Value co-creation in industrial buyer-seller partnerships - creating and exploiting interdependencies : an empirical case study

In summary the main findings of the study are that there seems to be is no universal definition of value in the context of industrial relationships, but a notion that it is context-, time-, and actor dependent. Value co-creation is a suitable concept in the context of buyerseller relationships. The evolution of a relationship from a transactional to a partnership is long and eventful - a process where the outcome is impossible to estimate in advance. The process is filled with differenttypes of events and also conflicts, which as a matter of fact can be seen as constructive forces in relationship development. The perceived value of a relationship is an antecedent to pursuing a high-involvement strategy; once a partnership exists, the value co-creation potential is realizable through exploiting interdependencies. Those interdependencies are the trigger for value co-creation potential. The value cocreation potential is realized though different processes of value co-creation either to achieve efficiency in exchange or effective use of resources. The logic of buyer-seller partnerships is to create and exploit interdependencies in order to create both efficiency and effective use of resources. (Summary of main findings p. 176)

The mathematics of McTaggart's paradox

Mc Taggart's celebrated proof of the unreality of time is a chain of implications whose final step asserts that the A-series (i.e. the classification of events as past, present or future) is intrinsically contradictory. This is widely believed to be the heart of the argument, and it is where most attempted refutations have been addressed; yet, it is also the only part of the proof which may be generalised to other contexts, since none of the notions involved in it is specifically temporal. In fact, as I show in the first part of the paper, McTaggart's refutation of the A-series can be easily interpreted in mathematical terms; subsequently, in order to strengthen my claim, I apply the same framework by analogy to the cases of space, modality, and personal identity. Therefore, either McTaggart's proof as a whole may be extended to each of these notions, or it must embed some distinctly temporal element in one of the steps leading up to the contradiction of the A-series. I conclude by suggesting where this element might lay, and by hinting at what I believe to be the true logical fallacy of the proof.

Public-Private Partnerships: Managing organizational change for acquiring value creative capabilities

The objective of the dissertation is to examine organizational responses of public actors to customer requirements which drive the transformation of value networks and promote public-private partnership in the electricity distribution industry and elderly care sectors. The research bridges the concept of offering to value networks where capabilities can be acquired for novel product concepts. The research contributes to recent literature, re-examining theories on interactions of customer requirements and supply management. A critical realist case study approach is applied to this abductive the research which directs to describe causalities in the analyzed phenomena. The presented evidence is based on three sources, which are in-depth interviews, archival analysis and the Delphi method. Service provision requires awareness on technology and functionalities of offering. Moreover, service provision includes interactions of multiple partners, which suggests the importance of the co-operative orientation of actors. According to the findings,portfolio management has a key role when intelligent solutions are implemented in public service provision because its concepts involve a variety of resources from multiple suppliers. However, emergent networks are not functional if they lack leaders who have access to the customer interface, have power to steer networks and a capability to build offerings. Public procurement policies were recognized to focus on a narrow scope in which price is a key factor in decisions. In the future, the public sector has to implement technology strategies and portfolio management, which mean longterm platform development and commitment to partnerships. On the other hand, the service providers should also be more aware of offerings into which their products will be integrated in the future. This requires making the customer’s voice in product development and co-operation in order to increase the interconnectivity of products.

Tilaus-toimitusprosessin kehittäminen eräässä painotalossa

Tämä diplomityö on tehty painotaloon. Yrityksen tilaus-toimitusketjua on kehitetty ennen diplomityötä. Muutoksen kohteena on ollut toimintamallit, laatu, läpäisy ja tuotanto- ja varastotilojen layout, lisäksi koneitakin on uusittu ja korjattu runsaasti. Muutosten yhteydessä henkilöstöä sopeutettiin vastaamaan uutta toimintamallia ja samalla myös johtamisen vastuu jaettiin uudelleen. Diplomityö koostuu kolmesta merkittävästä osasta ja sen tarkoituksena on kuvata sisäiset prosessit ja kehittää valittuja ongelmia. Ensimmäinen osa käsittelee leania ja sen teoriaa. Lisäksi määritellään lean-työkalut, joita työssä hyödynnetään. Toinen osa keskittyy kuvaamaan työn käytännön osuutta, jossa selvitetään prosessin nykytilaa. Suuri osa tätä diplomityötä on työn tutkimista ja sen kuvaamista yksinkertaisilla prosessikuvauksilla. Nykytilan kuvauksessa etsittiin myös ongelmakohtia, joita käytetään osittain tämän työn kehitysprojekteissa. Ongelmakohtien listan avulla voidaan toteuttaa jatkossa jatkuvan parantamisen projekteja. Kolmas osa työstä liittyy valittujen kehitysprojektien toteutukseen. Ensin työssä kuvataan jatkuvan parantamisen projektien työskentelytavat ja perustellaan syyt projektien valintaan. Valinnan jälkeen kuvataan valittujen projektien toteuttaminen ja lopuksi käydään läpi tulokset. Lisäksi yhteenvedossa esitellään työstä syntyvät jatkotoimenpide-ehdotukset. Kehitysprojektien tuloksien perusteella pystyttiin arvioimaan tulevia kehityskohteita ja niihin käytettäviä työkaluja. Koska kyseessä oli pilottiprojekti, oppimista tapahtui paljon ja tulokset saattavat näyttää positiivisimmilta kun kehitystoimintaa jatketaan. Tuloksina syntyivät prosessikuvaukset melkein jokaiseen työvaiheeseen. Tämän lisäksi prosessikuvausten yhteydessä syntyneitä kehitysehdotuksia voidaan pitää tuloksina. Ensimmäinen kehitysprojekteista oli työmääräimen kehittäminen. Työmääräintä muutettiin informatiivisemmaksi, mutta muu parantaminen jäi diplomityön ulkopuolelle. Toinen kehitysprojekti oli varastotuotteiden hallinnan kehittäminen, jossa aloitettiin ennakoida asiakkaan tilauksia ja varastojen arvot saatiin paremmin hallintaan. Tuloksia saavutetaan enemmän, mikäli toimintaa laajennetaan. Viimeisenä kehitysprojektina oli työpisteen toiminnan kehittäminen. Kehittämisessä keskityttiin pohjapiirroksen järkevöittämiseen, työtapojen vakiointiin ja lean-työkalu 5S toteutukseen. Työpisteen tehokkuutta saatiin nostettua jonkun verran, tosin painopiste oli uuden toimintatavan oppimisessa.

Comparative analysis of different meat traceability systems using multiple criteria and a social network approach

The adoption of a proper traceability system is being incorporated into meat production practices as a method of gaining consumer confidence. The various partners operating in the chain of meat production can be considered a social network, and they have the common goal of generating a communication process that can ensure each characteristic of the product, including safety. This study aimed to select the most appropriate meat traceability system “from farm to fork” that could be applied to Brazilian beef and pork production for international trade. The research was done in three steps. The first used the analytical hierarchy process (AHP) for selecting the best on-farm livestock traceability. In the second step, the actors in the meat production chain were identified to build a framework and defined each role in the network. In the third step, the selection of the traceability system was done. Results indicated that with an electronic traceability system, it is possible to acquire better connections between the links in the chain and to provide the means for managing uncertainties by creating structures that facilitate information flow more efficiently.

Working capital management in the small and medium-sized enterprises Case: Project-based business environment in Flowrox Oy

This Master´s thesis illustrates how growing a business ties up the company´s working capital and what the cost of committed capital. In order to manage a company´s working capital in rapid business growth phase, the thesis suggests that by monitoring and managing the operating and cash conversion cycles of customers´ projects, a company can find ways to secure the required amount of capital. The research method of this thesis was based on literature reviews and case study research. The theoretical review presents the concepts of working capital and provides the background for understanding how to improve working capital management. The company in subject is a global small and medium-sized enterprise that manufactures pumps and valves for demanding process conditions. The company is expanding, which creates lots of challenges. This thesis concentrates to the company´s working capital management and its efficiency through the supply chain and value chain perspective. The main elements of working capital management are inventory management, accounts receivable management and accounts payable management. Prepayments also play a significant role, particularly in project-based businesses. Developing companies´ working capital management requires knowledge from different kind of key operations´ in the company, like purchasing, production, sales, logistics and financing. The perspective to develop and describe working capital management is an operational. After literature reviews the thesis present pilot projects that formed the basis of a model to monitor working capital in the case company. Based on analysis and pilot projects, the thesis introduces a rough model for monitoring capital commitments in short time period. With the model the company can more efficiently monitor and manage their customer projects.

Käyttöpääoman sitoutuminen ja kiertoajat lääkejakeluketjussa

Työn tavoitteenaan oli selvittää suomalaisen lääkejakeluketjun rakenne sekä saada selkeä kuva ketjun toiminnan tehokkuudesta käyttöpääoman sitoutumisen ja kiertoaikojen osalta. Työn alussa käydään läpi teoriaa ja tutkimusta käyttöpääomasta ja sen erien kiertoajoista sekä erityisesti niiden huomioimisesta arvoketjussa. Lisäksi esitellään Suomen lääkemarkkinoiden toimintaa sekä sen toimijoita. Työn empiirinen osa suoritettiin kahdessa päävaiheessa. Ensin analysoitiin Voitto+ -ohjelmasta saatuja valittujen lääkejakeluketjun yritysten julkisia tilinpäätöstietoja ajalta 2005- 2011. Analysointi perustui käyttöpääoman sekä sen erien myyntisaamisten, ostovelkojen ja vaihto-omaisuuden kiertoaikojen laskemiseen. Ketjun yrityksiä vertailtiin toisiinsa ketjun osien keskimääräisten kiertoaikojen osalta ja saatiin selville niiden suhteellinen sijoittuminen toisiinsa nähden. Työn toisessa päävaiheessa haastateltiin esimerkkitoimijaa käsitellyn lääkejakeluketjun jokaisesta osasta: lääketehdas, tukkujakelija ja apteekki. Työssä huomattiin, että käyttöpääoman kiertoaikaan lääkejakeluketjussa vaikuttaa ensisijaisesti ketjun osan toiminnan luonne ja käyttöpääoman hallinnan tehokkuus lääkejakeluketjun toimijoiden välillä vaihtelee osaamisen ja resurssien mukaan. Ketjun eri osissa painottuvat eri käyttöpääoman erät ja ketjun toiminta on optimoitunut aikojen saatossa hyvin stabiiliin tilaan, jota ketjun jäsenillä ei näytä olevan halua muuttaa. Lääkejakeluketjun käyttöpääomaan hallintaa voitaisiin tehostaa varastonhallintaa parantamalla sekä informaation jakamisella saattamalla kysyntätiedot nopeammin koko ketjun tietoon.

Value co-creation through virtual community participation

Consumers create a great deal of content in the Internet. As they do not get a monetary compensation for doing so, it seems apparent that other types of reward are derived from giving up one's time and other resources. The purpose of this study is to describe value creation and user participation in a virtual community. It can be broken down into three research questions. 1. What is the value creation logic of a virtual community? 2. What value is perceived by virtual community users? 3. What is the association between value perceived by virtual community users and their participation in a community? The study employs the discussion on value co-creation as well as perspectives on the notion of value for consumers to create a theoretical framework for value creation. To understand value creation in the context of virtual communities and to create a theoretical framework for user participation, existing literature and research on virtual communities is discussed. The empirical part of the study employs quantitative methodology to analyze data collected by sending a survey questionnaire to the users of a Finnish wellbeing-based virtual community. The results indicate that virtual community users perceive self-development, enjoyment, reputation-building and community commitment value when using the service and that value perceptions are associated with community participation. Moreover, it was found that different types of value are associated with different forms of participation. Based on the findings, it is suggested that the four types of value make up a considerable share of value for virtual community users. Moreover, as the results indicate that different value types are associated with different forms of participation, it suggested that virtual community organizers consider what forms of participation they want to promote and design their virtual communities to support creation of the different types of value accordingly.

Logistics of North-West Russia and Rail Baltica: Standpoints of Private Sector

The main aims of the present report are to describe the current state of railway transport in Russia, and to gather standpoints of Russian private transportation logistics sector towards the development of new railway connection called Rail Baltica Growth Corridor, connecting North-West Russia with Germany through the Baltic States and Poland. North-West Russia plays important role not only in Russian logistics, but also wider European markets as in container sea ports handling is approx. 2.5 mill. TEU p.a. and handling volume in all terminals is above 190 million tons p.a. The whole transportation logistics sector is shortly described as an operational environment for railways – this is done through technical and economic angles. Transportation development is always going in line with economics of the country, so the analysis on economical development is also presented. Logistics integration of the country is strongly influenced by its engagement in the international trade. Although, raw material handling at sea ports and container transports (imports) are blossoming, domestic transportation market is barely growing (in long-term perspective). Thus, recent entrance of Russia into World Trade Organization (WTO) is analyzed theme in this research, as the WTO is an important regulator of the foreign trade and enabler of volume growth in foreign trade related transportation logistics. However, WTO membership can influence negatively the development of Russia’s own industry and its volumes (these have been uncompetitive in global markets for decades). Data gathering in empirical part was accomplished by semi-structured case study interviews among North-West Russian logistics sector actors (private). These were conducted during years 2012-2013, and research compiles findings out of ten case company interviews. Although, there was no sea port involved in the study, most of the interviewed companies relied in European Logistics within significant parts in short sea shipping and truck combined transportation chains (in Russian part also using railways). As the results of the study, it could be concluded that Rail Baltica is seen as possible transport corridor in most of the interviewed companies, if there is enough cargo available. However, interviewees are a bit sceptical, because major and large-scale infrastructural improvements are needed. Delivery time, frequency and price level are three main factors influencing the attractiveness of Rail Baltica route. Price level is the most important feature, but if RB can offer other advantages such as higher frequency, shorter lead times or more developed set of value-added services, then some flexibility is possible for the price level. Environmental issues are not the main criteria of today, but are recognized and discussed among customers. Great uncertainty exists among respondents e.g. on forthcoming sulphur oxide ban on Baltic Sea shipping (whether or not it is going to be implemented in Russia). Rather surprisingly, transportation routes to Eastern Europe and Mediterranean area are having higher value and price space than those to Germany/Central Europe. Border crossing operations (traction monopoly at rails and customs), gauge widths as well as unclear decision-making processes (in Russia), are named as hindering factors. Performance standards for European connected logistics among Russian logistics sector representatives are less demanding as compared to neighbourhood countries belonging to EU.

Towards Inter-organizational Working Capital Management

Working capital is an investment which is tied up into the inventories and accounts receivable and which is released with accounts payable. Due to the current business landscape with tightened financial conditions and finance markets, organizations emphasize efficient working capital management. With efficient working capital management, a company can reduce the need of finance, free up cash, increase profitability, improve liquidity, increase the efficiency of operations, and decrease (financing) costs. From the perspective of an individual company, efficient working capital management means decreasing inventory levels by shortening the cycle time of inventories, decreasing accounts receivable by shortening the trade credit terms and effective collection procedures, and increasing the level of accounts payable by paying the suppliers later. From an inter-organizational perspective, however, working capital should not be sub-optimized by a single company but holistic view to working capital management through the supply chain should be adopted to create value and improve performance together. The purpose of this research is to take academic research as well as practical management towards inter-organizational working capital management. The thesis discusses the benefits as well as mechanisms of working capital management in the inter-organizational context and has two main objectives: (1) to examine the effect of inter-organizational working capital management on performance in the value chain context and (2) to develop models of working capital management for internal as well as inter-organizational value chains. The results of the archival research conducted in the value chain of the pulp and paper industry and the value chain of the automotive industry indicate that companies can increase relative profitability by managing working capital comprehensively by taking into account all three components, and holistically though the value chain. Companies in the value chain benefit from different strategies in working capital management depending on the position of the company in the value chain. This can be taken into account in inter-organizational working capital management. The effects of inter-organizational working capital management actions on the financing costs of working capital were studied via simulations. Simulations also show that the value chain and individual companies benefit from an inter-organizational view to working capital management. Inter-organizational working capital management actions include for example: shortening the cycle time of inventories, reducing product costs, shifting inventories, shortening payment terms, and considering the cost of capital. The thesis also provides solutions for the practical requirements for tools to control working capital. The design science part of the research introduces the adjusted cash conversion cycle (ACCC) model for internal value chains, as well as models for working capital management in the inter-organizational value chain context: the working capital management model (WCMM) and the financial cycle time model (FCTM) designed in corporation and product levels respectively. This research contributes to literature on working capital management and interorganizational accounting. The research gives a holistic, inter-organizational view to the management of working capital. It advances the knowledge in working capital management on operational level, increases knowledge in the recently risen theme of supply chainoriented, collaborative working capital management, combines management accounting research with supply chain management research, and contributes to the demand of practical inter-organizational accounting methods. In addition, the research has strong practical focus as new managerial methods are introduced.

Absence of intestinal colonization by vancomycin-resistant enterococci in nonhuman primates

The animal reservoirs of vancomycin-resistant enterococci (VRE) have important role in the epidemiology of the bacteria and resistant genes. The present work searched fecal samples taken off nonhuman primates for the presence of VRE. Resistance profiles, virulence traits, and genetic variability among enterococci isolates were also analyzed. The samples included Capuchin monkeys (Cebus apella, n=28) and Common marmoset (Callithrix penicillata, n=37) housed in the Primate Center of the University of Brasília, Brazil. Most individuals were captive monkeys from the Central-West and South-East regions of Brazil (n=48). We collected rectal swabs and carried out selective isolation followed by multiplex Polymerase Chain Reaction (PCR) to identify species and resistance genes. No vanA or vanB-containing enterococci were found. The carriage rates ranged from 1.5% for the VanC-type E. casseliflavus and E. gallinarum until 12.3% (n=8) for Enterococcus faecalis. All E. faecalis isolates showed susceptibility to vancomycin, teicoplanin, ampicillin, gentamicin, and streptomycin. The virulence genes ace and esp were prevalent (100.0%, 87.5%). Multilocus variable number of tandem repeats (MLVA) revealed diversity in the number of repeats among E. faecalis isolates and targets, which was higher for espC, efa5, and efa6. We identified six different MLVA genotypes that were divergent from those described in human beings. Also, they were clustered into two genogroups that showed host-specificity for the species Cebus apella or Callithrix penicillata. In conclusion, no vanA- or vanB-containing enterococci were found colonizing those primate individuals. This finding suggested that the primate individuals investigated in our study are not directly involved in the epidemiological chain of high-level vancomycin-resistant genes vanA or vanB in Brazil. Our study also showed that E. faecalis isolated from nonhuman primates carry virulence traits and have ability to spread their lineages among different individuals.

Actively crafting customer value or merely representing a solution? Linking value-based selling to salesperson performance

Value-based selling is a salesperson behavioral mode which concentrates on generating superior customer value. Although service dominant logic emphasizes customer value as a central tenet for achieving strategic objectives, sales management literature has predominantly circumvented the subject matter of customer value. The purpose of this thesis is to demonstrate the distinctiveness and positive sales performance outcomes of value-based selling. Additionally, performance outcomes of value-based selling are contrasted with other key sales behaviors, selling skills and motivational orientations. As a part of this thesis, large-scale survey of 730 respondents was collected. The survey was tailored for the needs of a value-based selling research group led by Ph.D. Harri Terho. The research group used convenience sampling to select the salespeople of 25 medium- and large-scale companies in Finland which currently either practice value-based selling or consider developing these activities. This thesis contains three key findings: value-based selling is established as a distinct sales behavior, it relates directly and positively to salesperson performance and it explains the link between customer-oriented selling and salesperson performance. Value-based selling relates to salesperson performance especially in the following GICS-sectors: energy, industrials and materials. However, relationship selling relates to performance strongest in the energy sector and adaptive selling in industrials sector. In sum, it is evident that actively crafting customer value is a successful sales behavior in many business-to-business marketing environments while other sales behaviors, excluding customer-oriented selling, still uphold their significance.

Tietämyksen hyödyntäminen vähittäiskaupan arvoketjun ohjauksessa

Tietämyksen hyödyntäminen parantaa yrityksen arvontuotannon lopputuloksia - myös vähittäiskaupassa. Vähittäiskaupoille erityisesti asiakastietämys on erityisen tärkeää. Asiakastietämyksen suhteen vähittäiskaupat ovat periaatteessa erinomaisessa asemassa, koska niiden henkilökunta tapaa asiakkaita päivittäin. Viimeisen 20 - 30 vuoden aikana vähittäiskauppa on kuitenkin siirtynyt ketjuliiketoimintamalliin, jossa toiminnan tehostamiseksi suurin osa päätöksenteosta on keskitetty ketjuyksikköön pois asiakasrajapinnasta. Päätöksenteon tueksi tuotetaan runsaasti määrällistä tietoa, mutta ensikäden syvällistä tietämystä asiakkaista päätöksenteossa ei pystytä hyödyntämään. Tämän työn tavoite on ollut kehittää nykyaikaisille vähittäiskaupoille soveltuva tapa saada keskitetyn päätöksenteon tueksi ensikäden asiakastietämystä. Työn metodologia nojaa suunnittelutieteeseen ja konstruktiiviseen tutkimusotteeseen, joissa molemmissa keskeisessä roolissa on konstruktio, jolla pyritään sekä ratkaisemaan käytännön ongelma että tuottamaan uutta teoreettista tietoa. Työn viitekehys muodostuu tietämystä käsittelevästä kirjallisuudesta. Konstruktion muodostamista varten työssä on tutustuttu vähittäiskaupasta löytyviin esimerkkeihin hyödyntää asiakastietämystä. Lisäksi työssä on systematisoitu tietämyksen luomiseen liittyvää käsitteistöä arvoketjunäkökulmasta. Pohjatyön jälkeen muodostettu konstruktio ratkaisee tutkimusongelman liittämällä ketjuyksikön ja asiakasrajapinnan samaan tietämyksen luomisen kehään. Konstruktiossa hyödynnetään arvoketjun ominaisuuksia, tietotekniikkaa sekä arvoketjuun muodostuvia käytänneyhteisöitä. Näin konstruktiossa on pystytty huomioimaan sekä vähittäiskaupan arvoketjun erityispiirteet että tietämyksen luomisen edellytykset.

Value Co-Creation Through Virtual Community environment, Case: Oma Olivia

The purpose of this thesis is to examine what elements of value co-creation create value for participants of Oma Olivia magazine through Olivia magazine’s virtual community environment. Furthermore the aim is to discover why readers take part in creating Oma Olivia in order to discover is Oma Olivia worth publishing in the future. The data is collected from secondary and primary sources by scanning the existing academic literature and by conducting interviews and surveys. The empirical results state that the hypothesis model created from the academic literature is statistically significant and the elements of value co- creation process create value for readers. Magazine publishing organization may want to consider publishing Oma Olivia also in the future due to its nature of creating value for customers.

Tilaus-toimitusprosessin kehittäminen materiaaliteollisuus yrityksessä.

Toimintaympäristön muutokset ja monipuolistuneet asiakasvaatimukset asettavat organisaatioille vaatimuksia oman toimintansa tarkasteluun. Asiakastyytyväisyys on saavutettava kiristyvässä kilpailussa tuottamalla asiakkaalle arvoa. Organisaation tuottama lisäarvo muodostuu tehtävien ja toimintojen sarjassa – prosesseissa. Menestyäkseen organisaation on hallittava ja kehitettävä prosessejaan. Tilaus-toimitusprosessi kuuluu organisaation ydinprosesseihin, jossa aikaansaadaan asiakkaan tarpeet tyydyttävä tuote tai palvelu. Prosessijohtaminen auttaa ymmärtämään kuinka organisaation suorituskyky syntyy. Prosessijohtamisen avulla prosessien kehitystoimet voidaan kohdistaa oikein. Prosessien kehittämisessä on olennaista ymmärtää toiminnan nykytila ennen kuin kehitystoimiin voidaan ryhtyä. Nykytilamallinnuksen jälkeen toimintaa tulee analysoida, jotta löydetään suorituskykyä edistävät tai estävät tekijät. Analyysin perusteella tehdään mahdolliset kehitystoimet eli muutokset prosessiin. Suoritettujen toimenpiteiden vaikutuksia toimintaan tulee myös seurata. Tämän tutkimuksen tavoitteena oli case-organisaation tilaus-toimitusprosessin mallintaminen, analysointi ja kehityskohteiden tunnistaminen sekä kehitysehdotusten luonti. Lisäksi tutkimus pyrki selvittämään mitä case-organisaation tilaus-toimitusprosessissa tulisi kehittää. Analyysiä varten liiketoimintaprosessi mallinnettiin. Prosessin suorituskykyyn vaikuttavia tekijöitä pyrittiin löytämään haastatteluiden ja havainnoinnin perusteella. Tutkimuksen tulokset osoittivat, että kohdeyrityksen tulee kiinnittää huomiota palvelutarjonta ja asiakaskohderyhmä valintoihin, jotta yrityksen resurssit sitoutuisivat vain arvoa tuottavien asiakkaiden palvelemiseen. Resurssien jakautumien aiheuttaa myös palvelunlaadun vaihtelua, mikä vaikeuttaa asiakastyytyväisyyden saavuttamista. Tuloksia analysoimalla tunnistettiin myös muita pienempiä kehityskohteita. Kehityskohteille annettiin lopuksi toimenpidesuositukset.