Opportunities and threats for the launch of a smartphone app

Field lab: Entrepreneurial and innovative ventures

The following work project illustrates the opportunities and threats of the industry for the launch of a smartphone app. In the first part, the technological and economic contextual drivers are analyzed in-depth through the study of key variables for the proliferation of the industry. In the second part, the characteristics of the market are exposed through a market assessment including an analysis of the industry rivalry and industry mapping. The political, legal and ethical concerns emergent from the launch of a new smartphone app are then illustrated with the use of two case studies.