Management consulting labs- Galp social media


Autoria(s): Duarte, Nuria Raquel Lobo Amorim
Contribuinte(s)

Brito, Gustavo

Data(s)

18/11/2015

29/06/2017

01/01/2012

Resumo

The purpose of this project was to study a possible presence of Galp at Social Media. The importance of this study appears as a consequence of the company’s need to adapt to a new mean of communication that is changing our society and the companies way of doing business. In the consulting labs, the analysis was done taking into account the best practices for business at Social Media and the singularities of the company. The output of this study was a collection of specific guidelines concerning several fields to develop a strategic presence at Social Media.

Identificador

http://hdl.handle.net/10362/15899

Idioma(s)

eng

Direitos

embargoedAccess

Palavras-Chave #Social media #Consulting #Project #Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Tipo

masterThesis