Fundamentos teóricos da competitive intelligence como vantagem competitiva

Comunicação apresentada na 5ª Conferência Ibérica de Sistemas e Tecnologias de Informação – CISTI 2010, 16-19 Jun., Santiago de Compostela, Espanha. Vol. 2 pp. 329-334.

Competitive Intelligence através da Internet

Comunicação apresentada na 6ª CAPSI - Conferência da Associação Portuguesa de Sistemas de Informação - Escola Superior de Tecnologia de Bragança, 26-28 de Outubro.

Web competitive intelligence methodology

Master’s Degree Dissertation

Competitive Intelligence como fonte de vantagem competitiva: estudo exploratório sobre o sector Português de Biotecnologia

Dissertação apresentada como requisito parcial para obtenção do grau de Mestre em Estatística e Gestão de Informação

Competitive intelligence yksikön palvelustrategia

Tutkimuksen tavoitteena oli selvittää, kuinka yrityksen Compeitive Intelligence (CI) yksikön palvelustrategia pitäisi rakentaa ja mitä tekijöitä ottaa huomioon palvelustrategian rakentamisessa, jotta se parhaiten tukisi CI-yksikön integrointia muuhun organisaatioon. Tutkimus suoritettiin laadullisena case tutkimuksena. Tutkimuksen aineisto kerättiin kirjallisuudesta, artikkeleista sekä suorittamalla teemahaastatteluja. Tutkimuksen teoreettisena pohjana käytettiin näkemyksiä markkina-, kilpailu- ja liiketoimintatiedosta, palveluiden markkinoinnista sekä tietojohtamisesta. Tutkimuksen empiirinen aineisto kerättiin haastattelemalla kymmenen CI-yksikön asiakasta kohdeyrityksestä. Niin teorialähteiden kuin kohdeyrityksessä kerätyn materiaalin pohjalta voidaan sanoa, että palvelustrategiaa suunniteltaessa oleellisia elementtejä, joilla voidaan parantaa CI:n integrointia muuhun organisaatioon, ovat palvelu/tuote, jakelu sekä viestintä ja vuorovaikutus. Palvelustrategian rakentamisessa erityisessä ja keskeisessä asemassa on vuorovaikutus. Vuorovaikutuksen merkitys korostuu, koska sillä on vaikutusta palvelustrategian muihin elementteihin, kuten tiedon laatuun ja proaktiiviseen tiedon jakeluun.

Knowledge Management: Creating Competitive Intelligence for the Future

In this knowledge era, the value of corporations, academic organizations and individuals is directly related to their knowledge and intellectual capital(IC). A newand potentially paradigm shift focus in the intersection between knowledge and intelligence is the recognition of the importance of understanding the intellectual capital of organizations. This paper explains how Cochin University of Science and Technology (CUSAT) is identifying and managing its intellectual capital for creating competitive advantage for the future. This paper also explores the different cost effective knowledge management strategies applied at CUSAT for managing its intellectual capital

The New Science Intensive Standard of Master Preparation in Sphere of Competitive Intelligence on the Basis of Systemological Knowledge-Oriented Technologies

Methodological, theoretical and technological bases of the new branch standard of Ukraine higher education which regulates preparation process of masters - professionals in the information area and information analysts are considered. The new systemological knowledge-oriented technologies developed in KNURE which considerably surpass foreign analogues are put as the basis of training.

Adaptive business intelligence for an open negotiation environment

Engineering of negotiation model allows to develop effective heuristic for business intelligence. Digital ecosystems demand open negotiation models. To define in advance effective heuristics is not compliant with the requirement of openness. The new challenge is to develop business intelligence in advance exploiting an adaptive approach. The idea is to learn business strategy once new negotiation model rise in the e-market arena. In this paper we present how recommendation technology may be deployed in an open negotiation environment where the interaction protocol models are not known in advance. The solution we propose is delivered as part of the ONE Platform, open source software that implements a fully distributed open environment for business negotiation

A Technology Intelligence Process for a High Technology Company

Tämä diplomityö määrittelee teknologiaseurantaprosessin, jolla korkean teknologian yritys voi ohjata toimintaansa. Korkean teknologian yrityksille on olennaista seurata teknologian kehitystä. Tällaiset yritykset tarvitsevat hyvin määritellyn järjestelmän, jolla ne voivat seurata ja ennustaa teknologista kehitystä.Työssä esitetään, että teknologiaseuranta ja kilpailuseuranta (competitive intelligence) ovat business intelligencen osa-alueita, jotka täydentävät ja tukevat toisiaan. Tärkeä havainto on, että business intelligence -prosessi on ennen kaikkea organisaation oppimisprosessi. Tästä seuraa, että minkä tahansa BI-prosessin tulisi perustua niihin prosesseihin, joiden avulla organisaatiot oppivat. Työssä esitetään myös, miten business intelligence, tietojohtaminen (knowledge management) ja organisaatioiden oppiminen liittyvät toisiinsa.Teknologiaseuranta on elintärkeä toiminto korkean teknologian yritykselle; sitä tarvitaan monella strategisen johtamisen osa-alueella, ainakin teknologia-, markkinointi- ja henkilöstöjohtamisessa. Teknologiaseurannan havaitaan myös olevan korkean teknologian yritykselle erittäin tärkeä ydinosaamisalue, jota ei voi kokonaan ulkoistaa.Työssä esitellään teknologiaseurantaprosessi, joka perustuu yleiselle business intelligence -prosessille ja siitä johdetulle kilpailuseurantaprosessille. Työssä myös esitetään ehdotus siitä, kuinka teknologiaseuranta voitaisiin järjestää korkean teknologian yrityksessä. Esitetty ratkaisu perustuu Community of practice -käsitteeseen. Community of practice on vapaaehtoisuuteen perustuva tiimi, jonka jäseniä yhdistää kiinnostus johonkin asiaan ja oppimishalu. Esimerkkiyrityksessä on tunnistettu selkeä tarve yhtenäiseen ja koordinoituun teknologiaseurantaan. Työssä esitetään alustava teknologiaseurantaprosessi esimerkkiyritykselle ja tunnistetaan teknologiaseurantaprosessin asiakkaat ja tekijät.

Generating competitive advantage through competitor information systems

This pro gradu –thesis discusses generating competitive advantage through competitor information systems. The structure of this thesis follows the structure of the WCA model by Alter (1996). In the WCA model, business process is influenced by three separate but connected elements: information, technology, and process participants. The main research question is how competitor information can be incorporated into or made into a tool creating competitive advantage. Research subquestions are: How does competitor information act as a part of the business process creating competitive advantage? How is a good competitor information system situated and structured in an organisation? How can management help information generate competitive advantage in the business process with participants, information, and technology? This thesis discusses each of the elements separate, but the elements are connected to each other and to competitive advantage. Information is discussed by delving into competitor information and competitor analysis. Competitive intelligence and competitor analysis requires commitment throughout the organisation, including top management, the desire to perform competitive intelligence and the desire to use the end products of that competitive intelligence. In order to be successful, systematic competitive intelligence and competitor analysis require vision, willingness to strive for the goals set, and clear strategies to proceed. Technology is discussed by taking a look into the function of the competitor information systems play and the place they occupy within an organization. In addition, there is discussion about the basic infrastructure of competitor information systems, and the problems competitor information systems can have plaguing them. In order for competitor information systems to be useful and worthy of the resources it takes to develop and maintain them, competitor information systems require on-going resource allocation and high quality information. In order for competitor information systems justify their existence business process participants need to maintain and utilize competitor information systems on all levels. Business process participants are discussed through management practices. This thesis discusses way to manage information, technology, and process participants, when the goal is to generate competitive advantage through competitor information systems. This is possible when information is treated as a resource with value, technology requires strategy in order to be successful within an organization, and process participants are an important resource. Generating competitive advantage through competitor information systems is possible when the elements of information, technology, and business process participants all align advantageously.

Adaptive business intelligence for an open negotiation environment

Engineering of negotiation model allows to develop effective heuristic for business intelligence. Digital ecosystems demand open negotiation models. To define in advance effective heuristics is not compliant with the requirement of openness. The new challenge is to develop business intelligence in advance exploiting an adaptive approach. The idea is to learn business strategy once new negotiation model rise in the e-market arena. In this paper we present how recommendation technology may be deployed in an open negotiation environment where the interaction protocol models are not known in advance. The solution we propose is delivered as part of the ONE Platform, open source software that implements a fully distributed open environment for business negotiation

NovaIntell - projecto de text-Mining para a língua portuguesa numa empresa de Gestão de Informação e Conhecimento

Dissertação apresentada como requisito parcial para obtenção do grau de Mestre em Estatística e Gestão de Informação

Gestão de Imagem e Inteligência Competitiva em Mercados Concorrenciais

O propósito desta dissertação, desenvolvida no âmbito da “Comunicação Estratégica”, Área de Especialidade do Mestrado em Ciências da Comunicação, é analisar a relação existente entre os conceitos de Gestão de Imagem e Inteligência Competitiva, nomeadamente no que concerne aos mercados concorrenciais. As principais características e conceitos relacionados à Gestão de Imagem – como a marca, o posicionamento e a cultura corporativa, entre outros elementos – serão avaliados no intuito de perceber as actividades que devem ser aplicadas pelas instituições a fim de gerirem a sua imagem. Para além da abordagem a este conceito, será feito um enquadramento sobre a Inteligência Competitiva, de forma a ilustrar a relevância da mesma na obtenção de vantagens por parte das empresas. Esta dissertação pretende tecer ainda uma análise mais aprofundada a respeito dos mercados concorrenciais, através do exemplo do mercado segurador em Portugal, para compreender o cenário concorrencial moderno e o respectivo comportamento das empresas relacionado às práticas comunicacionais.