodiversity, but severely degraded because of encroachment caused by the dynamics of increased population, socio-politics and economics. The research problems are based on the hypothesis that there is no tourism in the Taita Hills generating income for the local economy and high population density combined with poverty creates a need for alternative employment opportunities as well as for sustainable ways of forest resource management. The data for this study was gathered during two field trips in Kenya, in January-February 2004 and 2005, as a part of the Taita Project within the Department of Geography at the University of Helsinki. The qualitative methods used consist of RRA and PRA techniques, in-depth interviews, a structured questionnaire and literature analysis as well as attendance on excursions and a workshop with conservation experts and officials. Four case areas in the Taita Hills are studied. The study concludes that alternative livelihoods are needed among the Taita Hills´ rural population and community-based ecotourism is seen as a way of bringing financial benefits for households as well as reviving the fading cultural traditions and indigenous knowledge about forest use. The governmental policies, district level development plans and some NGOs support ecotourism development. The Forest Act 2005 forms base for local participation in forest management. The unique natural features, the welcoming Taita-culture and the location in the coastal tourism circle favour Taita Hills. However, this kind of development has its risks, such as too rapid change of sorest usage level and the exposure of communities to an ecotourism treadmill process. The costbenefit ration of marketing for hard ecotourists is generally low and the tourism infrastructure needs upgrading in the Taita Hills. More tight collaboration is important between the different level stakeholders working for conservation and development. Community-based ecotourism in Taita Hills, when carefully planned and managed, could be one opportunity for Kenya to diversify its tourism product supply and for forestadjacent communities to gain tangible benefits on a sustainable basis from forests.

Paikallisuus ja alueellisuus osuustoimintayritysten liiketoiminnassa

Työn tarkoituksena on ymmärtää ja kuvata paikallisuuden ja alueellisuuden merkitystä osuustoimintayritysten liiketoiminnassa. Tavoitteena on ymmärtää, mitä ovat alueellisuus ja paikallisuus kohdeyritysten näkökulmasta katsottuna, kuinka ne ilmenevät yritysten toiminnassa ja mikäon niiden merkitys liiketoiminnassa. Tutkimus on luonteeltaan laadullinen tapaustutkimus. Tutkimuksen empiirisenä aineistona toimivat kohdeyritysten toimitusjohtajien sekä yhden OP-ryhmän ja osuustoiminnan asiantuntijan yksilöhaastattelut. Haastattelut tehtiin vuoden 2005 kesällä kohdeyritysten toimitiloissa. Tutkimustulokset osoittavat, että paikallisuudella ja alueellisuudella on merkittävä lisäarvo osuuskuntien liiketoiminnassa. Paikallisuus ja alueellisuus tarjoavat mahdollisuuden osuustoiminnan ominaispiirteiden hyödyntämiseen ja konkretisoimiseen asiakkaiden arvostamalla, ihmisläheisellä liiketoimintatavalla ja edesauttavatnäin ollen liiketoiminnassa menestymistä.

Developing sustainable value proposition: A case study from manufacturing industry

Increasing pressures to reduce costs, inprove productivity, and lower the environmental impact are forcing suppliers to present evidences of the monetary and societal value they create for the customers and society around. The extant academic literature on the practical activities related to topic is still sparse and this study addresses the gap by developing sustainable customer value proposition for Valmet’s recycled fibre line solution for the Chinese market. The research is based on literature review and single case study method. Theoretically the study is connected to the emerging literature of customer value and life cycle engineering, and to the research of sustainable development in the field of marketing. For exloiting empirical evidences, in-depth supplier interviews and customer survey were conducted. The results suggest that selling of recycled fibre line solution requires tangible and credible evidence of the value and utility which is delivered for the customer. In addition to the economic benefits also societal benefits should be included in the value proposition that are the focus of attention in China. Still, the role of discovered benefits may be contradictory until they are communicated to appropriate decision makers. Managerially the study contributes to the customer value management and quantification knowledge and practices in Valmet’s organization.

Tuotannonohjauksen kehittäminen sähkömoottoreiden huoltotoiminnassa

Diplomityön kohdeyrityksen liiketoiminta on kokenut viime aikoina merkittäviä muutoksia lisääntyneen volyymin, vaihtuneiden toimitilojen ja konsernin taloudellisesti haastavan tilanteen johdosta. Olosuhteiden muuttuessa ja taloudellisten vaikeuksien kasvaessa on tuotannonohjauksen kehittäminen jäänyt yksikössä takaa-alalle, mikä näkyy pitkittyneinä toimitusaikoina ja laskutusviiveenä, heikkona ohjattavuutena ja täten myös kannattavuuden huonontumisena. Työn tavoitteena onkin tutkia sähkömoottorihuoltotoiminnan nykytilaa ja löytää käytännönläheisiä ja nopeasti toteutettavissa olevia ratkaisuja tuotannonohjauksen kehittämiseksi. Työn teoreettisena viitekehyksenä käytettiin tuotannonohjauksen perusproblema-tiikkaa käsitteleviä teoksia, kuten myös tuotannonohjauksen kehityshankkeisiin liittyvää materiaalia. Tämän lisäksi työhön on pyritty saamaan lisänäkemystä suo-rittamalla benchmarking -vierailuja yhteistyöyrityksiin, jossa on hiljattain suoritettu vastaavan kaltaisia, onnistuneita tuotannonohjauksen kehityshankkeita. Työn empiirinen osuus jaoteltiin kahteen teemaan; nykytila-analyysiin ja toimenpide-ehdotuksiin. Nykytila-analyysi pyrittiin luomaan mahdollisimman kattavaksi sisällyttämällä siihen näkökulmia niin tuotannollisten lukujen kuin henkilöstön nä-kemysten perusteella. Analyysin pohjalta yritykselle laadittiin ehdotuksia käytän-nönläheisistä, nopeasti toteutettavissa olevista toimenpiteistä kuten myös ehdotuksia tuotannon jatkokehityksestä.

How CSR and stakeholder engagement encourage the development of Industrial symbiosis from the management viewpoint?

The thesis aims to understand how CSR and stakeholder engagement can contribute to the development of industrial symbiosis. Theory suggests that corporate social responsibility and stakeholder engagement theories have many similar aspects that correlate with the development of industrial symbiosis. This study is qualitative and empirical suggestions are derived from integrative analysis of literature, secondary data and case study analysis. The empirical findings from the interviews support the framework that is created from the findings of the literature review. The results discovered throughout the thesis research suggest that CSR functions as a theoretical background for industrial symbiosis and stakeholder engagement helps develop more thorough understandings of it from the management viewpoint. Empirical findings and literature review also suggest that in the developing of industrial symbiosis the key aspect are the social characteristics such as a robust management structure, trust between partners and long-term commitment to the common goals that support the development of these symbioses. Also, communication and transparency supports the development of industrial symbiosis. For managerial contribution, this thesis presents organizational practices that can help managers to understand how they can engage in effective engagement with stakeholders in the development of industrial symbiosis.

Biopolttoaineilla kestävyyttä merenkulkuun? Elinkaariarviointi kestävyyden mittarina

Merenkulun ilmapäästöillä on laajoja vaikutuksia sekä ilmanlaatuun, ilmaston-muutokseen että ihmisten terveyteen. Muiden liikennemuotojen päästöihin on puututtu jo pitkään, mutta merenkulun yhteydessä International Maritime Organisation IMO on asettanut rajoituksia mm. rikkipäästöille vasta viime vuosina. Itämeri on saanut erityisaseman ns. SECA-alueena, jolla operoivien alusten polttoaineen rikkipitoisuus ei saa ylittää 0,1 prosenttia. Yhtenä ratkaisuna päästöongelmiin voivat toimia biopolttoaineet. Liikennekäyttöön tarkoitettuja biopolttoaineita on jo kaupallisessa käytössä ja mm. jätepohjaisia raaka-aineita tutkitaan parhaillaan. EU:n biopolttoaineita käsittelevät säädökset edellyttävät, että tuotannon on oltava kestävää, jotta sillä saavutetaan todellisia kasvihuonekaasupäästöjen vähennyksiä. Kestävyyden arviointiin paras keino on elinkaariarviointi eli LCA, jonka avulla voidaan laskennallisesti osoittaa päästövähennykset verrattuna fossiilisen poltto-ainetuotannon ja käytön tuottamiin päästöihin. Elinkaariarviointi ottaa huomioon tuotantoketjun kaikki päästöt aina raaka-aineen tuottamisesta tuotteen hävittämiseen saakka. Tässä tutkimuksessa elinkaariarviointi suoritettiin Turussa sijaitsevan VG-Shipping -varustamon tarpeisiin. Tuloksia käytetään lain edellyttämän toiminnan-harjoittajan kestävyysjärjestelmän luomiseen sekä sen arviointiin, miten elinkaariarviointi toimii kestävyyden mittarina. VG-Shipping tuottaa oman varustamotoimintansa tarpeisiin jätepohjaisista raaka-aineista tuotettua bioöljyä ja -dieseliä. Elinkaariarviointi osoitti tuotannon olevan kestävällä tasolla ja päästövähennysten olevan fossiiliseen vertailukohtaan nähden eri tuotantoketjuilla 84-96 prosentin välillä.

Älykäs ja Ketterä palveluyritys

Tutkimuksen tarkoituksena on kartoittaa palvelumarkkinoinnin, tietojohtamisen, Ketterien ja Lean menetelmien kirjallisuutta. Tutkimus vastaa kysymyksiin: Miten yritys voi tuottaa lisäarvoa asiakkaalle? Mikä vaikutus tietojohtamisella on palveluiden luomisessa ja myynnissä, sekä miten Ketterät ja Lean menetelmät tukevat palveluyrityksen tavoitteita? Tutkimuksessa tarkastellaan asiakkaalle lisäarvoa tuovien palveluiden luontia, sekä palvelustrategian omaksumista osaksi koko organisaation toimintaa ja strategiaa. Palveluyrityksellä tässä tutkimuksessa tarkoitetaan organisaatiota, jonka liiketoiminta perustuu henkilökohtaisten paveluiden tai osana tuottetta myytävien palveluiden tuottamisee.

Käsiteanalyysi yhteiskunnallisen yrityksen liiketoimintastrategiasta vähittäiskaupan toimialalla

Kuluttajien arvojen muutosten erityisesti eettisyyttä korostavaan suuntaan ja individualisaation seurauksena markkinat ovat fragmentoituneet. Lisäksi julkista sektoria on alettu kestävyysvajeen ja poliittisten linjausten seurauksena yksityistämään ja markkinaehtoistamaan. Näiden muutosten seurauksena on alkanut syntyä uudenlaista yhteiskunnallista yritystoimintaa, joka ei pohjaudu voitontavoittelulle, vaan yhteiskunnassa ilmenevien ongelmien ratkaisemiselle. Tutkimuksessa on selvitetty, mitä tarkoittavat yhteiskunnallisten yritysten sekä liiketoimintastrategioiden käsitteet vähittäiskaupan toimialalla. Käsitteiden määrittelyn avulla on pyritty selvittämään millaisia liiketoimintastrategioita yhteiskunnalliset yritykset voivat hyödyntää vähittäiskapan toimialalla. Yhteiskunnallisten yritysten sekä liiketoimintastrategioiden käsitettä vähittäiskaupan toimialalla on selvitetty käsiteanalyysin avulla. Käsiteanalyysissä on muodostettu tietopohja alan julkaisujen avulla, pääkäsitteitä on analysoitu vertailtu suhteessa niiden lähikäsitteisiin. Käsitteet on purettu osiin, eli nostettu esiin erilaisia tulkintoja sekä näkemyksiä ja pohdittu niitä. Analyysiä on tehty hermeneuttisen kehän avulla. Yhteiskunnallisten yritysten tavoitteena on yhteiskunnallisten ongelmien lieventäminen tai poistaminen. Valtaosa niiden voitoista käytetään yhteiskunnallisten tavoitteiden edistämiseen. Niiden toimintaan kuuluu olennaisesti sidosryhmien osallistaminen yrityksen päätöksentekoon. Niiden liiketoiminta on avointa ja läpinäkyvää. Liiketoimintastrategialla tarkoitetaan yhdellä toimialalla noudatettavia strategioita. Vähittäiskaupan toimialalla yhteiskunnallisten yritysten liiketoimintastrategiat voidaan jakaa kilpailu- ja yhteistyöstrategioihin. Kilpailustrategioita ovat tuottavuus ja yrityksen asemointi kuluttajien mieleen. Yhteistyöstrategioita ovat arvon yhteistuotanto ja arvoverkostoyhteistyö sidosryhmien kanssa. Yhteiskunnallisen yrityksen käsite on moninainen ja vielä osin jäsentymätön. Sen toiminnassa keskeistä on yhteiskunnallisen hyvän tuottaminen sekä voittojen ohjaaminen tämän tarkoituksen toteuttamiseksi. Yritystoiminnan perusedellytys on kannattavuus, joka saavutetaan kilpailuedun avulla ja joka pohjautuu kilpailijoita parempaan tuottavuuteen tai ylivertaiseen asiakkaalle tuotettuun arvoon. Ylivertainen asiakasarvo saavutetaan asemoimalla yritys halutulla tavalla kuluttajien mieliin asiakaslupauksen kautta. Tuottavuus ja asemointi tuotetaan yrityksen arvoketjussa suhteellisen resurssiedun kautta, mikä pohjautuu arvoketju-, ympäristö- ja yritysanalyyseihin