Sähköisen rekrytoinnin hyödyt kuntaorganisaatioissa

Rekrytoinnin tavoitteena on täyttää avoin tehtävä kustannustehokkaasti mahdollisimman pätevällä ja organisaatioon sopivalla henkilöllä. Ovathan henkilövoimavarat yksi yrityksen tärkeimmistä resursseista. Viimeisten vuosikymmenien aikana tapa, jolla rekrytoimme ihmisiä, on muuttunut voimakkaasti. Nykypäivänä harva yritys julkaisee työpaikkailmoituksia sanomalehdissä ja vastaanottaa työhakemuksia sähköpostitse tai kirjeitse. Rekrytointi on siirtynyt internettiin. Puhutaan sähköisestä rekrytoinnista. Tässä tutkimuksessa käsitellään sähköisen rekrytointijärjestelmän hyötyjä kuntaorganisaatioissa. Tarkastelun kohteena on KL-Kuntarekry osakeyhtiön hallinnoima sähköinen rekrytointijärjestelmä, Kuntarekry.fi -palvelu. Tutkimus toteutettiin kirjallisuuskatsauksen ja haastatteluiden muodossa. Kuntarekryn yli 200 käyttäjäorganisaatiosta tutkimukseen osallistui 6 kunta-alan organisaatiota. Työn tulokset mukailivat hyvin aikaisempien tutkimusten kanssa. Kuntarekryn avulla saavutetut hyödyt organisaatioissa olivat kustannussäästöt, rekrytoinnin nopeutuminen ja tehostuminen, pääsy laajemmille työnhakijamarkkinoille sekä hakemusten määrän kasvaminen. Lisäksi työssä havaittiin, että rekrytoinnin tehokkuuden mittaamisessa on kehitettävää.

Aikakauslehden tuttuuden vaikutus halukkuuteen osallistua verkkopalvelun sisällöntuotantoon

Tässä pro gradu -tutkielmassa selvitettiin, miten aikakauslehden eli emobrändin tuttuus vaikuttaa halukkuuteen osallistua verkkopalvelun eli brändilaajennuksen sisällöntuotantoon joukkoistamalla. Kysymys liittyy muuttuneeseen tilanteeseen median kulutuksessa. Teknologia on kehittynyt, paperisten mediatuotteiden kysyntä vähentynyt ja aikakauslehdet kehittävät digitaalisia palvelujaan. Medialla kuitenkaan ole yksinoikeutta sisällöntuotantoon. Kuka tahansa voi tehdä ja julkaista sisältöä. Monet mediat ovat ottaneet lukijat mukaan sisällöntuotantoon. Aiempien tutkimusten perusteella emobrändin tuttuus vaikuttaa myönteisesti asi-akkaiden halukkuuteen käyttää brändilaajennusta. Se vaikuttaa myös ostopäätökseen ja lisää luottamusta verkkopalvelua kohtaan. Tässä tutkimuksessa tuote oli tuttu niille, jotka ovat lehden tilaajia. Lukijalähtöistä sisältöä ovat mm. blogit, verkkokeskustelut, lukijoiden tarinat, runot, kuvat, kilpailut ja kyselyt. Tutkielman aineisto kerättiin verkkokyselyn avulla ja siihen vastasi 437 vastaajaa. Tulosten perusteella emobrändin tuttuus vaikuttaa myönteisesti tilaajien halukkuuteen käyttää aikakauslehden verkkopalvelua. Tilaajat käyvät palvelussa muita käyttäjiä useammin ja osallistuvat tai haluaisivat osallistua ei-tilaajia innokkaammin sisällöntuotantoon. He ovat myös ei-tilaajia kiinnostuneempia lukijalähtöisestä sisällöstä.

Redesign av Vagabonds guideboksserieThe travelguides of Vagabond - Redesign

Todays travel trends go towards independence and self planning. If you need advice or help when performing your trip, there are several different series of guidebooks on the market and one of these series comes from the travel magazine Vagabond. This degree project concerns the redesigning of the travelguides of Vagabond, or to be precise: their cityguide over Istanbul. The purpose of the new design is to assure the resemblance between the guidebook and the magazine, as wanted by the Art Director of Vagabond Angelica Zander.Prior to the redesigning process preliminary studies that make up the fundamental ideas were made. Three other big titles of guidebooks on the market were analyzed, and in addition a great deal of focus – considering the final purpose – was put on the concept of magazine design. Some color psychology has also been studied to make out what a difference color makes in printed media and what power color can contribute with, when delivering the message. Finally redesign as a concept has been investigated to clarify why the way of expression should be renewed from time to time.The result is presented as spread examples from the cityguide over Istanbul. The new design is applied on the existing content and the result is supposed to appear as a miniature magazine.

Ideologia e poder no agendamento do discurso polifônico da imprensa em relação à seca no nordeste

This dissertation work is an effort to understand how the ideology and the power interferes in the signification of the speeches immersed in the context of the printed media concerning the drought in the Northeast of Brazil, weather occurrence that punishes 23 million of Brazilians, with all sort of problems. It also has specific concern about the everyday usage of the language and with the routines of the information production, without losing of sight the role of History in the formation of the identity of individuals and people. The research work is also developed in an interdisciplinary environment, applying to the formed corpus five articles from Folha de São Paulo , collected from January to July of 2005, the French Analysis method of the Speech and the theory of the polyphony of Bakhtin, in the Applied Linguistics area, accomplished with Communication beddings as the agenda-setting. The results ended to a good understanding about the ideology and power´s influence and chaining in the speeches formations as well as to comprehend peoples concept in an environment of almost-mediated interaction, bringing a media look about polyphony in the bakhtinian mold, besides showing how all these questions interferes with the half-barren the Northeast media´s vision on the subject

Gestão da informação: da criação à recepção. Estudo de caso : Revista Todateen - para público adolescente

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Visibilidade na MPB: isotopias na composição musical de Renato Russo e sua atualização midiática : uma abordagem sincrética

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Jornalismo cultural: contribuição à compreensão dessa editoria

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O texto e o traço: reflexões sobre as crônicas ilustradas de Arnaldo Jabor

Pós-graduação em Comunicação - FAAC

Discurso, gênero e argumentação na auto-ajuda de Shinyashiki

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Diferentes mídias em parceria e cooperação: grandes produtoras de identidades contemporâneas

The aim of this paper is to present the results of a research in the area of Discourse Analysis, to describe discourses found in the media about the identities constructed in the Second Life virtual communities network and, to find out what discursive strategies are produced by the profile “fashion in the soap operas” hosted in the Twitter micro-blogging as an attempt to have a significant number of logfiles and to discover what leads men, women and, teenagers to participate of this “fashion in the soap operas” interaction. Our corpus consists of printed media reportings that present users of Second Life and its avatars with a proposal of new identities, including the utterances produced by the profile “fashion in the soap operas” and their respective followers. The analysis of the reports and discourses are based on the work by Michel Pêcheux and Michel Foucault. The analysis have shown that the new identities, created in virtual communities network and, the profile of the followers of “fashion in the soap operas”, hosted in Twitter, are characteristically contemporary sensibilities, who take part in the truth games and in the social pressing experimented nowadays

Da Atenas à Jamaica brasileira: imaginários sobre São Luís na mídia maranhense

Pós-graduação em Linguística e Língua Portuguesa - FCLAR

Editoração eletrônica: novos comportamentos editoriais e estéticos

This dissertation shows a new tool in the process of producing specialized printed media: desktop publishing. Because it is an important tool to this communication media, the visualization of its evolutionary journey began in the pre-history of informative vehicle, advancing to the informatics society. And it was just in this last social stage that desktop publishing legitimized its function, resulting in impacts on the production of these media and conditioned new styles. At the presentation of this new post-industrial society, a change of work and leisure sphere was verified, whose fusion is present and in this interaction, desktop publishing arose at home, in the little bureaus. In this journey, desktop publishing became an object of reflection because of its conditioning aspects that fostered moments of observation in relation to a possible threat to creativity, thanks to its facilities and clichés. On the other hand, different positive aspects of desktop we also shown, at the same time, its conditioning aspects resulting into a restudy of its execution in different printed media, showing its effects and sharing points of view. So, new styles and a editorial way of production were seen too. Add to this aspect desktop publishing – in general meaning – the computerization of magazine articles – has been producing resignation of journalists, which is another important aspect in the presenting dissertation.

Informatização: impactos editoriais e estéticos

This dissertation shows a new tool in the process of producing specialized printed media: desktop publishing. Because it is an important tool to this communication media, the visualization of its evolutionary journey began in the pre-history of informative vehicle, advancing to the informatics society. And it was just in this last social stage that desktop publishing legitimated its function, resulting in impacts on the production of these media and conditioned new styles. At the presentation of this new post-industrial society, a change of work and leisure sphere was verified, whose fusion is present and in this iteration, desktop publishing arose at home, in the little bureau. In this journey, desktop publishing became an object of reflection because of its conditioning aspects that fostered moments of observation in relation to a possible threat to creativity, thanks to its facilities and clichés. On the other hand, different positive aspects of desktop were also shown, at the same time, its conditioning aspects resulting into a restudy of its execution in different printed medias, showing its effects and sharing points of view. So, new styles and an editorial way of production were seen as well. Add to this aspect, desktop publishing – in general meanings – the informatization of magazine offices – has been producing dismissing of journalists, which is another important aspect in the presenting dissertation.

The German business and information technologies project

The Business and Information Technologies (BIT) project strives to reveal new insights into how modern IT impacts organizational structures and business practices using empirical methods. Due to its international scope, it allows for inter-country comparison of empirical results. Germany — represented by the European School of Management and Technologies (ESMT) and the Institute of Information Systems at Humboldt-Universität zu Berlin — joined the BIT project in 2006. This report presents the result of the first survey conducted in Germany during November–December 2006. The key results are as follows: • The most widely adopted technologies and systems in Germany are websites, wireless hardware and software, groupware/productivity tools, and enterprise resource planning (ERP) systems. The biggest potential for growth exists for collaboration and portal tools, content management systems, business process modelling, and business intelligence applications. A number of technological solutions have not yet been adopted by many organizations but also bear some potential, in particular identity management solutions, Radio Frequency Identification (RFID), biometrics, and third-party authentication and verification. • IT security remains on the top of the agenda for most enterprises: budget spending was increasing in the last 3 years. • The workplace and work requirements are changing. IT is used to monitor employees' performance in Germany, but less heavily compared to the United States (Karmarkar and Mangal, 2007).1 The demand for IT skills is increasing at all corporate levels. Executives are asking for more and better structured information and this, in turn, triggers the appearance of new decision-making tools and online technologies on the market. • The internal organization of companies in Germany is underway: organizations are becoming flatter, even though the trend is not as pronounced as in the United States (Karmarkar and Mangal, 2007), and the geographical scope of their operations is increasing. Modern IT plays an important role in enabling this development, e.g. telecommuting, teleconferencing, and other web-based collaboration formats are becoming increasingly popular in the corporate context. • The degree to which outsourcing is being pursued is quite limited with little change expected. IT services, payroll, and market research are the most widely outsourced business functions. This corresponds to the results from other countries. • Up to now, the adoption of e-business technologies has had a rather limited effect on marketing functions. Companies tend to extract synergies from traditional printed media and on-line advertising. • The adoption of e-business has not had a major impact on marketing capabilities and strategy yet. Traditional methods of customer segmentation are still dominating. The corporate identity of most organizations does not change significantly when going online. • Online sales channel are mainly viewed as a complement to the traditional distribution means. • Technology adoption has caused production and organizational costs to decrease. However, the costs of technology acquisition and maintenance as well as consultancy and internal communication costs have increased.

A MÍDIA IMPRESSA E OS ASPECTOS PSICOSSOCIAIS DO ESTUDANTE UNIVERSITÁRIO

A mídia impressa não especializada apresenta variados assuntos sobre estudantes universitários e esta tese objetiva verificar que aspectos psicossociais desses estudantes são abordados com mais freqüência. Para o desenvolvimento da pesquisa foram selecionadas notícias sobre estudantes de graduação veiculadas pelos jornais Folha de S. Paulo, O Estado de S. Paulo e A Tribuna. A análise das notícias foi norteada pela Teoria Evolutiva da Adaptação, de Ryad Simon, mais especificamente, no que tange aos setores adaptativos afetivo-relacional, produtivo, orgânico e sócio-cultural. Verificou-se que a mídia impressa dá mais relevância aos setores produtivo e sócio-cultural dos alunos, em detrimento dos setores afetivo-relacional e orgânico. Com a finalidade de investigar o posicionamento de jornalistas frente aos resultados da análise setorial, foi-lhes enviado um questionário com base nos resultados obtidos, e verificou-se que a maioria desses profissionais está ciente da hegemonia dos setores produtivo e sócio-cultural, mas consideram importante a presença de todos os setores adaptativos nas notícias publicadas.