Coopetitive advantage – How firms create and appropriate value by collaborating with their competitors

Collaboration between competing firms (coopetition) has emerged as an important issue forn business practice in many industries. Extant literature has examined coopetition on many levels of analysis, but lacks clarity in distinguishing it explicitly from cooperation between noncompeting organizations. Because of this, the performance implications of coopetition from the perspective of an individual firm are still ambiguous – some research suggests positive results whereas other studies suggest detrimental outcomes. The aim in this dissertation is to narrow these gaps by exploring how firms create and appropriate value through collaboration with their competitors. The dissertation is divided into two parts. The first part comprises an overview of the relevant literature, as well as the conclusions of the whole study, and the second part includes six research publications. Both qualitative and quantitative methodologies are utilized. The results suggest that coopetition embodies the distinctive logic of value creation and appropriation from the perspective of an individual firm, and thus differs in terms of performance implications from cooperation between non-competitors. The distinction comes from the fact that competitors have somewhat similar understanding, capabilities and interest related to certain markets, which is potentially both challenging and beneficial in terms of the individual firm’s competitiveness. It appears from the findings that there are distinctive firm-external and firm-specific factors affecting the success of a coopetition strategy. This study makes three main contributions. First, on the conceptual level it shows the distinction between coopetition and cooperation between non-rivals as a collaborative inter-organizational relationship. Secondly, it sets out a framework and propositions that enhance understanding of how value is created and appropriated in coopetition from the perspective of an individual firm. Thirdly, it offers empirical evidence of how coopetition affects firms’ innovation and market performance, and identifies the focal internal and external factors involved. In general terms, the thesis adds to our knowledge of how a firm can successfully utilize a coopetition strategy in its pursuit of improved performance.

Reducing Manufacturing Costs of the Screen Dryer’s Hot Section by Design

In this thesis, the purpose was to find the cost distribution of the screen dryer and the largest cost factors. The hot section of the screen dryer was revealed as the biggest cost factor, so composing new cost efficient solutions were directed to it. DFMA (Design for Manufacture and Assembly) was chosen to help the design process. DFMA is a product design strategy developed for taking manufacturing and assembly costs into account at the early stages of the design process. In the theory part of the thesis, other methods of economical design and tools needed for estimating manufacturing costs are introduced. In the empirical part, the hot section of the screen dryer was divided into sub-assemblies and their manufacturing costs were estimated. The design propositions were directed to the self-manufactured assemblies and parts. The new manufacturing costs were calculated for the developed propositions. Lastly, the most cost efficient solutions were summarized. The savings on the self-manufactured assemblies were about 40 %, which was about 13 % of the combined total costs of the hot section.

Tutkimus- ja kehitysvaiheen toteuttaminen teknologisessa innovaatioprosessissa

Teknologiset muutokset ovat kautta aikojen luoneet uusia haasteita ja mahdollisuuksia tuotteiden, palveluiden, prosessien tai organisaatioiden kehittämiseen. Teknologian johtaminen tarkoittaa kaikki niitä toimia, joiden avulla teknologisesta keksinnöstä saadaan kaupallinen sovellus. Teknologisen innovaatioprosessin johtaminen on, sitä haasteellisempaa, mitä enemmän siinä on mukana teknologiaa. Harvoin teknologisten innovaatioiden tutkimukset ovat kohdistuneet prosessin varhaisen vaiheen toteutukseen ja erityisesti tuotannolliseen toimintaan keskittyvissä yrityksissä, vaikka kaikissa tuotteita valmistavissa teollisuuksissa tapahtuu tutkimus- ja kehitystyötä. Siksi tämän tutkimuksen tavoitteena on kehittää toimintamalli teknologisen innovaatioprosessin tutkimus- ja kehitysvaiheen toteuttamiselle. Tutkimus keskittyy teknologisen innovaatioprosessin tärkeimpiin elementteihin johtamisen ja prosessin kannalta sekä sen estäviin ja edistäviin tekijöihin. Tutkimuksessa tarkastellaan myös päätöksentekoa ja siihen vaikuttavia tekijöitä. Tutkimus oli kartoittava ja sillä oli laadullinen tutkimusstrategia. Tarkempi tutkimusmenetelmä kerätä ja analysoida tutkimustietoa oli tapaustutkimus. Tämä tutkimus perustui yhteen tapaukseen teknologisten ideoiden ja mahdollisuuksien hyödyntämisestä. Valittu tapausyritys oli tuotteita valmistava yritys, jolla ei ollut varsinaista tutkimus- ja kehitysorganisaatiota teknologian kehittämistä varten. Itse tapaus oli prosessi, jota analysoitiin kahdesta eri näkökulmasta, mutta primääri analysointiyksikkö oli koko prosessi. Aineiston hankintamenetelmät olivat puolistrukturoidut ja avoimet haastattelut, osallistuva havainnointi ja kokeelliset tutkimukset. Aineiston analysointi perustui aikaisemmin tutkimuksen yhteydessä rakennettuun teoreettiseen viitekehykseen. Teknologisen innovaatioprosessin tutkimus- ja kehitysvaiheen tärkeimmät elementit tutkimuksen mukaan olivat oman teknologian asiantuntemus ja esitutkimusvaihe. Tekijät, jotka tutkimuksen mukaan estivät ja edistivät T&K -vaiheen onnistumista, olivat koko prosessin ja resurssien johtaminen sekä tietoisuus prosessin tavoitteista ja prosessin aikainen oppiminen. Tutkimuksessa löydettiin myös päätöksentekoon liittyvä ominaisuus optimoida siihen käytettävää aikaa. Tutkimuksen tulokset lisäsivät näkemystä teknologisten innovaatioiden toteuttamisesta tuotteita valmistavassa yrityksessä. Tutkimus perustui yhteen tapaukseen, minkä vuoksi tulokset eivät ole yleistettävissä muihin yrityksiin tai toimialoihin. Tulosten yleistämistä varten tutkimuksia tulisi suorittaa lisää ja käyttää useita tutkijoita.

Kuivurin pölynhallintajärjestelmä

Lämminilmakuivaus on viljan kuivaamisen menetelmistä ylivoimaisesti käytetyin. Siinä kuivurissa olevan viljakerroksen läpi puhalletaan lämmintä ilmaa, kunnes viljan kosteuspitoisuus laskee tavoitetasoon. Viljan jyvistä irtoaa aina pölyä niiden hangatessa toisiaan vasten. Viljankuivaamoiden pölyisyyttä on normaalisti pyritty vähentämään poistamalla leijuvaa pölyä viljan liikkeen epäjatkuvuuskohdista. Pölyä kulkeutuu kuitenkin kuivaamon ulkopuolelle myös kuivaukseen käytetyn ilman mukana. Poistoilman pölypitoisuus ei tavallisesti ole korkea, mutta kuivaamiseen käytetyistä suurista ilmamääristä johtuen pölyä voi kertyä poistoilmakanavan ympäristöön huomattavia määriä. Tämän diplomityön tavoitteena onkin viljankuivurin poistoilman pölypitoisuuden vähentämiseen soveltuvan pölynhallintajärjestelmän kehittäminen. Selvityksessä tarkasteltiin ensinnäkin kuivurin poistoilman pölypitoisuuteen liittyvää kansallista ja kansainvälistä lainsäädäntöä sekä raja-arvoja. Lähdemateriaalin perusteella kartoitettiin pölypitoisuuden vähentämiseen soveltuvia menetelmiä sekä kilpailijoiden toteuttamia ratkaisuja. Myös muita pölynhallintajärjestelmän edellytyksiä selvitettiin. Teoreettisessa tarkastelussa teknistaloudellisesti parhaaksi osoittautunut pölynhallintaratkaisu jalostettiin prototyypiksi. Sen toimintakykyä testattiin erotustehokkuuden mittaamiseen soveltuvan koelaitteiston avulla. Testitulosten perusteella kyseinen pölynhallintajärjestelmä todettiin toimivaksi ja pienellä jatkokehittelyllä myös kaupalliseen käyttöön soveltuvaksi. Testitulosten hyödyntämismahdollisuuksien lisäksi diplomityössä esitetään myös muutamia jatkokehitysehdotuksia.

Työntömastotrukkien tuotannon optimointi

Tutkimuksessa luodaan Tuko Logistics Oy:n työntömastotrukkien toimintaa opti-moivia toimintaehdotuksia varastonohjausjärjestelmästä saatavan työntömastotruk-kidatan pohjalta. Tutkimus on toteutettu haastattelututkimuksena ja käyttäen apuna tieteellisiä julkaisuja. Tehtävien lomittamistutkimuksen ja loogiseen päättelyn tulok-sena on luotu kaksi toimintaehdotusta: A ja B. Toimintaehdotusten vaikutuksia van-haan järjestelmään verrataan mittareilla, joista osa on tehty jonoteorian jonomallien laskukaavojen pohjalta. Mittareita ovat: tehdyt tehtävät tunnissa, tuottamattoman ajon suhde tuottavaan, normaalitehtäväjonon pituus ja normaalitehtäväjonon koko-naisodotusaika. Toimintaehdotus B osoittautuu tehokkaammaksi ehdotukseksi, mutta Toimintaehdotus A:lla voi varmistaa tehtävien riittämisen työntömastotrukeille. Tut-kimuksessa ehdotetaan myös muita työntömastotrukkien toimintaa optimoivia muu-toksia, jotka voidaan ottaa käyttöön jokaisessa toimintamallissa.

Models, truth and realism: assessing Bas van Fraassen's views on scientific representation

This paper is devoted to an analysis of some aspects of Bas van Fraassen's views on representation. While I agree with most of his claims, I disagree on the following three issues. Firstly, I contend that some isomorphism (or at least homomorphism) between the representor and what is represented is a universal necessary condition for the success of any representation, even in the case of misrepresentation. Secondly, I argue that the so-called "semantic" or "model-theoretic" construal of theories does not give proper due to the role played by true propositions in successful representing practices. Thirdly, I attempt to show that the force of van Fraassen's pragmatic - and antirealist - "dissolution" of the "loss of reality objection" loses its bite when we realize that our cognitive contact with real phenomena is achieved not by representing but by expressing true propositions about them.

Formal semantics for propositional attitudes

Contemporary logic is confined to a few paradigmatic attitudes such as belief, knowledge, desire and intention. My purpose is to present a general model-theoretical semantics of propositional attitudes of any cognitive or volitive mode. In my view, one can recursively define the set of all psychological modes of attitudes. As Descartes anticipated, the two primitive modes are those of belief and desire. Complex modes are obtained by adding to primitive modes special cognitive and volitive ways or special propositional content or preparatory conditions. According to standard logic of attitudes (Hintikka), human agents are either perfectly rational or totally irrational. I will proceed to a finer analysis of propositional attitudes that accounts for our imperfect but minimal rationality. For that purpose I will use a non standard predicative logic according to which propositions with the same truth conditions can have different cognitive values and I will explicate subjective in addition to objective possibilities. Next I will enumerate valid laws of my general logic of propositional attitudes. At the end I will state principles according to which minimally rational agents dynamically revise attitudes of any mode.

TURKU TAKING STEPS TOWARDS FUTURE - technology supports physical activity

Physical activity (PA) is an important field of healthcare research internationally and within Finland. As technology devices and services penetrate deeper levels within society, the need for studying the usefulness for PA turns vital. We started this research work by reviewing literature consisting of two hundred research journals, all of which have found technology to significantly improve an individual’s ability to get motivation and achieve officially recommended levels of physical activity, like the 10000 steps a day, being tracked with the help of pedometers. Physical activity recommendations require sustained encouragement, consistent performance in order to achieve the long term benefits. We surveyed within the city of Turku, how the motivation levels and thirty three other criterions encompassing technology awareness, adoption and usage attitudes are impacted. Our aim was to know the factors responsible for achieving consistent growth in activity levels within the individuals and focus groups, as well as to determine the causes of failures and for collecting user experience feedback. The survey results were quite interesting and contain impeccable information for this field. While the focus groups confirmed the theory established by past studies within our literature review, it also establishes our research propositions that ict tools and services have provided and can further add higher benefits and value to individuals in tracking and maintain their activity levels consistently for longer time durations. This thesis includes two new models which dictate technology and physical activity adoption patterns based on four easy to evaluate criterions, thereby helping the healthcare providers to recommend improvements and address issues with an easy rule based approach. This research work provides vital clues on technology based healthcare objectives and achievement of standard PA recommendations by people within Turku and nearby regions.

Social ventures : the development of the theory of sustainable contributive advantage and initial empirical tests

This thesis attempts to fill gaps in both a theoretical basis and an operational and strategic understanding in the areas of social ventures, social entrepreneurship and nonprofit business models. This study also attempts to bridge the gap in strategic and economic theory between social and commercial ventures. More specifically, this thesis explores sustainable competitive advantage from a resource-based theory perspective and explores how it may be applied to the nonmarket situation of nonprofit organizations and social ventures. It is proposed that a social value-orientation of sustainable competitive advantage, called sustainable contributive advantage, provides a more realistic depiction of what is necessary in order for a social venture to perform better than its competitors over time. In addition to providing this realistic depiction, this research provides a substantial theoretical contribution in the area of economics, social ventures, and strategy research, specifically in regards to resource-based theory. The proposed model for sustainable contributive advantage uses resource-based theory and competitive advantage in order to be applicable to social ventures. This model proposes an explanation of a social venture’s ability to demonstrate consistently superior performance. In order to determine whether sustainable competitive advantage is in fact, appropriate to apply to both social and economic environments, quantitative analyses are conducted on a large sample of nonprofit organizations in a single industry and then compared to similar quantitative analyses conducted on commercial ventures. In comparing the trends and strategies between the two types of entities from a quantitative perspective, propositions are developed regarding a social venture’s resource utilization strategies and their possible impact on performance. Evidence is found to support the necessity of adjusting existing models in resource-based theory in order to apply them to social ventures. Additionally supported is the proposed theory of sustainable contributive advantage. The thesis concludes with recommendations for practitioners, researchers and policy makers as well as suggestions for future research paths.

Projektin suunnittelu ja johtaminen julkishallinnon organisaatiossa

Työn tavoitteena on tutkia projektisuunnittelun ja projektijohtamisen perusteiden toteutu-mista projektityöskentelyssä julkishallinnon organisaatiossa. Tutkimuksen ydin on tunnistaa projektisuunnitelman, muutoshallinnan ja projektipäällikön osaamisen sekä johtamis-käyttäytymisen merkitys projektin onnistumisen näkökulmasta. Tutkimus käsittää projektihallinnan kokonaisuutena, jota toteutetaan suunnittelun, toimin-nan ja johtamisen vuoropuhelussa. Tutkimuksessa verrataan kirjallisuudesta esitettyä pro-jektisuunnittelun ja johtamisen teoriaa Liikenneviraston projektihallinnan ohjeistukseen, mallipohjiin ja kokemukseen projektipäällikön johtamiskäyttäytymisestä. Johtopäätöksinä esitetään Liikenneviraston projektiohjeistuksen kehittämiskohteet sekä Liikenneviraston projektijohtamisen kulttuurissa hyviksi johtajaominaisuuksiksi koetut projektipäällikön ominaisuudet. Keskeisenä havaintona tunnistetaan projektityöskentelyn kehämäinen luonne ja siitä aiheutuva jatkuvan suunnittelun, arvioinnin ja johtamisen tarve.

Disruptive innovations at the bottom of the pyramid : can they impact the sustainability of today´s top companies?

Due to the different dynamics required for organizations to serve the emerging market which contains billions of people at the bottom of the pyramid (BOP) coupled with the increasing desire for organizations to grow and be more multinational, organizations need to continually innovate. However, the tendency for large and established companies to ignore the BOP market and rather focus on existing markets, gives an indication of the existence of a vulnerability that potentially disruptive innovations from the BOP will not be recognized in good time for a counter measure. This can be deduced from the fact that good management practice advocates that managers should learn and listen to their customers. Therefore majority of the large existing companies continually focus on their main customer/market with sustaining innovations which leaves aspiring new entrants with an underserved BOP market to experiment with. With the aid of research interviews and an agent-based model (ABM) simulation, this thesis examines the attributes of BOP innovations that can qualify them as disruptive and the possibilities of tangible disruptive innovations arising from the bottom of the pyramid and their underlying drivers. The thesis Furthermore, examines the associated impact of such innovations on the future sustainability of established large companies that are operating in the developed world, particularly those with a primary focus which is targeted towards the market at the top of the pyramid (TOP). Additionally, with the use of a scenario planning model, the research provides an evaluation of the possible evolution and potential sustainability impacts that could emerge, from the interplay of innovations at the two pyramidal market levels and the chosen market focus of organizations – TOP or BOP. Using four scenario quadrants, the thesis demonstrates the resulting possibilities from the interaction between the rate of innovations and the segment focused on by organizations with disruptive era characterizing the paradigm shift quadrant. Furthermore, a mathematical model and two theoretical propositions are developed for further research. As recommendations, the thesis also extends the ambidextrous organizational theory, business model innovation and portfolio diversification as plausible recommendations to limit a catastrophic impact, resulting from disruptive innovations.

Capital Structure and Firm Growth: R&D Intensive Companies

The purpose of this study is to examine and explain firm`s growth impact on capital structure decision-making in research and development intensive companies. Many studies claim that R&D has a pivotal impact on capital structure decisions, but corporate finance theories have often failed to explain these observed patterns. As sales growth is an important concept and objective for R&D firms, it is logical to assume that it plays a vital role in capital structure decisions. This study applies nomothetic research approach. The theoretical part employs a formal conceptual analysis in order to develop the propositions that are tested with empirical data. The empirical part consists of the analysis of three companies; the data is obtained from the annual reports over the period 2003 – 2008. The companies operate in IT- or ICT-industry and are publicly listed. The method for analyzing the case data is based on the financial indicators, which are obtained from the financials of the case companies. These economic indicators describe the capital structure and the financial decision-making of the firms. The method relates to the quantitative studies. Yet, this study extends the analysis beyond the indicators. Specifically, this study addresses the question of what is behind the economic indicators, therefore combining aspects of quantitative and qualitative analysis. The firms examined in this study seem to prefer internal finance during growth. However, external finance seems to be a catalyst for sales growth. Firms strongly prefer equity financing. In growth, the use of equity per capital either increases or stays in a constant level. Over the period 2003 – 2008, the firms were often associated to equity related transactions and short-term debt. Short-term debt was used as a substitute of long-term debt and equity. The case firms also adjusted their capital structure – these adjustments were carried out with short-term debt or equity. The case data also provides implications for the growth signal theory that was developed in this study. Based on the econometric indicators, arguments can be made that equity investors are `attracted` to growing R&D firms. This is because growth helps investors perceive the true type of firm. The findings of this study are best explained by the trade-off theory and the pecking order theory. These corporate finance theories are considered as mainstream. Little support can be found to the implications of the signaling theory and market timing theory.

Organisational learning and knowledge acquisition. A case study of internationalising manufacturers of wood-based prefabricated buildings

The study investigates organisational learning and knowledge acquisition of wood-based prefabricated building manufacturers. This certain group of case companies was chosen, because their management and their employees generally have a strong manufacturing and engineering background, while the housing sector is characterised by national norms, regulations, as well as local building styles. Considering this setting, it was investigated, how the case companies develop organisational learning capabilities, acquire and transfer knowledge for their internationalisation. The theoretical framework of this study constitutes the knowledge-based conceptualisation of internationalisation, which combines the traditional internationalisation process, as well as the international new venture perspective based on their commonalities in the knowledge-based view of the firm. Different theories of internationalisation, including the network-perspective, were outlined and a framework on organisational learning and knowledge acquisition was established. The empirical research followed a qualitative approach, deploying a multiple-case study with five case companies from Austria, Finland and Germany. In the study, the development of the wood-based prefabricated building industry and of the case companies are described, and the motives, facilitators and challenges for foreign expansion, as well as the companies’ internationalisation approaches are compared. Different methods of how companies facilitate the knowledge-exchange or learn about new markets are also outlined. Experience, market knowledge and personal contacts are considered essential for the internationalisation process. The major finding of the study is that it is not necessary to acquire the market knowledge internally in a slow process as proposed by the Uppsala model. In four cases companies engaged knowledge in symbiotic relations with local business partners. Thereby, the building manufacturers contribute their design and production capabilities, and in return, their local partners provide them with knowledge about the market and local regulations; while they manage the sales and construction operations. Thus, the study provides strong evidence for the propositions of network perspective. One case company developed the knowledge internally in a gradual process: it entered the market sequentially with several business lines, showing an increasing level of complexity. In both of the observed strategies, single-loop and double-loop learning processes occurred.

Varastonhallinnan ja tuotannonsuunnittelun kehittäminen paperitehdasympäristössä

Tämän diplomityön tavoitteena on kehittää erään paperitehtaan käyttöpääoman hallintaa tuotannonsuunnittelun ja varastonhallinnan keinoin. Tuotannonsuunnittelussa tutkitaan syklinpituuden vaikutusta lajinvaihtohylkyyn ja siitä aiheutuvan varastotason nousun hyötyjä ja haittoja. Tehtaan ylijäämätasot määritetään puolen vuoden aikajänteeltä ja pyritään löytämään kehitysehdotuksia niiden minimoimiseksi. Työssä keskitytään lisäksi satamasta palautettuihin rulliin ja haamurulliin. Työn aiheista tehdään nykytila-analyysit, joiden perusteella selvitetään kehityskohteet. Työssä hyödynnetään tehtaan omia tietojärjestelmiä osa-alueiden analysoimisessa. Analysoimisessa käytetään karkeasuunnitelmaa ja erilaisia raportteja varastoihin ja tuotantoon liittyen. Työn tulosten mukaan voidaan todeta, että syklinpituutta ei kannata varasto-ohjautuvalla tuotantomuodolla kasvattaa. Ylijäämiä syntyy paperiteollisuudessa vääjäämättä ja kyseisessä yrityksessä niiden hyödyntämisprosentit ovat varsin korkealla tasolla. Kokonaisuutena tehtaan käyttöpääoman hallinta on varsin hyvällä pohjalla eikä suuria toimintatapamuutoksia ole tarpeen tehdä. Satamapalautusongelman suuruudesta tehtaalla oli erilainen käsitys kuin asia todellisuudessaan oli. Työssä esitetään kehitysehdotuksia, joiden avulla ongelmaa voidaan edelleen pienentää ja saavuttaa konkreettisia säästöjä. Haamurullien määrä osoittautui minimaaliseksi.

Exploring relationship between marketing and sales - a case study of B2B ICT solution sales

Following the current trend of companies in changing and developing their businesses from transactional approach to relationship and solution oriented approach has set new requirements to internal cooperation of companies too. The relationship between marketing and sales has been identified to be critical to company's success here, but surprisingly little is known about it. The purpose of this study was to deepen understanding of the relationship between sales and marketing in business-to-business sales from operative sales employees' perspectives in solution selling context. The aim was to develop an explorative analytical construction and framework of the interface. The study was conducted as a literature review and an empirical qualitative explorative single case study. The data was collected by conducting six thematic interviews with sales employees of the case company. Observing sales and marketing, written documents and other materials used in sales were used as secondary source of information. The data was analyzed using qualitative case study analysis methods. The findings of the study support previous research findings of the interface between marketing and sales but also bring new propositions as analytical framework to construct the interface. As such, the interface was found to be a multi-dimensional and complex dynamic construction. As results of this study, there was an exploratory framework constructed. The construction consists of three explorative contexts of the interface: internal context, relationship emphasizing context and solution selling context. These contexts are further divided into lower levels as an outcome of the analysis. In addition the identified contexts, there are also conceptual domains identified, which are common to all the contexts. The role of mutual, cross-functional knowledge creation was found to be central in the interface.