A review of team identification and its influence on sport sponsorship effectiveness.
| Contribuinte(s) |
Söderman, Sten Dolles, Harald |
|---|---|
| Data(s) |
2013
|
| Formato |
application/pdf |
| Identificador |
http://boris.unibe.ch/42222/1/Scan%20Schlesinger.pdf Schlesinger, Torsten (2013). A review of team identification and its influence on sport sponsorship effectiveness. In: Söderman, Sten; Dolles, Harald (eds.) Handbook of Research on Sport and Business (pp. 435-455). Cheltenham: Edward Elgar doi:10.7892/boris.42222 urn:isbn:978-1-84980-005-1 |
| Idioma(s) |
eng |
| Publicador |
Edward Elgar |
| Relação |
http://boris.unibe.ch/42222/ |
| Direitos |
info:eu-repo/semantics/restrictedAccess |
| Fonte |
Schlesinger, Torsten (2013). A review of team identification and its influence on sport sponsorship effectiveness. In: Söderman, Sten; Dolles, Harald (eds.) Handbook of Research on Sport and Business (pp. 435-455). Cheltenham: Edward Elgar |
| Palavras-Chave | #300 Social sciences, sociology & anthropology #790 Sports, games & entertainment |
| Tipo |
info:eu-repo/semantics/bookPart info:eu-repo/semantics/publishedVersion PeerReviewed |
