Marketing education, distance learning and hypermedia : teaching 'current issues in marketing' in a virtual campus

This article reports on a project at the Universitat Oberta de Catalunya (UOC: The Open University of Catalonia, Barcelona) to develop an innovative package of hypermedia-based learning materials for a new course entitled 'Current Issues in Marketing'. The UOC is a distance university entirely based on a virtual campus. The learning materials project was undertaken in order to benefit from the advantages which new communication technologies offer to the teaching of marketing in distance education. The article reviews the main issues involved in incorporating new technologies in learning materials, the development of the learning materials, and their functioning within the hypermedia based virtual campus of the UOC. An empirical study is then carried out in order to evaluate the attitudes of students to the project. Finally, suggestions for improving similar projects in the future are put forward.

Improving Searching and Browsing Capabilities of Learning Object Repositories

Learning object repositories are a basic piece of virtual learning environments used for content management. Nevertheless, learning objects have special characteristics that make traditional solutions for content management ine ective. In particular, browsing and searching for learning objects cannot be based on the typical authoritative meta-data used for describing content, such as author, title or publicationdate, among others. We propose to build a social layer on top of a learning object repository, providing nal users with additional services fordescribing, rating and curating learning objects from a teaching perspective. All these interactions among users, services and resources can be captured and further analyzed, so both browsing and searching can be personalized according to user pro le and the educational context, helping users to nd the most valuable resources for their learning process. In this paper we propose to use reputation schemes and collaborative filtering techniques for improving the user interface of a DSpace based learning object repository.

Digitaalinen osaamisen kehittäminen osana henkilöstökoulutusta

Tieto- ja viestintätekniikan kehittyminen on muuttanut työn luonnetta monella tavalla ja työelämän jatkuva muutos ja joustavuuteen pyrkiminen edellyttävät uusien tietojen ja taitojen hankkimista. Verkko-opetus, verkko-opiskelu ja verkko-oppiminen näyttävät tarjoavat uusia ulottuvuuksia henkilöstökoulutukseen. Tämän diplomityön tarkoituksena on tutkia voidaanko digitaalisella osaamisen kehittämisellä tukea yrityksen henkilöstökoulutusta ja henkilöstöä opiskelussa ja oppimisessa? Osaaminen on strateginen kysymys ja sen kehittämisessä pyritään yrityksissä aiempaa pitkäjänteisempään ja kokonaisvaltaisempaan toimintatapaan. Digitaalinen osaamisen kehittäminen oikein toteutettuna näyttää vahvistavan henkilöstön osaamistasoa. Tekniset apuvälineet eivät ehkä koskaan tule korvaamaan kokemusta ja työssä oppimista, silti ne näyttävät helpottavat tiedonkulkua ja ovat apuna osaamisen kehittämisessä. Kuvitelma verkko-opintojen helppoudesta, täysin ajasta ja paikasta riippumattomana, sekä itsenäisestä opiskelusta on harhaa. Verkkokoulutuksen suurena haasteena on sen soveltaminen järkevällä tavalla organisaation toimintakulttuuriin ja toimintatapoihin. Ajanoloon verkko-opiskelu saattaa muuttua osaksi työtä, mutta asenteiden muokkaamisessa on vielä paljon tekemistä. Yritysten johdon tulee näyttää tietä ja toimia esimerkkinä uusien toimintatapojen käyttöönotossa.

Beyond the net generation debate: A comparison of digital learners in face-to-face and virtual universities

In the last decade, an important debate has arisen about the characteristics of today"s students due to their intensive experience as users of ICT. The main belief is that frequent use of technologies in everyday life implies that competent users are able to transfer their digital skills to learning activities. However, empirical studies developed in different countries reveal similar results suggesting that the"digital native" label does not provide evidence of a better use of technology to support learning. The debate has to go beyond the characteristics of the new generation and focus on the implications of being a learner in a digitalised world. This paper is based on the hypothesis that the use of technology to support learning is not related to whether a student belongs to the Net Generation, but that it is mainly influenced by the teaching model. The study compares behaviour and preferences towards ICT use in two groups of university students: face-to-face students and online students. A questionnaire was applied to a sample of students from five universities with different characteristics (one offers online education and four offer face-to-face education with LMS teaching support). Findings suggest that although access to and use of ICT is widespread, the influence of teaching methodology is very decisive. For academic purposes, students seem to respond to the requirements of their courses, programmes, and universities. There is a clear relationship between students" perception of usefulness regarding certain ICT resources and their teachers" suggested uses of technologies. The most highly rated technologies correspond with those proposed by teachers. The study shows that the educational model (face-to-face or online) has a stronger influence on students" perception of usefulness regarding ICT support for learning than the fact of being a digital native.

Mentorointi ja sen kehittämismahdollisuudet S-ryhmässä

Tutkielman tavoitteena oli analysoida mentorointia, sen teoriaa ja menetelmää sekä miten sitä käytetään S-ryhmässä ja millä tavalla mentoroinnin käyttöä voidaan edistää johtamisen tukena S-ryhmässä. Tutkimuksessa tarkasteltiin mentorointia menetelmänä, jolla edistetään toisilta oppimista. Mentorointia analysoidaan myös hiljaisen tiedon, tietopääoman johtamisen ja kehittyvän johtajan ominaisuuksien näkökulmista. Osatavoitteiksi asetettiin kahdella eri tavalla toteutettujen mentorointiohjelmien erojen selvittäminen tuloksiltaan ja vaikutuksiltaan sekä mentoroinnin avulla tapahtuva oppimisen tehostaminen S-ryhmässä. Tutkielmassa käytetty konstruktiivinen metodologia valittiin tutkimusongelman perusteella, koska tarkoituksena oli kehittää S-ryhmään mentoroinnin hyödyntämiseen sopiva malli. Tiedonkeruumenetelmänä käytettiin sekä kyselytutkimusta että tietoverkossa tapahtuvaa strukturoitua teemahaastattelua. Tutkimuksen teoriaosa perustuu alan kirjallisuuteen, aihetta käsitteleviin kotimaisiin ja ulkomaisiin tutkimuksiin sekä tieteellisiin lehti- ja muihin artikkeleihin. Aikaisemman teoreettisen tutkimuksen perusteella laadittiin teoreettinen viitekehys, joka muodosti perustan tutkimuksen empiiriselle osalle. Empiirinen osa koostuu S-ryhmän mentorointiprojektia koskevasta materiaalista, mentorointiprojektiin osallistuneiden henkilöiden kyselytutkimuksista sekä S-ryhmän johtoon kuuluvien yhdeksän johtajan haastattelu-tutkimuksesta. Tutkimuksen päätuloksena oli se, että mentorointi sopii erinomaisen hyvin kehitysmenetelmäksi osaamisen ja kokemustiedon siirtämiseen vanhemmilta johtajilta nuorille potentiaalisille johtajille. Tämä tulos on erityisen merkittävä S-ryhmälle johtajaosaamisen kehittämisessä, kun ryhmään ollaan parhaillaan kasvattamassa uutta johtajasukupolvea. Empiirinen tutkimus tukee myös sitä näkemystä, että mentoroinnin toteuttamiseen S-ryhmässä on olemassa erilaisia tapoja. Keskeisenä tavoitteena toteutuksissa on henkilöiden kehittyminen ja oppiminen. Tutkimustuloksissa korostuivat myös nuoremman eli mentoroitavan tarve päästä kahdenkeskiseen, avoimeen ja luottamukselliseen keskusteluun kokeneemman henkilön kanssa. Näiden tutkimustulosten perusteella päädyttiin seuraaviin johtopäätöksiin: S-ryhmä tarvitsee oman mentorointijärjestelmän, joka toteutetaan ohjatun mentorointimallin mukaisesti. S-ryhmään on tärkeä perustaa oma mentorointipooli, jossa on halukkaita, eri osa-alueita osaavia mentoreita ja meklari, joka yhdyttää osapuolet toisiinsa.

New kernel functions and learning methods for text and data mining

Recent advances in machine learning methods enable increasingly the automatic construction of various types of computer assisted methods that have been difficult or laborious to program by human experts. The tasks for which this kind of tools are needed arise in many areas, here especially in the fields of bioinformatics and natural language processing. The machine learning methods may not work satisfactorily if they are not appropriately tailored to the task in question. However, their learning performance can often be improved by taking advantage of deeper insight of the application domain or the learning problem at hand. This thesis considers developing kernel-based learning algorithms incorporating this kind of prior knowledge of the task in question in an advantageous way. Moreover, computationally efficient algorithms for training the learning machines for specific tasks are presented. In the context of kernel-based learning methods, the incorporation of prior knowledge is often done by designing appropriate kernel functions. Another well-known way is to develop cost functions that fit to the task under consideration. For disambiguation tasks in natural language, we develop kernel functions that take account of the positional information and the mutual similarities of words. It is shown that the use of this information significantly improves the disambiguation performance of the learning machine. Further, we design a new cost function that is better suitable for the task of information retrieval and for more general ranking problems than the cost functions designed for regression and classification. We also consider other applications of the kernel-based learning algorithms such as text categorization, and pattern recognition in differential display. We develop computationally efficient algorithms for training the considered learning machines with the proposed kernel functions. We also design a fast cross-validation algorithm for regularized least-squares type of learning algorithm. Further, an efficient version of the regularized least-squares algorithm that can be used together with the new cost function for preference learning and ranking tasks is proposed. In summary, we demonstrate that the incorporation of prior knowledge is possible and beneficial, and novel advanced kernels and cost functions can be used in algorithms efficiently.

Metadata for describing learning scenarios under European Higher Education Area paradigm

In this paper we identify the requirements for creating formal descriptions of learning scenarios designed under the European HigherEducation Area paradigm, using competences and learning activities as the basic pieces of the learning process, instead of contents and learning resources, pursuing personalization. Classical arrangements of content based courses are no longer enough to describe all the richness of this new learning process, where user profiles, competences and complex hierarchical itineraries need to be properly combined. We study the intersection with the current IMS Learning Design specification and theadditional metadata required for describing such learning scenarios. This new approach involves the use of case based learning and collaborativelearning in order to acquire and develop competences, following adaptive learning paths in two structured levels.

A conceptual model for grid learning services automatic composition

Peer-reviewed

The Transformation of Practical Teaching Focusing on Dialogic Learning

This study investigates the transformation of practical teaching in a Catalan school, connected to the design, implementation and development of project-based learning, and focusing on dialogic learning to investigate its limits and possibilities. Qualitative and design-based research (DBR) methods are applied. These methods are based on empirical educational research with the theory-driven of learning environments. DBR is proposed and applied using practical guidance for the teachers of the school. It can be associated with the current proposals for Embedding Social Sciences and Humanities in the Horizon 2020 Societal Challenges. This position statement defends the social sciences and the humanities as the most fundamental and important ideas to face all societal challenges. The results of this study show that before the training process, teachers apply dialogic learning in specific moments (for example, when they speak about the weekend); however, during the process and after the process, they work systematically with dialogic learning through the PEPT: they start and finish every activity with a individual and group reflection about their own processes, favouring motivation, reasoning and the implication of all the participants. These results prove that progressive transformations of teaching practice benefit cooperative work in class

El aprendizaje basado en problemas como estrategia para el cambio metodológico en los trabajos de laboratorio

The Problem Based Learning (PBL) can be used as a strategy for methodological change in conventional learning environments. In this paper, the integration of laboratory work in PBL grounded activities during an introductory organic chemistry course is described. The most decisive issues of their implementation are discussed. The results show how this methodology favours the laboratory work contextualization in subject-matter and promotes the Science-Technology-Society-Environment relationships. Besides, it contributes to competence development like planning and organization skills, information search and selection, cooperative work, etc., the same way as the tutorial action improvement.

Ammatillisen osaamisen tukeminen muuttuvissa toimintaympäristöissä : tutkimus ikääntyvien työntekijöiden näkökulmasta

The purpose of the study was to describe the experiences of received support of aging employees and their work related self-image in changing working environments. Firstly, theaim was to discover how the support from organisations and leaders was verified. Secondly, the aim was to get answers how employees experienced themselves as workers and as learners in the current work context. Thirdly, the aim was to compare different knowledge information stages and company cultures and how they have influenced the experiences of professional competence development among aging employees. In addition the education- and career backgrounds were investigated to gain more understanding of their role in experiencing support and relation to the occupational self-image. The theoretical frame of reference of this researchis multidisciplinary. The theoretical part focuses on the meaning of work for human being from a sociological, late-modern perspective. On the other hand it examines the ageing process from a physiological and also from a perspective of age discrimination and life control. The occupational selfimage and the strength of motivation has an effect on learning in working life which is crucial and firmpart individual trajectories. According to the theoretical review company culture, leadership and especially the managers' role as a creator of a learning atmosphere are increasingly critical for aging adults' learning when the role of informal work-based learning is increasing. The empirical data was collected with aquestionnaire and interviews, which were carried out in May to October 2001. The data consists of 263 respondents of which further eight persons were interviewed. All respondents were over the age of 45 and represented all levels of their organisations in an IT-technology firm and a chemical industry plant. The central findings in this research show that the aging adults have experienced that theemployers do care about the development of their occupational skills. On the other hand there are fewer concrete activities to reveal this support. There is anobvious disproportion between the expressed aims and the realisation of the activities. Signs of age discrimination are few. The style of management has becomemore supporting for self directed activities which are seen to support adults learning. Higher education and individual activity to seek possibilities to learnwere encouraging the development of occupational skills. Age itself was not a crucial aspect when comparing the experiences among younger (45-54 years) and older (55-64 years) groups. Job satisfaction and professional self esteem seemed tobe considerably strong. The individual characteristics were more important elements in developing occupational skills than the age. The degree of anxiety at work was low. In addition among the older group the strong feeling of coherence and the occupational self image were significant for supporting the professional competence. The motivation to learn was also stable. Among the seniors there was some slight evidence of declining motivation. In the IT-firm the support was experienced stronger for aging employees than in the chemical industry plant. Thosewho had experienced support in the chemical industry plant had higher educational background than the others. In IT-firm they also experienced more support from the manager than in the chemical industry plant. The results show that it is more likely that the differences are caused mostly by the stage of information intensity and the character of company culture which is determined by the activities. IT-business demands constantly accommodation to changes and the chemical industry plant which is representing more traditional business field, where the atmosphere of learning is determined by the traditions of company culture, the changes are carried out slowly.

Yrityspelin Kehittäminen Ongelmalähtöisen Oppimisen Välineeksi

Työn tavoitteena on luoda poikkileikkaus ongelmalähtöiseen pedagogiikkaan ja erityisesti sen käyttömahdollisuuksiin Yrityspeli-kurssin opettamisessa oppimislähtöisen opetustavan tukena. Toisena tavoitteena on kurssin pelisovelluksen dokumentointi käyttökelpoiseksi viiteteokseksi. Lopuksi työssä tutkitaan sovelluksen keskeisten parametrien ja pelistrategioiden vaikutusta kysyntään. Ongelmalähtöistä oppimista on tutkittu lähinnä kirjallisuuteen perustuen ja täydennetty tietämystä haastattelututkimuksella. Sovelluksen rakenne on havainnoitu käyttämällä sovellusta. Sovelluksen kriittisiä ominaisuuksia on saatu selville ajamalla sovellusta tarkoitusta varten valikoidulla numeerisella aineistolla. Ongelmalähtöinen pedagogiikka osoittautui soveltuvin osin hyväksi opetusmenetelmäksi Yrityspeli-kurssilla mallintamisen ja käytännön ongelmanratkaisutaitojen kehittämisessä. Kurssin pelisovellus näyttäisi toimivan luotettavasti, tosin se ei ole rakenteeltaan erityisen joustava. Sovelluksen keskeisistä parametreista hinnan vaikutus kysyntään on huomattavasti markkinointipanosta suurempi. Testien mukaan pelissä on mahdollista pärjätä niin kustannusjohtajan kuin hintadifferoijankin strategialla.

Towards adoption of eLearning technologies at Lappeenranta University of Technology: Understanding Teachers‟ Adoption of Blackboard Learning System

The electronic learning has become crucial in higher education with increased usage of learning management systems as a key source of integration on distance learning. The objective of this study is to understand how university teachers are influenced to use and adopt web-based learning management systems. Blackboard, as one of the systems used internationally by various universities is applied as a case. Semi-structured interviews were made with professors and lecturers who are using Blackboard at Lappeenranta University of Technology. The data collected were categorized under constructs adapted from Unified Theory of Acceptance and Use of Technology (UTAUT) and interpretation and discussion were based on reviewed literature. The findings suggest that adoption of learning management systems by LUT teachers is highly influenced by perceived usefulness, facilitating conditions and gained experience. The findings also suggest that easiness of using the system and social influence appear as medium influence of adoption for teachers at LUT.