A technology market transfer for the Zonadvanced video technology

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

This work project’s objective is focused on developing a Technology Market Transfer for the implementation in an international market, France, of a Video Home Telephone Service which technology belongs to Zonadvanced, a company that works on a B2B Basis and aims at providing Telecommunications solutions for the B2C market. As a Management Masters student I have performed a complete analysis of the firm, product, and environment. The B2B market for the product is National Telecommunications Operators and the B2C market is people having Fixed Home Telephone. The competitors are other Telecommunications Devices that allow communication through Fixed Networks or Mobile Networks. The Core Service of the product is executed through software for Telephones. Zonadvanced should launch its product as a new Video Technology used to provide Free Telephone Calls to the User through advertisement revenues to satisfy the need of paying low Telephone bills to talk freely. The service is meant to satisfy the communication needs of people who want face-to-face communication through Video Calls. The last need is the informational one, services will be provided by a Virtual Portal. The Communication efforts were concentrated on the B2B perspective, a Pull Strategy will be used through Personal Selling. Zonadvanced will insure the Distribution of the product between its headquarters and the Telecommunications Operator headquarters. The pricing will be cost based. The Implementation will involve the settlement of headquarters in France, the product launch is scheduled for September 2009, and Payback will be reached 1 year and four months after the launch.