Strategy as text and discursive practice: A genre-based approach to strategizing in City Administration

Despite the acknowledged importance of strategic planning in business and other organizations, there are few studies focusing on strategy texts and the related processes of their production and consumption. In this paper, we attempt to partially fill this research gap by examining the institutionalized aspects of strategy discourse: what strategy is as genre. Combining textual analysis and analysis of conversation, the article focuses on the official strategy of the City of Lahti in Finland. Our analysis shows how specific communicative purposes and lexico-grammatical features characterize the genre of strategy and how the actual negotiations over strategy text involve particular kinds of intersubjectivity and intertextuality.

Technology on screen: projections, paranoia and discursive practice

This paper explores the extent to which film can be viewed as a discursive practice and as such the extent to which it can be seen as an element central to the essence of technology more universally defined. Our analysis of recurring visual and narrative motifs and metaphors around the representation of technology in specific films will consider how these representations are part of wider discursive practices around conceptualising technology.

Agency as discursive practice: From nobody to somebody as an international student in Australia

As more and more students pursue an international education, there is a need to investigate how these students deal with the demands of their study programs in the new academic context. This paper introduces one such student, a Thai English teacher named Woody,2 and looks at the ways that he engaged with a Master of Education program in Australia. I analyse the transcripts of two interviews that I conducted with Woody in his first semester using Fairclough's model of Critical Discourse Analysis (CDA). The analysis is interested in the social and institutional demands that Woody identified as impacting on the course, and the strategic action that he took in response to them. I argue that by undertaking this action, Woody was “working” as an agent of his own change. The analysis highlights a proactive and strategic engagement on Woody's part, a point that has been missed in much of the literature on the international student experience in Australia.

Technologizing inhumanity: A discursive practice

A political interview intended to justify refugee detention in Australia is analysed using an interdisciplinary critical discourse method. Barthesian semiotic theory in which the 'Other' is the foundation of national myth provides a context for a close textual analysis using Hallidayan linguistics. The lexico-grammatical analysis identifies features associated with processes (verbs), grammatical metaphors, and nominals. Essentially, the effect is to blunt agency and distance the speaker, but, more importantly, create a classificatory system that allows humans to be treated in certain ways according to bureaucratic procedures. The discursive strategy is labelled technologizing the inhumane because it objectifies the subjective, turning profound human issues into technical issues. Analysed discursively, the interview reveals how discursive control is established and how democracy is represented as impeding the orderly procedure of 'objective' procedures.

Eat, pray, loathe : women’s travel memoir as moving metaphysical journey or narcissistic new-age babble?

This paper considers the contentious space between self-affirmation and selfpreoccupation in Elizabeth Gilbert’s popular travel memoir, Eat, Pray, Love. Following the surveillance of the female confessant, the female traveller has recently come under close scrutiny and public suspicion. She is accused of walking a fine line between critical self-insight and obsessive selfimportance and her travel narratives are branded as accounts of navel gazing that are less concerned with what is seen than with who is doing the seeing. In reading these themes against the backdrop of women’s travel, the possibility arises that the culture of narcissism is increasingly read as a female discursive practice, concerned with authorship, privacy and the subjectivity of truth. The novel, which has been praised by some as ‘the ultimate guide to balanced living’ and dismissed by others as ‘self-serving junk’, poses questions about the requisites in Western culture for being a female traveller and for telling a story that focuses primarily on the self.

Käsitteellisestä ruumiilliseen, sitaatiosta paikkaan - maalaustaide ja nykytaiteen historia

The dissertation "From Conceptual to Corporeal, from Quotation to Site: Painting and History of Contemporary Art" explores the state of painting in contemporary art and art theory since the 1960s. The purpose of the study is to re-consider the dominant "end of painting" -narrative in contemporary art history, which goes back to the modernist ideology of painting as a reductive, medium-specific form of art. Drawing on Michel Foucault´s concepts of discursive formation and archive, as well as Jean-Luc Nancy´s post-phenomenological philosophy on corporeality, I suggest that contemporary painting can be redefined as a discursive-sensuous practice. Instead of seeing painting as obsolete or over as an avantgarde art genre, I show that there have been alternative, neo-avantgardist ways of defining painting since the end of the 1960s, such as French artist Daniel Buren´s early writings on painting as "theoretical practice". Consequently, the tendency of the canonical Anglo-American contemporary art narratives to underestimate the historical and institutional codes of art can be questioned. This tendency can be seen, for example, in Rosalind Krauss´s influential theory on index. The study also reflects the relations between conceptual art and painting since the 1960s and maps recent theories of painting, which re-examine the genre´s possibilities after the modernist rhetoric. Concepts of "flatbed", "painting in the extended field", "as painting" and so on are compared critically with the idea of painting as discursive practice. It is also shown that the issues in painting arise from the contemporary critical art debate while the dematerialisation paradigm of conceptual art has dissolved. The study focuses on the corporeal-material-sensuous -cluster of meanings attached to painting and searches for its avantgardist possibilities as redefined by postfeminist and post-phenomenological discourse. The ideas of hierarchy of the senses and synesthesia are developed within the framework of Jean-Luc Nancy´s and Luce Irigaray´s thought. The parameters for the study have been Finnish painting from 1990 to 2002. On the Finnish art scene there has been no "end of painting" ideology, strictly speaking. The mythology and medium-specificity of modernism have been deconstructed since the mid-1980s, but "the archive" of painting, like themes of abstraction, formalism and synesthesia have been re-worked by the discursive practice of painting, for example, in the works of Nina Roos, Tarja Pitkänen-Walter and Jussi Niva.

Käytännöt ja ajattelu Michel Foucault'n filosofiassa

Practices and Thought in Michel Foucault s Philosophy The present thesis examines Michel Foucault s (1926-1984) notion of practice and argues that it is an essential concept in his philosophy, especially in his analysis of knowledge, power and ethics. The thesis reveals a previously neglected chronological and methodological unity in Foucault s work. The first chapter clarifies Foucault s philosophy by outlining it according to four central themes. First, the main philosophical goal of his historical studies is to analyse how human subjects have become objects of their own thinking. Second, this goal calls for methodological precaution to avoid all anthropological universals. Third, Foucault s studies are directed towards fields of practices. Fourth, the analysis of practices is executed along three axes: knowledge, power and ethics. The second chapter concerns the notion of practice in Foucault s archaeological method. Foucault s archaeological analysis is not directed towards objects and subjects as such, but to the way that the rules of discursive practice form them in the discourse. Many commentators have neglected Foucault s concept of practice when discussing his ideas concerning rules of discourse and limits of knowledge. I argue that Foucault s analysis concerning the limits of knowledge relates to local and contingent rules of discursive practice, not to transcendental rules of thinking in general. The third chapter deals with power relations and practices. I clarify Foucault s concept of dispositif by defining it as a functional ensemble of practices, and argue that this concept is crucial to his understanding of power relations. I stress a conceptual definition, which separates relations of power from the practices of government and show that the latter is based on the idea that power relations are integrated into practices. This conceptual clarification also helps in understanding Foucault s critique concerning modern practices of power. The fourth chapter examines Foucault s way of perceiving ethics as a practice. He separates three essential dimensions in morals: moral codes, moral behaviour and practices of self. His ethics concern practices of self and he studies how these practices have constituted different relations that subjects have to themselves, to others and to their societies. I argue that Foucault s own ethical views can be found in the ideas on the importance of practices of self in the modern world, and emphasize that these ideas should be connected to his views concerning the tradition of the Enlightenment, and to his own political action.

Hard Custom, Hard Dance : Social Organisation, (Un)Differentiation and Notions of Power in a Tabiteuean Community, Southern Kiribati

Hard Custom, Hard Dance: Social Organisation, (Un)Differentiation and Notions of Power in a Tabiteuean Community, Southern Kiribati is an ethnographic study of a village community. This work analyses social organisation on the island of Tabiteuea in the Micronesian state of Kiribati, examining the intertwining of hierarchical and egalitarian traits, meanwhile bringing a new perspective to scholarly discussions of social differentiation by introducing the concept of undifferentiation to describe non-hierarchical social forms and practices. Particular attention is paid to local ideas concerning symbolic power, abstractly understood as the potency for social reproduction, but also examined in one of its forms; authority understood as the right to speak. The workings of social differentiation and undifferentiation in the village are specifically studied in two contexts connected by local notions of power: the meetinghouse institution (te maneaba) and traditional dancing (te mwaie). This dissertation is based on 11 months of anthropological fieldwork in 1999‒2000 in Kiribati and Fiji, with an emphasis on participant observation and the collection of oral tradition (narratives and songs). The questions are approached through three distinct but interrelated topics: (i) A key narrative of the community ‒ the story of an ancestor without descendants ‒ is presented and discussed, along with other narratives. (ii) The Kiribati meetinghouse institution, te maneaba, is considered in terms of oral tradition as well as present-day practices and customs. (iii) Kiribati dancing (te mwaie) is examined through a discussion of competing dance groups, followed by an extended case study of four dance events. In the course of this work the community of close to four hundred inhabitants is depicted as constructed primarily of clans and households, but also of churches, work co-operatives and dance groups, but also as a significant and valued social unit in itself, and a part of the wider island district. In these partly cross-cutting and overlapping social matrices, people are alternatingly organised by the distinct values and logic of differentiation and undifferentiation. At different levels of social integration and in different modes of social and discursive practice, there are heightened moments of differentiation, followed by active undifferentiation. The central notions concerning power and authority to emerge are, firstly, that in order to be valued and utilised, power needs to be controlled. Secondly, power is not allowed to centralize in the hands of one person or group for any long period of time. Thirdly, out of the permanent reach of people, power/authority is always, on the one hand, left outside the factual community and, on the other, vested in community, the social whole. Several forms of differentiation and undifferentiation emerge, but these appear to be systematically related. Social differentiation building on typically Austronesian complementary differences (such as male:female, elder:younger, autochtonous:allotochtonous) is valued, even if eventually restricted, whereas differentiation based on non-complementary differences (such as monetary wealth or level of education) is generally resisted, and/or is subsumed by the complementary distinctions. The concomitant forms of undifferentiation are likewise hierarchically organised. On the level of the society as a whole, undifferentiation means circumscribing and ultimately withholding social hierarchy. Potential hierarchy is both based on a combination of valued complementary differences between social groups and individuals, but also limited by virtue of the undoing of these differences; for example, in the dissolution of seniority (elder-younger) and gender (male-female) into sameness. Like the suspension of hierarchy, undifferentiation as transformation requires the recognition of pre-existing difference and does not mean devaluing the difference. This form of undifferentiation is ultimately encompassed by the first one, as the processes of the differentiation, whether transformed or not, are always halted. Finally, undifferentiation can mean the prevention of non-complementary differences between social groups or individuals. This form of undifferentiation, like the differentiation it works on, takes place on a lower level of societal ideology, as both the differences and their prevention are always encompassed by the complementary differences and their undoing. It is concluded that Southern Kiribati society be seen as a combination of a severely limited and decentralised hierarchy (differentiation) and of a tightly conditional and contextual (intra-category) equality (undifferentiation), and that it is distinctly characterised by an enduring tension between these contradicting social forms and cultural notions. With reference to the local notion of hardness used to characterise custom on this particular island as well as dance in general, it is argued in this work that in this Tabiteuean community some forms of differentiation are valued though strictly delimited or even undone, whereas other forms of differentiation are a perceived as a threat to community, necessitating pre-emptive imposition of undifferentiation. Power, though sought after and displayed - particularly in dancing - must always remain controlled.

Trazendo à baila a voz que fomenta pesquisas em linguagem: uma análise crítica do discurso do professor-orientador através do Sistema de Transitividade

A Nova Lei de Diretrizes e Bases da Educação Brasileira (LDB 9.394/96) prevê que a educação superior promova criticidade, reflexibilidade, correlação de saberes, mas também o incentivo ao trabalho de pesquisa e investigação científica, visando ao desenvolvimento da ciência e da tecnologia e da criação e difusão da cultura e, desse modo, desenvolver o entendimento do homem e do meio em que vive. (Artigo 43, inciso III). Entretanto, pouco se ouve sobre essas questões a partir da voz do orientador de pesquisas acadêmicas, o que esta pesquisadora considera um problema de ordem social, tendo em vista a importância desses atores sociais para o campo acadêmico. Os poucos trabalhos que abordam o tema limitam-se a identificar o orientador a partir das impressões empíricas dos orientandos e a refletir as atuações a partir de questões político-educacionais (FLECHA, 2003; MAZZILLI, 2003; BIANCHETTI & MACHADO, 2006). Neste sentido, o presente trabalho procura responder, através da Análise Crítica do Discurso (ACD), o que os orientadores têm a dizer sobre sua prática social. De caráter interpretativo (ALVEZ-MAZZOTTI, 1999), conta com dados gerados por orientadores de mestrado em Linguística/Linguística Aplicada, das esferas federal, estadual e privada, do Rio de janeiro, sendo dois participantes de cada esfera. Na primeira etapa, os sujeitos responderam a uma entrevista semiestruturada. A segunda etapa consta de: a) um questionário; b) correspondências eletrônicas; c) os regimentos dos programas de pós-graduação; e d) revisão histórica da orientação no Brasil. O caráter social deste estudo é a relação dialética entre linguagem e sociedade, já que a ACD considera qualquer evento discursivo ao mesmo tempo um texto (primeira dimensão), uma prática discursiva (segunda dimensão) e uma prática social (terceira dimensão): o modelo tridimensional (FAIRCLOUGH, 2001). O Sistema de Transitividade da LSF pautou a análise da primeira dimensão, confirmando outros estudos sobre o ranking da recorrência dos processos (LIMA LOPES, 2001). A interpretação dessa primeira dimensão aponta que os orientadores atuam na idiossincrasia, e que os principais atores sociais desse fazer são o orientador e o orientando, em relação assimétrica de poder. Na segunda dimensão, a interdiscursividade reforça essa idiossincrasia, mas inclui as pressões institucionais, que agem como reguladoras desse fazer. Na terceira dimensão, os resultados sugerem que aspectos históricos justificam a queda da qualidade dos mestrandos, associando a isso um interesse político, e as características da pós-modernidade a uma nova e híbrida atuação. Além disso, os resultados apontam para um discurso de resistência à hegemonia nas três dimensões de análise. A pesquisa possibilitou ainda a discussão em torno de aspectos práticos: a) a reflexão dos sujeitos sobre seus papeis e atribuições; e b) a atualização do aporte teórico, aplicado a um tema ainda pouco explorado. Deste trabalho, fica um convite a novas pesquisas sobre o discurso do orientador, trazendo à tona não apenas sua voz, conforme a fala literal de um dos entrevistados, mas também contribuições diretas e significativas aos estudos em Linguística e Linguística Aplicada no Brasil

Vendendo modos saudáveis de alimentação e de vida: reflexões a partir de uma campanha publicitária de refrigerante

Hoje, a literatura é bastante limitada no que se refere a estudos sobre a influência da mídia no consumo de alimentos, especialmente se pretendemos articular cultura e saúde. Neste estudo, buscamos compreender a prática discursiva presente na publicidade televisiva de um refrigerante a partir do olhar de diversos segmentos da sociedade. Trata-se de um estudo exploratório, que parte de um filme publicitário de um refrigerante muito consumido. Realizamos dez grupos focais envolvendo profissionais e estudantes do campo da Nutrição e da Comunicação e prestadores de serviços de limpeza de uma universidade, num total de 74 participantes. Entre os temas que surgiram a partir da análise do material oriundo dos grupos focais e tomando por referência teórica autores como Bourdieu, Bauman e Ayres, destacamos a recontextualização e a fragmentação da vida humana e, em seu interior, da alimentação dita saudável na prática discursiva publicitária, neste momento em que, no Brasil, a prevalência de obesidade e de outras doenças crônico-degenerativas a ela associada encontra-se em elevação e onde há movimentos na sociedade militando pela regulamentação da publicidade de alimentos industrializados. Parece-nos que, ao reduzir o ser humano à condição de consumidor tentando levá-lo para o mundo idealizado dos sonhos, colocam-se os objetivos de aumento de vendas e de lucros acima daqueles relativos à promoção de saúde, à boa alimentação e ao bem viver. A indústria de alimentos juntamente com as agências de publicidade operam fenômenos inerentes a esse modelo de financiamento da televisão através da publicidade que reforçam perspectivas fragmentárias, recontextualizadas e conflituosas de pensar a saúde, a alimentação e a vida. Não contribuem, ou mesmo, dificultam a construção de projetos de felicidade num mundo mais justo e humano.

Isso aqui é uma escola técnica: um estudo discursivo de falas de professores do CTUR sobre seu trabalho no ensino médio e no ensino técnico

O presente trabalho se propõe a identificar sentidos de ensino médio, ensino técnico e trabalho do professor que se atualizam no embate entre ensino para o trabalho e ensino médio, no Colégio Técnico da Universidade Rural do Rio de Janeiro. Um breve histórico sobre o ensino técnico no Brasil e sobre a história do CTUR foi traçado, a fim de entender possíveis raízes do conflito entre o ensino para o trabalho e o ensino médio. Para ouvir os professores falarem sobre o seu trabalho, optamos pela entrevista como um dispositivo metodológico, a fim de dar voz ao docente do CTUR, de modo que fosse possível ter acesso a textos sobre o embate não disponíveis em outras circunstâncias. (ROCHA, DAHER, SANTANNA, 2004). O aporte teórico desta pesquisa se fundamenta nos pressupostos da Análise do Discurso, no que se refere à concepção de prática discursiva e subjetividade (MAINGUENEAU, 1997, 2008, 2011); e no que concerne ao trabalho, na perspectiva ergológica (SCHWARTZ, 1997, 2010), em particular, os conceitos de experiência, trabalho, normas antecedentes e renormalizações. Para a análise dos fragmentos construídos a partir das falas dos professores, usamos os estudos de Koch (2011) sobre as modalidades do discurso; a heterogeneidade enunciativa, segundo Authier-Revuz (1990), e a negação polêmica, conforme Ducrot (1987). As análises nos levaram a refletir sobre alguns embates presentes nas falas dos professores, como, por exemplo, as especificidades do trabalho, o ensino para a academia ou para o mercado e a valorização do ensino médio. As conclusões apontam para a possibilidade da abertura de um debate relacionado às questões históricas, políticas e filosóficas sobre o embate ensino médio/ensino técnico a fim de contribuir para o entendimento das funções dos sujeitos no CTUR

A representação da saúde: uma análise crítica do discurso da revista Womens Health Brasil

Este estudo foi concebido com o intuito de preencher uma lacuna na área de Linguística, pois lida com o tratamento do tema da saúde e bem-estar em uma revista feminina brasileira, especificamente voltada para tal assunto. A presente dissertação objetiva discutir como o tema saúde e bem estar é apresentado na revista Womens Health Brasil, a qual apregoa em sua missão ser voltada para a saúde e bem estar da mulher moderna. A constatação inicial que se faz é que o tópico saúde e bem estar são produtos discursivamente comodificados, ou seja, é tratado como uma espécie de mercadoria. Tal constatação suscitou a necessidade de investigar de que formas esse processo ocorria. Adotou-se como embasamento teórico a perspectiva da Análise Crítica do Discurso (Fairclough, 1992), uma teoria e método de análise que compatibiliza análise de material linguístico e considerações sobre o uso social da linguagem e seus impactos no componente discursivo da identidade pessoal. Foram analisadas as edições de março e abril de 2015, bem como a edição online, com vistas ao preenchimento dos três níveis de análise propostos por Fairclough. Primeiramente, foram encontradas evidências micro e macro linguísticas (padrões lexicais, sintáticos e discursivos) que apontam para a existência de papéis sociais atribuídos à mulher e a relações de poder pautadas pela revista. Por terem sido transformados em um produto, saúde e bem estar são vendidos a um público especifico de mulheres, cuja identidade é projetada e construída discursivamente em termos de assimetria em relação à revista. O segundo nível estudado foi o da prática discursiva, em que se analisou a intertextualidade, que se apresenta como uma estratégia de ratificação dos valores transmitidos pela revista. Finalmente, identificou-se que existe uma formação identitária da leitora que tende a retratá-la como alguém desprovidas das informações necessárias para ser a mulher idealizada pela revista. O nível do discurso como prática social mostra que linguagem e sociedade colocam-se lado a lado no processo de formação de conceitos e valores que, frequentemente, tornam-se cristalizados, a exemplo do que ocorre no discurso da revista. As conclusões do trabalho apontam para a objetificação da saúde por meio de um discurso que induz ao consumo, à insatisfação pessoal e à uma falsa relação de parceria entre revista e leitora. Esta relação articula-se principalmente através da tentativa de vender uma série de produtos, dos quais a saúde é o principal pretexto.

Authenticity and stakeholder planning in the segregated city

This paper is concerned with the production and reproduction of segregation in Northern Ireland and how territoriality has impacted on the Protestant community in Derry/Londonderry. The city was pivotal in the development of the most recent conflict, has a majority Catholic population, sits on a contested border and has attempted to respond to expressions of alienation that have emerged from the Protestant community. The research used multiple methods to understand the nature of alienation and exclusion using secondary data, a quantitative household survey, in-depth interviews and focus
groups. This empirical commitment was important in identifying and unpacking the claims of various stakeholders with an interest in the use and development of the area. It is argued here that a version of Collaborative Planning provides a loosely articulated conceptual and methodological framework for drawing Protestant communities into the wider planning framework for the city. The data, however, suggest that the nature of stakeholders is complex and contradictory, and discursive practice that seeks consensus has limits, especially in validating or legitimating the assertions of self-acclaimed stakeholders. The research shows that the Protestant community had declined and residualised but had little experience of direct conflict with the majority community. Moreover, the Protestant community is now more likely to use the city centre (a predominantly Catholic space) for consumption and work, and its demographic decline has stopped. These findings are important as policy responses and community relations programmes have failed to distinguish between measurable socioeconomic needs and claims concerning ethnic alienation based on emotion and manipulation. Such alienation has tended to bolster single identity communities who have little or no prospect and/or knowledge of the collaborative efforts required to deliver meaningful regeneration. More realistic strategies based on agonism focus attention on power relations and the authenticity of positions adopted by competing interests in land use management and change. The paper concludes by highlighting the need to acknowledge and value contestation but to challenge sectarian discourses represented as legitimate claims about community needs and priorities.

Skolutveckling som diskursiv praktik : Några ideologiska implikationer

This study aims at highlighting the ideological implications of school development as a discursive practice. More comprehensively the aim is also contributing to rearrangements and shifts in perspective when school development is the matter. One of today´s most widespread and dominant discourses are said to be the one which concerns development, and according to many interpreters, development is one of the most prominent commandments in the modern as well as the post-modern narratives. School development as a concept has for the last 15 years established itself firmly in both Swedish school policy and in Swedish school research. It may sound obvious and commendable but also such axioms may be questioned.The design of the study lies in the field of discourse research and more specifically within critical discursive psychology, which draws on both a post-structural and a postmodern conception of discourse. The study is based on the idea that the ideological potential of arguments occurs, develops and changes in discursive practices and not anywhere else or at any abstract level. The starting point is a perception that certain issues and topics within e.g. conversation, depending on time and context will be seen as controversial, while others will be taken for granted.One part of the basis of the study consists of texts with a direct bearing on a specific school research and development project which took place between 2003 and 2008. Participating partners in the collaboration were the Swedish National Agency for School Improvement, Karlstad University, Dalarna University and 13 municipalities in Sweden. Another part of the basis of the study consists of texts in which ‘school development’ is considered and negotiated in more general terms, usually without reference to the project. All texts derive from the period 2003 – 2006.The analysis shows that school development as discursive practice often rely on a set of stereotypical expressions and ways of arguing. Stereotypes, which among other things, tend to divide people into suitable and non-suitable, capable and non-capable, which may be regarded as a somewhat unexpected implication of school development. The material has been dramatized by an intrigue inspired by the sociologist Zygmunt Bauman´s texts. He has written extensively on the modern in relation to the postmodern and about the ambivalence which resides in between and school development as discursive practice can be understood in much the similar way.