Use of advertising and marketing incentives to promote sales of fuel efficient vehicles. Part I: executive summary. Final report.

National Highway Traffic Safety Administration, Washington, D.C.

Use of advertising and marketing incentives to promote sales of fuel efficient vehicles. Part II. Final report.

National Highway Traffic Safety Administration, Washington, D.C.

Advertising for over-the-counter antacids : final staff report and recommendations.

Item 535

Selling printing and direct advertising; handbook for management, salesmen, planners, and producers of printed promotion.

Mode of access: Internet.

A table of leading advertisers, showing advertising investments of advertisers spending $10,000 and over in thirty-six publications ..

Mode of access: Internet.

A description of the early printed books owned by the Grolier club with a brief account of their printers and the history of typography in the fifteenth century.

Revised edition of the "Catalogue of early printed books, presented by David W. Bruce ... 1894." Descriptive and historical notes by R. H. Lawrence; translations from colophons, etc., by N. G. McCrea.

Suggestions to McGraw-Hill authors; details of manuscript preparation, typography, proofreading, and other matters involved in the production of manuscripts and books.

"Introduction: High lights of twenty-five years, by Martin M. Foss, president": p. 1-6.

Type for books and advertising

"Books for the type man": p. 150-153.

A list of books on printing, including many on typography, binding, and other graphic arts,

Mode of access: Internet.

Costs, merchandising practices, advertising and sales in the retail distribution of clothing /

Mode of access: Internet.

The advertising handbook; a reference work covering the principles and practices of advertising,

Mode of access: Internet.

Advertising and selling : principles of appeal and response /

"Books and articles referred to in the text or recommended for further reading": p. 306-309.

The Detroit city directory and advertising gazetteer of Michigan for 1855-56.

Mode of access: Internet.

The invention of typography : a brief sketch on the invention of printing and how it came about /

"Supplementary reading."--p. 52.

Typography, books, and printing by Grant Dahlstrom: exhibition beginning May 15, 1946 through June 15, 1946, Treasure Room, Edward L. Doheny, Jr. Memorial Library, University of Southern California.

Check list.