Consumer resistance to mobile commerce services

Oheinen opinnäytetyö on kvalitatiivinen tutkimus kuluttajavastarinnasta mobiilin kaupankäynnin palveluja kohtaan. Tutkimus kohdistuu läntisiin kulttuureihin, joissa kyseisen innovatiivisen palveluryhmän leviämistä tukevat monet aikaisemmat innovaatiot kuten matkapuhelin, Internet, digitaaliset pankkipalvelut. Tutkimus esittelee innovaatioiden vastarintatekijöitä ihmisen luonnollisena reaktiona tämän vakiintuneita elämäntapoja mullistavia keksintöjä kohtaan nimenomaan läntisissä kulttuureissa, joissa kuluttajat ovat perinteisesti hyvin teknologiamyönteisiä. Toisaalta tutkimusalueella on havaittavissa sosiaalisten ryhmien pirstoutuminen yhä pienemmiksi alaryhmiksi, mikä voi hidastaa sosiaalista oppimista. Tutkimus vastaa todelliseen tutkimusaukkoon. Aihe on samalla sekä ajankohtainen että relevantti vastatessaan nykyisin käytävään utopistiseen keskusteluun digitaalisen informaatioyhteiskunnan kehittymisestä ja merkityksestä modernille ihmiskunnalle. Tutkimuksen teoreettinen eksploratiivinen viitekehys rakentuu valikoiduista uusien tuotteiden ja palvelujen kehittämisen, palvelumarkkinoinnin ja sosiaalisen oppimisen teorioista sekä innovaatio- kommunikaatioteorioista. Empiirisen osan muodostavat kansainvälisten markkinatutkimuslaitosten ja haastateltujen asiantuntijoiden näkemykset alan kehityksestä. Tutkimus osoittaa, että kuluttajat eivät ole valmiita vastaanottamaan kehittyvien teknologioiden mahdollistamia mobiilin kaupankäynnin palveluita ennen kuin ne vastaavat kuluttajien perustarpeisiin ja rakenteelliset vastarintatekijät (alhainen käytettävyys, matala lisäarvo, koetut riskit, perinnevastarinta, palveluryhmän huono mielikuva) on poistettu. Tutkimus esittää, että mobiilin kaupankäynnin alalla toimivien yritysten tulisi työskennellä yhteistyössä keskenään ja kuluttajien kanssa luodakseen kuluttajien tarpeita ja toiveita vastaavia turvallisiksi koettuja mobiilin kaupankäynnin palveluita. Tutkimus ehdottaa, että kyselytutkimusten ohella käytettäisiin havaintomenetelmiä, jotta teknologiat voitaisiin valjastaa kuluttajien tarpeita ja kulutustottumuksia vastaaviksi.

Tiedon jakaminen ja organisaation oppiminen

Tutkielman tavoite: Tutkielman tavoitteena oli selvittää sitä, miten tiedon jakaminen vaikuttaa organisaation oppimiseen. Tutkielman teoriaosassa tarkastellaan niitä käsitteitä ja lainalaisuuksia, jotka liittyvät oppimiseen yleensä sekä yksilö- että organisaatiotasolla, oppivaan organisaatioon, tietoon ja sen syntymiseen, virtaukseen, hallintaan, merkitykseen ja johtamiseen. Näiden lisäksi työssä tarkastellaan yksilön motivaatioon vaikuttavia seikkoja, yrityksen arvoja ja kulttuuria. Näiden pohjalta rakentui tutkielman viitekehys. Tutkielman empiriaosassa tarkastellaan viitekehyksen soveltuvuutta käytäntöön analysoimalla Casa-yrityksen toimintaa. Tutkimusaineisto ja tutkimusmenetelmät: Tutkimuksen teoriaosa perustuu suurelta osin sekä oppivaa että älykästä organisaatiota käsittelevään kirjallisuuteen, artikkeleihin ja aikaisempiin tutkimustöihin. Tämän lisäksi teoriaosuudessa perehdytään tiedon johtamiseen ja tiedon jakamiseen sekä tähän kiinteästi liittyvään motivaatioon ja sitoutumiseen. Empiirinen tutkimus toteutettiin kvalitatiivisella puolistrukturoidulla haastattelulla. Haastatteluja oli seitsemän ja kaikki haastateltavat olivat johtavissa tehtävissä. Tutkimuksen tulokset: Empiirisen osan tulokset mukailevat teoreettisin osan tuloksia. Organisaatiossa ei voi tapahtua oppimista ilman tiedon jakamista. Organisaation oppimisen suurimpana esteenä on se, ettei tietoa ja osaamista jaeta organisaation jäsenten kesken. Usein tällaiselta organisaatiolta puuttuvat myös yhteiset tavoitteet, siellä vallitsevat epämääräiset toimintatavat, puutteelliset vuorovaikutustaidot ja huonot henkilöstösuhteet. Organisaation oppimiskykyä heikentävät jäykät ja aikaa vievät rutiinit, kokemuksista ja virheistä ei osata oppia, hitaita muutoksia ei havaita ja kokemustieto unohdetaan. Työntekijän täytyy olla motivoitunut ja organisaatiossa turvallinen henkinen ilmapiiri, jotta tiedon jakamista tapahtuisi. Tieto on valtaa vain jaettuna, koska silloin siitä on mahdollisuus muodostua kilpailuetua yritykselle.

Organisaation strategian mukainen uudistumiskyky case: KM-factor -mittaus Itäisessä tullipiirissä

Tutkielman tarkoituksena on tutkia case-organisaationa toimivan Itäisen tullipiirin strategista uudistumiskykyä. Minkälaiset lähtökohdat organisaatiolla on kohdata tulevaisuuden haasteet omassa toimintaympäristössään ja minkälaisia esteitä uudistumiselle löytyy? Pärjätäkseen kiristyvässä kilpailussa on uudistumiseen vaikuttavien tekijöiden, kuten osaamisen, tiedon kulun, johtamisen ja suhteiden tunnistaminen ja hyödyntäminen ensiarvoisen tärkeää myös julkishallinnon organisaatioille. Tässä tutkielmassa uudistumiskykyä tarkastellaan kolmiulotteisen organisaatiomallin (mekaaninen, orgaaninen ja dynaaminen) valossa ja kehittämistoimien lähtökohtana pidetään organisaation omaa strategista fokusta. Tutkimus- ja tiedonkeruumenetelminä käytetään kvantitatiiviseksi luokiteltavaa, sähköisessä muodossa tehtävää KM-factor -kyselyä ja kvalitatiivista teemahaastattelua. Tutkimustulokset antavat strategisesti tärkeää tietoa case-organisaation nykytilasta; sen heikkouksista ja vahvuuksista. Tulosten perusteella organisaation toimintatapa on melko yhtenäinen ja strategisen fokuksensa, eli orgaanisen toimintaympäristön vaatimusten mukainen. Kehittämistoimia tulee kuitenkin kohdentaa erityisesti henkilöstön strategian mukaisen osaamisen ja esimiesten tiedon kulun lisäämiseen sekä yleisesti työmotivaatiotason nostamiseen koko kohdeorganisaatiossa. Organisaatiossa on luotava käytäntöjä, jotka tukevat avoimen tiedon kulun ilmapiiriä ja dialogimaista kommunikointia, jotta organisaation uudistumiskyky yhtenäisenä systeeminä parantuisi entisestään.

Ammattikorkeakoulun harjoitteluprosessi organisaation kehittämisen välineenä

Tutkielmassa selvitetään ammattikorkeakouluopiskelijan ammatillisen harjoittelun vaikutuksia harjoitteluorganisaatioon. Kokeneen työntekijän purkaessa hiljaista tietoaan sanoiksi ja pohtiessaan ajatuksiaan toisten kanssa, hän saa oman tietämyksensä uudelleen tietoiseen käyttöönsä. Näin hän voi entistä paremmin kehittää osaamistaan. Tästä syystä hiljaisen tiedon siirtäminen on palkitsevaa myös tiedon antajalle. Opiskelijat olisi saatava rohkeammin arvioimaan työyhteisön käytäntöjä. Tällöin ei vallitsevia rutiineja pidetä annettuina totuuksina, vaan toimintatapoja ja tietoja kyseenalaistetaan, etsitään vaihtoehtoja ja sovelletaan uutta tietoa työyhteisöjen käytäntöihin yhteistyössä työpaikan henkilöstön kanssa.

Call for uniform neuropsychological assessment after aneurysmal subarachnoid hemorrhage: Swiss recommendations.

BACKGROUND: In a high proportion of patients with favorable outcome after aneurysmal subarachnoid hemorrhage (aSAH), neuropsychological deficits, depression, anxiety, and fatigue are responsible for the inability to return to their regular premorbid life and pursue their professional careers. These problems often remain unrecognized, as no recommendations concerning a standardized comprehensive assessment have yet found entry into clinical routines. METHODS: To establish a nationwide standard concerning a comprehensive assessment after aSAH, representatives of all neuropsychological and neurosurgical departments of those eight Swiss centers treating acute aSAH have agreed on a common protocol. In addition, a battery of questionnaires and neuropsychological tests was selected, optimally suited to the deficits found most prevalent in aSAH patients that was available in different languages and standardized. RESULTS: We propose a baseline inpatient neuropsychological screening using the Montreal Cognitive Assessment (MoCA) between days 14 and 28 after aSAH. In an outpatient setting at 3 and 12 months after bleeding, we recommend a neuropsychological examination, testing all relevant domains including attention, speed of information processing, executive functions, verbal and visual learning/memory, language, visuo-perceptual abilities, and premorbid intelligence. In addition, a detailed assessment capturing anxiety, depression, fatigue, symptoms of frontal lobe affection, and quality of life should be performed. CONCLUSIONS: This standardized neuropsychological assessment will lead to a more comprehensive assessment of the patient, facilitate the detection and subsequent treatment of previously unrecognized but relevant impairments, and help to determine the incidence, characteristics, modifiable risk factors, and the clinical course of these impairments after aSAH.

Vinculando escuela, familia y comunidad a través de los fondos de conocimiento e identidad : un estudio de caso con una familia de origen marroquí

The purpose of the study presented in this article, grounded in sociocultural theory, was to describe the funds of knowledge and identity of Moroccan family and student in Catalonia, Spain, and to document how teachers can detect families’ “funds of knowledge” and students’ “funds of identity” to make direct links from students’ lives to classroom instruction. It is used a qualitative design, employing several techniques: interview, self-portrait, meaningful circle, genogram and photographs to illustrate family educational routines

Evaluation of Teacher Education Programs by Students and Graduates

The purpose of this research was to do a repeated cross-sectional research on class teachers who study in the 4th year and also graduated at the Faculty of Education, University of Turku between the years of 2000 through 2004. Specifically, seven research questions were addressed to target the main purpose of the study: How do class teacher education masters’ degree senior students and graduates rate “importance; effectiveness; and quality” of training they have received at the Faculty of Education? Are there significant differences between overall ratings of importance; effectiveness and quality of training by year of graduation, sex, and age (for graduates) and sex and age (for senior students)? Is there significant relationship between respondents’ overall ratings of importance; effectiveness and their overall ratings of the quality of training and preparation they have received? Are there significant differences between graduates and senior students about importance, effectiveness, and quality of teacher education programs? And what do teachers’ [Graduates] believe about how increasing work experience has changed their opinions of their preservice training? Moreover the following concepts related to the instructional activities were studied: critical thinking skills, communication skills, attention to ethics, curriculum and instruction (planning), role of teacher and teaching knowledge, assessment skills, attention to continuous professional development, subject matters knowledge, knowledge of learning environment, and using educational technology. Researcher also tried to find influence of some moderator variables e.g. year of graduation, sex, and age on the dependent and independent variables. This study consisted of two questionnaires (a structured likert-scale and an open ended questionnaire). The population in study 1 was all senior students and 2000-2004 class teacher education masters’ degree from the departments of Teacher Education Faculty of Education at University of Turku. Of the 1020 students and graduates the researcher was able to find current addresses of 675 of the subjects and of the 675 graduates contacted, 439 or 66.2 percent responded to the survey. The population in study 2 was all class teachers who graduated from Turku University and now work in the few basic schools (59 Schools) in South- West Finland. 257 teachers answered to the open ended web-based questions. SPSS was used to produce standard deviations; Analysis of Variance; Pearson Product Moment Correlation (r); T-test; ANOVA, Bonferroni post-hoc test; and Polynomial Contrast tests meant to analyze linear trend. An alpha level of .05 was used to determine statistical significance. The results of the study showed that: A majority of the respondents (graduates and students) rated the overall importance, effectiveness and quality of the teacher education programs as important, effective and good. Generally speaking there were only a few significant differences between the cohorts and groups related to the background variables (gender, age). The different cohorts were rating the quality of the programs very similarly but some differences between the cohorts were found in the importance and effectiveness ratings. Graduates of 2001 and 2002 rated the importance of the program significantly higher than 2000 graduates. The effectiveness of the programs was rated significantly higher by 2001 and 2003 graduates than other groups. In spite of these individual differences between cohorts there were no linear trends among the year cohorts in any measure. In respondents’ ratings of the effectiveness of teacher education programs there was significant difference between males and females; females rated it higher than males. There were no significant differences between males’ and females’ ratings of the importance and quality of programs. In the ratings there was only one difference between age groups. Older graduates (35 years or older) rated the importance of the teacher training significantly higher that 25-35 years old graduates. In graduates’ ratings there were positive but relatively low correlations between all variables related to importance, effectiveness and quality of Teacher Education Programs. Generally speaking students’ ratings about importance, effectiveness and quality of teacher education program were very positive. There was only one significant difference related to the background variables. Females rated higher the effectiveness of the program. The comparison of students’ and graduates’ perception about importance, effectiveness, and quality of teacher education programs showed that there were no significant differences between graduates and students in the overall ratings. However there were differences in some individual variables. Students rated higher in importance of “Continuous Professional Development”, effectiveness of “Critical Thinking Skills” and “Using Educational Technology” and quality of “Advice received from the advisor”. Graduates rated higher in importance of “Knowledge of Learning Environment” and effectiveness of “Continuous Professional Development”. According to the qualitative data of study 2 some graduates expressed that their perceptions have not changed about the importance, effectiveness, and quality of training that they received during their study time. They pointed out that teacher education programs have provided them the basic theoretical/formal knowledge and some training of practical routines. However, a majority of the teachers seems to have somewhat critical opinions about the teacher education. These teachers were not satisfied with teacher education programs because they argued that the programs failed to meet their practical demands in different everyday situations of the classroom e.g. in coping with students’ learning difficulties, multiprofessional communication with parents and other professional groups (psychologists and social workers), and classroom management problems. Participants also emphasized more practice oriented knowledge of subject matter, evaluation methods and teachers’ rights and responsibilities. Therefore, they (54.1% of participants) suggested that teacher education departments should provide more practice-based courses and programs as well as closer collaboration between regular schools and teacher education departments in order to fill gap between theory and practice.

The efficiency of indicator groups for the conservation of amphibians in the Brazilian Atlantic Forest

The adequate selection of indicator groups of biodiversity is an important aspect of the systematic conservation planning. However, these assessments differ in the spatial scale, in the methods used and in the groups considered to accomplish this task, which generally produces contradictory results. The quantification of the spatial congruence between species richness and complementarity among different taxonomic groups is a fundamental step to identify potential indicator groups. Using a constructive approach, the main purposes of this study were to evaluate the performance and efficiency of eight potential indicator groups representing amphibian diversity in the Brazilian Atlantic Forest. Data on the geographic range of amphibian species that occur in the Brazilian Atlantic Forest was overlapped to the full geographic extent of the biome, which was divided into a regular equal-area grid. Optimization routines based on the concept of complementarily were applied to verify the performance of each indicator group selected in relation to the representativeness of the amphibians in the Brazilian Atlantic Forest as a whole, which were solved by the algorithm"simulated annealing", through the use of the software MARXAN. Some indicator groups were substantially more effective than others in regards to the representation of the taxonomic groups assessed, which was confirmed by the high significance of data (F = 312.76; p < 0.01). Leiuperidae was considered as the best indicator group among the families analyzed, as it showed a good performance, representing 71% of amphibian species in the Brazilian Atlantic Forest (i.e. 290 species), which may be associated with the diffuse geographic distribution of its species. This study promotes understanding of how the diversity standards of amphibians can be informative for systematic conservation planning on a regional scale.

Learning journalistic opinion genres using CLIL methodology

The Faculty of Business and Communication recently started an internationalization process that, in two year’s time, will allow all undergraduate students (studying Journalism, Audiovisual Communication, Advertising and Public Relations, Business and Marketing) to take 25% of their subjects in English using CLIL methodology. Currently, Journalism is the degree course with the greatest percentage of CLIL subjects, for example Current Affairs Workshop, a subject dedicated to analyzing current news using opinion genres. Moreover, because of the lack of other subjects offered in English, ERASMUS students have to take some journalism subjects in order to complete their international passport, and one of the classes they choose is the Current Affairs Workshop. The aim of this paper is to explore how CLIL methodology can be useful for learning journalistic opinion genres (chat-shows, discussions and debates) in a subject where Catalan Communication students –with different levels of English- share their knowledge with European students of other social disciplines. Students work in multidisciplinary groups in which they develop real radio and TV programs, adopting all the roles (moderator, technician, producer and participants), analyzing daily newspapers and other sources to create content, based on current affairs. This paper is based on the participant observation of the lecturers of the subject, who have designed different activities related to journalistic genres, where students can develop their skills according to the role they play in every assignment. Examples of successful lessons will be given, in addition to the results of the course: both positive and negative. Although the objective of the course is to examine professional routines related to opinion genres, and students are not directly graded on their level of English, the Catalan students come to appreciate how they finally overcome their fear of working in a foreign language. This is a basic result of their experience.

Necessitats dels familiars de pacients amb càncer

El càncer produeix un impacte a la família en totes les seves esferes, la família ha de modificar les seves rutines familiars i adoptar nous rols. En el moment del diagnòstic del càncer, a cada família hi ha una persona que assumeix el rol de cuidador principal. Aquest cuidador és el que s’ocupa del malalt a casa i fa d’enllaç entre la família i l’equip sanitari. En front del càncer, la família i el cuidador tenen un conjunt de dubtes, d’inquietuds, de preocupacions que s’acaben traduint en necessitats. L’equip sanitari i Infermeria especialment ha d’atendre aquestes necessitats i ajudar a satisfer-les. Objectiu: L’objectiu principal d’aquest treball es descriure quines són les necessitats que presenten la família i el cuidador dels pacients oncològics. Metodologia: Es va dur a terme una revisió de la literatura entre setembre del 2013 i maig del 2014. Es va utilitzar la base de dades Pubmed, a més de pàgines web i llibres. Es van obtenir un total de 75 fonts, 56 en angles, 18 en espanyol i 1 en català. Resultats: La bibliografia agrupa les necessitats de les famílies i els cuidadors en 7 grans categories: físiques, psicològiques i emocionals, socials, de informació i formació, econòmiques, de transport i espirituals. Pel que fa a necessitats més especifiques, algunes de les més freqüents són tenir informació sobre el pronòstic del malalt, assegurar-se de que l’equip sanitari està donant la millor atenció possible al malalt. Sembla haver-hi una relació entre el grau de no satisfacció de les necessitats i el grau d’ansietat i depressió en la família i el cuidador. Els autors consultats no coincideixen en afirmar si la majoria del les necessitats es veuen satisfetes o no. Conclusions: La família i el cuidador d’un pacient amb càncer també han de rebre atenció per part dels professionals. En moltes ocasions la família treu importància a les seves necessitats per tal de que l’equip sanitari es centri només en el malalt. Infermeria té un paper fonamental en detectar les necessitats dels familiars i cuidadors i en ajudar a satisfer-les, de manera que la família estigui en les millors condicions possibles per cuidar del malalt. Paraules clau: Càncer, família, cuidador, necessitats familiars, rol d’Infermeria

Two-photon excitation fluorometry in detection of infectious diseases

Because of the heavily overlapping symptoms, pathogen-specific diagnosis and treatment of infectious diseases is difficult based on clinical symptoms alone. Therefore, patients are often treated empirically. More efficient treatment and management of infectious diseases would require rapid point-of-care compatible in vitro diagnostic methods. However, current point-of-care methods are unsatisfactory in performance and in cost structure. The lack of pointof- care methods results in unnecessary use of antibiotics, suboptimal use of virus-specific drugs, and compromised patient care. In this thesis, the applicability of a two-photon excitation fluorometry is evaluated as a tool for rapid detection of infectious diseases. New separation-free immunoassay methodologies were developed and validated for the following application areas: general inflammation markers, pathogen-specific antibodies, pathogen-specific antigens, and antimicrobial susceptibility testing. In addition, dry-reagent methodology and nanoparticulate tracers are introduced in context to the technique. The results show that the new assay technique is a versatile tool for rapid detection of infectious diseases in many different application areas. One particularly attractive area is rapid multianalyte testing of respiratory infections, where the technique was shown to allow simple assay protocols and comparable performance to the state-of-the-art laboratory methods. If implemented in clinical diagnostic use, the new methods could improve diagnostic testing routines, especially in rapid testing of respiratory tract infections.

Museos y periodistas. Análisis de la sala de prensa virtual como espacio de relaciones públicas

Las rutinas de producción periodística se vieron alteradas con la aparición de Internet y la evolución de las fuentes 2.0. Se han extendido los espacios virtuales corporativos para los medios de comunicación, entendidos como herramienta básica de Relaciones Públicas. Los responsables de las organizaciones museísticas han entendido la necesidad de establecer un vínculo relacional con los periodistas en la red, a través de los sitios web oficiales de los museos. No obstante, concluimos que no facilitan los contenidos necesarios para transmitirlos de forma apropiada.

Managing the Front End of Innovation in a Networked Company Environment - Combining Strategy, Processes and Systems of Innovation

The objective of the thesis is to enhance the understanding about the management of the front end phases of the innovation process in a networked environment. The thesis approaches the front end of innovation from three perspectives, including the strategy, processes and systems of innovation. The purpose of the use of different perspectives in the thesis is that of providing an extensive systemic view of the front end, and uncovering the complex nature of innovation management. The context of the research is the networked operating environment of firms. The unit of analysis is the firm itself or its innovation processes, which means that this research approaches the innovation networks from the point of view of a firm. The strategy perspective of the thesis emphasises the importance of purposeful innovation management, the innovation strategy of firms. The role of innovation processes is critical in carrying out innovation strategies in practice, supporting the development of organizational routines for innovation, and driving the strategic renewal of companies. The primary focus of the thesis from systems perspective is on idea management systems, which are defined as a part of innovation management systems, and defined for this thesis as any working combination of methodology and tools (manual or IT-supported) that enhance the management of innovations within their early phases. The main contribution of the thesis are the managerial frameworks developed for managing the front end of innovation, which purposefully “wire” the front end of innovation into the strategy and business processes of a firm. The thesis contributes to modern innovation management by connecting the internal and external collaboration networks as foundational elements for successful management of the early phases of innovation processes in a dynamic environment. The innovation capability of a firm is largely defined by its ability to rely on and make use of internal and external collaboration already during the front end activities, which by definition include opportunity identification and analysis, idea generation, profileration and selection, and concept definition. More specifically, coordination of the interfaces between these activities, and between the internal and external innovation environments of a firm is emphasised. The role of information systems, in particular idea management systems, is to support and delineate the innovation-oriented behaviour and interaction of individuals and organizations during front end activities. The findings and frameworks developed in the thesis can be used by companies for purposeful promotion of their front end processes. The thesis provides a systemic strategy framework for managing the front end of innovation – not as a separate process, but as an elemental bundle ofactivities that is closely linked to the overall innovation process and strategy of a firm in a distributed environment. The theoretical contribution of the thesis relies on the advancement of the open innovation paradigm in the strategic context of a firm within its internal and external innovation environments. This thesis applies the constructive research approach and case study methodology to provide theoretically significant results, which are also practically beneficial.

Estudio para la implantación de un ERP en una empresa química

Este proyecto, tiene como objetivo proporcionar los pilares de la selección e implementación de un ERP en una PYME destinada a la industria química. Se analizan todos los pasos previos necesarios para la correcta elección del sistema de gestión deseado. De cara al cliente, se realiza un estudio del funcionamiento y necesidades de la empresa, con una posterior propuesta de ERP según sus necesidades. Esta, ya aceptada, se encuentra en proceso de instalación. Personalmente, me ha ofrecido la posibilidad de entender todo el entramado de una empresa y como puede ser potenciado de una manera sencilla y efectiva mediante software.

Puolustusrutiinit organisaation oppimisessa

Tutkimuksessa selvitettiin Chris Argyriksen käsitettä puolustusrutiinit. Koska niiden tutkimus on jäänyt vähäiseksi, työn tarkoitus oli selvittää, voidaanko kohdeorganisaatiossa osoittaa olevan käyttäytymismalleja, jotka viittaisivat puolustusrutiinien olemassaoloon. Teoriaosassa lukija johdateltiin aiheeseen selvittämällä, kuinka organisaatio on osa ympäröivää maailmaa ja sitten, kuinka tärkeää oppiminen on yrityksen menestymiselle ja olemassaololle. Puolustusrutiinien teoriaa tutkittiin pääasiassa Chris Argyriksen materiaalin avulla. Tutkimus oli laadullinen puolistrukturoitu yksilöhaastattelu valitussa kohdeyrityksessä. Empiriaosuuden alussa kerrottiin haastateltavista sekä kohdeyrityksestä ja tutkimuksen suorittamisesta. Lopuksi haastattelujen tulokset esiteltiin lukijalle. Tutkimuksen tuloksien mukaan kohdeorganisaatiossa voitiin havaita lukuisia tilanteita, joissa puolustusrutiinit vaikuttivat jopa hyvinkin voimakkaasti. Lisäksi eri organisaatiotasojen välillä havaittiin toisistaan poikkeavia näkemyksiä. Siksi organisaation jäsenet eivät pystyneet muodostamaan yhtenäistä käsitystä organisaation toiminnasta ja ongelmista. Tämä vaikeuttaa organisaation oppimista, ympäristön muutokseen reagointia ja lopulta yrityksen menestymistä. (Argyris 1996, 67)