Golf destinations' brand personality: the case of the Algarve

The purpose of this research is to develop and validate a measurement scale to assess golf destinations’ brand personality and therefore to perceive the destination personality of the Algarve as a golf destination. Based on literature review on human personality, brand personality, destination brand image and marketing scales validation procedures, an initial 36 unrepeated items were the base for a survey instrument. Those items were generated from the literature, from the results of individual interviews with experts in tourism and golf in the Algarve and from promotional texts in golf- related websites. After content validation, the items were allocated into categories of attributes by a panel of expert judges. A survey was then applied to a convenient sample of 600 golf players in the Algarve, and 545 (valid) questionnaires were analysed to refine the scale. Golf players assessed the components of the relational brand personality (functional, symbolic and experiential) as well as the Algarve as a golf destination. A taxonomy of brand personality was developed and tested in the Algarve as it is recognized as one of the world best golf destination. The developed taxonomy of brand personality was assessed in two ways: 1) through the overall perception of the Algarve as a golf destination and 2) through the perception of specific attributes of the destination grouped into three main categories (functional, symbolic and experiential). Therefore, two multi-dimensional brand personality models were estimated by using structural equation modelling. Findings of this study indicate that golf players ascribe personality characteristics to destinations. The brand personality of the Algarve is translated into three main dimensions enjoyableness, distinctiveness and friendliness when tourists/golf players reveal their overall perception of the destination. The brand personality of golf destination Algarve is reflected in the dimensions reliability, hospitality, uniqueness and attractiveness when tourists assess the components of the relational brand personality. Refined scales consisting of 10 and 12 items were finally derived meeting both reliability and validity requirements. This study does not replicate Aaker’s (1997) personality dimensions and very little parallelism can be drawn with Aaker’s (1997) brand personality scale since only three items from her scale were validated in both models: friendly and cheerful, (sincerity), reliable (competence). The same is verified concerning the ‘Big-five’. The human personality traits (HPT) validated to describe golf destinations personality are only four helpful, pleasant (agreeableness), relaxed (emotional stability), and innovative (intellect or openness). As far as destination image descriptors (DID) are concerned, the items appealing, relaxed and safe were validated, while traits suggested by the interviews and website promotional texts such as calm, natural, spectacular, unique, welcoming, and the best (destination-specific traits) appear to be appropriate to describe the personality of a golf destination. The results suggest that the overall perception of the Algarve´s brand personality is described by the dimensions enjoyableness, distinctiveness and friendliness. Moreover, the relational perspective revealed that the functional attributes of the destination are described by the dimension reliablility, while the symbolic attributes are described by the dimensions hospitablility and uniqueness and finally its experiential attributes are described by the dimension attractiveness. These results show that a golf destination´s brand personality should not just be based on good golf practices. Theoretical and practical implications are discussed in the context of destination brand personality.

Perception des cours de philosophie et de littérature chez les élèves de Soins infirmiers : influence de leurs enseignants.

L'objectif général de notre recherche était donc de déterminer l'influence des enseignantes et enseignants de Soins infirmiers sur la perception des élèves à l'égard des cours de philosophie et de littérature. Nous avons utilisé le concept de représentation sociale qui relève de la psychologie sociale, tout indiquée pour étudier l'interaction entre les enseignantes et les enseignants et les élèves. Plus spécifiquement, nous voulions répondre aux trois objectifs suivants : décrire les représentations sociales des élèves de Soins infirmiers concernant les cours de philosophie et de littérature; identifier les propos tenus par les enseignantes et enseignants de Soins infirmiers à leurs élèves au sujet des cours de philosophie et de littérature, tels que ceux-ci les rapportent; déterminer la présence de liens entre les propos tels qu'ils sont rapportés et les représentations sociales des élèves à l'égard de ces cours.

The perception of woman on the example of the Odyssey of Homer and its english translation by James Huddleston and portuguese translation by Frederico Lourenço

Dissertação de mestrado, Estudos Literários e Artísticos, Faculdade de Ciências Humanas e Sociais, Universidade do Algarve, 2015

Prédictions sportives chez des athlètes de basketball: perception d’efficacité personnelle et illusion de contrôle

Les athlètes sont nombreux à parier sur les sports et leurs connaissances en sport pourraient les amener à s’y sentir compétents. Les théories similaires de la perception d’efficacité personnelle (PEP) et de l’illusion de contrôle offrent des pistes de réflexion sur cette impression de compétence. Comme la PEP peut se généraliser entre tâches similaires, la PEP des athlètes à une tâche sportive pourrait se généraliser, sous forme d’illusions de contrôle, vers la PEP à des prédictions sportives. L’objectif principal du mémoire est de vérifier si la PEP à une tâche de basketball se généralise vers des prédictions. Un objectif secondaire est de vérifier le lien entre la PEP aux prédictions sportives et l’illusion de contrôle. Vingt-trois basketteurs de niveau collégial ou universitaire sont répartis aléatoirement en deux conditions : PEP augmentée et diminuée. Lors d’une tâche de basketball, les athlètes doivent statuer le nombre de paniers qu’ils croient réussir et tenter de l’atteindre. Pour manipuler la PEP, il est mentionné aux athlètes qu’ils ont deux minutes pour accomplir la tâche, mais ont plus ou moins 15 % de ce temps. Ils effectuent ensuite des prédictions sur le basketball et sur un autre sport. Les résultats révèlent l’augmentation et la diminution significative de la PEP à la tâche de basketball, sans généralisation aux prédictions, puisque les athlètes des deux conditions rapportent une PEP élevée aux prédictions sur le basketball et modérée sur l’autre sport. Aussi, le lien PEP − illusion de contrôle n’est pas significatif. Les résultats illustrent toutefois que les athlètes présentent une PEP et une illusion de contrôle plus élevées aux prédictions sur le basketball que sur l’autre sport. Il semble que les basketteurs se sentent plus compétents pour prédire des événements de basketball qu’un autre sport, et ce, indépendamment de leur PEP à une tâche motrice de basketball.

O bairro teatral: recreio da vida portuense

Tese de doutoramento, Estudos Artísticos (Estudos de Teatro), Universidade de Lisboa, Faculdade de Letras, 2014

What is poetic attention

Tese de doutoramento, Estudos de Literatura e de Cultura (Teoria da Literatura), Universidade de Lisboa, Faculdade de Letras, 2014

Human biomonitoring : biomarkers, individual susceptibility, and nutrigenetics

Tese de doutoramento, Biologia (Genética), Universidade de Lisboa, Faculdade de Ciências, 2015

Envelhecimento ativo e o recurso à medicina tradicional chinesa : entre a responsabilidade individual e os fatores sociais determinantes da saúde

Tese de doutoramento, Antropologia (Antropologia da Saúde), Universidade de Lisboa, Instituto de Ciências Sociais, 2015

A representação de uma árvore para uma nova forma de ver o tempo e o espaço : desenho A 12º ano

Relatório da prática de ensino supervisionada, Mestrado em Ensino de Artes Visuais, Universidade de Lisboa, 2014

The Impact of Thought Speed and Variability on Psychological State and Threat Perception: Further Exploration of the Theory of Mental Motion

Thought speed and variability are purportedly common features of specific psychological states, such as mania and anxiety. The present study explored the independent and combinational influence of these variables upon condition-specific symptoms and affective state, as proposed by Pronin and Jacobs’ (Perspect Psychol Sci, 3:461–485, 2008) theory of mental motion. A general population sample was recruited online (N = 263). Participants completed a thought speed and variability manipulation task, inducing a combination of fast/slow and varied/repetitive thought. Change in mania and anxiety symptoms was assessed through direct self-reported symptom levels and indirect, processing bias assessment (threat interpretation). Results indicated that fast and varied thought independently increased self-reported mania symptoms. Affect was significantly less positive and more negative during slow thought. No change in anxiety symptoms or threat interpretation was found between manipulation conditions. No evidence for the proposed combinational influence of speed and variability was found. Implications and avenues for therapeutic intervention are discussed.

Teaching Toward Utopia: Promise, Provocation, and Pain in Pedagogies of Radical Imagination

Thesis (Ph.D.)--University of Washington, 2014

Brain-Based Individual Difference Measures of Reading Skill in Deaf and Hearing Adults

Thesis (Ph.D.)--University of Washington, 2015

Conversions of Relief: on the perception of depth in drawings

Of the many ways in which depth can be intimated in drawings, perspective has undoubtedly been one of the most frequently examined. But there is also an equally rich history associated with other forms of pictorial representation. Alternatives to perspective became particularly significant in the early twentieth century as artists and architects, intent on throwing off the conventions of their predecessors, looked to new ways of depicting depth. In architecture, this tendency was exemplified by Modernism’s preference for parallel projection – most notably axonometric and oblique. The use of these techniques gave architects the opportunity to convey a new and uniquely modern form of spatial expression. At once shallow and yet expansive, a key feature of these drawings was their ability to support perceptual ambiguity. This paper will consider the philosophy and science of vision, out of which these preoccupations emerged. In this context, the nineteenth-century discovery of stereopsis and the invention of the stereoscope will be used to illustrate the way in which attempts to test the limits of spatial perception led to an opening up of visual experience; and provided a definition of visual experience that could encompass the representational ambiguities later exploited by the early twentieth-century avant-garde.