The effect of sponsorship on the market value of firms in Australia: Event study findings

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Autoria(s): Johnston, M. A.; Cornwell, B. T. B.

Contribuinte(s)	Jim Wiley Peter Thirkell
Data(s)	01/01/2004
Identificador	http://espace.library.uq.edu.au/view/UQ:100175
Idioma(s)	eng
Publicador	ANZMAC
Palavras-Chave	#E1 #350204 Marketing and Market Research #720401 Marketing
Tipo	Conference Paper