The brand loyalty life cycle: Implications for marketers

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Autoria(s): Bennett, R.; Rundle-Thiele, S.

Contribuinte(s)	D. Aaker et al
Data(s)	01/01/2005
Identificador	http://espace.library.uq.edu.au/view/UQ:74718
Publicador	Palgrave Macmillan
Palavras-Chave	#C1 #350204 Marketing and Market Research #720401 Marketing
Tipo	Journal Article