922 resultados para supermarkets, food shopping, male shoppers, cluster analysis, segmentation


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The objective of this work was to typify, through physicochemical parameters, honey from Campos do Jordão’s microrregion, and verify how samples are grouped in accordance with the climatic production seasonality (summer and winter). It were assessed 30 samples of honey from beekeepers located in the cities of Monteiro Lobato, Campos do Jordão, Santo Antonio do Pinhal e São Bento do Sapucaí-SP, regarding both periods of honey production (November to February; July to September, during 2007 and 2008; n = 30). Samples were submitted to physicochemical analysis of total acidity, pH, humidity, water activity, density, aminoacids, ashes, color and electrical conductivity, identifying physicochemical standards of honey samples from both periods of production. Next, we carried out a cluster analysis of data using k-means algorithm, which grouped the samples into two classes (summer and winter). Thus, there was a supervised training of an Artificial Neural Network (ANN) using backpropagation algorithm. According to the analysis, the knowledge gained through the ANN classified the samples with 80% accuracy. It was observed that the ANNs have proved an effective tool to group samples of honey of the region of Campos do Jordao according to their physicochemical characteristics, depending on the different production periods.

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The multivariate analysis grouping was used to characterize the productive and climate profile of southeastern of Mato Grosso state. This technique allowed the junction of similar micro regions from characteristics of productivity and climatic, without the need for the assumption of the number or structure of the groups. Cluster analysis allowed the design of a mosaic of spatial heterogeneity regions. It established different profiles in the composition of groups, joining the more traditional in the culture of a species, or more productive, or those for the development of a particular culture. The results obtained by estimation of the climatic parameters and the multivariate procedures enabled the provision of systematic information that will allow farmers to better decision-making on the competitiveness and maintaining the flow of investment in agricultural sector southeastern Mato Grosso.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Fisiopatologia em Clínica Médica - FMB

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Ciências Ambientais - Sorocaba

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Pós-graduação em Saúde Coletiva - FMB

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We studied relations between river size, fish species diversity, and fish species composition along four major rivers in the Great Plains of southwestern South Dakota to assess patterns of species diversity and composition. We expected diversity to increase with river size and fish composition to change via species addition downstream. Previous surveys of 52 sampling stations provided fish assemblage data, and we used the Geographic Information System (GIS) to determine watershed area by station. Watershed area did not predict species richness or species diversity (Fisher's a), so species richness of 12 ± 3.5 SD species and Fisher's a of 2.3 ± 0.87 SD characterized species diversity in the study area. Cluster analysis of faunal similarity (Sorensen's Index) among the 52 sampling stations identified two geographically distinct faunal divisions, so species composition was variable within the study area, but changed via species replacements among faunas rather than species additions downstream. Nonnative species were a minor component of all faunas. Uniform species diversity may be a recent phenomenon caused by impacts of Missouri River dams on native large-river fishes and the unsuitability of rivers in the Great Plains for nonnative species. Variation in faunal composition may also be recent because it was affected by dams.

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Pós-graduação em Ciências Ambientais - Sorocaba

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Pós-graduação em Saúde Coletiva - FMB

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Mangrove structure and distribution is conditioned by geomorphic processes. This paper describes the response of mangroves to sedimentary processes at the Cananeia-Iguape Coastal System on the south coast of Sao Paulo State (Brazil), between latitudes 24 degrees 40`S and 25 degrees 20`S. Within six study areas 41 plots were established along 14 transects. Plot size varied according to stem density from 2mx2m to 20mx20m. Here mangroves are strongly coupled to sedimentary processes, forming discrete architectural elements within particular depositional environments or topographic settings. These sedimentary structures and progradation environments are colonized by Laguncularia racemosa, associated with the smooth cordgrass Spartina alterniflora. Rhizophora mangle occurs typically near creeklets where tidal flooding is more frequent. Where tidal influence is restricted Avicennia schaueriana becomes dominant. Erosive margins are dominated by A. schaueriana or R. mangle. Single linkage cluster analysis yields three groups (A, B and C), with high levels of similarity, providing support to the classification of the data into two broad landform categories: depositional and erosive. Group A includes plots with the least structural development (nominal stem diameter d(n) between 1.05 and 4.61cm). Group B is composed of stems of intermediate diameter (4.99 cm <= d(n) <= 5.63cm). Group C plots have the largest structural development (5.50 cm <= d(n) <= 11.10cm). The structure of mangroves (dominance and structural development) reflects responses to geomorphology and habitat change.

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Este texto é parte das reflexões teóricas do nosso Pós-doutorado realizado junto ao Laboratório de Antropologia Visual da Universidade Aberta de Portugal que abordou aspectos interculturais do estudo fotoetnográfico da publicidade e do consumo alimentar no Brasil e em Portugal. Aqui serão ressaltados os aspectos referentes às contribuições da semiótica para o estudo das comunicações publicitárias de alimentos. A proposta é entender os modelos de análise semiótica da publicidade como um meio de operacionalização da descrição densa, na perspectiva etnográfica, a partir da interface interdisciplinar com a produção de sentido das imagens publicitárias, no campo da alimentação, apresentado a análise de um anúncio do azeite Gallo como exemplo.

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This paper compares the responses of conventional and transgenic soybean to glyphosate application in terms of the contents of 17 detectable soluble amino acids in leaves, analyzed by HPLC and fluorescence detection. Glutamate, histidine, asparagine, arginine + alanine, glycine + threonine and isoleucine increased in conventional soybean leaves when compared to transgenic soybean leaves, whereas for other amino acids, no significant differences were recorded. Univariate analysis allowed us to make an approximate differentiation between conventional and transgenic lines, observing the changes of some variables by glyphosate application. In addition, by means of the multivariate analysis, using principal components analysis (PCA), cluster analysis (CA) and linear discriminant analysis (LDA) it was possible to identify and discriminate different groups based on the soybean genetic origin. (C) 2011 Elsevier Inc. All rights reserved.

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OBJETIVO: Avaliar a relação entre alimentos de origem animal e câncer de boca e orofaringe. MÉTODOS: Estudo caso-controle, de base hospitalar, pareado por sexo e idade (± 5 anos) com a coleta de dados realizada entre julho de 2006 e junho de 2008. A amostra foi composta por 296 pacientes com câncer de boca e orofaringe e 296 pacientes sem histórico de câncer atendidos em quatro hospitais da cidade de São Paulo (SP), Brasil. Foi aplicado um questionário semiestruturado, para a coleta de dados relativos à condição socioeconômica e aos hábitos deletérios (tabaco e bebidas alcoólicas). Para avaliação do consumo alimentar, utilizou-se um questionário de frequência alimentar qualitativo. A análise se deu por meio de modelos de regressão logística multivariada, que consideraram a hierarquia existente entre as características estudadas. RESULTADOS: Entre os alimentos de origem animal, o consumo frequente de carne bovina (OR = 2,73; IC95% = 1,27-5,87; P < 0,001), bacon (OR = 2,48; IC95% = 1,30-4,74; P < 0,001) e ovos (OR = 3,04; IC95% = 1,51-6,15; P < 0,001) estava relacionado ao aumento no risco de câncer de boca e orofaringe, tanto na análise univariada quanto na multivariada. Entre os laticínios, o leite apresentou efeito protetor contra a doença (OR = 0,41; IC95% = 0,21-0,82; P < 0,001). CONCLUSÕES: O presente estudo sustenta a hipótese de que alimentos de origem animal podem estar relacionados à etiologia do câncer de boca e orofaringe. Essa informação pode orientar políticas preventivas contra a doença, gerando benefícios para a saúde pública.

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Today, approximately 29% of the world population use the Internet, against 38% in Brazil, which shows its importance in people's routine not only in Brazil, but also worldwide. Being the Internet a communication media, this research evaluates the influence of Interactivity as a factor to increase memorization of Internet sites. According to literature, multiway, immediacy and contingency factors increase Interactivity and sites that provide one or more of these factors influence memorization. 20 in-depth personal interviews were conducted to improve the understanding the issue, to identify leads and elaborate our hypothesis, followed by a quantitative survey of 300 people. Hypotheses were tested using Chi-square and a hierarchical and non-hierarchical cluster analysis. Results showed that the smaller the number of leads of a specific website, the larger are its memorization and access. The theoretical contribution of this investigation is that websites that offer fewer leads are more interactive, which causes them to be remembered. The managerial implication is that websites with a clear position and a small quantity of information or leads tend to be more remembered and accessed by internet users.