Alternative dimensions in assessment : an overview

This four-part paper is the 'highlights' of the 2009 Australian Technology Network conference, 'Assessment in Different Dimensions: a conference on teaching and learning in tertiary education', held at RMIT University, 19–20 November 2009.

The main theme of this paper is an exploration of how 'progressive and innovative' assessment techniques from other higher education providers might be used to 'progress and innovate' the assessment of Media and Communication students at Deakin University.

As lecturers and tutors have traditionally had almost total control over the learning and assessment environment, for most students, the approach to assessment has changed little. The arrival of 'new media', 'digital culture' and 'dispersed learning' threatens this stability and control. Students are now able to operate in a more open, collaborative, interactive and distributed manner, and this fact challenges many of the traditional perceptions about what constitutes a 'university experience' and what are now 'appropriate' assessment tasks (Crisp 2009).

Each of the four speakers will present a 'spotlight' initiative from the 2009 Australian Technology Network conference, describing how each assessment innovation might be useful to (a) confront our current ideas and values around what is 'good' and 'bad' assessment; (b) explain why some assessment myths are 'hard to shift'; and (c) suggest how these new approaches might be useful in the years to come.

Social capital framework in the adoption of e-learning

This is a study of the influence of social and cultural factors on the adoption of e-­learning in higher education in Malaysia, Indonesia, Turkey, Singapore and Australia. Particular attention in each case was given to factors relating to social capital, attitudes and patterns of behavior in leadership, entrepreneurialism, and teaching and to broader sets of attitudes that shape general outlook. A case study approach was chosen in order to enable a richer and more finely grained analysis of the issues. The case studies are based on semi-­structured interviews and observations conducted over several years. This research shows that previously known factors that affect the adoption of e-­learning in higher education, namely, policy, guidelines, paradigm shifts and pedagogical change, are also significant in the contexts of each of the case studies in this research. However, this research shows that the adoption and uptake of e-­learning technologies is also strongly shaped by cultural and social factors but not in ways that might first have been expected. It is not so much that there are specific cultural and social factors relating to specific e-­learning technologies, but rather, that the degree of uptake of these technologies depends on teachers being encouraged, guided and assisted to innovate and adopt new technology. This can only occur when there is sufficient social capital, mediated through appropriate social networks, to build trust, overcome objections and anxieties, and generally motivate staff to engage in challenging, time-­consuming initiatives in e-­learning that generally do not promise immediate rewards.

Certain culture-­based issues emerged as important. These included staff mentoring, clustering through ‘bamboo networking’, trust-­building and overcoming fear of ‘losing face’ (kiasu), facilitating women to take the initiative and lead, developing sensitivity to cultural differences, encouraging entrepreneurialism and rewarding pioneering endeavours, all of which were present in varying degrees across all five case studies. There were subtle variations on a central theme, which was clearly that of the impact of social capital as a driver. It was social capital played out through personal relationships and social networks that most strongly influenced individual teachers to be sufficiently motivated to add to an already busy schedule by taking on the additional burdens of pioneering e-­learning technology and it was those social relationships that provided guidance and ongoing encouragement. As a consequence of these findings, this study offers a social capital model of e-­learning adoption, which suggests that the adoption and uptake of e-­learning technologies is strongly shaped by cultural and social factors.

Diffusing knowledge-based core competencies for leveraging innovation strategies: modelling outsourcing to knowledge process organizations (KPOs) in pharmaceutical networks

As pharmaceutical firms try to market their products and reduce costs, vertically integrated structureshamper innovation processes. Yet, pharmaceutical firms must innovate to compete. Outsourcing knowledgeintensive activities to knowledge process organizations (KPOs) serves to reduce innovation process obstacles.Grounded in diffusion theory and strategic management literature, this conceptual paper explores fourinterrelated strategic concepts: core competencies, economies of scale and scope, knowledge sharing,and learning. This paper claims that (a) accumulated core competencies of multinational pharmaceuticalcompanies (MPCs) erode over time and these companies become dependent on KPOs (b) MPCs mustunderstand how KPOs manage core competencies (c) economies of scope benefit KPOs enabling them tosustain competitive advantages for their MPC partners, meanwhile the benefits from economies of both scaleand scope shift from MPCs to KPOs (d) KPOs need to monitor their rate of learning to remain competitive.The paper identifies implications for industrial managers and directions for future research.

Seduction and demise in East Berlin: Digital prototype for an immersive opera

‘Seduction and Demise in East Berlin – a digital prototype for an immersive opera’ is a reflective case study of how digital technologies can be successfully applied to facilitate dynamic mediated partnerships and collaborations resulting in cutting-edge industry standard outcomes in the fields of design, performance and digital media. The ongoing use of online interaction throughout the development of the prototype facilitated a grammar of participation, collaboration and output between third year tertiary design students from Deakin University and independent Opera Company the Beggars Opera Co-Operative (BegOpCoOp), resulting in the achievement of positive professional outcomes for both project partners. Through this process, students at Deakin University Visual Communication Design department developed a normative working model that enabled a swift engagement with and response to the creative and strategic challenges that come with applying contemporary design practice in a current industry context. BegOpCop, as the industry partner, were able to use the digital collaborative process as a springboard to interrogate and innovate their own practice as producers of contemporary operatic repertoire and to develop exciting new digital and design-savvy creative collateral with which to seek further production partners, taking them to the next professional level as a growing arts organisation.

Knowledge management view of environmental sustainability in manufacturing SMEs in the Philippines

This study highlights the role of knowledge management (KM) in enabling small and medium enterprises (SMEs) in a manufacturing industry in a developing country to engage in environmentally sustainable business. Drawing on the knowledge-based view of the firm, it argues that resource-constrained SMEs rely on their relational capital to augment their capability to innovate in order to find better and environmentally sound ways of doing business. However, SMEs need to harness their KM orientation in order to leverage the knowledge-based resources emanating from their relational capital towards building their innovation capability. This capability is essential in integrating effective environmental management practices in business. The findings from our analysis of data from a survey of 241 manufacturing SMEs in the Philippines support these hypotheses and underscore the importance of developing an organisational capability to engage in KM in order to adopt sustainable business practices. The implications of the findings are also discussed.

Interprofessional collaborative practice across Australasia: an emergent and effective community of practice

Individuals involved in fostering interprofessional collaborative practice in health are employed in the education, practice and political arenas. While the need to innovate and develop optimal training and practice is not new, the uniqueness of interprofessional collaborative practice is that it exists across professional backgrounds and transcends traditional hierarchies (entry-level to senior practitioners). As such, alternate models of support are required to assist champions to progress learning and innovation. One such model is a group of educators and practitioners networking across Australasia, resulting in the Australasian Community of Interprofessional Collaborative Practice (ACoIPCP). ACoIPCP is a lively community of practice (CoP) group across Australia and New Zealand, which is abreast of current activity in the relevant arenas and provides members with an avenue to share information and, therefore, respond appropriately to changes in the environment. Membership includes likeminded individuals who work in the area of interprofessional collaboration from a broad range of perspectives in both health education and practice. This paper describes the development of ACoIPCP and its aims, activities and achievements. By developing a community of practice framework in a cross-organisational environment, ACoIPCP members have been able to support one another, share resources, seek feedback and learn with and from one another to foster interprofessional collaborative practice within educational, clinical and political settings. Information about the processes and outcomes of ACoIPCP may provide guidance to others interested in facilitating learning and innovation through a community of practice model.

An Environmental Analysis Corroborating PDA and the Winthrop Example

Libraries seek active ways to innovate amidst macroeconomic shifts, growing online education to help alleviate ever-growing schedule conflicts as students juggle jobs and course schedules, as well as changing business models in publishing and evolving information technologies. Patron-driven acquisition (PDA), also known as demand-driven acquisition (DDA), offers numerous strengths in supporting university curricula in the context of these significant shifts. PDA is a business model centered on short-term loans and subsequent purchases of ebooks resulting directly from patrons' natural use stemming from their discovery of the ebooks in library catalogs where the ebooks' bibliographic records are loaded at regular intervals established between the library and ebook supplier. Winthrop University's PDA plan went live in October 2011, and this article chronicles the philosophical and operational considerations, the in-library collaboration, and technical preparations in concert with the library system vendor and ebook supplier. Short-term loan is invoked after a threshold is crossed, typically number of pages or time spent in the ebook. After a certain number of short-term loans negotiated between the library and ebook supplier, the next short-term loan becomes an automatic purchase after which the library owns the ebook in perpetuity. Purchasing options include single-user and multi-user licenses. Owing to high levels of need in college and university environments, Winthrop chose the multi-user license as the preferred default purchase. Only where multi-user licenses are unavailable does the automatic purchase occur with single-user title licenses. Data on initial use between October 2011 and February 2013 reveal that of all PDA ebooks viewed, only 30% crossed the threshold into short-term loans. Of all triggered short-term loans, Psychology was the highest-using. Of all ebook views too brief to trigger short-term loans, Business was the highest-using area. Although the data are still too young to draw conclusions after only a few months, thought-provoking usage differences between academic disciplines have begun to emerge. These differences should be considered in library plans for the best possible curricular support for each academic program. As higher education struggles with costs and course-delivery methods libraries have an enduring lead role.

Inovação e criatividade nas pequenas e médias empresas

The importance of small and medium enterprises for the economy of a country is fundamental because they have several strategic social and economic roles. Besides contributing to the production of national wealth, they also counterbalance the vulnerabilities of large companies providing the necessary economic balance. Socially their contribution is directly related to the lessening of unemployment, functioning also as source of stability in the community, as a means of reducing inequalities in the distribution of income among regions and economic groups, and contributes, decisively, to limit migration to urbans area. The capacity to innovate is now a key component for the survival and development of small organizations. The future today is increasingly less predictable using past parameters and the business world is more turbulent. The objective of this is to point out the need to revise the models which serve as examples for their adoption of competitive alternatives of development and to offer theoretical-practical knowledge to make possible the implementation of the innovative culture in small enterprises. It emphasizes, moreover, that in the present context, flexibility and skills to work in ambiguous situations and to find creative solutions become central concerns of businessmen and managers.

Pharmaceutical patent bargains: the Brazilian experience

In the backdrop of the strict patent regime flatly adopted by the World Trade Organization (WTO) for all countries, a few countries constantly challenge this system through aggressive patent bargains. Within the pharmaceutical sector, noticeably, some countries now threaten to issue or otherwise actually issue compulsory licenses that may sway large pharmaceutical companies into selling drugs with large discounts or into granting voluntary licenses domestically. That is conspicuously the negotiation strategy adopted by Brazil in its negotiations with big international pharmaceutical companies.This paper explains Brazil’s aggressive bargaining approach based on an analysis of two aspects of its political economy. The first has to do with the international context of patent bargaining in the post-WTO era. Accordingly, the existence of large and fast growing domestic markets position countries such as Brazil as strategic destinations for Foreign Direct Investment (FDI) and trade. Together with an absence of a propensity to innovate in pharmaceutical products, these conditions boost Brazil’s bargaining power for issuing compulsory licenses over pharmaceutical products. The second aspect is related to political economy dynamics inside Brazil. Accordingly, the political framework in Brazil undermines long-term policies and favors short-sighted ones also vis-a-vis R&D investments in the pharmaceutical industry. This remains true regardless of the strictness of the patent regime in place. The lesson of Brazil is relevant arguably for other more powerful developing countries which presently examine Brazil's approach while further challenging the WTO's strict patent policy for the future.

Uma análise dos principais fatores que contribuem para sobrevivência e êxito das unidades lotéricas em São Paulo (SR Ipiranga)

O conceito de Empreendedorismo não se restringe apenas ao processo de criação de novos negócios independentes, Covin e Slevin (1991), e tampouco ao estudo das características individuais do empreendedor, Gartner (1985), Lumpkin e Dess (1996). Miller (1983) concluiu que uma organização empreendedora desenvolve e foca três dimensões: Inovação; Capacidade de assumir riscos; e Proatividade. Tendo como contraponto que uma organização não empreendedora inova muito pouco, tem aversão a riscos, e não age proativamente perante seus competidores, é aquela que apenas imita os produtos e serviços existentes no mercado competidor. Os estudos de Miller (1983) e de Covin e Slevin (1989, 1990) serviram de base para que Lumpkin e Dess (1996) atribuíssem à concepção de espírito empreendedor a conceituação de Orientação Empreendedora, visando diferençá-la do conceito de Empreendedorismo, e incluíram as dimensões Autonomia e Competitividade agressiva às três dimensões atribuídas por Miller (1983). Estas dimensões podem ou não estar presentes quando uma empresa está em busca de um novo negócio, no entanto, novos negócios bem sucedidos também podem ser alcançados quando apenas alguns destes fatores ou dimensões estão presentes, pois eles variam de forma independente por serem influenciados pela diversidade de contextos ambientais e organizacionais aos quais as empresas estão sujeitas, Lumpkin e Dess (1996). A Orientação Empreendedora está sendo correlacionada com o desempenho favorável da organização, sugerindo que ela pode influenciar positivamente a performance da organização, destacamos os estudos de Miller (1983), Covin e Slevin (1991), Zahra (1993), Zahra e Covin (1995), Lumpkin e Dess (1996), Wiklund e Shepherd (2005). A Pesquisa de Campo realizada para perceber a presença ou não dos fatores da Orientação Empreendedora nas Unidades Lotéricas em São Paulo/SP na região de abrangência da SR Ipiranga, teve como resultado que os fatores que mais se destacam e contribuem para sobrevivência e êxito das UL são: Autonomia; Capacidade de inovar; e Competitividade agressiva. Por outro lado, os fatores que menos se destacam e contribuem para sobrevivência e êxito das Unidades Lotéricas em São Paulo/SP na região de abrangência da SR Ipiranga são: Capacidade de assumir riscos; e Capacidade de agir de forma proativa.

Idade da firma, valor, desempenho e governança corporativa no Brasil

Diversos artigos analisam o ciclo de vida das empresas e identificam que, ao longo do tempo, o' desempenho tem um formato de U invertido, em que a empresa atinge um nível ótimo e, a partir daí, declina devido à rigidez e à dificuldade de acompanhar as mudanças de mercado. O objetivo desse trabalho é investigar a relação existente entre idade da firma, valor e desempenho das empresas brasileiras. Verificamos também se existe efeito da idade da firma em suas práticas de governança. Analisamos 250 empresas brasileiras listadas na BM&FBovespa durante o período de 2002 a 2009. Nossos resultados indicam que, no Brasil, a relação não tem forma de U invertido, e as firmas mais velhas possuem maior valor e melhor retorno. Mostramos também que empresas mais velhas possuem melhores práticas de governança.

Capacidade de inovação: análise estrutural e o efeito moderador da organicidade da estrutura organizacional e da gestão de projetos

Este trabalho tem por objetivo revelar o inter-relacionamento envolvendo os principais determinantes da capacidade de inovação. Até hoje inexistem estudos empíricos que apresentam um modelo abrangente sobre uma base de dados em larga escala mostrando as principais rotas para o desenvolvimento da capacidade de inovação. A partir de uma revisão abrangente e sistemática da literatura, construiu-se um modelo teórico integrando os principais fatores sugeridos em artigos teóricos e de revisão. Desenvolveu-se uma escala de medição confiável e testou-se o modelo empiricamente em uma amostra de 243 firmas brasileiras de vários ramos empresariais. Os métodos utilizados incluem a análise fatorial confirmatória, equações estruturais e a análise multigrupo da invariância estrutural. Os resultados evidenciaram o efeito direto do conhecimento do cliente e do mercado, assim como da gestão estratégica da tecnologia sobre o desempenho em inovação. Ambos os fatores são afetados pela intenção estratégica de inovar e pela liderança transformadora, por meio da gestão de pessoas para inovação. A organicidade da estrutura organizacional e a gestão de projetos têm efeito moderador positivo sobre a relação entre a gestão estratégica da tecnologia e o desempenho em inovação. Esse efeito moderador, entretanto, não se revelou na relação entre o conhecimento do cliente e do mercado e o desempenho em inovação, o que foi explicado post-hoc. O valor deste estudo está na apresentação de uma escala de medição confiável e de um modelo teórico validado empiricamente que integra várias correntes de estudo e explicita como a ação da liderança pode estruturar e alavancar os recursos gerenciais para gerar e manter a capacidade da organização de inovar. Tal modelo se constitui em um road-map que pode ajudar os gerentes a desenvolver estratégias e práticas capazes de alavancar o desempenho em inovação.

Privacidade e inovação na era do Big Data

A coleta e o armazenamento de dados em larga escala, combinados à capacidade de processamento de dados que não necessariamente tenham relação entre si de forma a gerar novos dados e informações, é uma tecnologia amplamente usada na atualidade, conhecida de forma geral como Big Data. Ao mesmo tempo em que possibilita a criação de novos produtos e serviços inovadores, os quais atendem a demandas e solucionam problemas de diversos setores da sociedade, o Big Data levanta uma série de questionamentos relacionados aos direitos à privacidade e à proteção dos dados pessoais. Esse artigo visa proporcionar um debate sobre o alcance da atual proteção jurídica aos direitos à privacidade e aos dados pessoais nesse contexto, e consequentemente fomentar novos estudos sobre a compatibilização dos mesmos com a liberdade de inovação. Para tanto, abordará, em um primeiro momento, pontos positivos e negativos do Big Data, identificando como o mesmo afeta a sociedade e a economia de forma ampla, incluindo, mas não se limitando, a questões de consumo, saúde, organização social, administração governamental, etc. Em seguida, serão identificados os efeitos dessa tecnologia sobre os direitos à privacidade e à proteção dos dados pessoais, tendo em vista que o Big Data gera grandes mudanças no que diz respeito ao armazenamento e tratamento de dados. Por fim, será feito um mapeamento do atual quadro regulatório brasileiro de proteção a tais direitos, observando se o mesmo realmente responde aos desafios atuais de compatibilização entre inovação e privacidade.

Start-up acquisition: motivations, difficulties and lesson learned

Em um esforço continuo de sobrevivência, corporações buscam meios para expandir seus negócios, seja dentro de seus mercados atuantes, ou na exploração de novos mercados. Para alcançar esse objetivo, inovações são realizadas pelos funcionários que, por meio de suas iniciativas, praticam o empreendedorismo coorporativo. São diversas formas em que o empreendedorismo corporativo se manifesta, dentre elas por meio de aquisições. Ao comprar uma outra empresa, a empresa compradora tem como motivação a busca de alguns atributos que complementem seus objetivos iniciais. Após a compra, o processo de integração entre as duas empresas é, por muitas vezes, complicado e penoso. O objetivo desse estudo é o de identificar quais são essas motivações de compra, os problemas enfrentados durante a integração entre as duas empresas, e quais são as lições aprendidas por grandes/médias corporações quando adquirem Start-ups. Muitos estudos atualmente tratam de temas relacionados à aquisição de empresas, porém, quando se trata de Start-ups, pouca literatura é encontrada. Os resultados dessa pesquisa são fruto de entrevistas com os gestores e empreendedores que participaram do processo de aquisição da SAMURAI pela Momentum e da Save-me pela Buscapé – empresas brasileiras. Os resultados são seis sugestões que devem ser consideradas por grandes/medias corporações antes e durante o processo de aquisição de uma strat-up: (i) A base de clientes da empresa comprada deve ser cuidadosamente considerada; (ii) um contato muito próximo entre os gestores das duas empresas é crucial antes da realização da aquisição; (iii) a contratação de uma empresa de consultoria em aquisições pode ser primordial durante o processo de integração; (iv) o empreendedor tem um papel de central importância para o future da nova empresa formada após a aquisição; (v) a forma como a integração entre as duas empresas ocorrerá após a compra deve ser cuidadosamente escolhida e (iv) a criação de uma corporate venture deve ser levada em consideração.

As relações da tríplice hélice no setor da carcinicultura do Rio Grande do Norte: uma análise a partir das abordagens da imersão social e da dependência de recursos

This work consists in a study of the Shrimp Industry in the state of Rio Grande do Norte, whose central issue relates to the understanding of how the Triple Helix (University, Government and the productive sector) interrelationship limits or expands the industry s innovation process. The study aims to understand how the Triple Helix relationship interferes in the innovation process of shrimp in Rio Grande do Norte. As the knowledge becomes the resource key for production methods, the generation of new technologies, new products and processes which demands joint and integrated action of the institutions comprising the Triple Helix: University, Government and productive sector, which possess the essential resources to innovate the process and can be maximized from cooperative relationships between the referred Institutions. Thus, in this work, it was sharply used the pioneering studies of Sabato and Botana (1968) regarding the cooperation relationship between the scientific-technological sphere, the governmental and the productive base, and studies on the Triple Helix approach, proposed by Etzkowitz and Leydesdorff (2000), in which the university has a key role in the process of technological and innovative development of countries and regions, and under which it is assigned to the very University - the character of the entrepreneurial institution, through the concept of entrepreneurial University. Aiming to overcome the criticism of Cooke (2005), regarding the limitations of the Triple Helix approach, in this study it was used - as analytical perspectives - the perspective of social immersion (Granovetter, 1985, 2005) and the theory of resources dependence (PFEFFER; SALANCIK, 1978). The analytical perspectives presented in here, despite of the different assumptions, are essential to eliminate the bias that one only approach can lead (ASTLEY; VAN DE VEM; 2007). The authors arguments focus on the fact that the integration is possible if the researcher acknowledged that different perspectives may have different descriptions of the same phenomenon. As a research strategy, this study is characterized as a study case, along with the proposed objectives - the qualitative method was used as an approach and, depending on the gathering of the sector s historical, a sectional longitudinal view approach was applied (VIEIRA, 2004). The primary and secondary data were used in order to understand the sector s evolutionary process and its inter-institutional relations - regarding the shrimp culture in Rio Grande do Norte - to promote the development, as the content was used for the technical analysis (BARDIN, 1977). The approach of social immersion and resources addiction dependence made it possible to understand that relationships are established within and between each sphere (university, government and productive sector) characterizing a network of low density relationships and strongly internal and external dependence. Based on the speech of Etzkowitz and Mello (2006), a successful Triple Helix strategy of innovation requires not only the involvement and commitment of the parts, within the institutional sphere and among them, but also the development of mechanisms to coordinate the multiple and complex interactions and interfaces, focusing on promoting both environment and context for innovation and learning; it can be acknowledge from study results that the shrimp in the State of the RN, although there are several institutional mechanisms to promote greater integration and technological development, has been presented disjointed - both internally and between the spheres - and under no legitimate practice when facing the innovational promotion and integration institutions. Due to those factors, the central institutions of the network are crucial to the promotion of innovations, spreading through their direct contacts the importance factor of the sustainable competitive activity in the world market and on the national level. However, it may be concluded, from the data, that the Triple Helix relations are interfering in a negative way on what concerns the promotion of innovations in the shrimp industry in RN