Responsabilidade Social Empresarial (RSE) e Gestão de Interesses Contrastantes dos Stakeholders

Devido ao papel dos media e, especialmente, à (r)evolução da Internet, o mundo está cada vez mais vigiado. As empresas estão mais expostas, não escapando ao poder dos jornalistas, bem como dos activistas e das ONGs. Para além disso, tem havido um aumento das exigências por parte dos stakeholders; um aumento da concorrência no mundo empresarial, devido ao crescimento da oferta; mais informação por parte dos consumidores e das suas, por vezes, poderosas associações; e o despertar de uma consciência ecológica, causado pela ocorrência de alguns desastres naturais. Todos estes aspectos têm contribuído para uma alteração na forma de actuação das empresas: a Responsabilidade Social Empresarial (RSE) tem vindo a ganhar terreno. Importa referir que, apesar de serem visíveis as vantagens da adopção da RSE no mundo empresarial, a sua execução nem sempre é fácil. Tendo em conta a Teoria dos Stakeholders, uma empresa deve agir sempre em função dos interesses dos vários stakeholders que a compõem. Por outras palavras, não devem ser tidos em conta apenas os accionistas, mas também os clientes, os empregados, os fornecedores, etc. Como é natural, nem todos os membros de uma organização têm os mesmos objectivos. De facto, há sempre interesses divergentes em jogo na gestão de uma organização, sendo muito difícil satisfazer toda a gente. Como é que as empresas gerem e priorizam, então, os interesses contrastantes dos seus stakeholders, mantendo-se socialmente responsáveis? Esta é uma pergunta que, para ser respondida, exige a análise de diferentes estratégias comunicacionais e de gestão

How to bring equity investors to the social sector? A quasi-equity approach through the case study of SPEAK

As nonprofits do not have access to the same capital markets as for-profit enterprises, organizations usually scramble for funding to keep up with their mission. This scenario can be changed through the use of the right financial engineering. This Work Project aims at studying an innovative financing mechanism based on the concept of quasi-equity for organizations devoted to social ends to cope with their capital needs. A quasi-equity investment model is built for the Portuguese social business SPEAK, and an in-depth assessment of its current financial, organizational and impact situations is conducted. This is a pioneer case study in Portugal.

Social capital : Social capital and psychological sense of community in the neighborhood - Predicting and preventing

Dissertação de Mestrado apresentada ao ISPA - Instituto Universitário

Psychological safety, authentic leadership and social networks : A psycho-structural approach to the study of groups

Tese de Doutoramento em Psicologia na área de especialização de Psicologia das Organizações apresentada ao ISPA - Instituto Universitário

Public perspective towards social impact of chang e lunar probe program

The present article is based on the MA thesis of Hou Bowen (Ph.D candidate) and on the presentation made at the ISA World Congress of Sociology held in Yokohama (Japan) on July 2014 at the Session on “Assessing Technologies: Global Patterns of Trust and Distrust” of RC23-Sociology of Science and Technology.

Management consulting labs-Galp social media

Social Media @ Galp Project had a very specific purpose – analyze the feasibility for Galp to enter in new Social Media platforms and, if appropriate, develop a short-term strategy for the entrance in which some guidelines are valid for the medium-long-term. As expected, the majority of the project was focused on the second part, which consists in an analysis of some aspects concerning the organization as well as in the relationship with customers and public in general

Management consulting lab- Galp social media

This study consists of the reflection on a consultancy project developed by four students and one project manager from NOVA SBE. In attempting to assist Galp Energia structure the operationalization of an entry into Social Media, we were confronted with first-time challenges in real-life highly demanding workplace situations. The following considerations attempt to defuse the problem-solving mindset of the practical experience from the methodological development and learning experience extracted from the consulting line of work

Management consulting labs- Galp social media

The purpose of this project was to study a possible presence of Galp at Social Media. The importance of this study appears as a consequence of the company’s need to adapt to a new mean of communication that is changing our society and the companies way of doing business. In the consulting labs, the analysis was done taking into account the best practices for business at Social Media and the singularities of the company. The output of this study was a collection of specific guidelines concerning several fields to develop a strategic presence at Social Media.

How to engage low category users through social media- The case of the make-up sector in Portugal

Purpose: This work project should be inevitably deemed as a practical approach to a marketing problem; “How to engage low category users through the social media – the case of the make-up sector in Portugal”. Design/methodology/approach: Online structured questionnaires and in-depth interviews were used. The questionnaire was answered by 110 women aged from 15 to 45 years old and the interviews were conducted with 14 women of the same age. The interviews provided key insights for the questionnaire formulation. Findings: Women are poorly informed on make-up properties and characteristics, feeling a genuine concern in regard to this subject. Lack of time, occasional usage and skin damage are the main barriers for make-up usage by low category users. Overcoming these aspects pass by demystifying the association of make-up with skin damage and emphasise the functional and emotional benefits of make-up. Further, brands need to create contents more consumer-oriented and ask directly to fans/followers suggestions and other insights. Resort to Portuguese “common” women for greater empathy in campaigns, promote online meetings between followers and make-up professionals on social media; and finally take advantage of the hybrid condition of Facebook, which incorporates multiple forms of content presentation, including videos, the most appealing format of make-up presentation for women. Research limitations/implications: Further studies addressing this topic, by using larger samples and study of specific make-up brands and campaign programs, over social media to reach a solid growth potential of make-up market evidences in Portugal. Originality/ value: Make-up brands are emphasising their interest in linking social media and marketing their promotional mix around social marketing.