Markkinointiviestinnän välittämä imago business-to-business markkinoilla, mielikuvatavoitteena kestävä kehitys

Tässä pro gradu -tutkielmassa tarkasteltiin kansainvälisen metsäteollisuudessa toimivan yrityksen markkinointiviestintää ja sen välittämien imagoviestien siirtymistä business-to-business markkinoilla. Tutkittavat viestit liittyivät kartonkipakkausten kestävän kehityksen ja ympäristöystävällisyyden imagon rakentumiseen. Tutkimuksessa käytettiin kvalitatiivista tutkimusmenetelmää. Tutkimus pohjautui yrityksen teettämän aiemman asiakastutkimuksen aineistoon, jossa selvitettiin pakkauskartonkien mielikuvia kohderyhmässä. Lisäksi tutkittiin imagon viestintää markkinointiviestinnän näkökulmasta. Yrityksen online viestintää verrattiin asiakkaiden vastaavaan viestintään loppukäyttäjille ja selvitettiin siirtyivätkö kestävän kehityksen viestit loppukäyttäjille asti. Tuloksena saatiin osittain yhtenevä viestintä sekä yrityksen asiakkaiden että näiden loppukäyttäjille viestimien teemojen sisällöstä. Tutkimus osoitti, että tärkein viestinnällinen teema on pakkauksen kierrätettävyys. Toisena tärkeänä teemana ilmeni hiilijalanjäljen pienentämisestä viestivät seikat. Nousevana teemana voitiin havaita biohajoavia materiaaleja kohtaan osoitettu kiinnostus. Tutkimuksessa jaettiin vastaajat eri segmentteihin pakkauskartonkien käyttötarkoituksen mukaan ja verrattiin kestävän kehityksen tärkeyttä näiden segmenttien välillä. Segmenteittäin tarkasteltuna suuria eroja ei ollut havaittavissa.

Effect of forest-based biofuels production on carbon footprint, Case: Integrated LWC paper mill

International energy and climate strategies also set Finland’s commitments to increasing the use of renewable energy sources and reducing greenhouse gas emissions. The target can be achieved by, for example, increasing the use of energy wood. Finland’s forest biomass potential is significant compared with current use. Increased use will change forest management and wood harvesting methods however. The thesis examined the potential for integrated pulp and paper mills to increase bioenergy production. The effects of two bioenergy production technologies on the carbon footprint of an integrated LWC mill were studied at mill level and from the cradle-to-customer approach. The LignoBoost process and FT diesel production were chosen as bioenergy cases. The data for the LignoBoost process were obtained from Metso and for the FT diesel process from Neste Oil. The rest of the information is based on the literature and databases of the KCL-ECO life-cycle computer program and Ecoinvent. In both case studies, the carbon footprint was reduced. From the results, it can be concluded that it is possible to achieve a fossil-fuel-free pulp mill with the LignoBoost process. By using steam from the FT diesel process, the amount of auxiliary fuel can be reduced considerably and the bark boiler can be replaced. With a choice of auxiliary fuels for use in heat production in the paper mill and the production methods for purchased electricity, it is possible to affect the carbon footprints even more in both cases.

Regional innovation strategies and sustainability in selected EU countries

This study focuses on regional innovation strategy (RIS) and sustainability aspects in selected regions of European Union (EU) countries. It is known that RIS helps a region to innovate locally and to compete globally and it is considered as one of the main policy tools of the EU for innovation support at a regional level. This study is conducted to explore the existence and adoption of RIS in different regions of selected EU countries, and to highlight and compare regional RIS characteristics. The study is also aimed at identifying the factors that characterise the formulation and implementation of RIS as well as the problems associated thereof. In this study, six regions of EU countries are considered: Päijät-Häme Region (Finland); London Region (United Kingdom); Mid-West Region (Ireland); Veneto Region (Italy); Eastern Region (Poland); and West Region (Romania). Data and information are collected by sending questionnaires to the respective regional authorities of these selected regions. Based on the gathered information and analysis, RIS or equivalent strategy document serves as a blueprint for forwarding innovative programmes towards regional sustainability. The objectives of RIS in these regions are found to be dependent on the priority sectors and state of the region’s development. The current environmental sustainability aspects are focused on eco-design, eco-products, and eco-innovation, although each region also has its own specific aspects supported by RIS. Likewise, regional policies typically follow the RIS yet translated in various sectoral focus or priority areas. The main enhancing factors supporting RIS among selected regions have some similarities and variations; among others, some regions are strongly supported by EU while others have support from own regional agencies, organisations and professional networks. RIS implementation is not without challenges and despite the differences in challenges, almost all of reviewed regions consider financial resource as a common problem. Generally, it is learned from this study that RIS and regional sustainability are reinforcing each other mutually. In this study, the strong focus is given towards environmental sustainability in the regions although regional sustainability also includes economic and social aspects. A well-focused and prioritised RIS is beneficial for regional sustainable development.

Hvordan øve hellige handlinger? : en profesjonsdidaktisk studie av øving av muntlige ferdigheter innenfor en norsk presteutdanning

How can the holy craft of liturgy be trained? A study of approaches to instruction in training oral skills within education of the Norwegian clergy The theme of this study is the competence of expression of clerics performing liturgies as part of their duties in the Norwegian Lutheran Church. The aim of the study is to find a teaching practice which can raise the competence in oral expression characteristic of the clergy profession. The teaching practice is explored and discussed within the context of the basic education of the clergy. The main thesis is formulated as a question: How can the holy craft of liturgy be trained? An underpinning of the study is that liturgical acts are holy, which gives these performances an aspect of otherness. This otherness constitutes a clear agreement between the students and the teacher, and between the professional and the employer. The pre-understanding of the researcher is that these liturgical oral acts are trainable, and that there is a need and a necessity to train in these skills. Three research questions are elaborated on in the explorative section of the study: • What is characteristic of a competence of expression connected to the profession? • How can this competence of expression connected to liturgical performance be developed? • What is the importance of this competence in the holy craft of liturgy for the development of a cohesive professional self-understanding? The study is based on a research and development project where the researcher as the teacher and students from one specific clergy education in Norway (MF) were the source of the empirical material. The empirical data came from practice with two external observers› logs on the coaching, video observations, of the teacher and the students› texts on the practice under study, which is liturgical performance. The researcher›s log and field notes also provide material for the analysis. This is a qualitative project and an arts education project carried out within an interpretative framework. The theoretical framework has three perspectives: a structural approach based on the system theory of Niklas Luhmann, an epistemological approach discussing forms of knowledge in practice or informing practice and an arts education approach. The results indicate that the competence in oral liturgical performance can be considered a trainable skill, and that this training can be understood as an arts education method of instruction based on meaningful communication, dramaturgical thinking and the development of authenticity. The main result from this study can be considered as articulating and sketching the contours of the field of knowledge where the students embody the meaning of the clergy profession ‒ and this articulation has an innovative potential as knowledge combining experience and theoretical understanding.

St. Petersburg Court Chant and the Tradition of Eastern Slavic Church Singing

The present study examines the repertory of liturgical chant known as St. Petersburg Court Chant which emerged within the Imperial Court of St. Petersburg, Russia, and appeared in print in a number of revisions during the course of the 19th century, eventually to spread throughout the Russian Empire and even abroad. The study seeks answers to questions on the essence and composition of Court Chant, its history and liturgical background, and most importantly, its musical relationship to other repertories of Eastern Slavic chant. The research questions emerge from previous literary accounts of Court Chant (summarized in the Introduction), which have tended to be inaccurate and generally not based on critical research. The study is divided into eight main chapters. Chapter 1 provides a survey of the history of Eastern Slavic chant and the Imperial Court Chapel of St. Petersburg until 1917, with special emphasis on the history of singing traditional chant in polyphony, the status of the Court Chapel as a government authority, and its endeavours in publishing church music. Chapter 2 deals with the liturgical background of Eastern chant, the chant genres, and main repertories of Eastern Slavic chant. Chapter 3 concentrates on chant sources: it introduces the musical notations utilised, after which a typology of chant books is presented. The discussion continues with a survey of the sources of Court Chant and their content, the specimens selected for closer analysis, the comparative materials from other repertories, and ends with a commentary on some chant sources that have been excluded. The comparative sources include a specimen from around the beginning of the 12th century, a few manuscripts from the 17th century, and printed and manuscript chant books from the early 18th to early 20th century, covering the geographical area that delimits to the western Ukraine, Astrakhan, Nizhny Novgorod, and the Solovetsky Monastery. Chapter 4 presents the approach and methods used in the subsequent analytical comparisons. After a survey of the pitch organization of Eastern Slavic chant, the customary harmonization strategy of traditional chant polyphony is examined, according to which a method for meaningful analysis of the harmony is proposed. The method is based on the observation that the harmonic framework of chant polyphony derives from the standard pitch collection of monodic chant known as the Church Gamut, specific pitches of which form eight harmonic regions that behave like the usual tonalities of major and harmonic minor. Because of the considerable quantity of comparative chant forms, computer-assisted statistical methods are applied to the analysis of chant melodies. The primary chant forms and their respective comparative forms have been pre-processed into reduced chant prototypes and divided into redactions. The analyses are carried out by measuring the formal dissimilarities of the primary chant forms of the Court Chant repertory against each comparative form, and also by measuring the reciprocal dissimilarities of all chant versions in a redaction, the results of which are subjected to agglomerative hierarchical clustering in order to find out how the chant forms relate to each other. The dissimilarities are determined by applying a metric dissimilarity function that is based on the Levenshtein Distance. Chapter 5 provides the melodic and harmonic analyses of generic chants (chants used for multiple texts of different lengths), i.e., chants for stichera samoglasny and troparia, Chapter 6 of pseudo-generic chants (chants that are used for multiple texts but with certain restrictions), i.e., chants for heirmoi, prokeimena, and three other hymns, and Chapter 7 of non-generic chants, covering nine chants that in the Court repertory are not shared by multiple texts. The results are summarized and evaluated in Chapter 8. Accordingly, it can be established that, contrary to previous conceptions, melodically, Court Chant is in effect a full part of the wider Eastern Slavic chant tradition. Even if it is somewhat detached from the chant versions of the Synodal square-note chant books and the local tradition of Moscow, it is particularly close to chant forms of East Ukraine and some vernacular repertories from Russia. Respectively, the harmonization strategies of Court Chant do not show significant individuality in comparison with those of the available polyphonic comparative sources, the main difference being the part-writing, which generally conforms to western common practice standard, whereas the deviations from this tend to be more significant in other analysed repertories of polyphonic chant. Thus, insofar as the subsequent prevalence of Court Chant is not based on its forceful dissemination by authorities (as suggested in previous literature but for which little tangible evidence could be found in Chapter 1), in the present author’s interpretation, Court Chant attained its dominance principally because musically it was considered sufficiently traditional, and as a chant body supported by the government, was conveniently available in print in serviceable harmonizations.

Mylllysaaren ekologinen valaistus

Tämän tutkimuksen tarkoitus on suunnitella Lappeenrannan satamassa sijaitsevaan Myllysaareen ekologinen, viihtyisä ja innovatiivinen aluevalaistus. Tutkimuksen tavoitteena on tehdä rakentamisen sähkösuunnittelun tarjouskilpailuun aineistoa, ajatuksia ja ideoita varsinaista hankkeen toteuttamista varten. LEDien käytössä ulkovalaistuksessa on potentiaalia energian- ja rahansäästöön. Työssä selvitettiin, miten tällä hetkellä markkinoilla olevat LED-valaisimet soveltuvat ulkovalaistukseen, ja onko niitä käyttämällä mahdollista saavuttaa riittävästi energiansäästöä, säästöä lamppujen huolto- ja vaihtokustannuksissa, jotta suuremmat investointikustannukset saataisiin katettua. LEDien investointikustannukset voivat olla jopa kymmenkertaiset perinteisiin valaistusratkaisuihin nähden, mutta säästöt energia- ja huoltokustannuksissa tekevät niiden käytön taloudelliseksi jo varsin lyhyellä pitoajalla.

Ekoteolliset verkostot

Tämän kandidaatintyön tarkoituksena on tarkastella ekoteollisten verkostojen ja materialisaation vähentämisen käsitteet sekä ekoteollisten verkostojen rooli materialisaation vähentämisessä. Työ rakentuu viidestä osasta, joista ensimmäisessä kuvaillaan verkostoja yleisesti. Toisessa osassa esitellään systemaattinen kirjallisuuskatsaus. Kolmannessa osassa käsitellään ekoteolliset verkostot eri muodoissaan, ja neljännessä materialisaation vähentäminen. Viidennessä osassa esitellään ekoteollisten verkostojen rooli materialisaation vähentämisessä. Työssä käytetyn aineiston perusteella tehtiin johtopäätös, että ekoteollisilla verkostoilla on merkittävä rooli materialisaation vähentämisessä, mutta haasteiden voittaminen vaatii suuria ponnisteluja. Lisäksi tulevaisuudessa yritysten olisi pystyttävä hyödyntämään materialisaation vähentämistä entistä tehokkaammin.

Aatehistoria romaanin käyttövoimana

Kirjallisuusarvostelu

Mä teinkö oikein?

Kirjallisuusarvostelu

Nuorten KTM-naisten näkemyksiä työmotivaatiosta ja sitoutumisesta palkitsemisen näkökulmasta

Tutkimuksen tavoitteena on selvittää nuorten KTM-naisten näkemyksiä työmotivaatiosta ja sitoutumisesta aineellisen ja aineettoman palkitsemisen näkökulmasta. Tutkimuksen teoreettinen viitekehys pohjautuu työmotivaation osalta klassisiin teorioihin: Maslow’n motivaatioteoriaan, Vroomin odotusarvoteoriaan, Locken päämääräteoriaan, Adamsin oikeudenmukaisuusteoriaan ja Decin sisäisen motivaation teoriaan. Sitoutumisen tarkastelu on jaettu organisaatioon ja työhön sitoutumiseen. Organisaatioon sitoutumista lähestytään Meyerin & Allenin teorian kannalta ja työhön sitoutumista Morrow’n teorian pohjalta. Tarkasteluun on otettu myös Steersin näkemyksiä sitoutumisesta. Palkitsemisen tarkempi määrittely on tehty Kauhasen kokonaispalkitsemisen mallia mukaillen ja se on jaettu aineelliseen ja aineettomaan palkitsemiseen. Tutkimus on luonteeltaan kvalitatiivinen ja tutkimusote deskriptiivinen. Tutkimusongelma ja teoreettinen viitekehys huomioon ottaen, aineistonkeruun menetelmäksi on valittu teemahaastattelu. Tutkimuksessa on haastateltu yhtätoista tutkimuksen kriteerit täyttävää henkilöä. Tutkimustulosten perusteella voidaan todeta, että nuorten KTM-naisten näkemykset työmotivaatiosta ja sitoutumisesta olivat tulkittavissa työn teoreettisen viitekehyksen muodostavien teorioiden valossa. Tutkimustulosten mukaan sekä aineellisen että aineettoman palkitsemisen keinoin voidaan vaikuttaa nuorten KTM-naisten työmotivaatioon ja sitoutumiseen. Palkitsemistapojen vaikutuksessa tutkittaviin ilmiöihin oli havaittavissa selkeä ero. Aineellisen palkitsemisen vaikutus sekä työmotivaatioon että sitoutumiseen koettiin suhteellisen heikoksi. Rahallinen palkitseminen, rahapalkka, koettiin eräänlaisena motivaation perusedellytyksenä, ei varsinaisena motivaatiotekijänä. Poikkeuksena erilaiset bonus- ja kannustinjärjestelmät, joilla koettiin olevan motivoivaa vaikutusta. Aineellisen palkitsemisen vaikutus sitoutumiseen koettiin rajallisena, sillä se vaatii taakseen myös muita keinoja ja tekijöitä. Aineettomalla palkitsemisella sen sijaan havaittiin olevan positiivista vaikutusta sekä työmotivaatioon että sitoutumiseen; joko mo-lempiin yhtä aikaa, vain toiseen tai työmotivaation kautta sitoutumiseen tai päinvastoin. Aineeton palkitseminen koettiin aineellista palkitsemista tukevaksi tai kompensoivaksi tekijäksi. Aineettomat palkitsemiskeinot liittyivät niin työuraan kuin sosiaalisiin palkkioihin. Motivaation osalta aineettomien palkitsemiskeinojen vaikutus koettiin vahvana. Aineetonta palkitsemista pidettiin hyvin sitouttavana, mutta vaikutukseltaan lyhytaikaisena.

Assessing the Environmental Value of Water Treatment Solutions in the Mining Industry

Environmental accountability has become a major source of competitive advantage for industrial companies, because customers consider it as relevant buying criterion. However, in order to leverage their environmental responsibility, industrial suppliers have to be able to demonstrate the environmental value of their products and services, which is also the aim of Kemira, a global water chemistry company considered in this study. The aim of this thesis is to develop a tool which Kemira can use to assess the environmental value of their solutions for the customer companies in mining industry. This study answers to questions on what kinds of methods to assess environmental impacts exist, and what kind of tool could be used to assess the environmental value of Kemira’s water treatment solutions. The environmental impacts of mining activities vary greatly between different mines. Generally the major impacts include the water related issues and wastes. Energy consumption is also a significant environmental aspect. Water related issues include water consumption and impacts in water quality. There are several methods to assess environmental impacts, for example life cycle assessment, eco-efficiency tools, footprint calculations and process simulation. In addition the corresponding financial value may be estimated utilizing monetary assessment methods. Some of the industrial companies considered in the analysis of industry best practices use environmental and sustainability assessments. Based on the theoretical research and conducted interviews, an Excel based tool utilizing reference data on previous customer cases and customer specific test results was considered to be most suitable to assess the environmental value of Kemira’s solutions. The tool can be used to demonstrate the functionality of Kemira’s solutions in customers’ processes, their impacts in other process parameters and their environmental and financial aspects. In the future, the tool may be applied to fit also Kemira’s other segments, not only mining industry.

Ekoteollinen toiminta ja verkostot - Case St1

Tämä kandidaatintyö käsittelee kestävään kehitykseen tähtäävän teollisen ekologian ajatusmallin alle muodostuneita käsitteitä teollisesta symbioosista, ekoteollisesta puistosta ja ekoteollisesta verkostosta. Työn tavoitteena on selventää näiden käsitteiden merkitystä ja toimintaa käytännössä. Lisäksi teoriakatsauksen pohjalta pyritään luomaan käsitteellinen viitekehys, jonka avulla pystytään tarkastelemaan esimerkkiyrityksen toimintaa. Teollisen ekologian taustalla vaikuttavat selkeä huoli kestävän kehityksen turvaamisesta ja maapallon luonnonvarojen riittävyydestä. Tähän pyrkivät vaikuttamaan muun muassa poliittiset päättäjät, kannustamalla entistä ekologisempaan yritystoimintaan. Teollinen symbioosi nähdään yritysten tapana toimia ekologisuutta edistäen. Tähän toimintaan yhdistyvät helposti ekoteolliset puistot sekä verkostot, jotka tähtäävät kaikki samaan tavoitteeseen. Näiden käsitteiden avulla yrityksen toimintaa voidaan tarkastella eri tasoilla. Tässä työssä tarkastellaan käsitteellisen viitekehyksen avulla esimerkkiyritys St1 Biofuels Oy:tä, jonka toiminta vastaa monilta piirteiltään työssä esiteltyjen käsitteiden malleja. Teollinen symbioosi ja ekoteolliset verkostot nähdään malleina, joilla yrityksen on mahdollista tavoitella selkeää kilpailuetua sekä kustannussäästöjä toiminnassaan. Tärkeimpiä tekijöitä toiminnassa ovat materiaalivirtojen optimointi, jätteen määrän vähentäminen sekä sopivien verkostokumppaneiden löytäminen toiminnan varmistamiseksi.

Five Baltic Ports Togehter: Forecasts, Trends and Recommendations

The ports of Stockholm, Tallinn, Helsinki, Naantali and Turku play key roles in making the Central Baltic region accessible. Effective, competitive, eco-friendly and safe port procedures and solutions for the transportation of goods are of major importance for trade in the Baltic Sea region. This report presents the most essential results and recommendations of the PENTA project, which focused on how ports could better comprehend and face current and future challenges facing carriage of goods by sea. Each of the four work packages (WPs) of the PENTA project analysed the changes from a different perspective. WP2 focused on traffic flows between the PENTA ports. Its main emphasis was on the ports, shipowners, and logistics companies that are the key parties in freight transport and on the changes affecting the economy of those ports. In WP3 noise as an environmental challenge for ports was investigated and the analysis also shed light on the relationship between the port and the city. In WP4 procedures related to safety, security and administrative procedures were researched. The main emphasis was on identifying the requirements for the harmonisation of those procedures. Collaboration is highlighted throughout this report. In order to prepare for the future, it was found that ports need to respond to growing competition, increasing costs and shifts in customer demand by strengthening their existing partnerships with other actors in the maritime cluster. Cargo and passenger transport are the main sources of income for most ports. Cargo traffic between the PENTA ports is expected to grow steadily in the future and the outlook for passenger traffic is positive. However, to prepare for the future, ports should not only secure the core activities which generate revenue but also seek alternative ways to make profit. In order to gain more transit traffic, it is suggested that ports conduct a more thorough study of the future requirements for doing business with Russia. The investigation of noise at ports revealed two specific dilemmas that ports cannot solve alone. Firstly, the noise made by vessels and, secondly, the relationship between the port and the surrounding city. Vessels are the most important single noise source in the PENTA ports and also one of the hardest noise sources to handle. Nevertheless, port authorities in Finland and Sweden are held responsible for all noise in the port area, including noise produced by vessels, which is noise the port authority can only influence indirectly. Building housing by waterfront areas close to ports may also initiate disagreements because inhabitants may want quiet areas, whereas port activities always produce some noise from their traffic. The qualitative aspects of the noise question, cooperating with the stakeholders and the communicating of issues related to noise are just as important. We propose that ports should follow the logic of continuous improvement in their noise management. The administrative barriers discussed in this report are mainly caused by differences in international and national legislation, variations in the customs procedures of each country, the incompatibility of the IT systems used in maritime transport, noncompliance with regulations regarding dangerous goods, and difficulties in applying Schengen regulations to vessels from non-EU countries. Improving the situation is out of the hands of the ports to do alone and requires joint action on a variety of levels, including the EU, national authorities and across administrative borders.

What is behind the OpenDOAR? New Development and Community Benefits

Presentation at Open Repositories 2014, Helsinki, Finland, June 9-13, 2014