Młodzież w relacji do kariery jako „własności” zawodu albo „roli zawodowej” – perspektywa funkcjonalno-strukturalna

In her article the Author refers to the tradition that places the studies in the subject of career in the structural and functional orientation that treats career as an external system, an objective phenomenon. “Objective careers” reflect more or less publically visible positions and statuses. According to the highlighted perspective, a “career” is a sequence of a subject’s professional roles which may mean promotion, stability or degradation. In this sense, one has to recognize that all subjects present on the job market pursue a career, which means that they take part in the career domain. The originality of this perspective makes us perceive a career in terms of social mobility, which most often means individuals’ vertical mobility. In this article, the Author discusses careers that embody a wide spectrum of contexts invoking the reflection on how the academic youth perceives the career domain and to what degree and extent these young people are oriented towards careers in the objective sense, realized through prestige, power, money, and promotion.

¿Es Necesario un Nuevo Nombre para el Bibliotecario?

A pesar de que conservamos el nombre arcaico, ligado a la concepción del libro y de la biblioteca como depósito de libros, frente a un acelerado desarrollo que involucro tecnologías y materiales digitales en el manejo de información, es un hecho que en las últimas décadas el prestigio del bibliotecario como erudito y especialista ha cambiado por el de ser un buscador y un proveedor ágil y especializado en la amplia gama de recursos informativos que nos rodea.La tendencia más seguida es que la profesión debe cambiar pasando a enfatizar otras habilidades como la gerencia, puesto que las bibliotecas serán evaluadas por los servicios que ofrecen y no tanto por los acervos que poseen. Sin embargo, que las bibliotecas como tal persisten es un hecho que se comprueba con la famosa Biblioteca de París, que está diseñada en forma de libro precisamente.

The evolution of the occupational status in Spain: An intergenerational approach

The relationship between the socio-economic status of parents and children is referred by the literature as intergenerational social mobility. The scope of this mobility encompasses different aspects such as educational attainment, income, wealth, prestige and occupational status. In particular, intergenerational occupational mobility is an interesting topic in the economic literature because it is positively associated with the economic achievement and the professional success. Low mobility implies that human capital, skills and talent can be misallocated. As a consequence, the workers’ efforts, their motivation and productivity could be negatively affected, which would have adverse effects on the economy growth and its competitiveness. This paper attempts to carry out the study of the evolution of intergenerational social mobility in Spain during the 21st century. The methodology applied involves to associate the National Classification of Occupations (CNO-94) with the New International Socio-economic Index of Occupational Status (ISEI-08), in order to establish a socio-economic hierarchy. Afterwards, once the occupational ranking is defined, we use statistic and econometric methods to assess the occupational transitions between fathers and children and to analyse the covariates’ effects on these transitions, including as explanatory variable the children’s educational attainment. Data used corresponds to the 2005 and 2011 Living Condition Survey (INE, 2005, 2011). The results of the study are displayed by distinguishing children according to their birth cohort.

O marketing e a atuação social das empresas: uma relação possível?

The present work is about a study of multiple cases with exploratory and descriptiveperspective and qualitative emphasis. Its field of study is constituted by three local companieswith description of social performance, with emphasis in the personal interview with thecontrollers. Its main objective consists of understanding as it has occurred the marketingrelation with the enterprise social performance in the context of these companies located inthe State of the Rio Grande do Norte who carry out social investments. For this, it hassearched to analyze the types and characteristics of the developed social actions, to evaluatethe motivations and objectives of the accomplishment of social actions, to verify theimportance and influence of the social performance in the dynamics of the companies, toverify the level of specific knowledge and information in the areas of marketing and socialperformance in the companies and to evaluate the process of communication (promotion andspreading) of the social performance carried out by the companies. It has been verified thatthe company A directly associates it its social and ambient activities with differentiationbenefits, competitiveness, creation of value, loyalty, relationships, image, prestige,positioning of the company, sale and financial return, beyond benefits in the internal level asbigger motivation of its employees and retention of talents, not existing rejection to theinterlacement of the concepts related to the marketing and the social one. Already in companyB rejection in relating its practical social to the marketing, being observed after posteriorquestionings, that the relation of direct and indirect form exists and those divulgations of theseactions are carried out, contradicting the arguments of the controllers of that the actions wouldnot be carried out to generate media. In company C, it been verified rejection andcontradiction with relation to the concepts related to the marketing, alleging itself that theimage of the harnessed company to its social performance is not used in proper benefit,evidencing itself that this company divulges its action and is marketable benefited, even so isnot this the main objective of its social programs. It has concluded that the association ofthese two concepts is positive and favorable to the development of the businesses and thesocial actions of the companies, legitimizing them and benefiting the involved company,groups in the actions and the society that profits socially from the private social involvement in the social matters

Política e planeamento linguístico da língua portuguesa na Namíbia : perspetivas de futuro

A importância da língua portuguesa, idioma representado nos cinco continentes, é uma realidade incontornável. Este prestígio linguístico é visível no aumento do número de falantes ao longo das últimas décadas. Hoje em dia, o português é usado como língua de comunicação de aproximadamente 250 milhões de pessoas. Para além da representatividade cultural, técnica, tecnológica e económica que possui nos países de língua oficial portuguesa, esta ocorrência é impulsionada também por países pertencentes a outros espaços linguísticos que se sentem atraídos economicamente por economias de países de língua portuguesa. Nesta dissertação apresenta-se o caso da Namíbia, país situado na África subsaarina que mantém relações político-económicas com países de língua portuguesa e que, por isso mesmo, integrou o português como língua curricular estrangeira no sistema de ensino. Questiona-se os motivos pelos quais o ensino formal de português tem cada vez mais aprendentes, isto é, pretende saber-se se a motivação dos alunos adultos está de facto relacionada com razões estritamente económicas ou não. Para o caso foi elaborado um questionário, aplicado em todos os locais onde o português é aprendido como PLE. Seguindo a mesma linha de dúvidas, pretendia-se também aferir se a política linguística que estava a ser implementada na Namíbia se estava a consolidar ou, se pelo contrário, não se estava a solidificar, e, assim sendo, deixar pistas no sentido de encaminhar o planeamento linguístico para as reais necessidades comunicativas dos informantes e potenciais falantes de português.

Maintenance or loss of dialect Andalusian features: Internal and external factors

In the last sixty years a steadily maintained process of convergence towards the Castilian national standard has been occurring in Southern Spain affecting urban middle-class speakers’ varieties, particularly phonology and lexis. As a consequence, unmarked features characterising innovative southern pronunciation have become less frequent and, at the same time, certain standard marked features have been adapted to the southern phonemic inventory. Then, urban middle-class varieties have progressively been stretching out the distance separating them from working-class and rural varieties, and bringing them closer to central Castilian varieties. Intermediate, yet incipient koineised varieties have been described including also transitional Murcia and Extremadura dialects (Hernández & Villena 2009, Villena, Vida & von Essen 2015). (1) Some of the standard phonologically marked features have spread out among southern speakers exclusively based on their mainstream social prestige and producing not only changes in obstruent phoneme inventory –i.e. acquisition of /s/ vs. /θ/ contrast, but also standstill and even reversion of old consonant push- or pull-chain shifts –e.g. /h/ or /d/ fortition, affricate /ʧ/, etc. as well as traditional lexis shift (Villena et al. 2016). Internal (grammar and word frequency) and external (stratification, network and style) factors constraining those features follow similar patterns in the Andalusian speech communities analysed so far (Granada, Malaga) but when we zoom in on central varieties, which are closer to the national standard and then more conservative, differences in frequency increase and conflict sites emerge. (2) Unmarked ‘natural’ phonological features characterising southern dialects, particularly deletion of syllable-final consonant, do not keep pace with this trend of convergence towards the standard. Thus a combination of southern innovative syllable-final and standard conservative onset-consonant features coexist. (3). The main idea is that this intermediate variety is formed through changes suggesting that Andalusian speakers look for the best way of accepting marked prestige features without altering coherence within their inventory. Either reorganisation of the innovative phonemic system in such a way that it may include Castilian and standard /s/ vs. /θ/ contrast or re-syllabification of aspirated /s/ before dental stop are excellent examples of how and why linguistic features are able to integrate intermediate varieties between the dialect-standard continuum.

Arte, prazer e bisturi: construção corporal através da body modification

In view of a field research carried out by a team connected to the universe of body modification, it is possible to discern some uses and meanings linked to these forms of body interventions. Body modification or body change is part of the circuit of piercings and tattoos, although they are socially less thinned and more extreme, like scarifications, subcutaneous implants, bifurcated tongues, surfaces and body suspensions. The aim of this paper is to cast an anthropological glance on these practices, joining at the same context all the subjects involved with these techniques, placing them inside the same relational focus and capturing their journeys and trajectories. The discussions are concentrated on the notion of body building and urban life style. Ideas as personal distinctness and prestige imitation are also present in this universe, as well as matters attached to genre, pleasure, art, and to the so-called alternative circuit . This way, the ethnography so far presented here, reveals the complex and contemporaneous character of these practices of body markings in which the body appears as the central element in the experiences of the subjects of this study

Espirito de catimbo: a moral magico-religiosa da jurema

This participative research interested in the social praxis attempts to understand the moral principles that set the magic rituals and the places of worship of three jurema centers of the potiguar region of Canguaretama. Among other inner particularly aspects of each focused catimbó-jurema center, it is being discussed the collective standards involved in the reliance and fellowship values assumed in the private magical gatherings by the juremeiras leaders and their partners, in contrast to the prestige seeking and the individualism that influence both the symbolic competitions and the witchcraft works that link these agents to the broader catimbozeiro universe of this region. Finally, the moral practices which make part of the juremeiro left-right dualism are investigated based on the understanding that the referred native pantheonic-ritual dichotomy does not necessarily express two moralities substantially adversed in terms of benefits or harms, but a series of moral actions subject to the specular logic of the tit-for tat. Thus, this research seeks to prove that this moral structure of symbolic reciprocity, as well as the witchcraft centrality in the catimbozeiro world, finds a certain causal link in a world view which guiding principle is the ontological evil of the catholic cosmology

Contra as Secas: a engenharia e as origens de um planejamento regional no nordeste brasileiro

Droughts surfaced in 1877 as a crucial problem for the birthing Brazilian nation. Engineers, who formed the country's technical and scientific elite, took it upon themselves to study, understand and fight the problem through planned actions of intervention on space. This work, based on proposals and discussions contained in engineering magazines and reports, aims to provide elements for the comprehension of how these systematized actions against droughts, in the Iate nineteenth and early twentieth century, contributed to spatial analysis and the formation of a (then-inexistent) regional and territorial planning discipline in Brazi!. Engineers, by taking up the position of masterminds in the country's modernization, guaranteed for themselves personal economic stability, social prestige and political power. By understanding nature, either as a resource to be exploited or an adversary to national progress, they contributed to the delimitation of the region now known as the Northeast. By seeking to understand the drought phenomenon, they created knowledge about the space they sought to intervene on; by constructing their projects amid political and economical difficulty, they changed the organizational structures of cities and country in the northeast. The proposals for açudes (Iarge water reservoirs) allowed the fixation of population and the resistance against droughts; the roads - railroads and automotive roadways - connected the sertão to the capitais and the coast, speeding up help to the affected populations during droughts and allowing the circulation of goods so as to strengthen the local economies in normal rimes. The adopted practices and techniques, adapted from foreign experience and developed through trial and improvement, were consolidated as an eminently spatial intervention course, even if a theoretical body of regional or territorial planning wasn't formed in Brazil. Regional Planning proper was first applied in the country in the Northeast itself, in the 1950s, based off an economical view of reality in order to achieve development. The engineer's work prior tothat date, however, cannot be dlsconsldered. It was proved that, despite facing financial and political hurdles, engineers had a profound commitment to the problem and intended to act systematically to transform the economical and social relations in the region, in order to be victorious in their struggle against droughts

A migração dos treinadores desportivos

Esta tese pretende contribuir para o conhecimento da migração de treinadores desportivos. Foram realizados quatro estudos para examinar quais os fatores envolvidos na migração de treinadores desportivos. Os dados recolhidos foram tratados através de métodos de análise qualitativa e quantitativa. O primeiro estudo permitiu identificar que estudos sobre a migração no desporto utilizam as dimensões macro e micro de forma independente. As metodologias utilizadas nos estudos, qualitativa ou quantitativa, variam de acordo com a dimensão de definida para o estudo da migração (macro ou micro). Foi também identificado um número bastante reduzido de estudos sobre a migração dos treinadores desportivos. O segundo estudo permitiu identificar que a migração de treinadores desportivos está predominantemente relacionada com mecanismos informais de recrutamento. As motivações dos treinadores para migrar estão maioritariamente relacionadas com três categorias identificadas em estudos anteriores, nomeadamente as categorias: ambicioso, cosmopolita e pioneira. As experiências dos treinadores são focadas principalmente em aspetos desportivos. O terceiro estudo, permitiu identificar um padrão de migração de treinadores desportivos que envolve a sobreposição de fatores económicos, históricos e culturais. De salientar, a importância das relações socias na migração de treinadores para zonas de maior prestígio e para zonas com melhor situação financeira. O quarto estudo, permitiu demonstrar que existe uma polarização no discurso dos meios de comunicação social relativamente aos treinadores estrangeiros. Este tipo de discurso está relacionado, por um lado com o reconhecimento do treinador estrangeiro como essencial no desenvolvimento e sucesso desportivo do país de acolhimento. Por outro lado, o discurso dos meios de comunicação social está relacionado com a estigmatização do treinador estrangeiro como o principal responsável pelo subdesenvolvimento do desporto do país de acolhimento. Os meios de comunicação social do país de acolhimento tendem a estigmatizar os treinadores estrangeiros de mercenários, não comprometidos com o desenvolvimento desportivo nacional. Os resultados globais permitiram propor um quadro conceptual sobre a migração de treinadores desportivos.

Consideraciones críticas sobre el prestigio y la diginidad personal y profesional de los bibliotecarios

Esta ponencia expone unas reflexiones sobre el prestigio y la dignidad profesional de la bibliotecología en el estado de Nuevo León, México. Analiza y critica: a) la falta de categorías profesionales en Nuevo León en contraste con la UNAM; menciona también como varios bibliotecologos del IMSS Nuevo Leon lucharon porque se tipificara en el contrato colectivo la categoria de Bibliotecologo Profesional y cuya lucha ganaron; b) las actitudes represoras y dictatoriales por parte de las mafias administrativas y academicas de las principales universidades que no permiten la superacion de las amplias mayorias de bibliotecologos y que censuran la libertad de expresion y pensamiento en Nuevo Leon; c) aboga porque los bibliotecologos deban tener mistica de servicio como si se tratara de un "apostolado" en contra del "monetarismo" o "mercenarismo" que en la actualidad mueve a los bibliotecologos nuevoleoneses. En el aspecto gremial critica la charlataneria y oportunimo demagogico de gremios como los de AMBAC de Nuevo Leon, que se aprovechan de las ineptitudes de los gobiernos en todos los niveles en materia bibliotecaria y utilizan las desgracias naturales apelando a sentimentalismos de la gente solo para salir en la foto y en la prensa, pero sin analizar, criticar ni denunciar las fallas estructurales de fondo del Estado mexicano y de los tres niveles de gobierno. ABSTRACT This paper analyses some reflections about the professional prestige and dignity of librarianship in the state of Nuevo Leon, Mexico. It analyses and criticises: a) the lack of professional categories for librarians with B.A.s or Masters degrees in Nuevo Leon, in contrast, for example with Mexico’s National Autonomous University (UNAM); it also assesses how several librarians with B.A. undergraduate degrees from the Mexican National Institute of Social Security (IMSS) the national health service system) in the Nuevo Leon state-wide fought to obtain a Professional B.A. Undergraduate Degre Librarian Labor Cagegory status to be signed and included in the labor IMSS union collective contract and how eventually they won; b) it also criticises the repressive and dictatorial attitudes on the side of the top managerial and academic mafias from the major Nuevo Leon universities who do not allow free and equal academic and professional development opportunities of the vast majorities of librarians with or without B.A. degrees and whom also censor their freedom of expression and thought in Nuevo Leon librarianship; c) it advocates for librarians to have an honest service mystique as if they were doing a sort of "apostleship" against the "monetarist" and "mercenarist" practices that currently practice librarians in Nuevo Leon state. As for the library guild activities, it criticises the demogogical charlatanism and opportunism of guilds such as AMBAC (standing from the Mexico-wide Mexican Library Association, Nuevo Leon chapter), where their leaders only take advantage of the ineptitudes of the three levels of the Mexican government (municipal, state, and federal) on library issues, and they use the natural disasters against libraries or librarians by appealing to people’s sentimentalisms just to appear themselves in the picture and in the press, but without analysing, criticising and denouncing the deep structural faults underneath the Mexican State, and from all the three levels of the Mexican governments.

Estudo das condições que orientam a decisão de escolha de uma universidade por parte de candidatos ao ensino superior

Mestrado em Ciências Empresariais

Design de comunicação na criação de uma marca

Dissertação de Mestrado para obtenção do grau de Mestre em Design de Comunicação, apresentada na Universidade de Lisboa - Faculdade de Arquitectura.

Aldeias de crianças SOS

Dissertação de Mestrado para obtenção do grau de Mestre em Design de Comunicação, apresentada na Universidade de Lisboa - Faculdade de Arquitectura.

Oitenta anos de produção e comercialização dos vinhos do Dão

Mestrado em Economia