Geographic call variation and further notes on habitat of Ameerega flavopicta (Anura, Dendrobatidae)

We describe habitat and inter-populational call variation of the dendrobatid frog Ameerega flavopicta. Data were collected in the Brazilian states ofminas Gerais and Goias. Principal component analysis separated the Goias population from others because of its higher call rates and shorter calls. The Paranaiba Rivermay represent themajor geographic barrier. We recognize the cephalic amplexus as themain type for the species. Although habitat disturbances increased since 1990, we did not notice differences in the density of callingmales at Serra do Cipo. Ameerega flavopicta appears to be quite resistant to alterations in its natural habitats caused by human activities.

Energy cost of physical activity in cystic fibrosis

Objective: The purpose of this study was to compare the energy cost of standardized physical activity (ECA) between patients with cystic fibrosis (CF) and healthy control subjects. Design: Cross-sectional study using patients with CF and volunteers from the community. Setting: University laboratory. Subjects: Fifteen patients (age 24.6 +/- 4.6 y) recruited with consent from their treating physician and 16 healthy control subjects (age 25.3 +/- 3.2) recruited via local advertisement. Interventions. Patients and controls walked on a computerised treadmill at 1.5 km/h for 60 min followed by a 60 min recovery period and, on a second occasion, cycled at 0.5 kp (kilopond), 30 rpm followed by a 60 min recovery. The ECA was measured via indirect calorimetry. Resting energy expenditure (REE), nutritional status, pulmonary function and genotype were determined. Results: The REE in patients was significantly greater than the REE measured in controls (P = 0.03) and was not related to the severity of lung disease or genotype. There was a significant difference between groups when comparing the ECA for walking kg root FFM (P = 0.001) and cycling kg root FFM (P = 0.04). The ECA for each activity was adjusted (ECA(adj)) for the contribution of REE (ECA kJ kg root FFM 120 min(-1) - REE kJ kg root FFM 120 min(-1)). ECA(adj) revealed a significant difference between groups for the walking protocol (P = 0.001) but no difference for the cycling protocol (P = 0.45). This finding may be related to the fact that the work rate during walking was more highly regulated than during cycling. Conclusions ECA in CF is increased and is likely to be explained by an additional energy-requiring component related to the exercise itself and not an increased REE. Sponsorship. The Prince Charles Hospital Foundation; MLR was in receipt of a QUTPRA Scholarship.

Ultraviolet signals in birds are special

Recent behavioural experiments have shown that birds use ultraviolet (UV)-reflective and fluorescent plumage as cues in mate choice. It remains controversial, however, whether such UV signals play a special role in sexual communication, or whether they are part of general plumage coloration. We use a comparative approach to test for a general association between sexual signalling and either UV-reflective or fluorescent plumage. Among the species surveyed, 72% have UV colours and there is a significant positive association between UV reflectance and courtship displays. Among parrots (Psittaciformes), 68% of surveyed species have fluorescent plumage, and again there is a strong positive association between courtship displays and fluorescence. These associations are not artefacts of the plumage used in courtship displays, being generally more 'colourful' because there is no association between display and colours lacking UV reflectance or fluorescence. Equally, these associations are not phylogenetic artefacts because all results remain unchanged when families or genera, rather than species, are used as independent data points. We also find that, in parrots, fluorescent plumage is usually found adjacent to UV-reflective plumage. Using a simple visual model to examine one parrot, the budgerigar Melopsittacus undulatus, we show that the juxtaposition of UV-reflective and fluorescent plumage leads to a 25-fold increase in chromatic contrast to the budgerigar's visual system. Taken together, these results suggest that signals based on UV contrast are of special importance in the context of active sexual displays. We review briefly six hypotheses on why this may be the case: suitability for short-range signalling; high contrast with backgrounds; invisibility to predators; exploitation of pre-existing sensory biases; advertisement of feather structure; and amplification of behavioural signals.

VISUAL ART AND REGULATORY FIT MESSAGES ON CONSUMER EVALUATIONS

ABSTRACT In this study, we demonstrate that the art infusion effect, in which the presence of visual art causes a positive impact on consumers' perceptions of products and advertising messages, might have a moderation effect on regulatory fit and non-fit messages. We investigate the impact of visual art on advertisement evaluations in regulatory (non-) fit conditions. Regulatory focus theory suggests that consumers rely on their motivational focus (prevention vs. promotion) for their evaluations and decisions. Usually, consumers prefer products that fit with their personal motivational focus. In the present study, the results of three experiments indicate that using visual art with a promotion or prevention fit message is recommended, while non-art images increase message persuasiveness when non-fit messages are presented. Therefore, not all information compatible with the consumer's motivational focus are best evaluated. When non-art images are presented, non-fit messages might be more persuasive.

Impacto das campanhas publicitárias contra o tabagismo no comportamento do consumidor

Todos os anos, milhares de pessoas morrem vítimas de doenças causadas pelo consumo de produtos derivados do tabaco, este é considerado a principal causa de morte evitável. O tabaco também colabora com as seis das oito principais causas de mortes entre fumantes e não fumantes a nível mundial. Algumas medidas governamentais como as campanhas publicitárias antitabagistas, buscam alertar, conscientizar e mudar o pensamento e o interesse coletivo neste tipo de produto e consequentemente, diminuir a taxa de consumo. Avaliar se as crenças, pensamentos e atitudes dos brasileiros são influenciados por este tipo de publicidade e se o comportamento relacionado a não fumar ou deixar de fumar é uma consequência da persuasão das mensagens antitabagistas, ajudam a conhecer o real impacto destas campanhas e sua eficácia. Através dos métodos de investigação quantitativo e qualitativo e das análises extensiva e semiótica, a pesquisa inquiriu 272 indivíduos brasileiros à respeito das advertências sanitárias e das campanhas publicitárias antitabagistas, classificando-os como não fumantes, ex-fumantes e fumantes, identificando os elementos visuais e textuais que compõem a narrativa publicitária de 5 anúncios antitabagistas. Após a análise, a pesquisa concluiu que as campanhas publicitárias coordenadas pelo INCA – Instituto Nacional de Câncer, denominadas campanhas antitabagistas, são eficazes para alertar e conscientizar os indivíduos sobre os males causados pelo consumo do cigarro mas ineficazes para influenciar suas atitudes e comportamentos. Embora estas consigam persuadir à crença nas mensagens, fazendo com que os indivíduos as vejam como verdadeira, isto não é suficiente para que a intenção de deixar de fumar torne-se um ato prático. Todos os anúncios possuem o mesmo formato e a maioria utilizou o mesmo percurso visual, equilíbrio, enquadramento, luz, ângulo e função do personagem. Todos possuem textos com funções identificadora, ancoragem e apoio e a narrativa conota o cigarro como algo negativo, prejudicial, mortífero e destruidor.

O efeito da música na relação entre marca e consumidor

Dissertação apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.

Aplicação de Advergames no Contexto Empresarial

No mundo da publicidade existem diferentes formas de publicitar marcas/produtos, as formas mencionadas como tradicionais são os anúncios televisivos e radiofónicos, os outdoors junto a autoestradas e meios mais movimentados, meios de comunicação impressos, entre outros. Com a evolução e o crescimento da Internet, surgiram novas possibilidades de publicidade e marketing, direcionadas principalmente aos jovens, pois são que mais utiliza a Internet. Um dos usos principais da Internet é o entretenimento, existindo diversos sites com esse propósito. No entanto existem jogos, designados sérios, com o objetivo não só de entreter mas também de transmitir uma mensagem. Nesta dissertação falamos concretamente de jogos direcionados para a publicidade, os chamados Advergames. Estes jogos permitem associar o divertimento à publicidade, permitindo criar uma relação entre a marca e o seu possível consumidor. Nesta tese pretende-se estudar a forma como os jogos poderão ser uma boa forma de auxílio no ramo do marketing de uma marca/produto. Para isso foi desenvolvido um jogo com o objetivo de recolher dados que comprovassem (ou não) o impacto sobre os jogadores da mensagem transmitida por uma marca/produto através desse jogo. Após o estudo foi possível perceber, que a maioria de utilizadores receberam a mensagem transmitida, reconhecendo vários elementos relacionados com a marca distribuídos ao longo de todo o cenário de jogo.

Tradução audiovisual

Esta dissertação de mestrado foi desenvolvida com o intuito de estudar a tradução audiovisual de spots publicitários. Mais especificamente, estudar a tradução audiovisual no contexto da implementação e aplicabilidade de uma campanha publicitária ou, neste caso, de diversos spots publicitários de uma dada empresa num público-alvo estrangeiro. Para esta dissertação, selecionei um corpus de spots publicitários do banco internacional HSBC. A tomada da decisão recaiu sobre a quantidade de filiais que o HSBC tem espalhadas pelo globo, e que estão inseridas em mercados cujas culturas predominantes se diferenciam grandemente entre umas e outras. Para aprofundar este tema, analisei os conceitos inerentes à tradução audiovisual, enveredei posteriormente, e de forma mais específica, pela análise dos conceitos intrínsecos à legendagem de spots publicitários, e, por fim, associei estes conceitos com as questões relativas à interculturalidade e à melhor forma de transmitir informações, sobre uma mesma entidade, a grupos culturais diferentes. Em seguida, legendei o corpus de spots publicitários do HSBC, selecionados para constar desta dissertação, salientando os principais momentos de reflexão: as barreiras tradutivas/culturais existentes, as soluções e a decisão final relativa à cada legenda criada. Legendei os spots publicitários do HSBC, como se estivessem destinados a um público-alvo de nacionalidade, cultura e língua portuguesa. Obtive um conjunto de oito spots publicitários legendados em português, e efetuei a respetiva análise do processo tradutivo. Apresentei elações retiradas durante a criação das legendas, sobre as quais caia o objetivo de as relacionar com os conceitos primeiramente abordados.

A technology market transfer for the Zonadvanced video technology

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Dimensions of source credibility in the case of user-generated advertisements

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

The integration of online advertising: The effects of source expertise and certainty level of the message on consumer involvement and persuasion in the context of user-generated advertising

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Commercial vs. product placement: A study with young children

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

How CSR claims in advertising affect children’s preferences and purchase intentions

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Impact of mobile app user acquisition on managerial decisions: Evidence from empirical experiment

In this research we conducted a mixed research, using qualitative and quantitative analysis to study the relationship and impact between mobile advertisement and mobile app user acquisition and the conclusions companies can derive from it. Data was gathered from management of mobile advertisement campaigns of a portfolio of three different mobile apps. We found that a number of implications can be extracted from this intersection, namely to product development, internationalisation and management of marketing budget. We propose further research on alternative app users sources, impact of revenue on apps and exploitation of product segments: wearable technology and Internet of Things.

Dimensions of source credibility in the case of user-generated advertisements

User-generated advertising changed the world of advertising and changed the strategies used by marketers. Many researchers explored the dimensions of source credibility in traditional media and online advertising. However, little previous research explored the dimensions of source credibility in the context of user-generated advertising. This exploratory study aims to investigate the different dimensions of source credibility in the case of user-generated advertising. More precisely, this study will explore the following factors: (1) objectivity, (2) trustworthiness, (3) expertise, (4) familiarity, (5) attractiveness and (6) frequency. The results suggest that some of the dimensions of source credibility (objectivity, trustworthiness, expertise, familiarity and attractiveness) remain the same in the case of user-generated advertising. Additionally, a new dimension is added to the factors that explain source credibility (reputation). Furthermore, the analysis suggests that the dimension “frequency” is not an explanatory factor of credibility in the case of user-generated advertisement. The study also suggests that companies using user-generated advertisement as part of their overall marketing strategy should focus on objectivity, trustworthiness, expertise, attractiveness and reputation when selecting users that will communicate sponsored user-generated advertisements.