Technology market transfer plan launch of DELIVES to E.U. Market©

Dissertação apresentada na Faculdade de Ciências e Tecnologia da Universidade Nova de Lisboa para obtenção do grau de Mestre em Biotecnologia

The launch of integrative fixed video phone in Spain: Technology-market transfer plan

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Launch plan for a new magazine for Pangea Lda. Company

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

A marketing plan for an enter into a healthy category: The launch of Lactalis Nestlé bifidus yogurt

Marketing Directed Research

Opportunities and threats for the launch of a smartphone app

Field lab: Entrepreneurial and innovative ventures

Internet Geography: New Spaces of Information

The objective of great investments in telecommunication networks is to approach economies and put an end to the asymmetries. The most isolated regions could be the beneficiaries of this new technological investments wave disseminating trough the territories. The new economic scenarios created by globalisation make high capacity backbones and coherent information society polity, two instruments that could change regions fate and launch them in to an economic development context. Technology could bring international projection to services or products and could be the differentiating element between a national and an international economic strategy. So, the networks and its fluxes are becoming two of the most important variables to the economies. Measuring and representing this new informational accessibility, mapping new communities, finding new patterns and localisation models, could be today’s challenge. In the physical and real space, location is defined by two or three geographical co-ordinates. In the network virtual space or in cyberspace, geography seems incapable to define location, because it doesn’t have a good model. Trying to solve the problem and based on geographical theories and concepts, new fields of study came to light. The Internet Geography, Cybergeography or Geography of Cyberspace are only three examples. In this paper and using Internet Geography and informational cartography, it was possible to observe and analyse the spacialisation of the Internet phenomenon trough the distribution of the IP addresses in the Portuguese territory. This work shows the great potential and applicability of this indicator to Internet dissemination and regional development studies. The Portuguese territory is seen in a completely new form: the IP address distribution of Country Code Top Level Domains (.pt) could show new regional hierarchies. The spatial concentration or dispersion of top level domains seems to be a good instrument to reflect the info-structural dynamic and economic development of a territory, especially at regional level.

Internet Geography: Spaces of Innovation

Information Society plays an important role in all kinds of human activity, inducing new forms of economic and social organization and creating knowledge. Over the last twenty years of the 20th century, large investments in telecommunication networks were made to approach economies and put an end to the asymmetries. The most isolated regions were the beneficiaries of this new technological investment’s wave disseminating trough the territories. The new economic scenarios created by globalisation make high capacity backbones and coherent information society polity, two instruments that could change regions fate and launch them in to an economic development context. Technology could bring international projection to services, products and could be the differentiating element between a national and an international economic strategy. So, the networks and its fluxes are becoming two of the most important variables to the economies. Measuring and representing this new informational accessibility, mapping new communities, finding new patterns and localisation models, could be today’s challenge. In the physical/real space, location is defined by two or three geographical co-ordinates. In the network/virtual space or in cyberspace, geography seems incapable to define location, because it doesn’t have a good model. Trying to solve the problem and based on geographical theories and concepts, new fields of study came to light. Internet Geography is one example. In this paper and using Internet Geography and informational cartography, it was possible to observe and analyse the spacialisation of the Internet phenomenon trough the distribution of the IP addresses in the Portuguese territory. This work shows the great potential and applicability of this indicator to regional development studies, and at the same time. The IP address distribution of Country Code Top Level Domains (.pt for Portugal) could show the same economic patterns, reflecting territorial inflexibility or, by opposition, new regional hierarchies. The spatial concentration or dispersion of top level domains seems to be a good instrument to analyse the info-structural dynamic and economic development of a territory, especially at regional level. At the same time it shows that information technologies are essential to innovation and competitive advantage.

China's space program : a new tool for PRC "soft power" in international relations?

When China launched an anti-satellite (ASAT) weapon in January 2007 to destroy one of its inactive weather satellites, most reactions from academics and U.S. space experts focused on a potential military “space race” between the United States and China. Overlooked, however, is China’s growing role as global competitor on the non-military side of space. China’s space program goes far beyond military counterspace applications and manifests manned space aspirations, including lunar exploration. Its pursuit of both commercial and scientific international space ventures constitutes a small, yet growing, percentage of the global space launch and related satellite service industry. It also highlights China’s willingness to cooperate with nations far away from Asia for political and strategic purposes. These partnerships may constitute a challenge to the United States and enhance China’s “soft power” among key American allies and even in some regions traditionally dominated by U.S. influence (e.g., Latin America and Africa). Thus, an appropriate U.S. response may not lie in a “hard power” counterspace effort but instead in a revival of U.S. space outreach of the past, as well as implementation of more business-friendly export control policies.

Contratualização interna vs. contratualização ext

RESUMO - Independentemente do modelo jurídico adoptado para os hospitais é necessário introduzir políticas de gestão estratégicas e adoptar instrumentos que permitam uma melhoria efectiva dos processos de gestão organizacional. A implementação de um modelo de contratualização interna que se traduza na transposição dos compromissos assumidos externamente para o interior da organização e, consequentemente, a sua desagregação pelos diferentes níveis de gestão, permite alcançar um alinhamento cada vez maior entre os objectivos contratualizados externamente e a missão das instituições de saúde. No presente estudo pretendeu-se identificar o estado de arte relativamente à contratualização interna numa amostra representativa das unidades hospitalares portuguesas, tendo-se concluído pela identificação de acções a desenvolver para servir de suporte à sua efectiva adopção.--------------------------ABSTRACT – Despite legal framework applied on hospitals, it is essential to develop and launch a set of management and strategic policies, as well as to adopt instruments that can grant an effective improvement to organizational management processes. The implementation of a «management by objectives model» that will carry external commitments the organization and therefore its splitting through the different management levels, will provide a higher alignment between the objectives externally agreed and the mission of health institutions. The goal of this study, is to identify the «management by objectives» state of the art on a representative sample of the Portuguese hospital units, as well as to identify the actions nece

A technology market transfer for the Zonadvanced video technology

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Nestle: A marketing plan for a healthy low fat yogurt

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Marketing plan for Gazela

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Healthy brand extentions targeted at adolescents: Can products encourage healthier eating habits and still be fun?

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

FutureBOX.TV

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Kids nature camp

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics