Sponsorship-linked marketing: Opening the black box
Contribuinte(s) |
R. N. Laczniak |
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Data(s) |
01/01/2005
|
Identificador | |
Idioma(s) |
eng |
Publicador |
M.E. Sharpe |
Palavras-Chave | #Business #Communication #Corporate sponsorship #Program involvement #Consumer knowledge #Brand equity #Identification #Recall #Memory #Event #Commercials #Prominence #C1 #350204 Marketing and Market Research #720401 Marketing #1505 Marketing #350200 Business and Management #350000 Commerce, Management, Tourism and Services |
Tipo |
Journal Article |