Sponsorship-linked marketing: Opening the black box
| Contribuinte(s) |
R. N. Laczniak |
|---|---|
| Data(s) |
01/01/2005
|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
M.E. Sharpe |
| Palavras-Chave | #Business #Communication #Corporate sponsorship #Program involvement #Consumer knowledge #Brand equity #Identification #Recall #Memory #Event #Commercials #Prominence #C1 #350204 Marketing and Market Research #720401 Marketing #1505 Marketing #350200 Business and Management #350000 Commerce, Management, Tourism and Services |
| Tipo |
Journal Article |
