Factors Affecting E-Mail Marketing Sourcing Decisions: A Transaction Cost Perspective
| Data(s) |
2005
|
|---|---|
| Identificador | |
| Publicador |
Westburn Publishers Ltd. |
| Relação |
Drennan, Judy & Watjatrakul, Boonlert (2005) Factors Affecting E-Mail Marketing Sourcing Decisions: A Transaction Cost Perspective. Journal of Marketing Management, 21(7-8), pp. 701-723. |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150599 Marketing not elsewhere classified #E-mail marketing, Outsourcing, Transaction cost, Specificity, Uncertainty |
| Tipo |
Journal Article |
