User-driven community-based service development

This final thesis project was carried out in the Industrial Management department of University of Applied Sciences Stadia for Forum Virium Helsinki. The purpose of this study was to answer to the question of how companies can use online customer community of co-creation in service development and what is the value gained from it. The paper combines a range of recently published theoretical works and ongoing customer community case development. The study aims to provide new information and action approaches to new service developers that may increase the success of the community building process. The paper also outlines the benefits of the use of online customer community and offers practical suggestions for maximizing the value gained from the community in service development projects. The concepts and suggestions introduced in the study appear to have notable new possibilities to the service development process but they have to be further tested empirically. This paper describes the online consumer community of co-creation to an important organizational process of innovation management suggesting that it possesses a great value to business. Online customer communities offer a potential of improving the success of new services or products enabling early, penetrable market entry and creating sustainable competitive advantage.

Pienen ICT-yrityksen kansainvälistymissuunnitelma

Pienen ICT-yrityksen kansainvälistymisoperaatioita suunnitellessa tulee huomioida käytössä olevat resurssit, kansainvälisten toimintojen aloittamiseen kuluva aika sekä sitoutumishalukkuus suhteutettuna riskeihin. Tämän diplomityön lähtökohtana oli määrittää kohdeyritykselle, ZapMeet Companylle, suunnitelma kansainvälistymisen aloittamiseksi. Tutkimuksessa selvitetään pk-yrityksille tyypillisiä kansainvälistymispolkuja, kansainvälistymisen operaatiomuotoja ja kohdemarkkinavalintoja sekä näihin vaikuttavia kriteerejä. Tutkimuksen ensimmäisessä vaiheessa analysoitiin ZapMeet Companyn nykytilanne ja selvitettiin kansainvälistymiseen vaadittavia toimenpiteitä. Tutkimuksen toisessa vaiheessa pureuduttiin kulttuurin ja operaatiomuotojen erityispiirteisiin valikoiduilla markkinoilla. Teoriakehys, markkinoiden erityispiirteet sekä asiantuntijoiden kommentit ja yrityksen resurssit huomioiden diplomityön perusteella muodostettiin suosituksia operaatiomuodon sekä ensimmäisen kohdemarkkinan valintaan. Lisäksi työssä otetaan kantaa vastuun jakoon, tuotteen sopeuttamiseen sekä yhteistyökumppanin valintaan.

Suomalaisen muotikaupan kansainvälistymisen motiivien vaikutus operaatiomuodon valintaan

Muotikaupan kansainvälistymisen motiivien vaikutusta operaatiomuodon valintaan on aikaisemmin tutkittu niukasti. Tutkijoiden painopiste on ollut lähinnä kansainvälistymisen motiivien selvittämisessä ja eri operaatiomuotojen soveltuvuuden analysoimisessa. Pro gradu -tutkielman tavoitteena on esittää, miten muotikaupan kansainvälistymisen motiivit vaikuttavat operaatiomuodon valintaan suomalaisen yrityksen näkökulmasta. Teorialähtöisen kvalitatiivisen case-tutkimuksen primääriaineisto kerättiin teemahaastatteluin Venäjälle kansainvälistymistä pohtivasta yrityksestä. Tutkimustulokset todistavat muotikaupan kansainvälistymisen motiivien vaikuttavan merkittävästi operaatiomuodon valintaan, mutta motiivien ohella vaikuttavat myös muut tekijät, tärkeimpinä kontrollin tarve ja kohdemaan markkinaolosuhteet. Lisäksi keskeisenä vaikuttavana tekijänä on huomioitava valikoiman sopeutustarve kohdemarkkinoilla. Tulokset osoittavat motiivien sekä muiden tekijöiden ja operaatiomuodon valinnan välisen, kontekstisidonnaisen, kausaalisuhteen lisäksi karkealla tasolla vaikuttavien tekijöiden keskinäistä tärkeysjärjestystä ja vaikutusastetta operaatiomuodon valintaan.

On Doing Successful ICT Business with Russian Manufacturing Enterprises

This Master’s thesis addresses different approaches using which a foreign IT company could enter Russian manufacturing industry with its enterprise information systems and IT services. In order to define the most suitable market entry approach, several aspects related to Russian manufacturing enterprises are studied. These aspects include challenges of doing ICT business with the previously mentioned enterprises, their perception of ICT role and their ICT preferences, as well as their buying behavior related to acquisition of information systems (IS). The study results show that there are several challenges that can be faced by a foreign IT vendor when starting conducting ICT business with Russian manufacturing enterprises. The results also show that Russian manufacturing industry is still rather immature in sense of business process automation, and its IT buying behavior is rather specific and complicated. The results suggest that an efficient way to approach these enterprises is through a network of trusted partners that consists of reliable Russian IS integrators and business consultants having established connections to Russian manufacturing companies and possessing the needed competence.

Marketing Plan of Electric Vehicle Charging Solutions to USA

The purpose of the Thesis was to evaluate the business environment of electrical vehicle charging equipment (EVSE) in USA, find the key issues of entering the US EVSE markets and to form a marketing plan for possible market entry. The external market research analyzed the environment, customers, competitors and demand of EVSEs. In the internal analysis the focus was on resources and capabilities, offering, performance, business relations and US related issues. The research about the business environment was done using already available information from market studies and seminars. In external analysis there were also two semi-structured interviews from market experts used. The internal analysis was done mostly by interviews, but also company’s internal data sources were used. The interviews were semi-constructed and included eight interviewees from each part of EVSE value chain. The research findings were analyzed using SWOT analysis, which was converted to a so called TOWS matrix for extracting strategies. As a result of the Thesis, valuable information about the US markets and their requirements for EVSEs was gained. By matching the strengths of the case company and market requirements, customer segmentation and targeting were done and a marketing plan was constructed for the case company to help their management to evaluate the feasibility of possible market entry and investments to USA.

Deregulation’s Impact on the Railway Freight Transport Sector’s Future in the Baltic Sea Region

The European transport market has confronted several changes during the last decade. Due to European Union legislative mandates, the railway freight market was deregulated in 2007. The market followed the trend started by other transport modes as well as other previously regulated industries such as banking, telecommunications and energy. Globally, the first country to deregulate the railway freight market was the United States, with the introduction of the Staggers Rail Act in 1980. Some European countries decided to follow suit already before regulation was mandated; among the forerunners were the United Kingdom, Sweden and Germany. The previous research has concentrated only on these countries, which has provided an interesting research gap for this thesis. The Baltic Sea Region consists of countries with different kinds of liberalization paths, including Sweden and Germany, which have been on the frontline, whereas Lithuania and Finland have only one active railway undertaking, the incumbent. The transport market of the European Union is facing further challenges in the near future, due to the Sulphur Directive, oil dependency and the changing structure of European rail networks. In order to improve the accessibility of this peripheral area, further action is required. This research focuses on topics such as the progression of deregulation, barriers to entry, country-specific features, cooperation and internationalization. Based on the research results, it can be stated that the Baltic Sea Region’s railway freight market is expected to change in the future. Further private railway undertakings are anticipated, and these would change the market structure. The realization of European Union’s plans to increase the improved rail network to cover the Baltic States is strongly hoped for, and railway freight market counterparts inside and among countries are starting to enhance their level of cooperation. The Baltic Sea Region countries have several special national characteristics which influence the market and should be taken into account when companies evaluate possible market entry actions. According to thesis interviews, the Swedish market has a strong level of cooperation in the form of an old-boy network, and is supported by a positive attitude of the incumbent towards the private railway undertakings. This has facilitated the entry process of newcomers, and currently the market has numerous operating railway undertakings. A contrary example was found from Poland, where the incumbent sent old rolling stock to the scrap yard rather than sell it to private railway undertakings. The importance of personal relations is highlighted in Russia, followed by the railway market’s strong political bond with politics. Nonetheless, some barriers to entry are shared by the Baltic Sea Region, the main ones being acquisition of rolling stock, bureaucracy and needed investments. The railway freight market is internationalizing, which is perceived via several alliances as well as the increased number of mergers and acquisitions. After deregulation, markets seem to increase the number of railway undertakings at a rather fast pace, but with the passage of time, the larger operators tend to acquire smaller ones. Therefore, it is expected that in a decade’s time, the number of railway undertakings will start to decrease in the deregulation pioneer countries, while the ones coming from behind might still experience an increase. The Russian market is expected to be totally liberalized, and further alliances between the Russian Railways and European railway undertakings are expected to occur. The Baltic Sea Region’s railway freight market is anticipated to improve, and, based on the interviewees’ comments, attract more cargoes from road to rail.

Russia, China, India Foresight for Small and Medium size Enterprises in Uusimaa : Changes forecast in the Russian, Chinese and Indian operating environments from the viewpoint of small and middle-sized enterprises in Uusimaa

The report describes those factors of the future that are related to the growth and needs of Russia, China, and India and that may provide significant internationalisation potential for Uusimaa companies. The report examines the emerging trends and market-entry challenges for each country separately. Additionally, it evaluates the training needs of Uusimaa companies in terms of the current offerings available for education on topics related to Russia, China, and India. The report was created via the Delphi method: experts were interviewed, and both Trendwiki material and the latest literature were used to create a summary of experts’ views, statements, and reasons behind recent developments. This summary of views was sent back to the experts with the objective of reaching consensus synthesising the differing views or, at least, of providing argumentation for the various alternative lines of development. In addition to a number of outside experts and business leaders, all heads of Finpro’s Finland Trade Centers participated in the initial interviews. The summary was commented upon by all Finpro consultants and analysts for Russia, China, and India, with each focusing on his or her own area of expertise. The literature used consisted of reports, listed for each country, and an extensive selection of the most recent newspaper articles. The report was created in January-April 2010. On 22 April 2010 its results were reviewed at the final report presentation in cooperation with the Uusimaa ELY Centre.

Internationalization of SMEs in the Finnish Food Industry

Food industry in Finland has a long tradition and the new trends and the future of Finnish food industry is going towards functional and healthy food for the consumers in and outside Finland. Small companies operating in this industry face many difficulties in trying to compete and expand to new markets, that is why these companies are the key of innovation and they have done many breakthroughs in the food industry as well. It is therefore important to understand the internationalization process these companies follow and entry strategies they use, and moreover how they use their limited resources in order to be successful in international markets. This thesis via a case study approach deals with the issue of internationalization of SMEs and Finnish food industry. This study supports earlier theories of internationalization, primarily the Uppsala model and acknowledges internationalization as an incremental process. Meaning that psychic distance is indeed the major barrier of internationalization, and acquisition of international knowledge requires significant amount of time which influences the level of resource-commitment in foreign markets. It follows that due to the risks involved in foreign markets, the least resource-intensive modes of market entry such as direct and indirect exports are generally preferred at the start of internationalization process. As of what explains the non-conventional rapid internationalization process, we conclude that in an internationalized industry and country with established trade flows like Finland, the context in which firms operate may be less significant than the varying level of entrepreneurial skills and confidence present therein.

Hedge-rahastojen menestyksen pysyvyys ja suhteellinen suoriutuminen sijoittajan näkökulmasta

The purpose of the thesis is to examine the long-term performance persistence and relative performance of hedge funds during bear and bull market periods. Performance metrics applied for fund rankings are raw return, Sharpe ratio, mean variance ratio and strategy distinctiveness index calculated of the original and clustered data correspondingly. Four different length combinations for selection and holding periods are employed. The persistence is examined using decile and quartile portfolio formatting approach and on the basis of Sharpe ratio and SKASR as performance metrics. The relative performance persistence is examined by comparing hedge portfolio returns during varying stock market conditions. The data is gathered from a private database covering 10,789 hedge funds and time horizon is set from January 1990 to December 2012. The results of this thesis suggest that long-term performance persistence of the hedge funds exists. The degree of persistence also depends on the performance metrics employed and length combination of selection and holding periods. The best results of performance persistence were obtained in the decile portfolio analysis on the basis of Sharpe ratio rankings for combination of 12-month selection period and the holding period of equal length. The results also suggest that the best performance persistence occurs in the Event Driven and Multi strategies. Dummy regression analysis shows that a relationship between hedge funds and stock market returns exists. Based on the results, Dedicated Short Bias, Global Macro, Managed Futures and Other strategies perform well during bear market periods. The results also indicate that the Market Neutral strategy is not absolutely market neutral and the Event Driven strategy has the best performance among all hedge strategies.

Koulutuspalveluyrityksen kansainvälinen laajentuminen

Tämän tutkimuksen tarkoituksena on tarkastella kansallisen palveluyrityksen laajentumista uusille kansainvälisille markkinoille. Kohdemaana oli Venäjä. Päähuomio keskittyy ylimmän johdon toimiin, heidän rooliinsa laajentumisessa ja kuinka luoda onnistunut laajentumisstrategia. Tutkimuksen lähtökohdat poikkeavat perinteisistä laajentumistutkimuksista, sillä tässä tutkimuksessa keskitytään yhteen erityiseen tapaukseen ja laajentuminen tapahtuu Venäjän riskialttiille markkinoille. Yritys operoi myös tuotealan sijaan palvelualalla. Tutkimuksen tulokset osoittavat, että laajentuminen uudelle markkina-alueelle on laaja ja monimutkainen prosessi, jota ei tule väheksyä. Partnerin kanssa toimiminen vähentää suoraa riskiä, mutta toisaalta nostaa esiin toisenlaisia haasteita kuten kulttuurien välisiä näkemyseroja johtajuuteen tai jokapäiväiseen toimenpiteiden suorittamiseen. Uudelle markkina-alueelle vaaditaan ympäristöön sopiva strategia ja sen luominen entuudestaan tuntemattomalle alueelle vaatii uusia valmiuksia. Keskeistä on johtaa aktiivisesti halutun strategian toteuttamiseksi muistaen selkeän viestinnän ja realistisen aikataulusuunnittelun. Kilpailijoiden analysointia ei saa unohtaa ja sitä pitää toteuttaa jatkuvalla aikataululla. Toisin kuin useimmat markkinalaajentumista käsittelevät tutkimukset, tämä tutkimus keskittyy ylimmän johdon toimintaan.

Investimento direto estrangeiro e o desempenho das exportações brasileiras

Brazil, in the 1990s, assumed a remarkable position as a host of foreign direct investment. It is worth mentioning that the service sector received the highest proportion of foreign investment. This market seeking strategy was responsible for the growth of the Brazilian imports. The results are confirmed by the performance of foreign enterprises into different groups of activities. Those enterprises with majority of foreign capital have increased their imports the most from 1995 to 2000. Therefore, during the 1995-2000 period, this study does not support the view that foreign investment has directly improved the performance of the Brazilian exporting sector.

The Role Of Social Networks In New Venture Internationalization: Case Of Russian And Finnish Firms

The purpose of current master thesis research is to investigate the role of social networks in internationalization of Russian and Finnish firms. Literature review of existing empirical researches on the topic is conducted in order to identify the gap, which is fulfilled by empirical research of 4 Russian and 1 Finnish firm that have established international operations no later than 8 years since their foundation. In-depth semi-structured interviews have shown that business network has been an influencing factor in firms’ internationalization and that even if social network is not the driver of internationalization, it becomes important when a company has established international presence and is working on its enlargement. The study has both theoretical and practical contribution by contributing to research of Russian and Finnish firms’ internationalization and by showing examples of successful foreign market entry of companies from different industries. General practical implication of current thesis is that it shows the efficient ways of entrepreneurs’ social network usage in business development in international scope.

Analyse de la position des groupes et des individus dans un réseau criminel structuré autour des motards criminalisés

L’étude scientifique des réseaux criminels démontre, de plus en plus, que leur structure est flexible et dynamique et que la thèse du contrôle ou de la centralisation des marchés criminels est discutable. Pourtant, devant la présence d’une organisation criminelle dite «traditionnelle» dans un marché criminel, autant la population que les milieux médiatiques, politiques, policiers et judiciaires, peuvent percevoir le marché comme étant contrôlé par cette organisation. Le fait de surévaluer la menace réelle de certains groupes criminels et de considérer que la centralisation des marchés criminels existent au détriment de la collaboration entre différents individus et groupes d’un réseau, peut notamment influencer les stratégies policières. D’une part, les autorités policières peuvent orienter leurs stratégies en tenant pour acquis que la structure dont s’est doté une présumée organisation criminelle se transpose dans le marché criminel dans lequel ses membres opèrent. D’autre part, cette organisation devient la première cible des autorités et les autres participants du réseau se voient accorder une moins grande importance dans les activités du marché. La recherche qui suit présente les résultats d’une analyse de réseau effectuée à partir des transcriptions de surveillances électroniques et physiques issues d’une importante opération policière visant la lutte aux motards criminalisés : l’opération Printemps 2001. À l’aide de ces données, un réseau de 349 individus a été créé. Bien que la cible principale de l’opération policière ait été l’organisation des Hell’s Angels, plus précisément, le chapitre Nomads et son club-école, les Rockers, d’autres groupes et d’autres individus ont été interceptés par les surveillances policières. Il ressort des analyses de la position occupée par l’ensemble des groupes et des individus identifiés, que les principales cibles des autorités policières n’étaient pas celles qui occupaient les positions les plus stratégiques pour être influentes et durer dans la portion du marché ciblée par l’opération.

Transport magnetischer Partikel durch maßgeschneiderte magnetische Feldlandschaften zur Anwendung in mikrofluidischen Mischprozessen

Die Miniaturisierung von konventioneller Labor- und Analysetechnik nimmt eine zentrale Rolle im Bereich der allgemeinen Lebenswissenschaften und medizinischen Diagnostik ein. Neuartige und preiswerte Technologieplattformen wie Lab-on-a-Chip (LOC) oder Mikrototalanalysesysteme (µTAS) versprechen insbesondere im Bereich der Individualmedizin einen hohen gesellschaftlichen Nutzen zur frühzeitigen und nichtinvasiven Diagnose krankheitsspezifischer Indikatoren. Durch den patientennahen Einsatz preiswerter und verlässlicher Mikrochips auf Basis hoher Qualitätsstandards entfallen kostspielige und zeitintensive Zentrallaboranalysen, was gleichzeitig Chancen für den globalen Einsatz - speziell in Schwellen- und Entwicklungsländern - bietet. Die technischen Herausforderungen bei der Realisierung moderner LOC-Systeme sind in der kontrollierten und verlässlichen Handhabung kleinster Flüssigkeitsmengen sowie deren diagnostischem Nachweis begründet. In diesem Kontext wird der erfolgreichen Integration eines fernsteuerbaren Transports von biokompatiblen, magnetischen Mikro- und Nanopartikeln eine Schlüsselrolle zugesprochen. Die Ursache hierfür liegt in der vielfältigen Einsetzbarkeit, die durch die einzigartigen Materialeigenschaften begründet sind. Diese reichen von der beschleunigten, aktiven Durchmischung mikrofluidischer Substanzvolumina über die Steigerung der molekularen Interaktionsrate in Biosensoren bis hin zur Isolation und Aufreinigung von krankheitsspezifischen Indikatoren. In der Literatur beschriebene Ansätze basieren auf der dynamischen Transformation eines makroskopischen, zeitabhängigen externen Magnetfelds in eine mikroskopisch veränderliche potentielle Energielandschaft oberhalb magnetisch strukturierter Substrate, woraus eine gerichtete und fernsteuerbare Partikelbewegung resultiert. Zentrale Kriterien, wie die theoretische Modellierung und experimentelle Charakterisierung der magnetischen Feldlandschaft in räumlicher Nähe zur Oberfläche der strukturierten Substrate sowie die theoretische Beschreibung der Durchmischungseffekte, wurden jedoch bislang nicht näher beleuchtet, obwohl diese essentiell für ein detailliertes Verständnis der zu Grunde liegenden Mechanismen und folglich für einen Markteintritt zukünftiger Geräte sind. Im Rahmen der vorgestellten Arbeit wurde daher ein neuartiger Ansatz zur erfolgreichen Integration eines Konzepts zum fernsteuerbaren Transport magnetischer Partikel zur Anwendung in modernen LOC-Systemen unter Verwendung von magnetisch strukturierten Exchange-Bias (EB) Dünnschichtsystemen verfolgt. Die Ergebnisse zeigen, dass sich das Verfahren der ionenbe-schussinduzierten magnetischen Strukturierung (IBMP) von EB-Systemen zur Herstellung von maßgeschneiderten magnetischen Feldlandschaften (MFL) oberhalb der Substratoberfläche, deren Stärke und räumlicher Verlauf auf Nano- und Mikrometerlängenskalen gezielt über die Veränderung der Materialparameter des EB-Systems via IBMP eingestellt werden kann, eignet. Im Zuge dessen wurden erstmals moderne, experimentelle Verfahrenstechniken (Raster-Hall-Sonden-Mikroskopie und rastermagnetoresistive Mikroskopie) in Kombination mit einem eigens entwickelten theoretischen Modell eingesetzt, um eine Abbildung der MFL in unterschiedlichen Abstandsbereichen zur Substratoberfläche zu realisieren. Basierend auf der quantitativen Kenntnis der MFL wurde ein neuartiges Konzept zum fernsteuerbaren Transport magnetischer Partikel entwickelt, bei dem Partikelgeschwindigkeiten im Bereich von 100 µm/s unter Verwendung von externen Magnetfeldstärken im Bereich weniger Millitesla erzielt werden können, ohne den magnetischen Zustand des Substrats zu modifizieren. Wie aus den Untersuchungen hervorgeht, können zudem die Stärke des externen Magnetfelds, die Stärke und der Gradient der MFL, das magnetfeldinduzierte magnetische Moment der Partikel sowie die Größe und der künstlich veränderliche Abstand der Partikel zur Substratoberfläche als zentrale Einflussgrößen zur quantitativen Modifikation der Partikelgeschwindigkeit genutzt werden. Abschließend wurde erfolgreich ein numerisches Simulationsmodell entwickelt, das die quantitative Studie der aktiven Durchmischung auf Basis des vorgestellten Partikeltransportkonzepts von theoretischer Seite ermöglicht, um so gezielt die geometrischen Gegebenheiten der mikrofluidischen Kanalstrukturen auf einem LOC-System für spezifische Anwendungen anzupassen.

Plan exportador : Bisucol Ltda.

Debido a la necesidad que el mercado demanda para las empresas colombianas se hace necesario empezar a buscar mercados internacionales para mejorar los beneficios económicos y sociales de los empresarios, por tal motivo se hizo esta investigación buscando darle una herramienta útil a la empresa Bisucol Ltda. la cual se dedica a la fabricación y comercialización de bisutería. Los propósitos de esta investigación son determinar una oportunidad de mercado para exportar los productos de Bisucol, encontrar una estrategia de penetración en el mercado y la búsqueda de los mercados extranjeros.