The effect of social and environmental sustainability on firm resilience

Double degree

Environmental sustainability adoption

Double degree

"Managing the impact of tourism in historic urban destinations. A sustainability approach: Case study of Sintra"

In this Work Project, it will be assessed how Sintra���s sustainability is affected by the consequences of the visitor flow on its urban historical center. Two research questions will support this case study: What is the main problem affecting Sintra as a tourism destination? How sustainable will Sintra be in the next 10-15 years? The main findings suggest Sintra faces an intense seasonal pressure on its historical city center and its sustainability might be seriously affected in the near future, whereby three domains of the destination deserve a serious strategy reassessment: promotion, management, and supply.

���What matters?���: The case of sustainability reporting in Spain and Portugal

This project explores the case of Sustainability Reporting in Spain and Portugal and the recently launched new generation of Global Reporting Initiative Guidelines. The sample of the study is composed of companies included in the ���GRI Report list 1999-2015���. In particular 2013 onwards 51 companies that published their G4 Report are taken into consideration. An indirect study is conducted based on the content of the sustainability reports of companies that implemented the Global Report Initiatives (GRI) reporting guidelines in order to identify focus areas of sustainability reporting in Spain and Portugal, analyzing trends and patterns relevant for observation. The project also promotes a discussion of the usability of the G4 guidelines and the adoption of materiality definition.

Management consulting labs-Galp social media

Social Media @ Galp Project had a very specific purpose ��� analyze the feasibility for Galp to enter in new Social Media platforms and, if appropriate, develop a short-term strategy for the entrance in which some guidelines are valid for the medium-long-term. As expected, the majority of the project was focused on the second part, which consists in an analysis of some aspects concerning the organization as well as in the relationship with customers and public in general

Management consulting lab- Galp social media

This study consists of the reflection on a consultancy project developed by four students and one project manager from NOVA SBE. In attempting to assist Galp Energia structure the operationalization of an entry into Social Media, we were confronted with first-time challenges in real-life highly demanding workplace situations. The following considerations attempt to defuse the problem-solving mindset of the practical experience from the methodological development and learning experience extracted from the consulting line of work

Management consulting labs- Galp social media

The purpose of this project was to study a possible presence of Galp at Social Media. The importance of this study appears as a consequence of the company���s need to adapt to a new mean of communication that is changing our society and the companies way of doing business. In the consulting labs, the analysis was done taking into account the best practices for business at Social Media and the singularities of the company. The output of this study was a collection of specific guidelines concerning several fields to develop a strategic presence at Social Media.

O c��digo de ser no Jornalismo: o jornalista como observador do mundo e as est��rias como valoriza����o da experi��ncia humana

A passagem para o mundo digital n��o s�� reformulou as abordagens tradicionais dos media como reivindicou o olhar e a voz do jornalista, como ferramentas criativas e enriquecedoras dos conte��dos. A arte aproxima-se do jornalismo pelo elogio �� atividade humana e pelo reconhecimento do poder simultaneamente documental e sensorial da imagem. A imparcialidade do jornalista e a superficialidade dos assuntos s��o compreendidas como um dos motivos do afastamento da sociedade pelo consumo de informa����o. Face a estas problem��ticas, a cooperativa Bagabaga Studios prop��e uma estrutura multidisciplinar, uma vis��o ���divergente��� e as ���est��rias como solu����o���. S��o analisadas as pr��ticas criativas da cooperativa e do jornal P��blico, reconhecendo a ���diferen��a��� como caracter��stica indispens��vel do jornalista e solu����o da pobreza visual e homogeneidade do jornalismo atual.

How to engage low category users through social media- The case of the make-up sector in Portugal

Purpose: This work project should be inevitably deemed as a practical approach to a marketing problem; ���How to engage low category users through the social media ��� the case of the make-up sector in Portugal���. Design/methodology/approach: Online structured questionnaires and in-depth interviews were used. The questionnaire was answered by 110 women aged from 15 to 45 years old and the interviews were conducted with 14 women of the same age. The interviews provided key insights for the questionnaire formulation. Findings: Women are poorly informed on make-up properties and characteristics, feeling a genuine concern in regard to this subject. Lack of time, occasional usage and skin damage are the main barriers for make-up usage by low category users. Overcoming these aspects pass by demystifying the association of make-up with skin damage and emphasise the functional and emotional benefits of make-up. Further, brands need to create contents more consumer-oriented and ask directly to fans/followers suggestions and other insights. Resort to Portuguese ���common��� women for greater empathy in campaigns, promote online meetings between followers and make-up professionals on social media; and finally take advantage of the hybrid condition of Facebook, which incorporates multiple forms of content presentation, including videos, the most appealing format of make-up presentation for women. Research limitations/implications: Further studies addressing this topic, by using larger samples and study of specific make-up brands and campaign programs, over social media to reach a solid growth potential of make-up market evidences in Portugal. Originality/ value: Make-up brands are emphasising their interest in linking social media and marketing their promotional mix around social marketing.

The integration of online advertising into social media

This study examined user-generated (UG) advertising in the context of social media networks. The focus was on how people, whether an expert in the area, a non-expert or a friend, influence the reader of the advertisement. Furthermore, the study analyzed how the certainty level of the UG advertisement influences the person viewing the ad. The study showed that for the friend source a high certainty message was more persuasive. However, regarding the certainty no significant results were found for the expert and non-expert. Further, the type of the source had a considerable impact on persuasion. Someone that we personally know (e.g., a friend) was rated most positive for all analyzes variables. This shows that with the rising usage of social media there are great opportunities for new effective advertising strategies that could include a new type of an endorser ��� friends.

Projecto V��nus - Redefinir a m��quina antropol��gica na era da reprodutibilidade. T��cnica do corpo

Desenhado por Jacque Fresco, o Projecto V��nus �� uma proposta de reconfigura����o social, tendo como ferramenta de trabalho a cidade. A cidade projectada por Jacque Fresco responde de alguma forma a necessidade de encontrar programas de hibridiza����o que ultrapassem os receios do determinismo em rela����o ao papel da tecnologia, e conferindo um cariz mais aproximado dos conceitos antropol��gicos de Leroi-Gourhan quando este apelida a t��cnica de utens��lio colocado fora do corpo e que permitiu ao homem sobreviver num mundo hostil. A diferen��a �� que a t��cnica j�� assumiu uma condi����o que transcende o mero instrumento, para ser j�� ela pr��pria configuradora da realidade, como Kittler dizia em acerca dos media. Fresco coloca a cidade como paradigma de uma revolu����o cibern��tica, uma tecnotopia, em que a tecnologia servir�� para libertar o humano de condi����es pol��ticas, econ��micas e sociais que o autor considera obsoletas. Uma nova configura����o multidimensional que se apoia numa nova esfera p��blica, ambicionando um ethos global com uma estrutura digital para comunica����es em rede. Fresco atribui uma dimens��o de extrema import��ncia aos factos de a tecnologia, no Projecto V��nus, ficar paredes meias com a natureza sem que tenha uma rela����o intrusiva, mas antes uma rela����o de responsabilidade pela gest��o eficaz dos sistemas circundantes que preconizam muitas das ���expectativas messi��nicas��� de que Walter Benjamin nos falava acerca da tecnologia. O objectivo da presente disserta����o ser�� a partir da defini����o de t��cnica e da tecnologia e, mais tarde discutindo esta cidade cibern��tica chamada Projecto V��nus, tentar responder ��s seguintes perguntas: como Gourhan nos diz, a t��cnica foi colocada fora do corpo para permitir aos seres humanos sobreviver, podemos supor que, neste momento, com a emerg��ncia de novas ��reas, como a biotecnologia, nanotecnologia e rob��tica, a tecnologia retorna ao corpo humano para resolver a falha que, de acordo com o mito de Epimeteu, lhe deu origem? Se assim for, este processo de incorpora����o dos aparelhos prot��ticos, pode significar que estamos a entrar na era de reprodutibilidade do corpo humano como um objecto? Al��m disso, ser�� a crescente visibilidade do Projecto V��nus um sintoma de uma crescente sociedade tecnol��gica, uma tecnotopia cujo fim ��ltimo �� a reconfigura����o da m��quina antropol��gica tal como Agamben colocou em ��The Open��?

Global trends in modern and contemporary islamic art

Dispon��vel para consulta ��ndice e introdu����o.

Lisbon Street Art & Urban Creativity. 2014 International Conference

Dispon��vel para consulta - ��ndice e introdu����o.

O poder dos media sociais no modelo de comunica����o da World Cruising Club

O presente relat��rio descreve o trabalho desenvolvido durante o est��gio na WCC (World Cruising Club), no departamento de Rally Control, que acompanha os diversos eventos da ag��ncia. Os servi��os da empresa oferecem uma s��rie de regatas �� volta do mundo que d��o, a quem participa, uma oportunidade de turismo diferente que inclui navegar, conhecer novos povos, pa��ses e culturas assim como muita divers��o. O departamento do qual fiz parte, para al��m de toda organiza����o do evento em cada destino visitado, desenvolve ainda projetos na ��rea dos novos media com o intuito, n��o s��, da promo����o da empresa, mas tamb��m de mostrar ��s fam��lia e amigos dos participantes, que se encontram longe, onde os mesmos se encontram, as diferentes atividades e descobertas feitas em cada destino visitado. Procurou-se compreender quais as melhores estrat��gias de comunica����o para a promo����o desta empresa atrav��s dos novos meios de comunica����o, recorrendo a conceitos do marketing digital, nomeadamente a promo����o a partir das plataformas Facebook e Twitter.