Relationship Marketing During Rugby World Cup 2003: A Comparison of Leveraging by an Australian State Government Department and a Private Firm
| Contribuinte(s) |
Troilo, G |
|---|---|
| Data(s) |
2005
|
| Identificador | |
| Publicador |
Universita Bocconi |
| Relação |
Stokes, Robyn (2005) Relationship Marketing During Rugby World Cup 2003: A Comparison of Leveraging by an Australian State Government Department and a Private Firm. In Troilo, G (Ed.) Rejuvenating Marketing: Contamination, Innovation, Integration: Proceedings of the 34th European Marketing Academy Conference (EMAC), 24 May - 27 May 2005, Italy, Milan. |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150599 Marketing not elsewhere classified #Relationship Marketing, Relational Leveraging, Business-to-business Markets, Mega-events |
| Tipo |
Conference Paper |
