Analysis of companies' software as a service adoption intention factors

The goal of this study is to develop managerial recommendations for international vendors and system integrators, which offer Software as a Service for enterprise information systems on the Russian market. Those recommendations can be used to develop marketing, sales, new product and service level agreement strategies. For those reasons factors affecting SaaS adoption were determined and their influence on intention to adoption was examined.

When to Utilize Software as a Service

Cloud computing enables on-demand network access to shared resources (e.g., computation, networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort. Cloud computing refers to both the applications delivered as services over the Internet and the hardware and system software in the data centers. Software as a service (SaaS) is part of cloud computing. It is one of the cloud service models. SaaS is software deployed as a hosted service and accessed over the Internet. In SaaS, the consumer uses the provider‘s applications running in the cloud. SaaS separates the possession and ownership of software from its use. The applications can be accessed from any device through a thin client interface. A typical SaaS application is used with a web browser based on monthly pricing. In this thesis, the characteristics of cloud computing and SaaS are presented. Also, a few implementation platforms for SaaS are discussed. Then, four different SaaS implementation cases and one transformation case are deliberated. The pros and cons of SaaS are studied. This is done based on literature references and analysis of the SaaS implementations and the transformation case. The analysis is done both from the customer‘s and service provider‘s point of view. In addition, the pros and cons of on-premises software are listed. The purpose of this thesis is to find when SaaS should be utilized and when it is better to choose a traditional on-premises software. The qualities of SaaS bring many benefits both for the customer as well as the provider. A customer should utilize SaaS when it provides cost savings, ease, and scalability over on-premises software. SaaS is reasonable when the customer does not need tailoring, but he only needs a simple, general-purpose service, and the application supports customer‘s core business. A provider should utilize SaaS when it offers cost savings, scalability, faster development, and wider customer base over on-premises software. It is wise to choose SaaS when the application is cheap, aimed at mass market, needs frequent updating, needs high performance computing, needs storing large amounts of data, or there is some other direct value from the cloud infrastructure.

Software as a Service liiketoimintamallina

Software as a Service (SaaS) on tietojärjestelmien kehityksessä käytettävä liiketoimintamalli. Sen toiminta perustuu pilvilaskentaan ja pilven kautta tarjottavaan ohjelmistoon. Perinteisen ohjelmiston vastaisesti SaaSia käyttävää ohjelmaa ei asenneta käyttäjän laitteistolle, vaan ohjelmiston loogisen osan toiminta tapahtuu pilvessä. Käyttäjä siis antaa Internetin välitykselle ohjelmalle käskyjä, joiden perusteella ohjelma suorittaa tehtäviä ja palauttaa informaatiota. Tässä tutkielmassa käsitellään SaaSin yleisen toiminnan lisäksi sen liiketoiminnallisia ominaisuuksia ja vaikutusta ohjelmistotuotannon normeihin. Työssä arvioidaan SaaSin hyötyjä ja haittoja niin yrityksien ohjelmistotuotannon kuin liiketoiminnankin kannalta ja tutkitaan milloin ja miten kyseistä toimintamallia voi hyödyntää parhaimmalla tavalla nykyaikaisessa tietojärjestelmäkehityksessä. Lopussa pohditaan syvemmin SaaSin toimintaa tällä hetkellä ja tulevaisuudessa. Tuloksista nähdään mitä SaaS ja pilvilaskenta käytännössä merkitsee nykyaikaisessa ohjelmistokehityksessä. Huomataan, että SaaSin suuri suosion kasvu on perusteltavaa sen käytännöllisyyden ja toiminnallisuuden takia. SaaSin tarjoaman modernin pilveen perustuvan tietoteknisen ja liiketoiminnallisen ratkaisun takia on oletettavissa, että SaaSin suosion kasvukäyrä tulee jatkossakin olemaan nousu-johteinen.

Model to Build a Service Quality Centric Customer Reference Portfolio in a Software as a Service Company

The goal of the master’s thesis was to develop a model to build a service quality centric customer reference portfolio for a software as a service company. The case company is Meltwater Finland Oy that leverages customer references externally but there is no systematic model to produce good quality customer references that are in line with the company strategy. The project was carried out as a case study, where the primary source of information were seventeen internal interviews with the employees of the case company. The theory part focuses on customer references as assets and service quality in software as a service industry. In the empirical part the research problem is solved. As a result of the case study, the model to build a service quality centric customer reference portfolio was created and further research areas were suggested.

Knowledge cities: a taxonomy for analyzing software and information service clusters

Software and information services (SIS) have become a field of increasing opportunities for international trade due to the worldwide diffusion of a combination of technological and organizational innovations. In several regions, the software industry is organized in clusters, usually referred to as "knowledge cities" because of the growing importance of knowledge-intensive services in their economy. This paper has two primary objectives. First, it raises three major questions related to the attractiveness of different cities in Argentina and Brazil for hosting software companies and to their impact on local development. Second, a new taxonomy is proposed for grouping clusters according to their dominant business segment, ownership pattern and scope of operations. The purpose of this taxonomy is to encourage further studies and provide an exploratory analytical tool for analyzing software clusters.

Process virtualization theory (PVT) and institutional theory (INT) to explain SAAS adoption

Software as a service (SaaS) is a service model in which the applications are accessible from various client devices through internet. Several studies report possible factors driving the adoption of SaaS but none have considered the perception of the SaaS features and the pressures existing in the organization’s environment. We propose an integrated research model that combines the process virtualization theory (PVT) and the institutional theory (INT). PVT seeks to explain whether SaaS processes are suitable for migration into virtual environments via an information technology-based mechanism. INT seeks to explain the effects of the institutionalized environment on the structure and actions of the organization. The research makes three contributions. First, it addresses a gap in the SaaS adoption literature by studying the internal perception of the technical features of SaaS and external coercive, normative, and mimetic pressures faced by an organization. Second, it empirically tests many of the propositions of PVT and INT in the SaaS context, thereby helping to determine how the theory operates in practice. Third, the integration of PVT and INT contributes to the information system (IS) discipline, deepening the applicability and strengths of these theories.

Asiakkuudenhallinta SaaS-periaatteella

Kandidaatintyö käsittelee Software as a Serviceä (SaaS, verkkosovelluspalvelu) käsitteenä ja ilmiönä. Työssä paneudutaan myös SaaS-mallin nykytilaan ja tulevaisuuden näkymiin. Tarkemmaksi tarkastelukohteeksi työssä on valittu SaaS-pohjainen asiakkuudenhallinta, ja SaaS-pohjaisten asiakkuudenhallintajärjestelmien nykytilan sekä kehityksen yksityiskohtainen analysointi. Työssä käsitellään aihetta alan julkaisujen ja kirjallisuuden avulla. Työssä vertaillaan merkittävimpien SaaS-pohjaisten asiakkuudenhallinta-järjestelmätoimittajien kehitystä Yhdysvalloissa ja Euroopassa sekä heidän ohjelmistojen nykytilaa, vahvuuksia, heikkouksia ja verkkosovelluspalveluiden tulevaisuuden näkymiä. Yhtenä osa-alueena käsitellään myös verkkosovelluspalvelun integrointia yrityksen muihin tietojärjestelmiin. Työssä todetaan, että SaaS on vielä uusi ja yleistyvä käsite ohjelmistoalalla sekä varteenotettava vaihtoehto hankkia yrityksen ohjelmistoja, kuten asiakkuudenhallintajärjestelmä. Tällä hetkellä SaaS-markkinoilla on vielä tilaa kilpailulle, joten tavasta toimittaa ohjelmistot yrityksille palveluna uskotaan yleistyvän tulevaisuudessa.

SaaS-ohjelmiston asiakastuki

Tämän tutkimuksen tavoitteena oli luoda palvelumallit, valita sopivat työkalut ja prosessit erään SaaS-ohjelmiston asiakastuelle. Esitettävät ratkaisut tuli valita niin, että ne mahdollistavat laadukkaan ja henkilöriippumattomasti skaalautuvan asiakastuen rakentamisen. Työn teoreettinen viitekehys pohjautuu tiedon ja tiedonluonnin näkökulmaan. Työssä sovellettiin Ikujiro Nonakan teoriaa organisaatioiden tiedonluontiprosessista, koska case-yrityksen tuottamat asiakastukipalvelut pohjautuvat voimakkaasti tietoon ja tietämykseen. Tietointensiivisyyden näkökulma on otettu huomioon myös palvelumallien, työkalujen ja prosessien valinnassa. Työn tuloksena löydettiin mallit, menetelmät ja työkalut vastaamaan työn alkuperäisiä vaatimuksia. Tutkimuksen tuloksia on jo pystytty testaamaan käytännössä. Tutkimuksen kirjallisen katsauksen ja empiirisenosan välille pystyttiin osoittamaan vahva yhteys toisiinsa. Työn tuloksia voidaan soveltaa asiakastuen kehittämisessä useilla eri toimialoilla, niin isoissa kuin pienissäkin organisaatioissa aina yksityisen sektorin toimijoista, julkisen talouden yrityksiin tai yhteisöihin.

Testaushallintapalvelu SaaS-mallissa

Testaushallinta on ohjelmiston laadunvarmistusprosessin oleellinen osa, joka tarvitsee onnistuakseen työkalun. Testaushallintaohjelmiston tarjoaminen SaaS-palveluna luo mahdollisuuden tarjota tämän työkalun helposti ja kustannustehokkaasti, sekä valmiiksi määritellyin prosessein. Tässä työssä tutkitaan testaushallintaohjelmiston SaaS-palveluna tarjoamisen mahdollisuuksia ja rajoitteita pienen projektin näkökulmasta. SaaS-Palvelumallia tutkitaan osiensa muodostamana kokonaisuutena ja selvitetään mallin soveltumista testaushallintapalvelun tuottamiseen. Lisäksi tutkitaan tapaustutkimuksena kyselyn ja haastattelun avulla käyttäjien kokemuksia SaaS-palveluna toteutetun testaushallintaohjelmiston käyttämisestä. Tutkimuksen tulokset viittaavat siihen, ettei SaaS-malli luo erityisiä rajoitteita testaushallintaohjelmiston tarjoamiseen laadunvarmistusprojektin käyttöön ainakaan tutkitussa mittakaavassa. Palvelun toimintamallien suunnitteluun ja vastuiden jakoon on kiinnitettävä erityistä huomiota, jotta palvelu voidaan toimittaa loppukäyttäjien tarpeita mahdollisimman paljon huomioiden.

The roles and tasks of salespeople in Software-as-a-Service company's value-based sales process

Recent research in relationships marketing and sales and sales management emphasizes companies’ ability to create customer value as a core of all business-to-business relationships. The role of individual salespeople in business relation-ships is commonly acknowledged, but has been largely neglected in extant literature. This study offers especially more detailed perspective on salespeople’s roles and tasks in business-to-business value-based sales process. It focuses especially on Software-as-a-Service business environment. The objective of the study is to find out how salespeople can create value in Software-as-a-Service value-based sales process. It determines value-based sales process, salespeople’s roles and tasks in it, and combines value assessment in to process. The results indicate that salespeople have to adapt different selling roles and tasks in Software-as-a-Service value-based sales process to be able to support the customer’s value-in-use experience. The process itself is highly complex, consisting of multiple facets and selling behaviors, and involves relevant actors from both parties of relationship. The study concludes with a discussion of possibilities that provide interesting aspects for future research.

A design of evaluation method for SaaS in cloud computing

Purpose: This paper aims to design an evaluation method that enables an organization to assess its current IT landscape and provide readiness assessment prior to Software as a Service (SaaS) adoption. Design/methodology/approach: The research employs a mixed of quantitative and qualitative approaches for conducting an IT application assessment. Quantitative data such as end user’s feedback on the IT applications contribute to the technical impact on efficiency and productivity. Qualitative data such as business domain, business services and IT application cost drivers are used to determine the business value of the IT applications in an organization. Findings: The assessment of IT applications leads to decisions on suitability of each IT application that can be migrated to cloud environment. Research limitations/implications: The evaluation of how a particular IT application impacts on a business service is done based on the logical interpretation. Data mining method is suggested in order to derive the patterns of the IT application capabilities. Practical implications: This method has been applied in a local council in UK. This helps the council to decide the future status of the IT applications for cost saving purpose.

Software as a service: Undo

This paper proposes a highly automated mechanism to build an undo facility into a new or existing system easily. Our proposal is based on the observation that for a large set of operators it is not necessary to store in-memory object states or executed system commands to undo an action; the storage of input data is instead enough. This strategy simplifies greatly the design of the undo process and encapsulates most of the functionalities required in a framework structure similar to the many object-oriented programming frameworks.

Majestic Gamification:a case study in the adoption of a service innovation

Purpose: A case study is presented concerning a gamified awards system designed to encourage software users to explore a suite of tools, and to share their expertise level in profile pages. Majestic is a high-tech business based in the West Midlands (UK) w hich offers a Link Intelligence database using a Software as a Service (SaaS) business model. Customers leverage the database for tasks including Search Engine Optimisation (SEO) by using a suite of web-based tools. Getting to know all the tools and how they can be deployed to good effect represents a considerable learning challenge, and Majestic were aware that. Design/methodology/approach: We present the development of Majestic Awards as a case study highlighting the most important design decisions. Then we reflect on the development process as an example of innovation adoption, thereby identifying resources and cu ltura l factors which were critical in ensuring the success of the project. Findings: The gamified awards system makes learning the tools an enjoyable, explorative experience. Success factors included identifying a clear business goal, the process/ project f it, senior management buy in, and identifying the knowledge and resources to resolve t echnical issues. Originality/value: Prior to gamification of the system, only the most expert users regu larly utilized all the tools. The user base is now more knowl edgable about the system and some users choose to use the system to publicize their expertise.