Performatividad y arte computacional. Hacia una ���DIY society���

El art��culo analiza la figura del prosumidor desde los estudios visuales a partir de la combinaci��n de la teor��a de los actos de habla y los nuevos medios. El objetivo es evaluar si la distinci��n entre productores y consumidores, estrategias y t��cticas de Michel de Certeau contin��a siendo operativa en las interfaces gr��ficas de la cultura global de la informaci��n de Scott Lash. Para ello distingue dos tipos de performatividad de los actos de habla: la performatividad top-down del software, y la bottom-up de los juegos del lenguaje y las formas de vida. Estos tipos se aplican al an��lisis del discurso de los esl��ganes que aparecen en los sitios web de las iniciativas ���open��� y de econom��a colaborativa, ya que las primeras est��n dedicadas a la producci��n de bienes inmateriales y las segundas a la producci��n de bienes materiales. El desarrollo muestra c��mo los dos tipos de performatividad transforman el an��lisis textual de los estudios literarios y cinematogr��ficos en una metodolog��a capaz de investigar acciones materiales, humanas y no humanas. Las conclusiones describen el surgimiento de nuevas convenciones narrativas de poder y control ajenas a la ficci��n que apuntan a una ���DIY society���.

Juan Antonio Gonz��lez Iglesias: la recepci��n cl��sica en un poeta alejandrino posmoderno

Este art��culo estudia los elementos cl��sicos presentes en la poes��a de Juan Antonio Gonz��lez Iglesias, poeta y latinista salmantino, en sus poemarios publicados hasta el a��o 2007. Se estudiar�� la forma tan peculiar que toma la literatura grecolatina en nuestro poeta, ya que en la posmodernidad la herencia cl��sica se ve abocada a adoptar nuevas formas, estableciendo as�� un di��logo con la Antig��edad, de la que se recrean selectivamente algunos elementos. Adem��s, podremos comprobar c��mo los elementos cl��sicos conviven con otros, antiguos y modernos, que se mencionar��n cuando se unan a los cl��sicos.

Modelos de desarrollo, unificaci��n y ���desterritorializaci��n���.

El presente estudio tiene el objetivo de ofrecer una visi��n general sobre los Modelos de Desarrollo y Organizaci��n Territorial desde la perspectiva de las relaciones entre el medio urbano, ���rururbano��� y rural, en Espa��a. Para ello, tras conocer y valorar los enfoque conceptuales y tem��ticos, se estudia el crecimiento urbano en nuestro pa��s en las ��ltimas d��cadas, analizando de manera pormenorizada la importancia que ha cobrado y cobra la aplicaci��n legislativa de leyes, planes y normas, tanto en el propio crecimiento urbano como en la demanda de viviendas en las ciudades espa��olas y, de igual modo, la vinculaci��n de ambas con el precio de las viviendas, relacion��ndolo con la problem��tica de la ���rururbanizaci��n���, y del medio rural.

The emotional structure of the advertising message in radio

Radio advertising is suffering from a remarkable crisis of creativity as it has yet not found its role in a radio model based on voice locution and information genres. This article suggests the need for implementing a peripheral or heuristic strategy to attract and hold listeners��� attention. Within this framework, the narration and scene representation are proposed as suitable persuasion techniques. The objective is to design a useful conceptual tool for an efficient creative conception of narration at the service of certain commercial strategy. First, the concept of narrative persuasion is grounded according to the possibilities of the sound code. Second, the keys of scene representation and commercial strategy (brand, product, advantage, benefit and target) within the sound message are presented. And third, these keys are articulated in a model. This model is pre-tested by means of analyzing eight different case-radio ads.

Aplicaci��n de modelos semi��ticos al an��lisis de poes��a narrativa popular ecuatoriana difundida en audiovisuales

Se expone una fundamentaci��n te��rica, l��gica y metodol��gica de tres modelos semi��ticos: los elementos y funciones de la comunicaci��n de Jakobson; el modelo actancial de Greimas; y los mundos: real, referencia y posible de Eco, aplicados al an��lisis de poes��a narrativa popular difundida en distintos formatos audiovisuales.

The consequences of child-parent violence reflected in a life story

A process of social transformation allied with ongoing changes to the family has made possible the existence of a relatively little-known phenomenon: that of child-parent violence, which is raised as one of the most commonly experienced forms of violence in the family environment. Based on the study of this phenomenon, in our research we have used the qualitative technique of a life story, making use of a field diary in which we have taken notes on our daily work in the therapeutic context, for the purposes of mitigating the effects of such a process. The following research objectives were set: establishing the connection existing between family education style and the use of violence by the minor; and evaluating the extent to which family therapy mitigates the use of violence by the minor. The family education model, together with other dimensions, results in situations of child-parent violence occurring repeatedly, with continuing negative reinforcement from both parties in order to maintain a recurrent cycle of conduct, from which it is difficult to ��escape�� other than through a process of ongoing psychological therapy.

Discovering keys to explain social policies within the social and democratic rule-of-law sate

There is a collective worldview on social policies that is expressed and understood by university professionals. However, it takes students time to construct this knowledge. Here, we provide fundamental ideas and a dynamic to facilitate learning of social policies. The preparation of a brief dictionary of significant terms is to be constructed as a group, alongside the maieutic work to be carried out by the teacher. The goal is to discover keys to understand the meaning of social policies and the underlying values that sustain a social and democratic rule-of-law state such as the one proposed in the Spanish Constitution of 1978. Attention is focused on the structure of the mixed welfare state. This is an integral proposal and comprises three dimensions. First, it considers the state and its possible welfare agents: business, market, the Church and civil society. The attitudes with which universal and inclusive social action is promoted, breaking radically with the aid-based meaning contained in other systems, are then addressed. Finally, we examine human dignity as a principle and aim of intervention, a basis for understanding other concepts such as human, social, labour and political rights. It is to be hoped that these pages prove useful for both teaching staff and students.

Art and Social Work: an intervention programme for transforming society���s vision to include people with early-onset dementia and Alzheimer���s

This paper presents a program centred on arts and education as tools in social work for the inclusion of people with earlyonset dementia and Alzheimer���s. The objective of the programme is to eradicate the stigma and myths associated with the disease.The program is part of the Junta de Castilla y Le��n and the European Social Fund���s ARS Project (Arte y Salud Alzheimer; Alzheimer���s Art & Health). The programme presents a series of evaluated artistic and educational activities that can be undertaken by people in the early stages of Alzheimer���s disease and that can also be used by caregivers and family when working with this group of people, with the aim of improving their wellbeing, self-esteem and quality of life.

Typical reggaeton in Morocco: forms of female political affirmation throught dance

Through an ethnographic account, this text analyses how social dance may become a discourse involving the cultural affirmation of a subordinate group. It describes how a group of girls faced with a complex of outlooks that construed them as Moroccan, Muslim or unattractive ���or as objects of education and intervention��� responded by affirming their own culture with an unanticipated corporal discourse. The way in which looking construes bodies is explored through metaphors: a hand that touches, a chisel that sculpts, a whip that lashes and a cobweb that controls and traps bodies. Owing to this political dimension of dance, workshops can also be an oppressive and silencing tool; to prevent this, the article concludes with a series of recommendations to implement dance in social intervention processes.

Social Work and theatre: considering intersections

Theatre is a cultural and artistic form that involves a process of communication between creators and is received in a space and time located in the public sphere, which has meant that, over the centuries, it has acted as a space for expression, exchange and debate regarding all manner of ideas, causes and struggles. Implicit within this process are processes of expression, creation and reception, by way of which people demonstrate, analyse and question ways of seeing and understanding life, and ways of being and existing in the world. This gives rise to educational, cultural, social and political potential, which has been endorsed in numerous studies and investigations. In this work, in which theoretical orientation is established through a review of the relevant literature, we consider different intersections that occur between theatre and social work in order to also show that dramatic and theatrical expression offers substantive methodologies for achieving some objectives of social work, particularly in areas such as critical literacy, reflexivity and recognition, awareness raising, social participation, personal and/or community development, ownership of cultural capital and access to personal and social wellbeing.

Museums as a factor for the social integration of art in the community. The experience of cultural volunteering by members of the senior community

After considering museums as cultural institutions responsible for preserving cultural memory and its evolution over time, this article describes the cultural practices within our society that are aimed at disseminating art and at reproducing and transmitting culture, history and identity. Further, it considers the key role that older people are steadily assuming in Spain���s ageing society. New social-empowerment activities based on volunteering by the elderly are linked to generativity because the individual and social groups acquire new skills through those activities, thereby strengthening a society for all ages. Never in the history of social work have so many older people been prepared to participate actively at the community level, and never has a social movement with these features gone so unnoticed by so many social agents.

Reality Shows in Chile, origin and road map. Historical-Communication Dialogues

Reality shows are TV programs which represent a format used in television nowadays; however, the observation practices of individual and/or group intimacy dates from thousands years ago. Sometimes this was driven by voyeurism or morbid fascination, some others, by the purpose of guarding, supervising and maintaining status quo. This work offers an alternative answer to the explanation of this type of TV program emergence and relates this appearance to a government procedure bound up with modern State terrorism which began at the end of the eighteenth century and has been recalled by different regimes until present days.

Upin & Ipin: Promoting malaysian culture values through animation

Malaysian children lately have been exposed or influenced heavily by digital media entertainment. The rise of such entertainment tends to drive them away from understanding and appreciating the values of Malaysian culture. Upin and Ipin animation has successfully promoted Malaysian folklore culture and has significantly portrayed the art of Malaysian values including Islamic values by providing the platform for harmonious relationship among different societies or groups or religious backgrounds. The focus of this research is to look into the usage of Malaysian culture iconic visual styles such as backgrounds, lifestyles, character archetypes and narrative (storytelling). Therefore, we hope that this research will benefit the younger generation by highlighting the meaning and importance of implicit Malaysian culture.

Discourses on Modernization in the Employment Public Services: Towards a New Form of Governance?

The ���crisis of the social issue��� in the EU has led to a certain consensus in the need to renew the organizational and institutional model of public administration. The core of the reform implies important administrative changes in most of the European welfare states. Those changes are inspired on theories such as the new public management, management by objectives or partnership. Such changes involve both semantic (���sharing responsibilities���, ���effective costs���, or the substitution of ���citizen under an administration��� by ���consumer���) and political (predominance of scattered forms of power and the individualization of responsibilities) transformations which operate in the framework of individuals and State relations. The paradigms of activation and flexicurity have been central in this public administration modernization project. This commitment with new forms of governance of social issues has important consequences for the political and moral foundations of social cohesion, and the Spanish case is not an exception. This paper aims at looking at those representations of ���modernization��� (as they appear in debates about the employment services restructuring policies) in detail as well as providing references to the trajectory of such reforms of public services since the early eighties to the beginning of the crisis.

Estudio de la satisfacci��n de los estudiantes de Interpretaci��n Textual de la Escuela Superior de Arte Dram��tico de C��rdoba

El estudio de la satisfacci��n de los estudiantes es fundamental para conocer los errores y aciertos de una instituci��n educativa superior con el fin de poner en pr��ctica estrategias que conduzcan a una mejora en la calidad de su ense��anza. Con este fin, en este art��culo hemos evaluado el grado de satisfacci��n de los estudiantes de Interpretaci��n Textual de la Escuela Superior de Arte Dram��tico de C��rdoba ���Miguel Salcedo Hierro���. Alej��ndonos de los modelos habituales de medir la satisfacci��n, principalmente de car��cter cuantitativo, hemos utilizado como eje metodol��gico la Teor��a Fundamentada en Datos, y como t��cnicas, la entrevista comprehensiva de Kaufmann y los grupos de discusi��n. Los resultados han sido muy positivos, pues han mostrado que estos estudiantes tienen un alto nivel de satisfacci��n, lo que resulta muy valioso para conocer la calidad de esta ense��anza en el momento presente, as�� como para desarrollar planes espec��ficos que conduzcan a su mejora en el futuro cercano.