A marketing plan for an enter into a healthy category: The launch of Lactalis Nestlé bifidus yogurt
| Contribuinte(s) |
Centeno, Victor |
|---|---|
| Data(s) |
14/05/2015
30/01/2017
01/01/2014
|
| Resumo |
Marketing Directed Research Being a high value category in the scope of Nestlé world's leading nutrition, health and wellness, yogurt health category is dominated by Danone. The launch of Lactalis Nestlé bifidus yogurt made with Portuguese ingredients and fresher in mouth is a new category enters which corresponds to current consumer needs. By targeting healthy lovers looking for light products, LNPF developed a marketing plan to achieve sustainability. NSBE - UNL |
| Identificador |
http://hdl.handle.net/10362/14962 201531720 |
| Idioma(s) |
eng |
| Direitos |
embargoedAccess |
| Palavras-Chave | #Bifidus #Light #LNPF #Portugal |
| Tipo |
masterThesis |
