Biblioteca Digital

169 resultados para Market Research Classes

New directions in social marketing: exploring the role of social entrepreneurs and the application of a meso-marketing paradigm

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Repurchase in a performing arts context: The perspective of value

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Competitive strategy in social enterprises: Some preliminary findings and marketing implications

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From 'Sunshine' to 'Smart': Repositioning Queensland for the knowledge economy

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Understanding repurchase intention in a performing arts context

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Consumer attitudes towards genetically modified foods: Development of a multidimensional scale

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Consumer response to a bushfood stimulus under taste test conditions

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Social entrepreneurship: A grounded approach to theory development

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The impact of social density, purchase occasion and displayed emotions of others on customer affect and behavioural intentions

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Investigating the role of customer affect on attitudinal loyalty in Hedonic services

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Customer to customer emotional contagion: Group vs private purchase occasions

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LMCX Model: A triadic approach for effective service delivery and service recovery

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Re-conceptualizing service recovery: Matching organizational responses to customer orientations

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Demographic differences in perceived service quality across active and passive contact services

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Investigating consumer decision making styles in goods and services

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