Kids nature camp

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Kids Nature Camp is an ambitious project that has the intention of improving children’s life style using what Mother Nature (through Agriculture) has to offer, through the delivery of information and training concerning the adequate eating habits to have. Secondly, the objective is to, also capture the influencers’ interest to this project, not only for their children wellbeing but also bur their own, filling in all “areas” a gap that competitors don´t fill. KNC will have all the tools in its working area to reach this objective, by having available diverse products and services, such as, Fitness Class for Kids, Nutritional Appointments and harvest with vegetables; all with the assistance and help of qualified staff. This offer is designed to reach a broad target, but mainly children that the firm is hoping to be influenced by parents, teachers and doctors… As it will be possible to observe, the number of over weighted children has been increasing in the last years (one in every three, with ages between 7 and 9 years old), consequence of the unhealthy eating habits at school and even while parents supervision that tend to choose fast food chains to compensate their children (guilty market). For this initial phase of the Project, Lisbon is the area chosen to start, in a field with the right conditions to plant and accessible to the largest number of users possible (during the week and weekend), having a prediction of launch of 4 months. Observable along the Business Plan is also, the fact that this is a project with a small investment (90.000 Euros) that, according to the Financial Analysis, may be recovered in less than a year.