Evolutions of an Online Generation: Education, Industry and IMC
Contribuinte(s) |
Purchase, S |
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Data(s) |
2005
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Resumo |
This paper traces the evolutions of a new generation of students who are predominantly the ‘online generation’; explores the emerging impact of this generation on industry; identifies the changing role of education from traditional classroom to an online environment; and explores the contribution related to integrated marketing communications (IMC). Educational requirements from a business perspective must incorporate global business demands; virtual learning environments progress the online generation towards a post-modern learning state. The central proposition of this paper is that the emergence of IMC in evolving industry practices is influenced by student generations who are producing a new paradigm of alignment between education and industry. This is purely a conceptual exploration using limited examples to provide some context and illustrate the questions raised for consideration. |
Formato |
application/pdf |
Identificador | |
Publicador |
University of Western Australia Business School |
Relação |
http://eprints.qut.edu.au/24413/1/24413_luck_2006001277.pdf http://pandora.nla.gov.au/pan/25410/20060410-0000/smib.vuw.ac.nz_8081/WWW/ANZMAC2005/index.html Luck, Edwina & Yabsley, Kim (2005) Evolutions of an Online Generation: Education, Industry and IMC. In Purchase, S (Ed.) ANZMAC 2005: Broadening the Boundaries: Conference Proceedings, 5 December - 7 December 2005, Australia, Western Australia, Fremantle. |
Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
Palavras-Chave | #150599 Marketing not elsewhere classified #Online Generation, Education, IMC |
Tipo |
Conference Paper |