Key Determinants of Successful Marketing Strategy Implementation

Autoria(s): Wilson, Katrina; Wong, Su Mon
Contribuinte(s)

Rachel Kennedy, Dr
Data(s)

2003
Identificador

http://eprints.qut.edu.au/24184/
Publicador

School of Marketing, University of South Australia
Relação

Wilson, Katrina & Wong, Su Mon (2003) Key Determinants of Successful Marketing Strategy Implementation. In Rachel Kennedy, Dr (Ed.) Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, 1-3 December 2003, Adelaide, South Australia.
Fonte

QUT Business School; School of Advertising, Marketing & Public Relations
Tipo

Conference Paper
Acesso ao item digital