Evaluation and implementation process for commercial elevator landing doors

Tason ovet voivat olla joko itsesuunniteltuja ja -tehtyjä, tai itse malli ja tuote voidaan ostaa myös yrityksen ulkoa. Tätä make-or-buy kysymystä pohdittaessa ilmenee monta tekijää, jotka vaikuttavat päätökseen. Jos yritys käsittää ostamisen parempana vaihtoehtona, tuote tarvitsee myösimplementointisuunnitelman. Tämän työn päätavoite oli luoda arviointi- ja implementointiprosessi kaupallisille hissin tason oville. Muut tavoitteet olivat: selvittää syyt tälle erikoiselle toiminnolle, löytää kaupallisten ovien käyttöön liittyvät edut ja haitat, sekä luoda kriteerit tason ovien arvioinnille. Lopputuloksena saatiin, että tämän prosessin suorittajan pitää sitoutua arviointi- ja implementointiprosessiin,ja että myös virtuaalitehdas tarvitaan täydentämään arviointivaihetta. Mutta tärkein havainto oli, että tulevaisuuden ovistrategia ei ole vielä täysin päätetty ja siitä syystä yrityksen omat ovimallit pitäisi testata ja verrata niitä kaupallisiin ovimalleihin käyttämällä tämän työn arviointiprosessia.

Fishing in Finland

kuv., 10 x 22 cm

Polttomoottorin sähkömekaaninen venttiilinohjaus

Työssä tarkastellaanpolttomoottorin venttiilitoimilaitteen toteuttamista sähkömekaanisesti. Tähän mennessä kehitetyt ratkaisut ja rakennetut prototyypit soveltuvat pääosin henkilöautojen vapaasti hengittävien ottomoottoreiden venttiilien ohjaukseen. Venttiilien sähkömekaanisen ohjauksen soveltuvuutta suuriin polttomoottoreihin kuten esimerkiksi voimalaitosdieseleihin on myös tarkasteltu, mutta ongelmaksi muodostuu riittävän suuren magneettisen voiman kehittäminen magneettivuon reitillä esiintyvän suuren ilmavälin takia. Työssä esitetään valmiita ja kehitteillä olevia ratkaisuja polttomoottorin venttiilien ohjaukseen sähkömekaanisesti. Lisäksi käsitellään parannusmahdollisuuksia jo valmiisiin ratkaisuihin ja käydään läpi sähkömekaanisen venttiilinohjauksen ongelmakohtia. Suomeksi ei ole kovin paljon julkaistua materiaalia polttomoottorin venttiilien sähkömekaanisesta ohjauksesta, joten työ tukeutuu pääosin Internetissä julkaistuihin artikkeleihin sekä sähköpostin välityksellä käytyihin keskusteluihin niiden tahojen kanssa, jotka tutkivat ja kehittävät polttomoottorinsähkömekaanista venttiilien ohjausta. Venttiilien sähkömekaanisen ohjauksen tutkiminen tällä hetkellä jakautuu pääpainotteisesti sähkömagneettisen osuuden ja säätöteknisen osuuden tutkimiseen ja kehittämiseen. Työssä ei mennä näiden aihepiirien syvälliseen analysointiin vaan esitetään tämän hetkisentutkimuksen painopisteet ja lähdeviitteet aihepiiriä syventäviin julkaisuihin.

Phylogeography and population genetics of north European Atlantic salmon (Salmo salar L.)

Although abundant in the number of individuals, the Atlantic salmon may be considered as a threatened species in many areas of its native distribution range. Human activities such as building of power plant dams, offshore overfishing, pollution, clearing of riverbeds for timber floating and badly designed stocking regimes have diminished the distribution of Atlantic salmon. As a result of this, many of the historical populations both in Europe and northern America have gone extinct or are severely depressed. In fact, only 1% of Atlantic salmon existing today are of natural origin, the rest being farmed salmon. All of this has lead to a vast amount of research and many restoration programmes aiming to bring Atlantic salmon back to rivers from where it has vanished. However, many of the restoration programmes conducted thus far have been unsuccessful due to inadequate scientific research or lack of its implementation, highlighting the fact that more research is needed to fully understand the biology of this complex species. The White and Barents Seas in northwest Russia are among the last regions in Europe where Atlantic salmon populations are still stable, thus forming an important source of biodiversity for the entire European region. Salmon stocks from this area are also of immense economic and social importance for the local people in the form of fishing tourism. The main aim of this thesis was to elucidate the post-glacial history and population genetic structure of north European and particularly northwest Russian Atlantic salmon, both of which are aspects of great importance for the management and conservation of the species. Throughout the whole thesis, these populations were studied by utilizing microsatellites as the main molecular tool. One of the most important discoveries of the thesis was the division of Atlantic salmon from the White and Barents Seas into four separate clusters, which has not been observed in previous studies employing nuclear markers although is supported by mtDNA studies. Populations from the western Barents Sea clustered together with the northeast Atlantic populations into a clearly distinguishable group while populations from the White Sea and eastern Barents Sea were separated into three additional groups. This has important conservation implications as this thesis clearly indicates that conservation of populations from all of the observed clusters is warranted in order to conserve as much of the genetic diversity as possible in this area. The thesis also demonstrates how differences in population life histories within a species, migratory behaviour in this case, and in their phylogeographic origin affect the genetic characteristics of populations, namely diversity and divergence levels. The anadromous populations from the Atlantic Ocean, White Sea and Barents Sea possessed higher levels of genetic diversity than the anadromous populations form the Baltic Sea basin. Among the non-anadromous populations the result was the opposite: the Baltic freshwater populations were more variable. This emphasises the importance of taking the life history of a population into consideration when developing conservation strategies: due to the limited possibilities for new genetic diversity to be generated via gene flow, it is expected that freshwater Atlantic salmon populations would be more vulnerable to extinction following a population crash and thus deserve a high conservation status. In the last chapter of this thesis immune relevant marker loci were developed and screened for signatures of natural selection along with loci linked to genes with other functions or no function at all. Also, a novel landscape genomics method, which combines environmental information with molecular data, was employed to investigate whether immune relevant markers displayed significant correlations to various environmental variables more frequently than other loci. Indications of stronger selection pressure among immune-relevant loci compared to non-immune relevant EST-linked loci was found but further studies are needed to evaluate whether it is a common phenomenon in Atlantic salmon.

Nutrient enrichment and water depth modify consumer control in rocky shore macroalgal communities

The objective of my thesis is to assess mechanisms of ecological community control in macroalgal communities in the Baltic Sea. In the top-down model, predatory fish feed on invertebrate mesograzers, releasing algae partly from grazing pressure. Such a reciprocal relationship is called trophic cascade. In the bottom-up model, nutrients increase biomass in the food chain. The nutrients are first assimilated by algae and, via food chain, increase also abundance of grazers and predators. Previous studies on oceanic shores have described these two regulative mechanisms in the grazer - alga link, but how they interact in the trophic cascades from fish to algae is still inadequately known. Because the top-down and bottom-up mechanisms are predicted to depend on environmental disturbances, such as wave stress and light, I have studied these models at two distinct water depths. There are five factorial field experiments behind the thesis, which were all conducted in the Finnish Archipelago Sea. In all the experiments, I studied macroalgal colonization - either density, filament length or biomass - on submerged colonization substrates. By excluding predatory fish and mesograzers from the algal communities, the studies compared the strength of the top-down control to natural algal communities. A part of the experimental units were, in addition, exposed to enriched nitrogen and phosphorus concentrations, which enabled testing of bottom-up control. These two models of community control were further investigated in shallow (<1 m) and deep (ca. 3 m) water. Moreover, the control mechanisms were also expected to depend on grazer species. Therefore different grazer species were enclosed into experimental units and their impacts on macroalgal communities were followed specifically. The community control in the Baltic rocky shores was found to follow theoretical predictions, which have not been confirmed by field studies before. Predatory fish limited grazing impact, which was seen as denser algal communities and longer algal filaments. Nutrient enrichment increased density and filament length of annual algae and, thus, changed the species composition of the algal community. The perennial alga Fucus vesiculosusA and the red alga Ceramium tenuicorne suffered from the increased nutrient availabilities. The enriched nutrient conditions led to denser grazer fauna, thereby causing strong top-down control over both the annual and perennial macroalgae. The strength of the top-down control seemed to depend on the density and diversity of grazers and predators as well as on the species composition of macroalgal assemblages. The nutrient enrichment led to, however, weaker limiting impact of predatory fish on grazer fauna, because fish stocks did not respond as quickly to enhanced resources in the environment as the invertebrate fauna. According to environmental stress model, environmental disturbances weaken the top-down control. For example, on a wave-exposed shore, wave stress causes more stress to animals close to the surface than deeper on the shore. Mesograzers were efficient consumers at both the depths, while predation by fish was weaker in shallow water. Thus, the results supported the environmental stress model, which predicts that environmental disturbance affects stronger the higher a species is in the food chain. This thesis assessed the mechanisms of community control in three-level food chains and did not take into account higher predators. Such predators in the Baltic Sea are, for example, cormorant, seals, white-tailed sea eagle, cod and salmon. All these predatory species were recently or are currently under intensive fishing, hunting and persecution, and their stocks have only recently increased in the region. Therefore, it is possible that future densities of top predators may yet alter the strengths of the controlling mechanisms in the Baltic littoral zone.

Vanhusten hyvä kotona asuminen: tutkimusta kuntatuottavuudesta, älykodeista ja apuvälinepalveluprosesseista

The purpose of the research was to investigate operational processes related to home care of the elderly as well as use of assistive devices in smart home environments, and operational processes that are generally related to use of assistive devices – from the point of view of productivity improvement. The themes were looked into from the points of view of both the elderly and care personnel. In addition, perspectives of near relatives of the elderly, of the larger service system as well as of companies that provided assistive devices to the smart homes were taken into consideration. In the study of home care processes, 32 customer interviews and 17 employee interviews were carried out. This report contains a summary that is based on a separate report of the home care study. The study of home care was conducted in 2006. The use of technological and mechanical assistive devices and the related operational processes were investigated with the help of the smart home pilot in 2007–2008. The study is described in this report. The smart home pilot was implemented in four different housing service units for elderly people at Lahti, Nastola and Hollola. They were in use during short-term housing periods related to, for instance, end of hospitalisation, holidays of caring relatives and assessment of living and housing conditions. More than 60 different assistive devices and technologies were brought to the smart homes. During the pilot period, experiences of customers and personnel as well as processes related to the use of assistive devices were investigated. The research material consisted of 20 survey questionnaires of personnel and customers, four interviews with customers, five interviews with personnel, feedback survey responses from 14 companies, and other data that were collected, for instance, in orientation events. The research results highlighted the need for tailored services based on an elderly person’s needs and wishes, while taking advantage of innovative and technological solutions. As in the earlier home care study, also assistive device-related operational processes were looked into with the help of concepts of ‘resource focus’, ‘lost motion’ and ‘intermediate landing’. The following were identified as central operational processes in assistive device-related services (regardless of the service provider): (1) acquisition process of technologies and assistive devices as well as of rearrangement and rebuilding works in the home, (2) introduction and orientation process (of the elderly, their relatives and care personnel), (3) information and communication process, and (4) service and monitoring process. In addition, the research focused on design and desirability of assistive devices as well as their costs, such as opportunity costs. The process-based points of view gave new knowledge that may be used in the future to develop service processes and clarify their ownership so that separately managed cross-functional processes could be built with participants from different sectors to operate alongside organisations of elderly care. Development of functionality of assistive device-related services is a societally significant issue.

Cost estimation framework for modular product

Cost estimation is an important, but challenging process when designing a new product or a feature of it, verifying the product prices given by suppliers or planning a cost saving actions of existing products. It is even more challenging when the product is highly modular, not a bulk product. In general, cost estimation techniques can be divided into two main groups - qualitative and quantitative techniques - which can further be classified into more detailed methods. Generally, qualitative techniques are preferable when comparing alternatives and quantitative techniques when cost relationships can be found. The main objective of this thesis was to develop a method on how to estimate costs of internally manufactured and commercial elevator landing doors. Because of the challenging product structure, the proposed cost estimation framework is developed under three different levels based on past cost information available. The framework consists of features from both qualitative and quantitative cost estimation techniques. The starting point for the whole cost estimation process is an unambiguous, hierarchical product structure so that the product can be classified into controllable parts and is then easier to handle. Those controllable parts can then be compared to existing past cost knowledge of similar parts and create as accurate cost estimates as possible by that way.

Vähempiarvoisen kalan käsittelyketjut ja hiilijalanjälki

The condition of Baltic Sea has weakened considerably because of eutrophication which has caused massive increase of devalued fish. The condition of Baltic Sea can be helped by fishing these fish. This study handles three different ways to approach those fish utilizations and counts carbon footprint for those three chains. Environmental point of views are also examined. There are three different fish processing chains. Every processing chain begins with fishing the fish in Baltic Sea. After that the fishes are prepared by crushing and some formic acid is added to ensure preservation. In the first processing chain the fishes are processed as biodiesel. The waste from the biodiesel process is taken to the anaerobic digestion and the forming methane is used as energy. In the second chain the fishes are taken straight to the anaerobic digestion after preparing. In the third chain, the fish will be first prepared and then taken to fur farms as forage. The carbon footprint has been calculated for 1000 kg fish. The carbon footprint in the first chain is 164-178 kg CO2e, in the second chain 313 – 333 kg CO2e and in the third chain 363 kg CO2e. In the processing chains the bioenergy is produced from the biodiesel, anaerobic digestion and from the glycerol, which is by-product of the biodiesel. The energy produced from the biodiesel is so-called emission neutral, which is not taken into account when calculating emissions. The energy is used to compensate the emissions caused by fossil fuels. The PAS 2050 was used to calculate the carbon footprint. Only carbon dioxide and methane were used when calculating the carbon footprint.

Public-private partnership in marine litter waste management

Marine litter is an international environmental problem that causes considerable costs to coastal communities and the fishing industry. Several international and national treaties and regulations have provisions to marine litter and forbid disposal of waste into the sea. However, none of these regulations state a responsibility for public authorities to recover marine litter from the sea, like they do for marine litter that washes up on public beaches. In a financial evaluation of a value chain for marine litter incineration it was found out that the total costs of waste incineration are approximately 100 ─ 200 % higher than waste fees offered by waste contractors of ports. The high costs of incineration are derived from the high calorific value of marine litter and therefore a high incineration cost for the waste, and long distances between ports that are taking part in a project for marine litter recovery from the sea and an Energy-from-Waste (EfW) facility. This study provides a possible solution to diverting marine litter from landfills to more environmentally sustainable EfW use by using a public-private partnership (PPP) framework. PPP would seem to fit as a suitable cooperative approach for answering problems of current marine litter disposal in theory. In the end it is up to the potential partners of this proposed PPP to decide whether the benefits of cooperation justify the required efforts.

Influence of Link Structure on Search Engine Result Pages of Online Nursery Shops

The primary objective of this thesis is to assess how the backlink portfolio structure and off site Search Engine Optimisation (SEO) elements influence ranking of UK based online nursery shops. The growth of the internet use demanded significant effort from companies to optimize and increase their online presence in order to cope with the increasing online competition. The new e-Commerce technology - called Search Engine Optimisation - has been developed that helped increase website visibility of companies. The SEO process involves on site elements (i.e. changing the parameters of the company's website such as keywords, title tags and meta descriptions) and off site elements (link building and social media marketing activity). Link Building is based on several steps of marketing planning including keyword research and competitor analysis. The underlying goal of keyword research is to understand the targeted market through identifying relevant keyword queries that are used by targeted costumer group. In the analysis, three types (geographic, field and company’s strategy related) and seven sources of keywords has been identified and used as a base of analysis. Following the determination of the most popular keywords, allinanchor and allintitle search has been conducted and the first ten results of the searches have been collected to identify the companies with the most significant web presence among the nursery shops. Finally, Link Profiling has been performed where the essential goal was to understand to what extent other companies' link structure is different that the base company's backlinks. Significant difference has been found that distinguished the top three companies ranking in the allinanchor and allintitle search. The top three companies, „Mothercare”, „Mamas and Papas” and „Kiddicare” maintained significantly better metrics regarding domain and page authority on the main landing pages, the average number of outbound links for link portfolio metric and in number of backlinks. These companies also ranked among the highest in page authority distribution and followed external linking.

People and the intertidal : human induced changes, biodiversity loss, livelihood implications and management in the Western Indian Ocean

Vad händer i tidvattenzonen? Var går gränsen mellan land och hav, vad händer i tidvattenzonen och vem ansvarar för detta? I västra Indiska oceanen (VIO) kan avståndet mellan den lägsta nivån för lågvattnet och den högsta nivån för högvattnet vara flera kilometer och nivåskillnaderna upp till 6 meter och detta skapar ett stort och föränderligt område. Syftet med min avhandling är att öka förståelsen för tidvattenzonen i tropiska och subtropiska västra Indiska oceanen. Sammanfattningsvis visar mina studier att det finns ett mycket stort värde i den komplexa tidvattenzonen, men också att det här området hotas från både land och hav, genom t.ex. överexploatering, erosion och föroreningar. Uttnyttjandet av tidvattenzonen är stort och min avhandling har visat att aktiviteter såsom fiske i form av plocking av musslor och andra ryggradslösa djur och hamnaktiviteter påverkar den biologiska mångfalden negativt, vilket leder till försämrad levnadsstandard för resursutnyttjande människor i regionen. För att förbättra situationen krävs det mer forskning, miljöövervakning och bättre förvaltning av tidvattenzonen. Experter i regionen har rangordnat förslag på förvaltningsstrategier som skulle kunna testas för att förbättra miljön och skapa ett mer hållbart nyttjande. Avhandlingen visar även att det är möjligt att använda fjärranalysteknik såsom satellitbildsanalys för att kvantifiera mängden sjögräsvegetation (i form av biomassa), vilket kan ha stor betydelse för att förbättra storskalig miljöövervakning av kustnära naturtyper (habitat). I avhandlingsarbetet har jag använt mig av ett multidisciplinärt tillvägagångssätt och använt metoder såsom ekologisk och biologisk provtagning, intervjuer, observationer, diskussionsgrupper, frågeformulär och fjärranalys. Resultaten presenterade i denna avhandling ger en ökad kunskap om tidvattenzonen i utvecklingsländerna inom VIO-regionen som kan användas för att initiera och fortsätta att utveckla hållbara förvaltningsstrategier av biologiska resurser.

Vesirakentamisen ja säännöstelyn sekä niihin liittyvien kompensaatiotoimenpiteiden vaikutukset Kalajoen kala-, nahkiais- ja rapukantoihin : Yhteenveto vuosien 1978-2010 velvoitetarkkailujen tuloksista

Kalajoen pääuomassa on tehty suuria vesistöjärjestelyjä 1900-luvun alusta aina 2000-luvulle asti. Jokiuomaa ja sen virtaamia on muutettu mm. tulvasuojelun, voimatalouden ja uiton edistämiseksi. Merkittävimmät vesistöjärjestelyt ovat olleet Kalajoen säännöttäminen vuosina 1903–1910, Niemelänkylän pengerrys vuosina 1955–1960, Kalajoen vesistötaloussuunnitelma 1960–1970-luvulla, Kalajoen keskiosan järjestely vuosina 1967–1988, Alavieskan tulvasuojelu vuosina 1990–1992 ja Juurikosken kunnostus vuosina 2004–2005. 1970-luvunlopulta lähtien vesistöjärjestelyiden lupamääräyksiin alettiin sisällyttää velvoitteita tarkkailla hankkeiden vaikutuksia veden laatuun, kalastoon ja kalastukseen. Lisäksi aiheutetun haitan kompensoimiseksi alettiin määrätä toimenpiteitä, kuten kalaistutuksia ja kunnostustoimenpiteitä. Lupamääräykset ovat sisältäneet myös velvoitteita tarkkailla kompensaatiotoimenpiteiden tuloksellisuutta. Kalajoella valtio on ollut selvästi merkittävin toimija vesistöjärjestelyissä ja on ollut luvanhaltijana pääosassa hankkeista. Lisäksi valtio on kaikkien Kalajoen vesistön säännöstelyjen luvanhaltija. Näin ollen valtio on vastannut myös hankkeisiin liittyvistä velvoitetarkkailuista ja kompensaatiotoimenpiteistä. Merkittävimmät kompensaatiotoimenpiteet ovat olleet 4,7 miljoonan yksikesäisen vaellussiian istuttaminen vuosina 1981–2010, Kalajoen kunnostaminen mm. ravun ja nahkiaisen lisääntymisedellytysten parantamiseksi vuosina 1999–2004 ja 30 000 sukukypsän ravun istuttaminen vuosina 2003–2006. Tässä raportissa on tehty yhteenveto Kalajoen tarkkailututkimuksista vuosilta 1978–2010. Niiden perusteella on arvioitu, kuinka vesistörakentamishankkeet ja säännöstely sekä niihin liittyvät kompensaatiotoimenpiteet ovat vaikuttaneet rapu-, nahkiais- ja kalakantoihin sekä Kalajokeen niiden elinympäristönä. Lisäksi käytettävissä olevan aineiston puitteissa on arvioitu muiden tekijöiden vaikutusta rapu-, nahkiais- ja kalakantoihin.

Tehokalastuksen vaikutukset Lappajärvessä : Kalastus elinkeinoksi Lappajärvellä -hankkeen vuosien 2001-2006 seurannan loppuraportti

Lappajärven, Etelä-Pohjanmaan suurimman järven, ekologinen tila on heikentynyt ja se luokitellaan nykyisin tyydyttäväksi. Rehevöityminen, 1990-luvun muikkukato ja yhteiskunnan rakennemuutos ovat vähentäneet kalastajien ja kalansaaliin määrää. Ammattikalastuksen edellytysten parantamiseksi toteutettiin vuosina 2001–2004 ”Kalastus elinkeinoksi Lappajärvellä” – hanke. Hankkeen vaikutuksia kalastoon ja järven ekosysteemiin seurattiin vuosina 2001–2006. Kokonaissaalis vuosina 2001–2004 oli 1655 tonnia (n. 29 kg/ha/vuosi). Vaikka saalistavoitetta (2100 tn) ei täysin saavutettu, oli hankkeella runsaasti myönteisiä, joskin osin vähäisiä tai epävarmoja vaikutuksia järven tilaan ja kalastoon. Kalastajien yksikkösaaliit etenkin kuhan ja isokokoisen ahvenen osalta nousivat hankkeen alussa. Loppuvuosina yksikkösaaliiden kehitys oli osittain ristiriitaista. Ulapan taloudellisesti vähempiarvoinen kalasto, varsinkin kuorekanta harveni selvästi. Muikku puolestaan lisääntyi ja pysyi runsaana. Kuhan ja isokokoisen ahvenen lisääntymistä selittivät pääosin lämpimät kesät ja kuhan onnistuneet istutukset. Petokalat, etenkin kuha, voivat osaltaan säädellä Lappajärven ulapan planktonsyöjäkalojen kantoja ja toisaalta estää särjen siirtymistä ulapalle. Tehokalastuksen loputtua alkoi näkyä merkkejä kalakantojen palautumisesta takaisin kohti lähtötilannetta. Rantavyöhykkeellä hankkeen vaikutukset jäivät selvästi vähäisemmiksi kuin ulapalla. Eläinplankton lisääntyi hieman ylemmissä vesikerroksissa, mutta tilanne alkoi palautua ennalleen hankkeen jälkeen. Sinileväkukinnot vaikuttivat vähentyneen hankkeen aikana, tosin kukintojen voimakas vaihtelu vaikeutti arviointia. Tehokalastus ja vesiensuojelun tehostuminen vähensivät fosforipitoisuuksia, tosin myös vähäsateiset vuodet vaikuttivat vähenemiseen. Pitoisuuksien lasku jatkui hankkeen jälkeen. Hanketta edeltänyt klorofyllipitoisuuksien kasvusuuntaus pysähtyi ja pitoisuustaso vakiintui. Tehokalastus pienensi klorofylli/fosfori-suhdetta ja vähensi sisäistä kuormitusta, mutta vaikutus alkoi heiketä hankkeen loputtua. Typpipitoisuuksiin, veden väriin tai näkösyvyyteen kalastus ei vaikuttanut. Tehokalastuksella voidaan parantaa Lappajärven tilaa, mutta kalastuksen on oltava jatkuvaa. Saalistavoitteeksi voisi riittää n. 20-30 kg/ha vuodessa, mutta samalla on jatkettava ulkoisen kuormituksen vähentämistä. Kalastuksen tulisi kohdistua arvokalojen lisäksi myös vähempiarvoisiin kalalajeihin ja samalla on tuettava petokalakantojen vahvistumista.

Inbound marketing in practice. Case study: Lainaaja.fi

The general purpose of the thesis was to describe and explain the particularities of inbound marketing methods and the key advantages of those methods. Inbound marketing can be narrowed down to a set of marketing strategies and techniques focused on pulling prospects towards a business and its products on the Internet by producing useful and relevant content to prospects. The main inbound marketing methods and channels were identified as blogging, content publishing, search engine optimization and social media. The best way to utilise these methods is producing great content that should cover subjects that interest the target group, which is usually a composition of buyers, existing customers and influencers, such as analysts and media The study revealed increase in Lainaaja.fi traffic and referral traffic sources that was firmly confirmed as statistically significant, while number of backlinks and SERP placement were clearly positively correlated, but not statistically significant. The number of new registered users along with new loan applicants and deposits did not show correlation with increased content producing. The conclusion of the study shows inbound marketing campaign clearly increasing website traffic and plausible help on getting better search engine results compared to control period. Implications are clear; inbound marketing is an activity that every business should consider implementing. But just producing content online is not enough; equal amount of work should be put into turning the visitors into customers. Further studies are recommended on using inbound marketing combined with monitoring of landing pages and conversion optimization to incoming visitors.

Hissien tasonovien palotestauspalveluiden arviointi.

Elevator landing doors are fire tested to measure their fire resistance. The objective of this master’s thesis was to create a method to evaluate the fire tests and the organizations that provide these testing services. The main focus area was in creating accurate evaluation criteria and weighting the criteria. The thesis was formed by first presenting the reader with the literature review of the closest related theories. The theories which were chosen were systematic decision making, supplier selection, and make or buy and outsourcing theories. In the empirical section the created process of evaluating fire testing is presented, with analysis of the current situation of fire testing processes and evaluation methods. Evaluating fire testing services required two types of criteria to be formed, technical criteria to evaluate the technical requirements, and service criteria to evaluate the organization which was offering the testing service. These criteria formed the core for the evaluation process which consisted of five different phases that were developed based on the literature review. The process was tested to create best practices and to make improvement proposals accordingly. Systematical process for evaluating fire testing helps to recognize the most important technical and service related aspects. The created criteria can be also used in future to benchmark and monitor the situation of fire testing. The results of the process can be used when deciding whether to outsource the service or to keep it in-house.