Plan de Marketing que contribuya al posicionamiento de los productos elaborados por la empresa Artesanías de Barro Negro (ADBAN) ciudad de Guatajiagua, Morazán

El motivo de la investigación en cuestión es poder brindar a la empresa Artesanías de Barro Negro (ADBAN) la ayuda necesaria para que tenga la posibilidad de ingresar de una manera eficiente su producto al mercado migueleño ya que del análisis de diagnóstico que se le ha hecho a la empresa se deduce que los aspectos de comercialización de esta se encuentra deficientes. Los beneficios que la empresa obtendrá al realizar la investigación de mercado es determinar cuál será la aceptación de su producto en la ciudad de San Miguel; conocer de qué forma contrarrestar a la competencia; aprender cómo aplicar la publicidad a su producto; saber cómo practicar métodos mercadológicos para mantenerse fijos en el mercado y para perfilarse como líder a nivel regional; averiguar en qué segmentos de mercado de la ciudad de San Miguel, es más viable la comercialización de las artesanías. La importancia de realizar esta investigación proviene de la necesidad que tiene la empresa de posicionarse y darse a conocer en un mercado más amplio así mismo es sustancial realizar esta investigación para el fortalecimiento de la educación del grupo de trabajo, ya que ponemos en práctica los conocimientos adquiridos en nuestra formación académica y al mismo tiempo se adquieren nuevo conocimientos y experiencias, lo que nos beneficiara en relación al ámbito laboral porque se va conociendo la realidad empresarial de nuestro país.

Herramientas y métodos de la docencia virtual en asignaturas extinguidas

La puesta en marcha de los nuevos planes de estudio conducentes a la obtención de los títulos de Grado se ha planteado como una gran oportunidad para docentes y discentes, ya que la preparación de nuevas asignaturas supone un cambio en los métodos docentes, en una implicación más activa del alumnado o en el uso de nuevas herramientas didácticas. Este proceso se está llevando a cabo de forma paulatina y en paralelo a la extinción de asignaturas consolidadas en todos los planes de estudio anteriores. Muchas de estas asignaturas han finalizado su docencia con una matrícula elevada de alumnos que todavía no las han superado; sin embargo, la comunicación entre el profesorado y el alumnado de estas asignaturas en la práctica se ha reducido drásticamente al espacio presencial o virtual de las tutorías, lo que sin duda tiene una influencia importante en las posibilidades del alumnado para superarla. En este marco de trabajo, resulta posible agilizar el proceso de enseñanza-aprendizaje por medio de herramientas virtuales que faciliten la comunicación entre los alumnos y sus profesores. Por ese motivo, en esta comunicación hemos realizado un estudio a alumnos de dos asignaturas de la Diplomatura de Maestro de Educación Física y de la Diplomatura de Maestro de Educación Infantil, una de ellas ya extinguida y otra en proceso de extinción, para conocer las preferencias que tienen respecto a las herramientas docentes virtuales y las posibilidades de superar la asignatura con ellas que el alumnado les otorga.

Análise de métodos para aplicação de ventilação natural em projetos de edificações em Natal-RN

Natural ventilation is an efficient bioclimatic strategy, one that provides thermal comfort, healthful and cooling to the edification. However, the disregard for quality environment, the uncertainties involved in the phenomenon and the popularization of artificial climate systems are held as an excuse for those who neglect the benefits of passive cooling. The unfamiliarity with the concept may be lessened if ventilation is observed in every step of the project, especially in the initial phase in which decisions bear a great impact in the construction process. The tools available in order to quantify the impact of projected decisions consist basically of the renovation rate calculations or computer simulations of fluids, commonly dubbed CFD, which stands for Computational Fluid Dynamics , both somewhat apart from the project s execution and unable to adapt for use in parametric studies. Thus, we chose to verify, through computer simulation, the representativeness of the results with a method of simplified air reconditioning rate calculation, as well as making it more compatible with the questions relevant to the first phases of the project s process. The case object consists of a model resulting from the recommendations of the Código de Obras de Natal/ RN, customized according to the NBR 15220. The study has shown the complexity in aggregating a CFD tool to the process and the need for a method capable of generating data at the compatible rate to the flow of ideas and are discarded during the project s development. At the end of our study, we discuss the necessary concessions for the realization of simulations, the applicability and the limitations of both the tools used and the method adopted, as well as the representativeness of the results obtained

Análise de métodos de predição de conforto térmico de habitação em clima quente-úmido com condicionamento passivo

The assessment of building thermal performance is often carried out using HVAC energy consumption data, when available, or thermal comfort variables measurements, for free-running buildings. Both types of data can be determined by monitoring or computer simulation. The assessment based on thermal comfort variables is the most complex because it depends on the determination of the thermal comfort zone. For these reasons, this master thesis explores methods of building thermal performance assessment using variables of thermal comfort simulated by DesignBuilder software. The main objective is to contribute to the development of methods to support architectural decisions during the design process, and energy and sustainable rating systems. The research method consists on selecting thermal comfort methods, modeling them in electronic sheets with output charts developed to optimize the analyses, which are used to assess the simulation results of low cost house configurations. The house models consist in a base case, which are already built, and changes in thermal transmittance, absorptance, and shading. The simulation results are assessed using each thermal comfort method, to identify the sensitivity of them. The final results show the limitations of the methods, the importance of a method that considers thermal radiance and wind speed, and the contribution of the chart proposed

Análise paramétrica da simulação composicional do processo de Drenagem Gravitacional Assistida por Gás (GAGD)

In Brazil and around the world, oil companies are looking for, and expected development of new technologies and processes that can increase the oil recovery factor in mature reservoirs, in a simple and inexpensive way. So, the latest research has developed a new process called Gas Assisted Gravity Drainage (GAGD) which was classified as a gas injection IOR. The process, which is undergoing pilot testing in the field, is being extensively studied through physical scale models and core-floods laboratory, due to high oil recoveries in relation to other gas injection IOR. This process consists of injecting gas at the top of a reservoir through horizontal or vertical injector wells and displacing the oil, taking advantage of natural gravity segregation of fluids, to a horizontal producer well placed at the bottom of the reservoir. To study this process it was modeled a homogeneous reservoir and a model of multi-component fluid with characteristics similar to light oil Brazilian fields through a compositional simulator, to optimize the operational parameters. The model of the process was simulated in GEM (CMG, 2009.10). The operational parameters studied were the gas injection rate, the type of gas injection, the location of the injector and production well. We also studied the presence of water drive in the process. The results showed that the maximum vertical spacing between the two wells, caused the maximum recovery of oil in GAGD. Also, it was found that the largest flow injection, it obtained the largest recovery factors. This parameter controls the speed of the front of the gas injected and determined if the gravitational force dominates or not the process in the recovery of oil. Natural gas had better performance than CO2 and that the presence of aquifer in the reservoir was less influential in the process. In economic analysis found that by injecting natural gas is obtained more economically beneficial than CO2

Simulação do escoamento monofásico em um estágio de uma bomba centrífuga utilizando técnicas de fluidodinâmica computacional

Oil production and exploration techniques have evolved in the last decades in order to increase fluid flows and optimize how the required equipment are used. The base functioning of Electric Submersible Pumping (ESP) lift method is the use of an electric downhole motor to move a centrifugal pump and transport the fluids to the surface. The Electric Submersible Pumping is an option that has been gaining ground among the methods of Artificial Lift due to the ability to handle a large flow of liquid in onshore and offshore environments. The performance of a well equipped with ESP systems is intrinsically related to the centrifugal pump operation. It is the pump that has the function to turn the motor power into Head. In this present work, a computer model to analyze the three-dimensional flow in a centrifugal pump used in Electric Submersible Pumping has been developed. Through the commercial program, ANSYS® CFX®, initially using water as fluid flow, the geometry and simulation parameters have been defined in order to obtain an approximation of what occurs inside the channels of the impeller and diffuser pump in terms of flow. Three different geometry conditions were initially tested to determine which is most suitable to solving the problem. After choosing the most appropriate geometry, three mesh conditions were analyzed and the obtained values were compared to the experimental characteristic curve of Head provided by the manufacturer. The results have approached the experimental curve, the simulation time and the model convergence were satisfactory if it is considered that the studied problem involves numerical analysis. After the tests with water, oil was used in the simulations. The results were compared to a methodology used in the petroleum industry to correct viscosity. In general, for models with water and oil, the results with single-phase fluids were coherent with the experimental curves and, through three-dimensional computer models, they are a preliminary evaluation for the analysis of the two-phase flow inside the channels of centrifugal pump used in ESP systems

Simulação estocástica da transmissividade em formações graníticas alteradas e fracturadas

Considerando como caso de estudo o do maciço envolvente e subjacente à antiga mina de urânio de Quinta do Bispo (Concelho de Mangualde), composto essencialmente por granitos hercínicos e metasedimentos do Complexo Xisto-Grauváquico, estabeleceu-se uma metodologia que permitiu a construção de modelos 3D de transmissividade, equiprováveis, mediante o cruzamento de propriedades intrínsecas do maciço rochoso – neste caso particular, a litologia, o grau de alteração e a densidade de fracturação - passíveis de modelação estocástica a 3D, com propriedades hidrogeológicas do meio, medidas in situ e avaliadas deterministicamente, por via da realização e interpretação de ensaios de bombagem direcionados. A interpretação dos resultados dos ensaios de bombagem realizou-se por patamares, recorrendo-se aos métodos de “Porosidade Dupla” e de “Theis com correcção de Jacob”, tendo-se processado curvas cumulativas de valores de transmissividade em função da litologia e do grau de alteração, conforme os distintos sectores comportamentais do maciço. A metodologia adoptada levou a que os valores de transmissividade de cada célula dos modelos 3D tenham sido simulados com condicionamento aos valores experimentais dos ensaios de bombagem, ponderados de acordo com as probabilidades dessa mesma célula representar, numa dada localização no espaço, uma certa Litologia, sob um determinado Grau de Alteração que possui, quando aplicável, um certo Número de Fracturas não preenchidas. As variáveis representativas dos atributos geológicos Litologia, Grau de Alteração e Número de Fracturas, foram simuladas em cadeia pelo que os modelos de transmissividades integram a variabilidade e heterogeneidade locais destes atributos, os quais condicionam o fluxo tridimensional da água.

Visitor Relationship Management (VRM) - Repeat Visitation Opportunities for Destination Marketing Organisations

In competitive tourism markets the consumer-traveller is spoilt by choice of available destinations. Successfully differentiating a destination and getting noticed at decision time is arguably the focus of activities by destination marketing organisations (DMOs). In pursuit of differentiation, three emergent themes in the marketing literature during the past decade have been branding, integrated marketing communications (IMC), and customer relationship management (CRM) a fundamental goal of each being stimulating customer loyalty. However there has been little attention given to destination loyalty in the tourism literature. The purpose of this paper is to report an exploratory investigation of visitor relationship management (VRM) by DMOs. Based on interviews with the management of 11 regional tourism organisations (RTO) in Queensland, Australia, the opportunities for, and immediate challenges of, VRM are discussed. While each RTO recognised the potential for VRM, none had yet been able to develop a formal approach to engage in meaningful dialogue with previous visitors from their largest market.

Consumer appraisals of mobile marketing communications

This paper reports on a study that investigates the emotions elicited from appraising SMS-based mobile marketing (m-marketing) communications under three marketing conditions: product consistency, incentives and permission giving. Results from the experimental design show that appraising m-marketing communications elicits both single emotions and mixed emotions; that is, a mixture of positive and negative emotions in the same response. Additionally, the results show that the influence of specific marketing conditions may increase or reduce the intensity of the emotions elicited. This study contributes to marketing practice by examining consumer appraisals of m-marketing communications under different combinations of marketing conditions. The results provide insights into which emotions are likely to be elicited as a result, and how a specific marketing condition might influence their levels of intensity. The study contributes to marketing theory also through combining appraisal theory with Richins (1997) consumption emotion set.

Mobile phone consumption and implications for SMS marketing

This paper reports on a Q-methodology study on the consumption of mobile phones and opinions on SMS-marketing, extracted from interpretive interviews and focus groups. The Metaphors Q-sort, developed within a framework of Holt's (1995) four metaphors of consumption, identifies three experiential value clusters in the consumption of mobile phones: the Mobile Pragmatists, the Mobile Connectors and the Mobile Revelers. The SMS-marketing Q-sort identifies two key clusters of subjective opinions on various aspects of SMS-based mobile-marketing. By integrating the findings from these two Q-sorts, we demonstrate that while all three value clusters express positive opinions towards ‘location specific’ and ‘customer initiated contact’ SMS-marketing, there are noticeable differences in how marketers should develop their strategies to maximize the consumers’ perceived experiential value derived from the consumption of their mobile phones. Keywords: mobile phones; experiential consumption: SMS-marketing; Q-methodology