Standarização no IKEA Industry de Paço de Ferreira

Standarização de um posto de trabalho não é mais que definir o melhor método de trabalho que vai ser seguido por todos os operadores que trabalham no mesmo. Uma vez definido esse método, é importante para uma empresa ter noção da produtividade que podem alcançar, dado que pode ser retirado a partir deste método, e é no seguimento disto que surge o estudo dos métodos e tempos, mais concretamente o estudo dos tempos por cronometragem. A aplicação deste estudo foi despoletada pela necessidade do IKEA Industry de Paços de Ferreira, em dar o próximo passo na standarização dos seus postos de trabalho, área a área, e da necessidade de terem uma pessoa em cada área que analisa-se o trabalho que estava a ser feito e calcula-se o tempo de cada rotina. Neste documento, é realizada uma interligação entre os conceitos teóricos que o método exige, como todo o conjunto de fórmulas, restrições, análises e ponderações, com o contexto laboral onde o mesmo foi aplicado e a estratégia desenvolvida pelo IKEA na realização do estudo. O estudo dos métodos e tempos por cronometragem, de todos os métodos existentes, pode ser considerado o mais completo e complexo, uma vez que é mais que observar, registar e retirar uma média ponderada das observações. Este método baseia-se num modelo matemático, que interliga uma série de conceitos e que tem sempre o operador em consideração, seja na avaliação e análise das tarefas que requerem mais esforço dos mesmos, físico ou psicológico, seja em termos de tempos de pausas pessoais que a lei obriga a que as empresas deem. Este detalhe, neste método, é de grande importância, uma vez que a standarização é sempre vista pelos operadores como uma punição. As desvantagens deste método estão no grau de conhecimento e capacidade de observação exigidas ao analista para o executar. Melhor dizendo, um analista que vá executar este trabalho necessita observar muito bem a rotina de trabalho e conhecer onde começa, acaba e tudo o que a ela não pertence, antes de começar a registar seja que tempos forem. Para além disso, é exigido ao analista que perceba o ritmo de trabalho dos operadores através da observação dos mesmos, de modo a que ninguém seja prejudicado. E por fim, é necessária uma grande disponibilidade da parte do analista para retirar o máximo de observações possíveis. Com o intuito de facilitar esta análise, o IKEA Industry criou um ficheiro que compila toda a informação relacionada com o método, e uma explicação de todos os parâmetros que o analista necessita ter em atenção. Esta folha de trabalho foi validada à luz do método, como é possível verificar no decorrer do documento. Um detalhe importante a referir, é que por muito fidedigno que seja este método, tal como qualquer método de standarização, a mínima alteração da rotina de trabalho invalida de imediato o tempo total da rotina, tornando necessário realizar o estudo novamente. Uma vantagem do documento criado pelo IKEA, está na rápida adaptação a estas alterações, uma vez que, caso seja acrescentado ou removido um elemento à rotina, basta alterar o documento, observar e cronometrar os operadores a executar esse novo elemento, e quase automaticamente é definido um novo tempo total padronizado na rotina. Este documento foi criado para fins académicos e de conclusão de um grau académico, mas o estudo quando aplicado na empresa deu origem a contratações, o que só por si mostra as vantagens e impacto que o mesmo pode ter em contexto laboral. Em termos de produtividade, uma vez que a sua aplicação não foi executada a tempo de ser estudada neste documento, não foi possível avaliar a mesma.

Manual de boas práticas ambientais para a indústria do mobiliário de madeira

Este trabalho tem como finalidade a elaboração de um projeto na área ambiental denominado Manual de Boas Práticas Ambientais para a Indústria do Mobiliário de Madeira. Para conseguir atingir o objetivo proposto, inicialmente foi efetuado um breve enquadramento ao subsetor do mobiliário de madeira a nível nacional, recorrendo à bibliografia disponível apoiada em dados estatísticos de suporte. Foram caracterizados os dois concelhos alvo de estudo, Paços de Ferreira e Paredes por apresentarem a maior concentração industrial no subsetor a nível nacional. Procedeu-se à descrição do processo produtivo da indústria do mobiliário de madeira com a identificação dos seus principais aspetos ambientais. Posteriormente foi aplicado um questionário para verificar como as empresas do subsetor nos concelhos alvo de estudo tratam as questões ambientais da sua atividade industrial. De forma complementar, realizou-se um caso de estudo na empresa IKEA Industry Portugal, Lda, onde foi elaborado um diagnóstico ambiental detalhado com incidência nas boas práticas ambientais. Finalmente foi elaborado o Manual de Boas Práticas Ambientais para a Indústria do Mobiliário de Madeira.

Rethinking prefabricated construction management using the VP-based IKEA model in Hong Kong

Prefabricated construction is regarded by many as an effective and efficient approach to improving construction processes and productivity, ensuring construction quality and reducing time and cost in the construction industry. However, many problems occur with this approach in practice, including higher risk levels and cost or time overruns. In order to solve such problems, it is proposed that the IKEA model of the manufacturing industry and VP technology are introduced into a prefabricated construction process. The concept of the IKEA model is identified in detail and VP technology is briefly introduced. In conjunction with VP technology, the applications of the IKEA model are presented in detail, i.e. design optimization, production optimization and installation optimization. Furthermore, through a case study of a prefabricated hotel project in Hong Kong, it is shown that the VP-based IKEA model can improve the efficiency and safety of prefabricated construction as well as reducing cost and time.

From IKEA model to the lean construction concept: A solution to implementation

The productivity of the construction industry worldwide has been declining over the past forty years. One approach to improving the situation is by the introduction of lean construction. The IKEA model has also been shown to be beneficial when used in the construction context. A framework is developed in which the lean construction concept is embodied within the IKEA model by integrating Virtual Prototyping (VP) technology and its implementation is described and evaluated through a real-life case implementing the lean production philosophy. The operational flows of the IKEA model and lean construction are then compared to analyze the feasibility of IKEA-based lean construction. It is concluded that the successful application of the IKEA model in this context will promote the implementation of lean construction and improve the efficiency of the industry.

Furnishing a Globalized World: Local Distinctiveness in the International Furniture Industry

Advances in technology, communication, and transportation over the past thirty years have led to tighter linkages and enhanced collaboration across traditional borders between nations, institutions, and cultures. This thesis uses the furniture industry as a lens to examine the impacts of globalization on individual countries and companies as they interact on an international scale. Using global value chain analysis and international trade data, I break down the furniture production process and explore how countries have specialized in particular stages of production to differentiate themselves from competitors and maximize the benefits of global involvement. Through interviews with company representatives and evaluation of branding strategies such as advertisements, webpages, and partnerships, I investigate across four country cases how furniture companies construct strong brands in an effort to stand out as unique to consumers with access to products made around the globe. Branding often serves to highlight distinctiveness and associate companies with national identities, thus revealing that in today’s globalized and interconnected society, local differences and diversity are more significant than ever.

The impact of big-boxes on local retail : What happens when IKEA comes to town?

The development of large discount retailers, or big-boxes as they are sometimes referred to, are often subject to heated debate and their entry on a market is greeted with either great enthusiasm or dread. For instance, the world’s largest retailer Wal-Mart (Forbes 2014) has a number of anti- and pro-groups dedicated to its being and the event of a Wal-Mart entry tends to be met with protests and campaigns (Decamme 2013) but also welcomed by, for instance, consumers (Davis & DeBonis 2013). Also in Sweden, the entry of a big box is a hot topic and before IKEA’s opening i Borlänge 2013, the first in Sweden in more than five years, great expectations were mixed with worry (Västerbottens-Kuriren 2011).The presence of large scale discount retailers is not, however, a novel phenomenon but a part of a long-term change in retailing that has taken place globally over the past couple of decades (Taylor & Smalling, 2005). As noted by Dawson (2006), the trend in Europe has over the past few decades gone towards an increasing concentration of large firms along with a decrease of smaller firms.This trend is also detectable in the Swedish retail industry. Over the past decade, the retailing industry in Sweden has increased by around 190 Billion SEK, and its share of GDP has risen from 2,7% to 2,9%, while the number of employees have increased from 200 000 to 250 000 (HUI 2013). This growth, however, has not been distributed evenly but rather it has been oriented mainly towards out-of-town retail clusters. Parallel to this development, the number of large retailers has risen at the expense of market shares of smaller independent firms (Rämme et al 2010). Thereby, the presence of large scale retailers is simply part of a changing retail landscape.The effects of this development, where large scale retailing agents relocate shopping to out-of-town shopping areas, have been heavily debated. On the one hand, the big-boxes are accused of displacing independent small retail businesses in the city-centers and the residential areas, resulting in, to some extent, reduced employment opportunities and less availability for the consumers - especially the elderly (Ljungberg et al 2006). In addition, as access to shopping now tends to require some sort of a motorized vehicle, environmental aspects to the discussion have emerged. Ultimately these types of concerns have resulted in calls for regulations against this development (Olsson 2010). On the other hand, the proponents of the new shopping landscape argue that this evolution implies productivity gains, the benefits of lower prices and an increased variety of products (Maican & Orth 2012). Moreover it is argued that it leads to, for instance, better services (such as longer opening hours) and a creative destruction transformation pressure on retailers, which brings about a renewal of city-centerIIretail and services, increasing their attractivity (Bergström 2010). The belief in benefits of a big box entry can be exemplified by the attractivity of IKEA, and the fact that municipalities are prepared to commit to expenses amounting up to hundreds of millions in order to attract the entry of this big-box. Borlänge municipality, for instance, agreed to expenses of about 350 million SEK in order to secure the entry of IKEA, which opened in 2013 (Blomgren 2009).Against this backdrop, the overall effects of large discount retailers become important: Are the economic benefits enough to warrant subsidies or are there, on the contrary, some very compelling grounds for regulations against these types of establishments? In other words; how is overall retail in a region where a store like IKEA enters affected? And how are local retail firms affected?In order to answer these questions, the purpose of this thesis is to study how entry of a big-box retailer affects the entry region. The object of this study is IKEA - one of the world’s largest retailers, with 345 stores, active in over 40 countries and with profits of about 3.3 billion (IKEA 2013; IKEA 2014). By studying the effects of IKEA-entry, both on an aggregated level and on firm level, this thesis intends to find indications of how large discount retail establishments in general can be expected to affect the economic development both in a region overall, but also on the local firm level, something which is of interest to both policymakers as well as the retailing industry in general.The first paper examines the effects of IKEA on retail revenues and employment in the municipalities that IKEA chose to enter between 2000 and 2011; Gothenburg, Haparanda, Kalmar and Karlstad. By means of a matching method we first identify non-entry municipalities that have a similar probability of IKEA entry as the true entry municipalities. Then, using these non-entry municipalities as a control group, the causal effects of IKEA entry can be estimated using a treatment-control approach. We also extend the analysis to examine the spatial impact of IKEA by estimating the effects on retail in neighboring municipalities. It is found that a new IKEA store increases revenues in durable goods trade with 20% in the entry municipality and the number of employees with 17%. Only small, and in most cases statistically insignificant, negative effects were found in neighboring municipalities.It appears that there is a positive net effect on durables retail sales and employment in the entry municipality. However, the analysis is based on data on an aggregated municipality level and thereby it remains unclear if and how the effects vary within the entry municipalities. In addition, the data used in the first study includes the sales and employment of IKEA itself, which could account for the majority of the increases in employment and retail. Thereby the potential spillover effects on incumbent retailers in the entry municipalities cannot be discerned in the first study.IIITo examine effects of IKEA entry on incumbent retail firms, the second paper in this thesis analyses how IKEA entry affects the revenues and employment of local retail firms in three municipalities; Haparanda, Kalmar and Karlstad, which experienced entry by IKEA between 2000 and 2010. In this second study, we exclude Gothenburg due to the fact that big-box entry appears to have weaker effects in metropolitan areas (as indicated by Artz & Stone 2006). By excluding Gothenburg we aim to reduce the geographical heterogeneity in our study. We obtain control municipalities that are as similar as possible to the three entry municipalities using the same method as in the previous study, but including a slightly different set of variables in the selection equation. Using similar retail firms in the control municipalities as our comparison group, we estimate the impact of IKEA entry on revenues and employment for retail firms located at varying distances from the IKEA entry site.The results generated in this study imply that entry by IKEA increases revenues in incumbent retail firms by, on average, 11% in the entry municipalities. In addition, we do not find any significant impact on retail revenues in the city centers of the entry municipalities. However, we do find that retail firms within 1 km of the IKEA experience increases in revenues of about 26%, which indicates large spillover effects in the area nearby the entry site. As expected, this impact decreases as we expand the buffer zone: firms located between 0-2 km experiences a 14% increase and firms in 2-5 km experiences an increase of 10%. We do not find any significant impacts on retail employment.

Evolutions of an Online Generation: Education, Industry and IMC

This paper traces the evolutions of a new generation of students who are predominantly the ‘online generation’; explores the emerging impact of this generation on industry; identifies the changing role of education from traditional classroom to an online environment; and explores the contribution related to integrated marketing communications (IMC). Educational requirements from a business perspective must incorporate global business demands; virtual learning environments progress the online generation towards a post-modern learning state. The central proposition of this paper is that the emergence of IMC in evolving industry practices is influenced by student generations who are producing a new paradigm of alignment between education and industry. This is purely a conceptual exploration using limited examples to provide some context and illustrate the questions raised for consideration.