Una nova xarxa social: RFV (Reusencs de fora vila) : Aprofitar el potencial del segle XXI

A partir de l'anàlisi d'un fet local, proposo la creació d'una nova xarxa social que permeti connectar els reusencs que viuen i treballen fora de Reus, i que estan escampats pel món. De Reus al món s'oferirà informació d'allò que passa a la ciutat i del món a Reus es retornarà talent, idees i connexions. Analitzarem les xarxes socials, el seu origen, la web 2.0, quines són les xarxes socials amb més presència arreu del planeta. Situarem en context les relacions que la ciutat de Reus manté amb els seus fills il·lustres, i amb aquells que han decidit progressar lluny de la ciutat. Avaluarem quina és la millor fórmula per crear una nova xarxa social i amb quines eines s'haurà de construir. L'objectiu de tot plegat és una nova xarxa social: RFV.

Ajopuusta asiantuntijaksi – luottamushenkilöarvioinnin merkitys kunnan johtamisessa ja päätöksenteossa

Tässä johtaminen ja organisaatiot –oppialaan kuuluvassa väitöstutkimuksessa selvitetään luottamushenkilöarvioinnin merkitystä kunnan johtamisessa ja päätöksenteossa. Tutkimuksessa kuvataan luottamushenkilöiden tekemää kunnan talouden ja hallinnon arviointia ja sen merkitystä kunnan johtamisen ja päätöksenteon palautemekanismina. Empiirisen haastatteluaineiston avulla kuvataan eteläkarjalaisten tarkastuslautakuntien toimintaa ja niiden puheenjohtajina toimineiden henkilöiden kokemuksia tarkastuslautakuntien olemassaolon kahdella ensimmäisellä valtuustokaudella 1997–2000 ja 2001–2004. Tutkimus kohdistuu julkiselle sektorille, kuntien poliittis-hallinnolliseen päätöksentekoon. Tarkastuslautakuntien synnyn taustalla ymmärretään vaikuttavan yleisenä viitekehyksenä erityisesti New Public Managementin (NPM) eli uuden julkisjohtamisen ilmaisemat ajatukset mm. toimintojen tehokkuudesta, tuloksellisuudesta ja vaikuttavuudesta sekä arvioinnista osana päätöksentekoa. Tutkimuksessa hyödynnetään kehysteoriana uuden julkisjohtamisen doktriinia ja substanssiteoriana arviointiin ja arviointitutkimukseen liittyvää teoreettista tietovarantoa. Tutkimuksen ensisijainen empiirinen aineisto koostuu 16 tarkastuslautakunnan puheenjohtajan haastattelusta, jotka on analysoitu sisällönanalyysiä käyttäen. Tausta-aineistona on käytetty 112 tarkastuslautakuntien arviointikertomusta. Tutkimus on ensimmäinen väitöskirjatasoinen työ tältä aihealueelta. Työn keskeinen kontribuutio on tutkimuksessa esitettävä näkemys luottamushenkilöarvioinnista ja sen merkityksestä kunnan johtamisessa arviointitutkimuksen, uuden julkisjohtamisen ja tarkastuslautakunnista tähän mennessä tehtyjen tutkimusten sekä empiirisen haastattelututkimuksen pohjalta. Luottamushenkilöarvioinnin painopisteen nähdään siirtyneen tarkastuslautakunnan lainmukaisen tehtävänannon eli valtuuston asettamien taloudellisten ja toiminnallisten tavoitteiden toteutumisen arvioinnista kunnan toiminnan kehittämiseen, jolloin sillä on konkreettisemmin päätöksentekoa tukeva merkitys. Taaksepäin suuntautunutta arviointia ei koeta kovinkaan merkitykselliseksi, vaikka virheistä oppimisen näkökulmasta ja päätöksenteon palautemekanismina myös ex post –arviointi on tärkeää. Tutkimuksessa on sovellettu poikkitieteellistä lähestymistapaa organisaatiotutkimuksen ja uuden julkisjohtamisen, arviointitutkimuksen sekä kuntatutkimuksen näkökulmia yhteen sovittamalla. Tutkimuksessa esitetään väite, että tarkastuslautakuntia kahlitsee niiden voimakas yhteys ja perustuminen tilintarkastukseen. Tarkastuslautakuntien arviointi ei ole kehittynyt omaehtoisesti ja luottamushenkilöarvioinnin merkitys on vielä osin tunnistamatta eritoten johtamisen itsensä arvioinnin näkökulmasta.

Expertise and decision making among clinicians in investigations of alleged child sexual abuse

The purpose of the present thesis was to explore different aspects of decision making and expertise in investigations of child sexual abuse (CSA) and subsequently shed some light on the reasons for shortcomings in the investigation processes. Clinicians’ subjective attitudes as well as scientifically based knowledge concerning CSA, CSA investigation and interviewing were explored. Furthermore the clinicians’ own view on their expertise and what enhances this expertise was investigated. Also, the effects of scientific knowledge, experience and attitudes on the decision making in a case of CSA were explored. Finally, the effects of different kinds of feedback as well as experience on the ability to evaluate CSA in the light of children’s behavior and base rates were investigated. Both explorative and experimental methods were used. The purpose of Study I was to investigate whether clinicians investigating child sexual abuse (CSA) rely more on scientific knowledge or on clinical experience when evaluating their own expertise. Another goal was to check what kind of beliefs the clinicians held. The connections between these different factors were investigated. A questionnaire covering items concerning demographic data, experience, knowledge about CSA, selfevaluated expertise and beliefs about CSA was given to social workers, child psychiatrists and psychologists working with children. The results showed that the clinicians relied more on their clinical experience than on scientific knowledge when evaluating their expertise as investigators of CSA. Furthermore, social workers possessed stronger attitudes in favor of children than the other groups, while child psychiatrists had more negative attitudes towards the criminal justice system. Male participants held less strong beliefs than female participants. The findings indicate that the education of CSA investigators should focus more on theoretical knowledge and decision making processes as well as the role of beliefs In Study II school and family counseling psychologists completed a Child Sexual Abuse Attitude and Belief Scale. Four CSA related attitude and belief subscales were identified: 1. The Disclosure subscale reflecting favoring a disclosure at any cost, 2. The Pro-Child subscale reflecting unconditional belief in children's reports, 3. The Intuition subscale reflecting favoring an intuitive approach to CSA investigations, and 4. The Anti Criminal Justice System subscale reflecting negative attitudes towards the legal system. Beliefs that were erroneous according to empirical research were analyzed separately. The results suggest that some psychologists hold extreme attitudes and many erroneous beliefs related to CSA. Some misconceptions are common. Female participants tended to hold stronger attitudes than male participants. The more training in interviewing children the participants have, the more erroneous beliefs and stronger attitudes they hold. Experience did not affect attitudes and beliefs. In Study III mental health professionals’ sensitivity to suggestive interviewing in CSA cases was explored. Furthermore, the effects of attitudes and beliefs related to CSA and experience with CSA investigations on the sensitivity to suggestive influences in the interview were investigated. Also, the effect of base rate estimates of CSA on decisions was examined. A questionnaire covering items concerning demographic data, different aspects of clinical experience, self-evaluated expertise, beliefs and knowledge about CSA and a set of ambiguous material based on real trial documents concerning an alleged CSA case was given to child mental health professionals. The experiment was based on a 2 x 2 x 2 x 2 (leading questions: yes vs no) x (stereotype induction: yes vs no) x (emotional tone: pressure to respond vs no pressure to respond) x (threats and rewards: yes vs no) between-subjects factorial design, in which the suggestiveness of the methods with which the responses of the child were obtained were varied. There was an additional condition in which the material did not contain any interview transcripts. The results showed that clinicians are sensitive only to the presence of leading questions but not to the presence of other suggestive techniques. Furthermore, the clinicians were not sensitive to the possibility that suggestive techniques could have been used when no interview transcripts had been included in the trial material. Experience had an effect on the sensitivity of the clinicians only regarding leading questions. Strong beliefs related to CSA lessened the sensitivity to leading questions. Those showing strong beliefs on the belief scales used in this study were even more prone to prosecute than other participants when other suggestive influences than leading questions were present. Controversy exists regarding effects of experience and feedback on clinical decision making. In Study IV the impact of the number of handled cases and of feedback on the decisions in cases of alleged CSA was investigated. One-hundred vignettes describing cases of suspected CSA were given to students with no experience with investigating CSA. The vignettes were based on statistical data about symptoms and prevalence of CSA. According to the theoretical likelihood of CSA the children described were categorized as abused or not abused. The participants were asked to decide whether abuse had occurred. They were divided into 4 groups: one received feedback on whether their decision was right or wrong, one received information about cognitive processes involved in decision making, one received both, and one did not receive feedback at all. The results showed that participants who received feedback on their performance made more correct positive decisions and participants who got information about decision making processes made more correct negative decisions. Feedback and information combined decreased the number of correct positive decisions but increased the number of correct negative decisions. The number of read cases had in itself a positive effect on correct positive decision.

Development a distributed simulation environment on a cluster of workstations

Simulation has traditionally been used for analyzing the behavior of complex real world problems. Even though only some features of the problems are considered, simulation time tends to become quite high even for common simulation problems. Parallel and distributed simulation is a viable technique for accelerating the simulations. The success of parallel simulation depends heavily on the combination of the simulation application, algorithm and message population in the simulation is sufficient, no additional delay is caused by this environment. In this thesis a conservative, parallel simulation algorithm is applied to the simulation of a cellular network application in a distributed workstation environment. This thesis presents a distributed simulation environment, Diworse, which is based on the use of networked workstations. The distributed environment is considered especially hard for conservative simulation algorithms due to the high cost of communication. In this thesis, however, the distributed environment is shown to be a viable alternative if the amount of communication is kept reasonable. Novel ideas of multiple message simulation and channel reduction enable efficient use of this environment for the simulation of a cellular network application. The distribution of the simulation is based on a modification of the well known Chandy-Misra deadlock avoidance algorithm with null messages. The basic Chandy Misra algorithm is modified by using the null message cancellation and multiple message simulation techniques. The modifications reduce the amount of null messages and the time required for their execution, thus reducing the simulation time required. The null message cancellation technique reduces the processing time of null messages as the arriving null message cancels other non processed null messages. The multiple message simulation forms groups of messages as it simulates several messages before it releases the new created messages. If the message population in the simulation is suffiecient, no additional delay is caused by this operation A new technique for considering the simulation application is also presented. The performance is improved by establishing a neighborhood for the simulation elements. The neighborhood concept is based on a channel reduction technique, where the properties of the application exclusively determine which connections are necessary when a certain accuracy for simulation results is required. Distributed simulation is also analyzed in order to find out the effect of the different elements in the implemented simulation environment. This analysis is performed by using critical path analysis. Critical path analysis allows determination of a lower bound for the simulation time. In this thesis critical times are computed for sequential and parallel traces. The analysis based on sequential traces reveals the parallel properties of the application whereas the analysis based on parallel traces reveals the properties of the environment and the distribution.

Cost Optimisation of Mobile Advertising Client Data Transfer

Data traffic caused by mobile advertising client software when it is communicating with the network server can be a pain point for many application developers who are considering advertising-funded application distribution, since the cost of the data transfer might scare their users away from using the applications. For the thesis project, a simulation environment was built to mimic the real client-server solution for measuring the data transfer over varying types of connections with different usage scenarios. For optimising data transfer, a few general-purpose compressors and XML-specific compressors were tried for compressing the XML data, and a few protocol optimisations were implemented. For optimising the cost, cache usage was improved and pre-loading was enhanced to use free connections to load the data. The data traffic structure and the various optimisations were analysed, and it was found that the cache usage and pre-loading should be enhanced and that the protocol should be changed, with report aggregation and compression using WBXML or gzip.

PeerHood as UMSIC middleware module

The UMSIC project will produce an application for social inclusion of children. This application will run on Nokia N810 internet tablet. PeerHood is an implementation of Peer-to-Peer neighborhood and communication concept, it is going to be used as a part of middleware in the project. PeerHood is responsible for providing neighboring information and connections to nearby devices. This thesis will present the requirements that the project sets to PeerHood including the general state of the art middleware requirements and the requirements set by the target device. These requirements will not be analyzed further. One main focus of this thesis is to analyze PeerHood from the UMSIC project point of view. In this thesis the results of PeerHood analysis are presented, including memory consumption testing, performance testing and testing of networking components of PeerHood. As a result of these tests modifications for PeerHood are introduced. The modifications are related to PeerHood usage in real mobile environment. Based on these requirements a framework was implemented that, when used properly, will enhance the context awareness of PeerHood, especially in mobile devices. The techniques used in framework are presented and instructions about how to use the framework are given. The approaches used in the implemented framework are analysed in this thesis. As an outcome of this thesis the context awareness of PeerHood is improved. As an additional outcome the guidelines for future development of PeerHood are introduced that are based on the results of the analysis of both PeerHood and the implemented framework.

Rakennukset ja rakentajat Raision Ihalassa rautakauden lopulla ja varhaisella keskiajalla

Turun yliopiston arkeologian oppiaine tutki Raision Ihalan historiallisella kylätontilla, ns. Mullin eduspellolla, asuinpaikan, josta löydettiin maamme oloissa harvinaisen hyvin säilyneitä rakennusten puuosien jäännöksiä. Löytö on ainutlaatuinen Suomen oloissa ja sillä on kansainvälistäkin merkitystä, koska hyvin säilyneet myöhemmän rautakauden ja varhaisen keskiajan maaseutuasuinpaikat, joista tavataan puujäännöksiä, ovat harvinaisia erityisesti itäisen Itämeren piirissä. Rakennukset on ennallistettu käyttäen tiukkaa paikallisen analogian (’Tight Local Analogy’) metodia, erityisesti suoraa historiallista analogista lähestymistapaa. Tätä tarkoitusta varten muodostettiin aluksi arkeologinen, historiallinen ja etnografinen lähdemalli. Tämä valittiin maantieteellisesti ja ajallisesti relevantista tutkimusaineistosta pohjoisen Itämeren piiristä. Tiedot lounaisen Suomen rakennuksista ja rakennusteknologiasta katsottiin olevan tärkein osa mallia johtuen historiallisesta ja spatiaalisesta jatkuvuudesta. Lähdemalli yhdistettiin sitten Mullin arkeologiseen aineistoon ja analyysin tuloksena saatiin rakennusten ennallistukset. Mullista on voitu ennallistaa ainakin kuusi eri rakennusta neljässä eri rakennuspaikassa. Rakennusteknologia perustui kattoa kannattaviin horisontaalisiin pitkiin seinähirsiin, jotka oli nurkissa yhdistetty joko salvoksella tai varhopatsaalla. Kaikissa rakennuksissa ulkoseinän pituus oli 5 – 7 metriä. Löydettiin lisäksi savi- ja puulattioita sekä kaksi tulisijaa, savikupoliuuni ja avoin liesi. Runsaan palaneen saven perusteella on mahdollista päätellä, että katto oli mitä todennäköisimmin kaksilappeinen vuoliaiskatto, joka oli katettu puulla ja/tai turpeella. Kaikki rakennukset olivat samaa tyyppiä ja ne käsittivät isomman huoneen ja kapean eteisen. Kaikki analysoitu puu oli mäntyä. Ulkoalueelta tavattiin lisäksi tunkioita, ojia, aitoja ja erilaisia varastokuoppia. Rakennukset on ajoitettu 900-luvun lopulta 1200-luvun lopulle (cal AD). Lopuksi tutkittiin rakennuksia yhteisöllisessä ympäristössään, niiden ajallista asemaa sekä asukkaiden erilaisia spatiaalisia kokemuksia ja yhteyksiä. Raision Ihalaa analysoidaan sosiaalisen identiteetin ja sen materiaalisten ilmenemismuotojen kautta. Nämä sosiaaliset identiteetit muodostuvat kommunikaatioverkostoista eri spatiaalisilla ja yhteisöllisillä ta¬soilla. Näitä eri tasoja ovat: 1) kotitalous arjen toimintoineen, perhe ja sukulaisuussuhteet traditioineen; 2) paikallinen identiteetti, rakennus, rakennuspaikka, asuinpaikan ympäristö ja sen käyttö, (maa)talo ja kylä; 3) Raision Ihalan kylä laajemmassa alueellisessa kontekstissaan pohjoisen Itämeren piirissä: kauppiaiden ja käsityöläisten kontaktiverkostot, uskonnollinen identiteetti ja sen muutokset.

All-Optical Unicast/Multicast Routing in WDM Networks

Optical transport networks (OTN) must be prepared in terms of better resource utilization, for accommodating unicast and multicast traffic together. Light-trees have been proposed for supporting multicast connections in OTN. Nevertheless when traffic grooming is applied in light-trees, resources can be underutilized as traffic can be routed to undesirable destinations in order to avoid optical-electrical-optical (OEO) conversions. In this paper, a novel architecture named S/G light- tree for supporting unicast/multicast connections is proposed. The architecture allows traffic dropping and aggregation in different wavelengths without performing OEO conversions. A heuristic that routes traffic demands using less wavelengths by taking advantage of the proposed architecture is designed as well. Simulation results show that the architecture can minimize the number of used wavelengths and OEO conversions when compared to light-trees

Program hosting in communications environment with Reactor and thread pool approach

In this thesis concurrent communication event handling is implemented using thread pool approach. Concurrent events are handled with a Reactor design pattern and multithreading is implemented using a Leader/Followers design pattern. Main focus is to evaluate behaviour of implemented model by different numbers of concurrent connections and amount of used threads. Furthermore, model feasibility in a PeerHood middleware is evaluated. Implemented model is evaluated with created test environment which enables concurrent message sending from multiple connections to the system under test. Messages round trip times are measured in the tester application. In the evaluation processing delay into system is simulated and influence of delay to the average round trip time is analysed.

Justus Von Liebig, 1803-1873. Parte 1: vida, personalidade, pensamento

This first of two papers allusive to the 200th birthday of Justus von Liebig (1803-1873) deals with the origins, life, education, ideas and influence of one of the great 19th century chemists. The principal characteristics of his "Giessen model of teaching research in chemistry" are presented, as well as the role played by many of his students in the evolution of chemical research in various countries. Liebig's strong personality, his controversies, his contribution to the chemical scene in Giessen and Munich are presented. Although few, the connections with Latin-American chemistry are focused.

Water circulations for effective bleaching of high-brightness mechanical pulps

The amount of water available is usually restricted, which leads to a situation where a complete understanding of the process, including water circulations and the influence of water components, is essential. The main aim of this thesis was to clarify the possibilities for the efficient use of residual peroxide by means of water circulation rearrangements. Rearranging water circulations and the reduction of water usage may cause new problems, such as metal induced peroxide decomposition that needs to be addressed. This thesis introduces theoretical methods of water circulations to combine two variables; effective utilization of residual peroxide and avoiding manganese in the alkaline peroxide bleaching stage. Results are mainly based on laboratory and mill site experiments concerning the utilization of residual peroxide. A simulation model (BALAS) was used to evaluate the manganese contents and residual peroxide doses. It was shown that with optimum recirculation of residual peroxide the brightness can be improved or chemical costs can be decreased. From the scientific perspective, it was also very important to discover that recycled peroxide was more effective pre-bleaching agent compared to fresh peroxide. This can be due to the organic acids i.e. per acetic acid in wash press filtrate that have been formed in alkaline bleaching stage. Even short retention time was adequate and the activation of residual peroxide using sodium hydroxide was not necessary. There are several possibilities for using residual peroxide in practice regarding bleaching. A typical modern mechanical pulping process line consist of defibering, screening, a disc filter, a bleach press, high consistency (HC) peroxide bleaching and a wash press. Furthermore there usually is not a particular medium consistency (MC) pre-bleaching stage that includes additional thickening equipment. The most advisable way to utilize residual peroxide in this kind of process is to recycle the wash press filtrate to the dilution of disc filter pulp (low MC pre-bleaching stage). An arrangement such as this would be beneficial in terms of the reduced convection of manganese to the alkaline bleaching stage. Manganese originates from wood material and will be removed to the water phase already in the early stages of the process. Recycling residual peroxide prior to the disc filter is not recommended because of low consistencies. Regarding water circulations, the novel point of view is that, it would be beneficial to divide water circulations into two sections and the critical location for the division is the disc filter. Both of these two sections have their own priority. Section one before the disc filter: manganese removal. Section two after the disc filter: brightening of pulp. This division can be carried out if the disc filter pulp is diluted only by wash press filtrate before the MC storage tower. The situation is even better if there is an additional press after the disc filter, which will improve the consistency of the pulp. This has a significant effect on the peroxide concentration in the MC pre-bleaching stage. In terms of manganese content, it is essential to avoid the use of disc filter filtrate in the bleach press and wash press showers. An additional cut-off press would also be beneficial for manganese removal. As a combination of higher initial brightness and lower manganese content, the typical brightness increase varies between approximately 0.5 and 1% ISO units after the alkaline peroxide bleaching stage. This improvement does not seem to be remarkable, but as it is generally known, the final brightness unit is the most expensive and difficult to achieve. The estimation of cost savings is not unambiguous. For example in GW/TMP mill case 0.6% ISO units higher final brightness gave 10% savings in the costs of bleaching chemicals. With an hypothetical 200 000 ton annual production, this means that the mill could save in the costs of bleaching chemicals more than 400 000 euros per year. In general, it can be said that there were no differences between the behavior of different types of processes (GW, PGW, TMP and BCTMP). The enhancement of recycling gave a similar response in all cases. However, we have to remember that the utilization of residual peroxide in older mills depends a great deal on the process equipment, the amount of water available and existing pipeline connections. In summary, it can be said that processes are individual and the same solutions cannot be applied to all cases.

Alueverkkojen yhteisöllisyyden edistäminen, vaihtoehtojen arviointi ja yhteisöverkkoportaalin toteutus

Internetin yhteisöpalvelut ovat saavuttaneet suuren suosion. Ne mahdollistavat digitaalisten yhteisöjen ja yhteisöllisyyden tunteiden aikaansaamisen käyttäjien välille. Kehittyneet verkkoyhteydet ja sisältötekniikat ovat antaneet mahdollisuuden monipuolisten vuorovaikutustyökalujen toteuttamiseksi. Sähköinen yhteisöllisyys on nouseva trendi, joka tukee arkipäivästä todellisuutta. Verkkojen paikallinen kehitys, niin laajakaistan kuin erilaisten alueverkkojen avulla on nostanut ajatuksia luoda myös paikallista yhteisöllisyyttä globaalien yhteisöpalvelujen rinnalle. Nopeiden alueverkkojen laajentuminen ovat tuoneet edistyneet verkkoyhteydet niin lähiöihin kuin taajamienkin ulkopuolelle. Avointen alueverkkojen mallissa verkko ja palvelukerros ovat eriytetty toisistaan. Ulkopuoliset palveluntarjoajat voivat tarjota palveluitaan suoraan alueverkon käyttäjille lähempänä verkkotasoa, verrattuna perinteiseen yhden verkkooperaattorin malliin. Tämä mahdollistaa uusien innovatiivisempien palveluiden kehittelyn. Tässä diplomityössä tutkittiin mahdollisuuksia joilla voidaan edistää yhteisöllisyyttä paikallisissa alueverkoissa ja hyödyntää niiden paikallista suorituskykyä, sekä resursseja palveluiden toteutuksessa. Työssä selvitettiin ensin mistä käsitteet yhteisö ja yhteisöllisyys ovat muodostuneet. Selvityksen pohjalta tutkittiin mitä teknisiä menetelmiä on yhteisöjen ja yhteisöllisyyden tunteen aikaansaamiseksi olemassa. Selvityksen tuloksena syntyi teknologinen tiekartta tietoverkkoyhteisöllisyyteen, sekä sosiaalisten palvelualustojen luokittelukaavio, joiden tarkoitus on yhdessä kuvastaa yhteisöllisyyttä tukevia palvelumahdollisuuksia. Työn viimeisessä vaiheessa toteutettiin yhteisöllinen alueverkkopalvelu, sekä yhteisövalvontajärjestelmä – lisäarvopalvelukonsepti, jotka pyrkivät hyödyntämään paikallisen alueverkon tarjoamaa suorituskykyä ja resursseja.

TransPromo communication as a part of company’s marketing communications when the e-bill is a medium

The goal of this thesis was to research what TransPromo is, why companies want to implement TransPromo communication, and what the elements of effective Transpromo communication are. Furthermore, the goal was to develop a TransPromo communication strategy and a normative model for TeliaSonera Finland, which depicts the elements of effective TransPromo communication when the electronic bill is a medium. Abductive reasoning was utilized in this thesis, which means that empirical and theoretical worlds are alternating in researcher’s reasoning process. This thesis didn’t rely on any specific theory nor did it utilize any previous theoretical model. However, certain theoretical connections existed so this thesis cannot be considered purely inductive. The empirical part of this thesis was conducted by examining secondary industry data and by conducting specialist interviews at TeliaSonera Finland and Strålfors. Grounded Theory approach was utilized in the analysis of the interview data and content analysis was used in the analysis of secondary industry data. This thesis increases knowledge in the area of TransPromo communication, and provides one definition of TransPromo communication. As a result of this thesis, a TransPromo communication strategy and a normative model for TeliaSonera Finland was built. The model depicts the elements of the effective TransPromo communication when the e-bill is a medium. The TranPromo communication objective is to utilize transaction documents, such as bills, in order to deliver targeted and personalized marketing messages to current customers. The aim is to strengthen the customer relationship, and to enforce up-sell and cross-sell opportunities and cost savings.

El carácter fronterizo de las identidades contemporáneas: el caso de Chiapas

The thesis or hypothesis of this paper is that the multiple connections of explicit andimplicit life styles foster the construction of hybrid, multiple or complex identities. Wemean by hybrid identities the confluence of multiple identifications in the personalbiography. If the globalization and cultural diversity are the fundamental forms ofglobal life, the mobility is its principal ingredient. We describe different cultural traitsin Chiapas. Internet, migration to United States, or the North American Free TradeAgreement (NAFTA), between North America, Canada, and Mexico, were hybridizedwith the heterogeneity of identity (ethnic, linguistic, and religious). It is discussed thesocial and political consequences of the hybrid contemporary societies

Ciência como cultura: paradigmas e implicações epistemológicas na educação científica escolar

"Science as culture" is based on the assumption that science is a valuable component of human culture. We therefore have to build the bridge, in cultural terms, from the scientific community to the common citizen. Teaching science as culture requires the co-construction of knowledge and citizenship. Ways of articulating science/technology with society are invoked, pondering on the ethical ambivalence of such connections. The goals of this reflection are to think about: a) epistemological obstacles that, in favouring the logic of monoculture, oppose the implantation of the science as culture; b) epistemological strategies that point towards a diversity of cultural practices and "constellations" of knowledge leading to the reconfiguration of the being through knowledge; c) imperatives that force us to (re)think the epistemological bases suited to the paradigmatic changes and which translate the dynamics and complexity of the evolution of the frameworks that currently sustain science and school scientific education.