Self-Service Technology, Satisfaction and Consumer Retention
| Contribuinte(s) |
Avlonitis, G Papavassiliou, N Papastathopoulou, P |
|---|---|
| Data(s) |
2006
|
| Formato |
application/pdf |
| Identificador | |
| Publicador |
Athens University of Economics and Business |
| Relação |
http://eprints.qut.edu.au/23973/1/23973_beatson_2007004580.pdf Beatson, Amanda, Coote, Len, & Drennan, Judy (2006) Self-Service Technology, Satisfaction and Consumer Retention. In Avlonitis, G, Papavassiliou, N, & Papastathopoulou, P (Eds.) Conference Proceedings of the 35th EMAC Conference, 23 - 26 May 2006, Greece, Athens. |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150599 Marketing not elsewhere classified #Self-Service Technology, Consumer Satisfaction, Relationship Commitment, Perceived Switching Costs |
| Tipo |
Conference Paper |
