993 resultados para discourse organization


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Este estudo, que se vale ontologicamente da pós-modernidade crítica, tem por objetivo apreender como o discurso de Responsabilidade Social Corporativa e Sustentabilidade de uma corporação brasileira é percebido pelos seus empregados lotados na região metropolitana do estado do Rio de Janeiro. Esta apreensão se deu através do confronto entre as afirmações contidas no discurso da organização e as percepções dos empregados para cada uma destas afirmações. Foram realizadas 26 entrevistas individuais em cinco prédios distintos da corporação pesquisada, tendo sido entrevistados cinco gerentes, nove analistas, sete especialistas e cinco assistentes, nos meses de abril, maio e junho de 2012. As anotações de campo e as entrevistas foram transcritas e submetidas à análise do discurso e análise conversacional. Este estudo revelou que há grandes contradições entre o dito e o praticado pela organização, sendo o discurso de Responsabilidade Social e Corporativo em grande parte identificado como uma ferramenta instrumental de propaganda institucional.

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O botequim é um estabelecimento que serve comida caseira, em porções generosas e a baixo custo, também servindo petiscos típicos e bebidas, isto num ambiente informal, com arquitetura e decoração típicas. Durante muito tempo teve sua imagem associada ao ócio e ao vício, ao ponto dos proprietários rejeitarem a associação dos seus estabelecimentos ao termo botequim. Esta visão mudou com a recente valorização do termo botequim, através do lançamento de guias como o “Rio Botequim”, “Guia Veja Comer & Beber”, das colunas “Pé-limpo” e “Pé-sujo”, ambas publicadas no caderno “Rio Show” do jornal O Globo, e do concurso “Comida di Buteco”. Apesar de haver em todo território brasileiro 297.000 estabelecimentos semelhantes que ocupam em torno de 1.600.000, não são facilmente encontrados estudos que abordem o botequim de um ponto de vista empresarial. Objeto deste estudo o concurso “Comida di Buteco” foi criado em 2000 e atualmente acontece em 16 cidades de 8 estados brasileiros e conta com mais de 370 estabelecimentos concorrentes. O presente estudo tem por objetivo apresentar de que maneira os organizadores do concurso incentivam através de sua página no Facebook a formação de uma comunidade virtual de marca em torno do concurso e se esta se estende aos botequins participantes. Para a realização deste objetivo esta pesquisa se apoia em um referencial teórico mapeado dentro da literatura disponível sobre: o botequim; o concurso “Comida di Buteco”; marca e a criação de seus significados; comunidade de marca e comunidade virtual de marca. Optou-se por abordar o fenômeno de forma qualitativa usando-se a etnografia como metodologia para a coleta de dados e no tratamento destes aplicou-se a análise de discurso mediado por computador. O resultado da análise é confrontado com o referencial teórico e conclui-se que a organização do concurso “Comida di Buteco” incentiva a formação de uma comunidade virtual de marca em torno do concurso, através da troca de informações e opiniões, da divulgação do concurso e estabelecimentos, do incentivo a autoconsciência de grupo. Não foi possível comprovar se esta comunidade se estende aos estabelecimentos concorrentes, porém verificou-se que estes tiram proveito da divulgação de suas marcas pelo concurso.

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Dada a crescente estruturação das organizações permanentes em organizações temporárias, aqui representadas como projetos, há uma demanda proporcional por profissionais qualificados que atuem como os maestros dessas empreitadas – os gerentes de projetos (GP’s). Esta pesquisa de dissertação de mestrado tem por objetivo estudar como diferentes traços psicodemográficos, à saber: gênero, etnia, orientação sexual e aparência física, impactam na vida e na progressão profissional do GP que os detenha, pela perspectiva deste profissional. Na busca por possíveis respostas para essa questão, percorremos a teoria procurando os subsídios necessários ao GP para exercer satisfatoriamente sua atividade e ascender na carreira. Vimos que as hard skills desses profissionais são desenhadas e enriquecidas por meio das metodologias e boas práticas trazidas pelas diversas associações internacionais de gestão de projetos. Todavia, as ações prescritivas dessas metodologias apenas delineiam os contornos mais amplos das soft skills. Este conjunto de habilidades se mostrou fundamental para o GP em seu trabalho, sendo empiricamente apreendido e enriquecido pela experiência prática. Ademais, a progressão na carreira de GP é percebida frente à crescente complexidade dos projetos à ele subordinados, como também é percebida ao enveredar por caminhos mais estratégicos e menos operacionais. Calçamos a pesquisa sobre a cultura brasileira, usada como arcabouço para entender como tais profissionais exercem suas relações de liderança, comunicação, respeito e colaboração para com seus stakeholders, ou seja, suas soft skills, e orquestram as atividades necessárias para a conclusão satisfatória de um projeto. Sobre tal base, buscamos entender possíveis preconceitos e barreiras impostas às diferentes psicodemografias para, em sequência, observar quais impactos são percebidos pelos GP’s no exercício de suas atividades, bem como na progressão de suas carreiras. Trouxemos do campo entrevistas com vários GP’s de diferentes psicodemografias. A análise do discurso nos emprestou o ferramental para estudar os dados de campo, e abarcar conclusões sustentadas pela base teórica. Como resultado, percebemos que a cultura brasileira ainda apresenta mecanismos de dominação encarnados por um grupo androcêntrico, etnicamente branco e heterossexual, com prescrições e normas sobre a aparência física. Vimos também que as soft skills são influenciadas pela cultura local, principalmente quando são exercidas por minorias rejeitadas pelo grupo dominante. Percebemos a existência de portas e tetos de vidro na vida profissional de um GP que encarne determinados traços psicodemográficos, bem como uma introjeção de tal lógica androcêntrica. Tais profissionais exercem suas funções com um custo maior do que aquele realizado por homens, brancos, heterossexuais e de boa aparência, bem como precisam se mostrar resilientes à tal dominação. As barreiras para o gênero feminino também se erguem quando a GP mulher, mesmo em um contexto de liderança de uma organização temporária, exerce a maternidade.

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A partir do entendimento de que as grandes corporações são poderosos agentes políticos, econômicos e sociais e que suas missões organizacionais sintetizam a sua razão de ser e existir, o estudo tem como objetivo desvelar o conteúdo político e ideológico subjacente ao discurso empresarial das missões das maiores empresas do Brasil. Assim, foram analisadas as missões divulgadas nas homepages institucionais e/ ou de relações com investidores das 64 empresas que compõem a carteira teórica do Ibovespa, principal indicador do desempenho médio das cotações do mercado de ações brasileiro. Os dados foram analisados à luz das tendências de apropriação do simbolismo pela cultura organizacional, da Análise Crítica do Discurso (ACD), instrumento teórico transdisciplinar que busca compreender a relação entre linguagem, poder, ideologia e sociedade e da perspectiva foucaultiana de discurso, entendendo-o como um espaço de luta pela estabilização dos sentidos, que se pretendem hegemônicos. Os dados foram tratados de forma quantitativa, em busca das palavras de uso mais frequente e, consequentemente de maior relevância, e qualitativa, agrupando-as em categorias lexicais em função de seu significado e de seu papel na declaração de missão organizacional. Os resultados revelam a estrutura subjacente do discurso das missões, permitindo a identificação de perfis específicos de empresas segundo suas características discursivas. Além disso, o trabalho discute como o discurso empresarial se apropria da dimensão simbólica com o propósito de controlar e manipular os trabalhadores, legitimar a atuação das empresas perante a sociedade e naturalizar os preceitos da ideologia neoliberal, apresentando o sistema capitalista atual como a única, melhor e inexorável forma de organização e de produção societária.

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Research on paternalistic leadership (PL) has been based exclusively on national cultures´ differences. However there are cues that other contextual variables can add to the explanation of this construct. Due to its capacity to influence expectations of individuals in organizations, organizational culture can contribute to fill this gap. To test if organizational culture influences the effectiveness of leadership style, we conducted two experimental studies using Amazon’s Mechanical Turk, comparing effects of paternalistic and transformational leadership on followers’ outcomes. Using video clips and vignettes, we found that PL is better related to followers´ outcomes in cultures oriented to people than outcome, and that TL has a better relationship in cultures oriented to innovation than stability. The results suggest that organizational culture helps in explaining PL endorsement, and that further analysis of the influence of this variable to PL can provide a better understanding of the expression of this leadership style in organizations.

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The literature has emphasized that absorptive capacity (AC) leads to performance, but in projects its influences still unclear. Additionally, the project success is not well understood by the literature, and AC can be an important mechanism to explain it. Therefore, the purpose of this study is to investigate the effect of absorptive capacity on project performance in the construction industry of São Paulo State. We study this influence through potential and realized absorptive capacity proposed by Zahra and George (2002). For achieving this goal, we use a combination of qualitative and quantitative research. The qualitative research is based on 15 interviews with project managers in different sectors to understand the main constructs and support the next quantitative phase. The content analysis was the technique used to analyze those interviews. In quantitative phase through a survey questionnaire, we collected 157 responses in the construction sector with project managers. The confirmatory factor analysis and hierarchical linear regression were the techniques used to assess the data. Our findings suggest that the realized absorptive capacity has a positive influence on performance, but potential absorptive capacity and the interactions effect have no influence on performance. Moreover, the planning and monitoring have a positive impact on budget and schedule, and customer satisfaction while risk coping capacity has a positive impact on business success. In academics terms, this research enables a better understanding of the importance of absorptive capacity in the construction industry and it confirms that knowledge application in processes and routines enhances performance. For management, the absorptive capacity enables the improvements of internal capabilities reflected in the increased project management efficiency. Indeed, when a company manages project practices efficiently it enhances business and project performance; however, it needs initially to improve its internal abilities to enrich processes and routines through relevant knowledge.

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Nowadays there are many information technologies that can make a significant difference to support collaborative efforts in the workspace. The role of IT is to support group collaboration by empowering team members with the right capabilities. One way to assess capabilities is through a maturity model. This paper proposes a first version of the Collaboration-Technology Maturity model (CTMM), aiming to serve as a strategic instrument for IT managers to control and manage the adoption of Collaboration Technologies (CITs) among their organizations. Our contribution is both theoretical and practical as we propose a descriptive maturity model. Nevertheless, it is also an application method and assessment instruments. We also completed an empirical evaluation by conducting 89 assessments at Latin American companies of all sizes and industries. This extensive field exercise allowed us to not only evaluate the usefulness of the model and instruments but also investigate CIT adoption patterns in Latin America in an attempt to collect historical data to further evolve CTMM into a comparative model. Responses were used to provide conclusions on CIT adoption in Latin America with respect to three specific backgrounds: the country of origin (region), size (in number of employees) and industry type. The implications of our findings are discussed for practitioners and researchers.

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The aim of this Master’s thesis has been to shed light on the response strategies that organizations are implementing when facing a crisis created on or amplified by social media. Since the development of social media in the late 1990s, the interplay between the online and the offline spheres has become more complex, and characterized by dynamics of a new magnitude, as exemplified by the wave of “Twitter” Revolutions or the Wikileaks scandal in the mid 2000s, where online behaviors deeply affected an offline reality. The corporate world does not escape to this worldwide phenomenon, and there are more and more examples of organizational reputations destroyed by social media “fireballs”. As such, this research aims to investigate, through the analysis of six recent cases of corporate crises (2013-2015) from France and Brazil, different strategies currently in use in order to identify examples of good and bad practices for companies to adopt or avoid when facing a social media crisis. The first part of this research is dedicated to a review of the literature on crisis management and social media. From that review, we were able to design a matrix model, the Social Media Crisis Management Matrix, with which we analyzed the response strategies of the six companies we selected. This model allows the conceptualization of social media crises in a multidimensional matrix built to allow the choice, according to four parameters, of the most efficient (that is: which will limit the reputational damage) response strategy. Attribution of responsibility for the crisis to the company by stakeholders, the origin of the crisis (internal or external), the degree of reputational threat, and the emotions conveyed online by stakeholders help companies determining whether to adopt a defensive response, or an accommodative response. The results of the analysis suggest that social media crises are rather manichean objects for they are, unlike their traditional offline counterparts, characterized by emotional involvement and irrationality, and cannot be dealt with traditionally. Thus analyzing the emotions of stakeholders proved to be, in these cases, an accurate thermometer of the seriousness of the crisis, and as such, a better rudder to follow when selecting a response strategy. Consequently, in the cases, companies minimized their reputational damage when responding to their stakeholders in an accommodative way, regardless of the “objective” situation, which might be a change of paradigm in crisis management.

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As the world evolves, organizations are becoming more and more complex, and the need to understand that complexity is increasing as well. With this demand, arises organizational engineering, which is a subject that emerged with the purpose to make organizations easier to understand, by putting in practice the concept of organizational self-awareness, which means that that the collaborators who are part of an organization, need to understand it and know what their role in it is. The DEMO methodology (Design Engineering Methodology for Organizations), came up with the purpose of representing these organizations’ self-awareness, through the definition and creation of consistent and coherent diagrams. Semantic wikis have features that can help in enterprise modelling. UEAOM (Universal Enterprise Adaptive Organization Model) is a model that allows the specification and dynamic evolution of languages, meta-models, models, and their representations as diagrams and tables. In this project, it was implemented a system based on UEAOM, and Semantic Media Wiki which allows a graphical creation and edition of diagrams. UEAOM can be divided into the meta-modeling level where a language is defined, and the modelling level where instances of classes of that language are created. The system we developed focuses on the modeling level, but will takes as a basis the project that focuses on meta-modeling. The DEMO language was used as an example for the implementation and tests of a graphical editor, based in web technologies and SVG, integrated with SemanticMediaWiki to allow an intuitive, coherent and consistent navigation and editing of organization diagrams.

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The central research question was to search for data to ratify the theory and discourse of the so-called practitioners of economic solidarity, by defending the substantive rationality should guide the principles of economic solidary, designing the space economy incidental and not the primacy of relations in determining social as well, reflecting the predominance of dimensions of social management in administrative practices of ESS's. For both analyzed the theoretical dimensions of social management - sociopolitical, economic, organizational and environmental - manifested in organizational practices supportive of economic organization Potiguar West. For the success of the research realized the triangulation involving a combination of quantitative and qualitative methodological approaches. At first the research will use a quantitative approach, from the cluster analysis, to verify the behavior of the sample chosen for this study. In the second stage of the qualitative study was carried out focus group technique (FLICK, 2002) for further analysis of the dimensions of social management on organizational practices supportive of economic organization, related to the principles of Solidary Economy, established in a quantitative approach. In quantitative analysis, the socio-political dimension, it was clear that the more equity instruments of internal and external, from the purposeful living in public spaces, the best monetary results. Another point worth stressing concerns the economic dimension, with the practice reciprocity prevailing in market. Thus, the qualitative approach was possible to understand the processes of exchange of product or service. Rural enterprises surveyed in the allocation of the agro-ecological products have the following scale of priority, sequentially: self-consumption (domestic), market and exchange. The research leads to the fact that training and practices that enhance the socio-political dimension (knowledge, empowerment, sense of belonging) become the guiding principle for the strengthening of the social management in the context of other dimensions, leading to gains sociopolitical, economic, organizational and environmental. Despite the weaknesses found in the organizational dimension and environment, both in a quantitative as in qualitative, we determined that the practices of ESS's Potiguar West incorporate predominantly elements of social management and economic solidarity, with a preponderance of substantive rationality in the primacy of the instrumental. Finally, research has brought information that the participants of the ESS's do not give the money economy primacy in determining social relations, which in turn leads to the confirmation that, in practice the solidarity economy, prevailing the dominance of substantive rationality, as a guide for organizational practices

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Since the emergence of the first demands for actions that were intended to give greater attention to culture in Brazil, came the first discussions which concerned the way the Brazilian government could have a positive influence in encouraging the culture, as is its interaction with the actors interested and involved with the cause. During the military dictatorship, there were programs which relied on the direct participation of the State to ensure that right, from the viewpoint of its support and implementation of public resources in developing the "cultural product" to be brought to society in its various forms of expression - all this, funded by the government. It is an example of "EMBRAFILMES" and "Projeto Seis e Meia", continued until the present day in some regions of the country, though maintained by entities not directly connected with the administration or the government. However, it was from the period of democratization and the end of the dictatorship that the Brazilian government began to look at the different culture, under its guarantee to the society. Came the first incentive laws, led by "Lei Sarney" Nº 7.505/86, which was culture as a segment which could receive foreign assistance in order to assist the government in fulfilling its public duty. After Collor era and the end of the embargo through the encouragement of culture incentive laws, consolidated the incentive model proposed in advance of Culture "Lei Sarney" and the federal laws, state and local regimentares as close to this action. This applies to the Rouanet Law (Lei Rouanet), Câmara Cascudo Law (Lei Câmara Cascudo) and Djalma Maranhão Cultural Incentive Law (Lei de Incentivo à Cultura Djalma Maranhão), existing in Natal and Rio Grande do Norte. Since then, business entities could help groups and cultural organizations to keep their work from the political sponsorship under control and regiment through the Brazilian state in the form of their Cultural Incentive Law. This framework has contributed to the strengthening of NGOs and with the consolidation of these institutions as the linchpin of Republican guaranteeing the right to access to culture, but corporate social responsibility was the one who took off in the segment treated here, through the actions of Responsibility Cultural enterprises arising from the Cultural Organizations. Therefore, in the face of this discourse, this study ascertains the process of encouraging the Culture in Rio Grande do Norte from the Deviant Case Analysis at the Casa da Ribeira, the main Cultural Organization that operates, focused action in Natal in order to assess the relationships established between the same entity and the institutions which are entitled to maintain the process of encouraging treated in this study - Enterprise, from the viewpoint of corporate sponsorship and Cultural Responsibility and State in the form of the Laws Incentive Funds and Public Culture Incentive

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The aim of the present study was to identify the representational elements of workrelated accidents in the health field, as well as investigate their most frequent occurrences at a university hospital, seeking to understand the cognitive, affective and social elements subjacent to the work process involved in health. The analysis focused on 470 middle and senior support staff of this hospital, based on the theoretical-methodological support of the Social Representations Theory. A combination of the following instruments was used for data collection: a free wordassociation test, a questionnaire, an interview and a field journal. Evoc 2000 software was used to identify representational structure. Chi-square and Mann-Whitney tests, at a significance level of 5%, were performed to verify the association between the independent variables and the occurrence of work accidents. In addition, thematic content analysis and lexicographic analysis by ALCESTE software program were used to understand textual content. It was observed that social representations of work-related accidents in the health area are centered in the contamination category, while the categories of prevention and professional unpreparedness are found peripherally. There was a significant association between the existence of multiple employment, the use of personal protective equipment (PPI) during work, job satisfaction and the occurrence of work accidents. The conclusions indicate that perforating-cutting occupational accidents predominated in the hospital and that the representations of the subjects intertwined, with a traditional discourse of work accidents strongly present in Occupational Health. It is therefore suggested that certain subjective aspects related to culture, in terms of controlling work accidents, such as: management, process, organization and the increasing precariousness

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We study the health care focused on care in an intercessor and dialogical relationship with the User, which involves the construction of therapeutic projects essential to the quality of the treatment of the user in health services, and it is necessary individual and collective actions. It is intended to acknowledge and analyze the perception of social subjects, users and professionals on the treatment given to a user of a Specialized Outpatient Service (Serviço Ambulatorial Especializado SAE) in STD/HIV/AIDS state reference in Natal, RN. The study is structured in a transdisciplinary vision of science and knowledge, theoretical and methodological principles that give meaning to the expression of the institutional features of care and health care reconnecting them to the social context. As a research strategy we seek the expressions of 56 subjects of social research, which agreed to participate in the sample, from a symbolic map of the attention, coupled with the techniques of observation and semi-structured interview. For the analysis of the results, five categories of analysis were established: the meaning of the service, care perception, process of communication and interaction, treatment perception and organization and evaluation of the service. It is argued that the attention and care are developed in a technical health care assistance to the disease, focusing on attention based on treatment, on diagnostic and drug therapy of antiretroviral drugs, reflecting the traditional biomedical paradigm of attention to the disease. This is also the mode of organization of practical actions in daily SAE: the therapy proves to be fragmented in several specialties, vertical and feeds the same model, generating tension and overload for professionals; showing impersonal care focused on structured and informative technology, unrelated to an interactive dialogic. From the speech of the subjects, the SAE is understood as the place of confrontation with the disease, but also enables greater elaboration of the illness by meeting their peers. Living with HIV and AIDS is living with concern, apprehension and fear, but mainly with the stigma, prejudice and exclusion, which require that the disease is kept in secret. There is a movement of forces and power, expressed in the knowledge-power of those who dominate the technical and administrative capabilities, devices that concentrate the maintenance of the medicalization of care, rapid consultations and with little attention, making it difficult to interact with and listen to, combined with structural failures, organizational and inadequate management of the service. We conclude that there are dimensions that are not considered in the internal dynamics of the care service multiple forms, characterized by care conflicting models, marked by individual interventions related to the disease. The subject is not considered together with his speech as technical discourse is imposed and care production based on material technology is observed

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The purpose of this study is to understand what are the matrix elements in which everyday activities of social author/authors, actor/actors and actress/actresses are embedded, in order to carry out the Escola da Ponte s political and pedagogic process (PPP). Thus, the object of this study is to reflect on an experience developed in a public school supported by the Portuguese State within the scenario of institutions that are committed to building up a school of the people by investing in democratization and community participation in their management process. The methodological course of action was targeted at the presuppositions of qualitative research (WOODS, 1999; BURGESS, 1997; MILLS, 1982; OLIVEIRA, 1998; BOGDAN and BIKLEN, 1994; MACEDO, 2000; CASAL, 1996; GEERTZ, 2000), with data collected from random word association (MACHADO and CARVALHO, 2003), the discourse of the interviewed (KAUFMANN, 1996; SILVA, 2006; 2002), observation notes and documents (ELIAS, 1997). Based on a multiple reference and theoretical framework, the investigation revealed elements that are construed as the raw material and pillars supporting the bridge of a school of the people, as well as the self-organization of the school community which emerges as a dimension that binds together all the elements and brings new arrangements into the school dynamics by moving from the individual to the society (DUPUY, 1990). Along this line, the central argument is that in the short and long run the public school quality does not spring from macro educational policies, nor from ephemeral mass-production programs, projects or governmental policies, but from the intent of the professionals working there in becoming authors and characters in the process of building up and carrying out the PPP. The Project has been conceived in the light of the needs and intentionality of the community whose support comes from the participation and social control held by the students families and the community s power to force to action public administration central agencies aiming at having the State fulfill its responsibilities

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This study aims to problematize the history of mixed schools in Pará, from 1870 to 1901, highlighting women participation that helped to build them. The analytical focus of the research fell on the changes and the continuities of the mixed school in Pará. The object of analysis is the Paraense mixed schools, formed by women. The study also brings out arguments that the mixed school was set up in variable forms, concepts, times and spaces, in an overlapping with the inclusion of women in educational universe, either through education, professionalization or teaching in schools of girls and boys. The documentary sources privileged by the study are: the educational law, the newspapers, the government reports and the journals of education, which were examined in a confrontation between what was said and done. The evidential method helped the documentary reading revealed that, in small lines, the linkages built in the search for clues and signs of Paraense mixed schools was assembled with the participation of women, from the perception that historical knowledge is indirect, conjectural. Evidences indicated that the school for both sexes, legally established in the Province of Grão-Pará in 1870, gave the signals of the junction of girls and boys in school, at a time when the presence of women in education was suggested. Mutations related to the educational organization, with the introduction of mixed school in the following decade had a closer relationship with restrictive settings and more effective integration of women in that school. The inaccuracies of the Republican mixed school have revealed, through winding paths, that signal of contradictions between the modern discourse and conservative practices regarding this school, in communion with the expansion of the mixed school throughout the state, including in groups schools, observing the presence of effective women teachers in the regency of such schools and an expansion of students in relation to the equity between the sexes