A trajetória de treinadores de futebol campeões brasileiros: análise das implicações da formação na atuação profissional

Pós-graduação em Ciências da Motricidade - IBRC

CART application to image primitives tracking

[EN] [EN] In this paper we present a new method for image primitives tracking based on a CART (Classification and Regression Tree). Primitives tracking procedure uses lines and circles as primitives. We have applied the proposed method to sport event scenarios, specifically, soccer matches. We estimate CART parameters using a learning procedure based on RGB image channels. In order to illustrate its performance, it has been applied to real HD (High Definition) video sequences and some numerical experiments are shown. The quality of the primitives tracking with the decision tree is validated by the percentage error rates obtained and the comparison with other techniques as a morphological method. We also present applications of the proposed method to camera calibration and graphic object insertion in real video sequences.

Retransmisión de un evento deportivo : Real Madrid - F.C. Barcelona

El Proyecto Fin de Carrera realizado aborda un estudio teórico acerca de la retransmisión de un Real Madrid – F.C. Barcelona. Con este proyecto se intenta que el lector consiga tener una idea acerca de todo lo que con lleva un partido de fútbol con estas dimensiones desde el punto de vista audiovisual y sea capaz de entender los pasos necesarios a dar para realizarlo. Cuando vemos la retransmisión de un evento deportivo y concretamente de un partido de fútbol de tal envergadura, es casi imposible pensar el despliegue que hay detrás de él. Por ello, se ha intentado explicar de una manera sencilla y breve la manera de realizar un evento de este tamaño, que podría servir como ejemplo para realizar otros eventos deportivos de gran escala. A lo largo de este proyecto, se realiza un estudio completo sobre los principales pasos a dar para hacer posible que la retransmisión llegue a los espectadores. La memoria de este proyecto está basada en 7 capítulos. En el primer capítulo, se expone una breve introducción sobre la retransmisión de partidos, para que el lector pueda hacerse una idea de lo que se va a realizar posteriormente y pueda tener una idea de lo que se explica en los capítulos restantes. En el segundo capítulo, se trata del primer paso para la retransmisión de un partido de fútbol, que puede aplicarse a otros eventos deportivos. Este apartado está centrado en la localización del lugar, en él se explican los primeros pasos a dar en los primeros días de montaje. Estos son fundamentales para que posteriormente el partido pueda salir de la mejor manera posible, equivocarse o cometer errores al inicio puede acarrear mayores gastos económicos y grandes demoras de tiempo posteriormente. El tercer capítulo se centra en el montaje y la producción del evento. En la primera parte, se explica cómo situar dentro del campo de fútbol los micrófonos y las cámaras. Además, se hace una descripción de cada uno de ellos. También se introducen conceptos básicos y parámetros de los principales micrófonos y cámaras que se usarán en el evento. La segunda parte del capítulo se centra en explicar las diferentes señales utilizadas, como se transmiten y la comunicación interna y externa. El capítulo cuarto sirve para conocer el material necesario para realizar el evento. Se explican: micrófonos, cámaras, EVS (Unidades de grabación), CCU (Camera Control Unit), mezclador y tipo de cableado indicando los modelos y marcas más relevantes que se usan en la actualidad. Además, se pueden ver diferentes figuras del material utilizado. En el quinto capítulo, se ven las principales funciones que realizan los empleados. Comienza con una amplia explicación de la realización del evento y continúa explicando las diferentes funciones de los operadores del material visto en el capítulo anterior. El capítulo sexto, sirve para explicar un presupuesto aproximado de lo que sería la realización y producción del evento y poder estudiar la viabilidad de este. Por último, en el capítulo séptimo se ven una serie de conclusiones a modo de resumen, las cuales han de ayudar a dejar completamente claros una serie de conceptos básicos acerca del proyecto. ABSTRACT. The Thesis made deals with a theoretical study of the broadcast of a Real Madrid - FC Barcelona. This project, tries that the reader gets has an idea of everything that has a football match with these dimensions from the visual point of view and be able to understand the steps to take. When we see the broadcast of a sport event and specifically a football match of this magnitude, it is almost impossible to think the deployment behind it. Therefore, we have tried to explain in a simple and concise way to hold an event of this size and it could serve for other large-scale sporting events. Throughout this project, a comprehensive study is done on the main steps to be taken to make the broadcast possible way to reach spectators. The memory of this project is based on seven chapters. In the first chapter, a brief introduction explains retransmission matches, so that the reader can get an idea about is explained in the next chapters. In the second chapter, the first step is performed to broadcast a football match and that can be applied to other sports events. This section focuses on the location of where it explains the first days of installation. This is important for later the match can be done of the best possible way and wrong or make mistakes at the beginning can lead to higher economic costs and long delays of time later. The third chapter focuses on the assembly and production of the event. The first part explains how to locate within the football field microphones and cameras. It also explains each one. Also, introduces basic concepts and parameters of the main microphones and cameras that will be used at the event. In the second part, the chapter focuses on explaining the different signals used as transmission and communication internally and externally. The fourth chapter serves to meet the necessary material for the event. It explains: microphones, cameras, EVS, CCU, mixer and cabling type indicating the most relevant models and brands that are used today. Also, you can see different figures on the material used. In the fifth chapter, the main functions are performed by employees. It begins with a thorough explanation of the event and goes on to explain the various functions of the operators of the material seen in the previous chapter. The sixth chapter, helps explain an estimate of what would be the creation and production of the event and to study the feasibility of this. Finally, in the seventh chapter are a number of conclusions in summary, which should help to make thoroughly clear a number of basic concepts about the project.

Előtérben a háttér - Az önkéntesség Magyarországon (The background in the foreground – Volunteering in Hungary)

Az önkéntesség témája talán sosem lehetett olyan aktuális, mint 2011-ben, az Önkéntesség Európai Évében. Az e téma köré szerveződött rendezvények talán népszerűbbé tehették az önkéntességet Magyarországon is. Az embereket legjobban a sport szeretete ösztönzi önkéntességre, pl. egy nagy sportrendezvény megrendezésekor a szervezők nagyban támaszkodnak az önkéntes munkaerőre. Azonban fontos lenne, hogy más területeken is felismerjék az emberek az effajta munkavégzés előnyeit. ______ The issue of volunteering may never be so actual, as in 2011, the European Year of Volunteering. The events which are organized around this theme might make volunteering more popular in Hungary. People are mostly encouraged by sport love for volunteering for example when arranging a great sport event the organizers can rely largely on the volunteers. However it would be important that people recognize the benefits of this kind of work in other fields as well.

Cause-related sport sponsorship: An assessment of spectator beliefs, attitudes, and behavioral intentions

Marketing communications utilizing a non-profit cause (i.e., the sponsorship of a nonprofit cause) have emerged as a mainstream practice as practitioners respond to rising consumer expectations of corporate social responsibility (CSRI. The increasing popularity of cause-related marketing programs (CRMPS) can be attributed to the Integration of sponsorship in many organizations' sport marketing strategy. The purpose of this study was to examine the attitudes, beliefs, and purchase intentions of consumers exposed to a firm's sponsorship of a sporting event associated with a non-profit organization. A survey instrument was developed by a panel of experts, pre-tested, revised, and completed by (442 event spectators. Results suggested consumers' attitudes, beliefs, and purchase intentions toward the sponsoring company were positively impacted by the firm's involvement with cause-related marketing.

Sagres beer and its sponsorship strategy: Will Sagres score with Sport Lisboa e Benfica?

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Triadic Perspective to Sport Sponsorship Relationships

Often the empirical studies about sport sponsorship co-operation have concentrated on the relationships between the sponsor and the sponsored target excluding the phenomenon sports manager, i.e. the intermediating actor from further examination. In this study the purpose was to contribute to the research gap in the current literature by thoroughly describing the roles and relationships in the sport sponsorship co-operation that includes an intermediating actor, that is a triad. The main objective was pursued to fulfill with the help of two sub-level research questions that were identified as ”What is the nature of the sport sponsorship triad?” and ”What is the role of the intermediating actor within the sport sponsorship triad?” First, the theorethical framework was constructed based on the existing literature of business relationship triads and sponsorship co-operation that were integrated in the synthesis of the theories the purpose of which was to produce a framework for empirical research. Then a qualitative research was conducted by using a single-case study approach. The data was collected through a semi-structured theme interview in person with the sports manager. Similar questionnaires were sent out to the sponsor and the athlete and answered in writing. After collecting the data, the actor roles’ and their relationships were examined individually, after which the analysis of the results was carried out and divided according to the research questions. The nature of the sport sponsorship triad was found to be a serial triad that could be likened to a system of two dyads connected by the intermediating actor. Each actor seemed to occupy a specific justifiable position within the co-operation, even though the relationships were found to be unbalanced in terms of resources, power/strength, interaction patterns and interconnectedness. The core role of the intermediating actor was found to be the role of a mediator, which was seen to increase the other parties’ dependence of the manager’s performance. Therefore, the role of the intermediating actor should be considered crucial for the very existence of the sport sponsorship co-operation, especially in cases where the nature of the triad is a serial triad.

A framework for understanding the factors that influence spectators' recall and recognition of embedded sponsorship stimuli

Now, more than ever, sponsors of athletic events demand to see evidence of a commercial return, such as enhanced brand awareness, for their investment of cash or non-cash resources (Lough et aI., 2000). The most common way to measure the impact of perimeter signage (Le., any billboard or sign that displays a company's brand name and/or logo and which surrounds the playing area) on spectators' awareness of event sponsors has been through the use of brand name recall and recognition tests (Shilbury & Berriman, 1996). Recall testing requires spectators to list all of the sponsors they can remember seeing at, for example, an athletic event, strictly from memory and without any help (Cuneen & Hannan, 1993). With recognition testing, spectators are required to identify sponsors from a prepared list which include "dummy" brand names (i.e., sponsors that are present in the list but which do not actually sponsor the event). In order to determine whether sponsors' brand awareness objectives are being met, it is important for sport and recreation marketers to understand what influences a spectator's ability to remember (Le., recall and/or recognize) the brand names of companies who advertise on perimeter signage. The purpose this study was to examine the factors that influence spectators' recall and recognition of embedded sponsorship stimuli (i.e., company brand names on perimeter signage surrounding the play area) at a Canadian University's men's basketball game and football game. These factors included the number of games spectators attended over the course of the season (i.e., repeated exposure to sponsorship stimuli), spectators' level of involvement with the event, and spectators' level of involvement with the advertisements (i.e., perimeter signage). This study also examined the differences between recall and recognition as a means of measuring spectators' awareness of sponsors, and attempted to determine if there are sport differences in spectators' recall and recognition of perimeter signage. Upon leaving the football stadium or gymnasium, spectators were approached, at random, by trained research assistants located at each exit and asked to complete a brief survey questionnaire. Respondents completed the survey on-site. A total of 358 completed surveys were collected from spectators who attended the football (N = 277) and basketball (N = 81) games. The data suggest that football and basketball respondents recognized more sponsors' brand names than they recalled. In addition, football respondents who were highly involved with the event (i.e., those individuals who viewed attending the events as fun, interesting and exciting) attended more games over the course of the season and had significantly higher brand name recognition of sponsors who advertised on perimeter signage than those individuals with low involvement with the athletic event. Football respondents who were highly involved with the sponsors' advertisements (i.e., those individuals who viewed sponsors' perimeter signage as appealing, valuable and important) had significantly higher brand name recall of event sponsors than those individuals with low involvement with these sponsors' advertisements. Repeated exposure to perimeter signage did not have a significant influence on football or basketball respondents' recall or recognition of sponsors. Finally, the data revealed that football respondents had significantly higher recall of sponsors' brand names than basketball respondents. Conversely, basketball respondents had significantly higher recognition of sponsors' brand names than did football respondents.