Competitive advantage through proprietary erp implementation: analysis of the project Väinämö

In the market where companies similar in size and resources are competing, it is challenging to have any advantage over others. In order to stay afloat company needs to have capability to perform with fewer resources and yet provide better service. Hence development of efficient processes which can cut costs and improve performance is crucial. As business expands, processes become complicated and large amount of data needs to be managed and available on request. Different tools are used in companies to store and manage data, which facilitates better production and transactions. In the modern business world the most utilized tool for that purpose is ERP - Enterprise Resource Planning system. The focus of this research is to study how competitive advantage can be achieved by implementing proprietary ERP system in the company; ERP system that is in-house created, tailor made to match and align business needs and processes. Market is full of ERP software, but choosing the right one is a big challenge. Identifying the key features that need improvement in processes and data management, choosing the right ERP, implementing it and the follow-up is a long and expensive journey companies undergo. Some companies prefer to invest in a ready-made package bought from vendor and adjust it according to own business needs, while others focus on creating own system with in-house IT capabilities. In this research a case company is used and author tries to identify and analyze why organization in question decided to pursue the development of proprietary ERP system, how it has been implemented and whether it has been successful. Main conclusion and recommendation of this research is for companies to know core capabilities and constraints before choosing and implementing ERP system. Knowledge of factors that affect system change outcome is important, to make the right decisions on strategic level and implement on operational level. Duration of the project in the case company has lasted longer than anticipated. It has been reported that in cases of buying ready product from vendor, projects are delayed and completed over budget as well. In general, in case company implementation of proprietary ERP has been successful both from business performance figures and usability of system by employees. In terms of future research, conducting a study to calculate statistically ROI of both approaches; of buying ready product and creating own ERP will be beneficial.

Sotilaspolitiikka Kremlin Olympoksella. Venäjän sotilasreformin diskursiivinen rakentuminen venäläisessä sanomalehdistössä 2008–2012

Tutkimus käsittelee venäläisessä sanomalehdistössä esiintyvää keskustelua Venäjän sotilasreformista. Tutkimuksessa haluttiin selvittää, millaisia diskursseja keskustelussa käytetään sotilasreformin oikeuttamiseksi ja miten ne toimivat vallankäytön välineenä. Tutkimus on monitieteinen. Se antaa vastauksia kielitieteellisessä kehyksessä kielen ja diskurssin roolista päätöksenteossa, yhteiskuntatieteellisessä kehyksessä venäläisestä mediasta ja päätöksentekojärjestelmästä sekä sotatieteellisessä kehyksessä asevoimien kehityksestä ja sotilaspolitiikasta. Tutkimuksen primääriaineisto muodostuu 220 artikkelista, jotka kerättiin yhdeksästä venäläisestä sanomalehdestä vuosien 2008–2012 ajalta. Venäjän johtohenkilöt ja heitä tukevat sanomalehdet oikeuttivat sotilasreformia julkisessa keskustelussa ensisijaisesti viiden syyn avulla: uhkien lisääntymisellä, sodan kuvan muutoksella, asevoimien kalustollisella ja toiminnallisella jälkeenjääneisyydellä, henkilöstön osaamisen alhaisella tasolla ja tarpeella toiminnan järkeistykseen. Sotilasreformin päätöksiä oikeutettiin vetoamalla niiden huolelliseen suunnitteluun, henkilöstön asialliseen kohteluun ja taloudellisten asioiden vakauteen. Sanomalehdistössä esiintyi paljon toisistaan poikkeavia näkemyksiä kehitykseen tarvittavasta suunnasta. Suurin osa kritisoivista diskursseista keskittyi kritisoimaan reformin toteutusta, ei sen olemassaoloa. Kritiikki keskittyi tiedotuksen ja demokraattisen päätöksenteon puutteeseen sekä epäilyksiin reformin valmisteluprosessista. Venäjän asevoimia ja sotilaspolitiikkaa koskevaa uutisointia on ongelmallista tarkastella ilman diskurssikäytäntöjen huomiointia. Venäjän johdon ja sen legitimiteettiä vahvistavien sanomalehtien diskursiivisen vallankäytön tavoitteena on saada Venäjä näyttämään todellisuutta vahvemmalta ja yhtenäisemmältä. Vaikka venäläinen media ja siinä etenkin televisio ei ole vapaata, sanomalehdistö on verrattain hyvä tiedonlähde. Sen varsin monipuolinen omistajuus tutkimusaineiston rajauksen aikana mahdollisti erilaisten näkökulmien esillepääsyn. Analyyttisimmin sotilasreformista uutisoivat ne sanomalehdet, jotka eivät nähneet länsimaita Venäjän uhkana ja representoivat diskursseissaan liberalistisia arvoja kuten avoimuutta ja demokratiaa. Sanomalehdistön vaatimaton rooli venäläisessä mediakentässä heikentää kuitenkin sen vaikuttavuutta yleiseen mielipiteeseen. Sanomalehtien diskurssikäytäntöjen analysointi ideologioiden ja vallankäytön kautta voi tarjota mahdollisuuksia parantaa venäläisen valtionjohdon päätösten ennustettavuutta.

Linear competitive inhibition of human tissue kallikrein by 4-aminobenzamidine and benzamidine and linear mixed inhibition by 4-nitroaniline and aniline

Hydrolysis of D-valyl-L-leucyl-L-arginine p-nitroanilide (7.5-90.0 µM) by human tissue kallikrein (hK1) (4.58-5.27 nM) at pH 9.0 and 37ºC was studied in the absence and in the presence of increasing concentrations of 4-aminobenzamidine (96-576 µM), benzamidine (1.27-7.62 mM), 4-nitroaniline (16.5-66 µM) and aniline (20-50 mM). The kinetic parameters determined in the absence of inhibitors were: Km = 12.0 ± 0.8 µM and k cat = 48.4 ± 1.0 min-1. The data indicate that the inhibition of hK1 by 4-aminobenzamidine and benzamidine is linear competitive, while the inhibition by 4-nitroaniline and aniline is linear mixed, with the inhibitor being able to bind both to the free enzyme with a dissociation constant Ki yielding an EI complex, and to the ES complex with a dissociation constant Ki', yielding an ESI complex. The calculated Ki values for 4-aminobenzamidine, benzamidine, 4-nitroaniline and aniline were 146 ± 10, 1,098 ± 91, 38.6 ± 5.2 and 37,340 ± 5,400 µM, respectively. The calculated Ki' values for 4-nitroaniline and aniline were 289.3 ± 92.8 and 310,500 ± 38,600 µM, respectively. The fact that Ki'>Ki indicates that 4-nitroaniline and aniline bind to a second binding site in the enzyme with lower affinity than they bind to the active site. The data about the inhibition of hK1 by 4-aminobenzamidine and benzamidine help to explain previous observations that esters, anilides or chloromethyl ketone derivatives of Nalpha-substituted arginine are more sensitive substrates or inhibitors of hK1 than the corresponding lysine compounds.

Comparison of the quantitative competitive and semiquantitative RT-PCR methods for the determination of interferon-gamma mRNA levels in AIDS-free HIV-infected individuals

IFN-gamma mRNA expression was evaluated in nonstimulated peripheral blood mononuclear cells (PBMC) of HIV-infected and seronegative individuals using quantitative competitive and semiquantitative RT-PCR and the sensitivity of these methods was compared. A significant correlation was found between quantitative competitive and semiquantitative RT-PCR in samples of both HIV-seronegative (P = 0.004) and HIV-infected individuals (P = 0.0004). PBMC from HIV-infected individuals presented a remarkable increase of IFN-gamma mRNA expression, as determined by both types of RT-PCR methods. Semiquantitative RT-PCR even without an internal standard is also acceptable for measuring cytokine mRNA expression, but less reliable if small amounts are quantified. Moreover, we found that increased IFN-gammamRNA expression is independent of CD4+ cell count in AIDS-free HIV-infected patients.

Standard-curve competitive RT-PCR quantification of myogenic regulatory factors in chicken embryos

The reverse transcription-polymerase chain reaction (RT-PCR) is the most sensitive method used to evaluate gene expression. Although many advances have been made since quantitative RT-PCR was first described, few reports deal with the mathematical bases of this technique. The aim of the present study was to develop and standardize a competitive PCR method using standard-curves to quantify transcripts of the myogenic regulatory factors MyoD, Myf-5, Myogenin and MRF4 in chicken embryos. Competitor cDNA molecules were constructed for each gene under study using deletion primers, which were designed to maintain the anchorage sites for the primers used to amplify target cDNAs. Standard-curves were prepared by co-amplification of different amounts of target cDNA with a constant amount of competitor. The content of specific mRNAs in embryo cDNAs was determined after PCR with a known amount of competitor and comparison to standard-curves. Transcripts of the housekeeping ß-actin gene were measured to normalize the results. As predicted by the model, most of the standard-curves showed a slope close to 1, while intercepts varied depending on the relative efficiency of competitor amplification. The sensitivity of the RT-PCR method permitted the detection of as few as 60 MyoD/Myf-5 molecules per reaction but approximately 600 molecules of MRF4/Myogenin mRNAS were necessary to produce a measurable signal. A coefficient of variation of 6 to 19% was estimated for the different genes analyzed (6 to 9 repetitions). The competitive RT-PCR assay described here is sensitive, precise and allows quantification of up to 9 transcripts from a single cDNA sample.

Analysis of five streptokinase formulations using the euglobulin lysis test and the plasminogen activation assay

Streptokinase, a 47-kDa protein isolated and secreted by most group A, C and G ß-hemolytic streptococci, interacts with and activates human protein plasminogen to form an active complex capable of converting other plasminogen molecules to plasmin. Our objective was to compare five streptokinase formulations commercially available in Brazil in terms of their activity in the in vitro tests of euglobulin clot formation and of the hydrolysis of the plasmin-specific substrate S-2251™. Euglobulin lysis time was determined using a 96-well microtiter plate. Initially, human thrombin (10 IU/ml) and streptokinase were placed in individual wells, clot formation was initiated by the addition of plasma euglobulin, and turbidity was measured at 340 nm every 30 s. In the second assay, plasminogen activation was measured using the plasmin-specific substrate S-2251™. Streptase™ was used as the reference formulation because it presented the strongest fibrinolytic activity in the euglobulin lysis test. The Unitinase™ and Solustrep™ formulations were the weakest, showing about 50% activity compared to the reference formulation. All streptokinases tested activated plasminogen but significant differences were observed. In terms of total S-2251™ activity per vial, Streptase™ (75.7 ± 5.0 units) and Streptonase™ (94.7 ± 4.6 units) had the highest activity, while Unitinase™ (31.0 ± 2.4 units) and Strek™ (32.9 ± 3.3 units) had the weakest activity. Solustrep™ (53.3 ± 2.7 units) presented intermediate activity. The variations among the different formulations for both euglobulin lysis test and chromogenic substrate hydrolysis correlated with the SDS-PAGE densitometric results for the amount of 47-kDa protein. These data show that the commercially available clinical streptokinase formulations vary significantly in their in vitro activity. Whether these differences have clinical implications needs to be investigated.

Antiprotozoal and molluscicidal activities of five Brazilian plants

Leishmaniasis, Chagas' disease and schistosomiasis (bilharzia) are parasitic diseases with wide distribution on the American continent, affecting millions of people. In the present study, biological assays for antiprotozoal and molluscicidal activities were carried out with ethanolic extracts of plant species from the Brazilian part of the Upper Paraná River. Crude extracts were obtained by percolation with absolute ethanol from the leaves of Cayaponia podantha Cogn., Nectandra falcifolia (Nees) Castiglioni and Paullinia elegans Cambess., as well as from the aerial parts of Helicteres gardneriana St. Hil. & Naud. and Melochia arenosa Benth., all belonging to genera used in folk medicine. Trypanocidal activity of plants was assayed on epimastigote cultures in liver infusion tryptose. Anti-leishmanial activity was determined over cultures of promastigote forms of the parasite in Schneider's Drosophila medium. Microscopic countings of parasites, after their incubation in the presence of different concentrations of the crude extracts, were made in order to determine the percentage of growth inhibition. C. podantha and M. arenosa, at a concentration of 10 µg/mL, showed 90.4 ± 11.52 and 88.9 ± 2.20% growth inhibition, respectively, of epimastigote forms of Trypanosoma cruzi, whereas N. falcifolia demonstrated an LD50 of 138.5 µg/mL against promastigote forms of Leishmania (Viannia) braziliensis. Regarding molluscicidal activity, the acute toxicity of the extracts on Biomphalaria glabrata was evaluated by a rapid screening procedure. M. arenosa was 100% lethal to snails at 200 µg/mL and showed an LD50 of 143 µg/mL. Screening of plant extracts represents a continuous effort to find new antiparasitic drugs.

Sisäisten tuotevirtojen hallinta elintarviketeollisuudessa

Elintarvikealan yritysten tulee kehittää laadukkaita, kustannustehokkaita ja monipuolisen sisällön omaavia tuotteita elintarvikealan standardeja noudattaen nopeammin kuin koskaan. Uusien lopputuotteiden kehittämisen myötä myös puolivalmisteiden kokonaismäärä kasvaa, mikä vaikeuttaa erityisesti sisäisten tuotevirtojen hallittavuutta tehtaalla. Toimintaympäristön muutoksien seurauksena yritysten on automatisoitava toimintoja tehostaakseen tuotantoaan ja saavuttaakseen kilpailuetua. Tutkimuksen tekemiseen käytettiin kvalitatiivista eli laadullista lähestymistapaa, jonka tarkoituksena on tutkia kohdetta mahdollisimman monipuolisesti. Kvalitatiivisen tiedon hankkimiseen käytettiin haastatteluja sekä osallistuvaa ja passiivista tarkkailua. Toimintatutkimuksen tavoin tarkoituksena oli kehittää ratkaisu kohdeyrityksen ongelmaan soveltamalla olemassa olevaa teoreettista tietämystä ja kentällä tehtyjä havaintoja. Tutkimuksen tuloksena löydettiin parhaiten kohdeyrityksen tehdasympäristöön sisäisten tuotevirtojen hallintaan soveltuva seuranta- ja tunnistustekniikka. Lisäksi haastatteluiden pohjalta saatiin määritettyä liikkeellepanevat ja vastustavat voimat, jotka ohjaavat mahdollisen investointisuunnitelman etenemistä ja päätöksentekoa.

Study of the advancement of innovations in communications industry. Case study: Russian Post Company

This study attempted to provide a project based on the already tested and successful results of foreign business which can help to contain the final price of innovation on desired levels. The research will attempt to dig out most of available information related to aforementioned definitions and thus completing theoretical background. Next author will explain used methodology and the process of evidence collection. After that the study will show the analysis of collected data in order to obtain results which are going to be compared with stated objectives in the final part. The conclusion of the research and proposed possibilities for additional work will be given in the last part. For this study author has chosen the qualitative model because it performs very well for analysis of small scale of data. The case study method was used because it gave author an opportunity to make an in-depth analysis of the collected information about particular organization so it became possible to analyze system's details in comparison. The results have been early considered valid and applicable to other studies. As the result thesis has proposed undertakings which reflect researches aimed on solving problems with provision of services and development of communications. In addition thesis has proposed formulation of database of postal service for Russian Post when (by request) customer possess an account where he or she can access postal services via PC or info table in postal office and order delivery of postal products which will be given private identification code. Project's payoff period has been calculated as well.

Kilpailuetu kansainvälistyvässä monikanavaisessa DIY-kaupassa

Tämän tapaustutkimuksen tavoitteena oli selvittää esimerkkiyrityksen kilpailuetu ympäristössä, jossa kilpailu kansainvälistyy ja monikanavaistuu. Tutkittava yritys on rautakauppa-alan johtava brändi Suomessa. Yritys on tutkimuksen tekemisen aikana ostettu osaksi toimialan Pohjoismaiden suurinta verkkokauppakonsernia. Kvalitatiivinen tutkimus suoritettiin tapaustutkimuksena, johon kuului osana kvantitatiivinen asiakaskysely. Tutkittavalla yrityksellä on verkkokaupan lisäksi kaksi showroom-tyyppistä myymälää, joten asiakaskysely suoritettiin kahdessa osassa erikseen myymälän ja verkkokaupan osalta. Tutkimuksen teoriaosuudessa käsiteltiin tärkeimmät kilpailustrategian teoriat alkaen M.E.Porterin kilpailuetuteoriasta päätyen Kimin ja Mauborgnen Sinisen meren strategiaan. Tutkimuksen tuloksena selvisi, että yrityksellä ei ole selkeätä kilpailuetua. Uuden omistajan myötä on mahdollisuus rakentaa kestävä kilpailuetu. Tutkimustuloksena muodostui myös näkemys, miten yrityksen strategista suunnittelua pitäisi kehittää sekä muodostui ehdotus jatkotutkimukselle. Tutkimuksen pohjalta rakentui malli monikanavaisen DIY- kaupan arvoketjusta ja kehitysehdotus esimerkkiyrityksen arvoketjun kehittämisestä.

Ostoportfoliot hankinta-alan asiantuntijoiden strategisina segmentointityökaluina

Arvoverkostojen välinen kilpailu nykyisessä liiketoiminnassa on johtanut siihen, että toimittajaportfolioita pyritään hallitsemaan yhä strategisemmin. Yksi tapa hallita yrityksen toimittajaportfoliota on segmentoida toimittajat eri kategorioihin ja asettaa näille kategorioille strategiset tavoitteet. Segmentoinnin työkaluina voidaan käyttää ostoportfolioita, joita on suunniteltu useita erilaisia erilaisiin tarpeisiin. Käytetyin portfoliomalli on Kraljicin ostoportfolio, jota käytetään visualisoimaan yrityksen toimittajia ja tuotteita niiden tuottovaikutuksen ja toimitusriskin perusteella. Tutkimuksen tavoite oli ymmärtää, miten hankinta-alan asiantuntijat hallitsevat toimittajaportfoliotaan, painottaen erityisesti sitä, miten hankinta-asiantuntijat käyttävät tieteellisiä ostoportfolioita todellisessa liike-elämässä. Tutkimus toteutettiin laadullisin menetelmin, koska työn tarkoituksena oli ymmärtää syvällisesti tutkittavia kohteita ja pohtia niitä taustatekijöitä, jotka puoltavat tai hidastavat ostoportfolioiden käyttöä yrityksissä. Työssä haastateltiin viittä hankinta-alan asiantuntijaa, joista kaksi työskentelee johtavissa tehtävissä yksityisessä osakeyhtiössä ja kolme työskentelee johtavissa tehtävissä julkisessa osakeyhtiössä. Työn lopputuloksena voidaan todeta, että Kraljicin ostoportfoliota käytetään laajasti erilaisissa hankinnoissa, mutta muita tieteellisiä malleja ei käytetä. Portfolionanalyysin käyttö liittyy usein hankintaosaston kokoon, hankintahenkilöstön asiantuntevuuteen ja koulutukseen, strategisuuteen ja strategiseen vaikutusvaltaan yrityksessä. Niiden käyttö riippuu myös siitä, minkälaisia hankintoja tehdään. Haastavimmaksi ostoportfolioiden käyttö koetaan palveluiden hankinnoissa. Portfoliomallia hyödynnetään erityisesti, kun yritys kartoittaa toimittajakenttäänsä hakiessaan uusia muutossuuntia liiketoimintaansa.

Fuzzy real option analysis in patent related decision making and patent valuation

The shift towards a knowledge-based economy has inevitably prompted the evolution of patent exploitation. Nowadays, patent is more than just a prevention tool for a company to block its competitors from developing rival technologies, but lies at the very heart of its strategy for value creation and is therefore strategically exploited for economic pro t and competitive advantage. Along with the evolution of patent exploitation, the demand for reliable and systematic patent valuation has also reached an unprecedented level. However, most of the quantitative approaches in use to assess patent could arguably fall into four categories and they are based solely on the conventional discounted cash flow analysis, whose usability and reliability in the context of patent valuation are greatly limited by five practical issues: the market illiquidity, the poor data availability, discriminatory cash-flow estimations, and its incapability to account for changing risk and managerial flexibility. This dissertation attempts to overcome these impeding barriers by rationalizing the use of two techniques, namely fuzzy set theory (aiming at the first three issues) and real option analysis (aiming at the last two). It commences with an investigation into the nature of the uncertainties inherent in patent cash flow estimation and claims that two levels of uncertainties must be properly accounted for. Further investigation reveals that both levels of uncertainties fall under the categorization of subjective uncertainty, which differs from objective uncertainty originating from inherent randomness in that uncertainties labelled as subjective are highly related to the behavioural aspects of decision making and are usually witnessed whenever human judgement, evaluation or reasoning is crucial to the system under consideration and there exists a lack of complete knowledge on its variables. Having clarified their nature, the application of fuzzy set theory in modelling patent-related uncertain quantities is effortlessly justified. The application of real option analysis to patent valuation is prompted by the fact that both patent application process and the subsequent patent exploitation (or commercialization) are subject to a wide range of decisions at multiple successive stages. In other words, both patent applicants and patentees are faced with a large variety of courses of action as to how their patent applications and granted patents can be managed. Since they have the right to run their projects actively, this flexibility has value and thus must be properly accounted for. Accordingly, an explicit identification of the types of managerial flexibility inherent in patent-related decision making problems and in patent valuation, and a discussion on how they could be interpreted in terms of real options are provided in this dissertation. Additionally, the use of the proposed techniques in practical applications is demonstrated by three fuzzy real option analysis based models. In particular, the pay-of method and the extended fuzzy Black-Scholes model are employed to investigate the profitability of a patent application project for a new process for the preparation of a gypsum-fibre composite and to justify the subsequent patent commercialization decision, respectively; a fuzzy binomial model is designed to reveal the economic potential of a patent licensing opportunity.

Kranaatinheitinkouluttajien AHJO-ammunnanhallintajärjestelmän osaamisen rakentuminen

Tämä tutkimus osallistuu organisaation oppimiseen liittyvästä osaamisen jalkauttamisesta käytävään akateemiseen ja käytännön johtamisen keskusteluun. Tutkimuksen tavoitteena on kuvata ja ymmärtää, miten kranaatinheitinkouluttajien AHJO-ammunnanhallintajärjestelmän käytön osaaminen rakentuu Puolustus-voimissa. Tutkimuskysymystä lähestytään analysoimalla viittä asiantuntijahaastat-telua ja 58 kirjallista tutkimuskyselyvastausta. Tutkimuksen mukaan AHJO-osaaminen rakentuu yksilötasolla formaalien, non-formaalien ja informaalien oppimismenetelmien vuorovaikutuksessa. Peruskoulutuksen aikainen formaali opetus vaikuttaa korostuvan perusosaamisen rakentamisessa, kun taas syvemmän osaamisen kehittämisen edellytyksenä vaikuttaa olevan informaali harjaantuminen. Non-formaalin täydennyskoulutuksen merkitys korostuu vähemmän harjaantuneen henkilöstön osaamisen rakentamisessa sekä järjestelmän käyttöönottokynnyksen madaltamisessa.

The role of network competence and international business competence in multinational corporations: Subsidiary perspective

On-going process of globalization makes companies all over the world to go beyond the national markets and internationalize. Organizational form of multinational corporation (MNC) has capabilities for establishing the affiliate companies in several countries. Thus, the relocation of resources occurs and particularly, the cross-border transfer of knowledge which possesses the competitive advantage. However, differences in countries` business environments and cultures may constrain this capability. The research aim of this thesis is to investigate the role of subsidiary’s network competence (ability to build and manage the relationships with other local business units) and international business competence in relation to the benefits that MNC receives from a subsidiary. Additionally, subsidiary’s business adaptation, partnerships and knowledge transfer mechanism with parent company and external partners are investigated. This research, conducted in the Finnish-Russian context, consists of theoretical and empirical parts. The qualitative approach in the form of multiple case studies is employed. The empirical data incorporated primary and secondary data in the form of interviews collected in 2013 and 2015 years. Interviews were collected from four Finnish case companies in Saint-Petersburg and Kaluga region and five Russian partner companies. Results are drawn from two cases from Saint-Petersburg. The abductive research approach for the results analysis is adopted. The results indicate that both competencies lead to the subsidiary’s local embeddedness in the form of mutual business activities with local business partners and product adaptation for the local market needs. In addition to the monetary benefits in form of payments or turnover share, local embeddedness brings the knowledge of the local environment which is utilized by an MNC in the long-term planning. Another found tacit benefit is the access to the national market. This is strategically useful benefit not only for parent MNC but also for the subsidiary’s partners, i.e. international suppliers.

Gearing Towards Omnichannel Grocery Retail Through Business Model Innovation

Technological innovations and the advent of digitalization have led retail business into one of its biggest transformations of all time. Consumer behaviour has changed rapidly and the customers are ever more powerful, demanding, tech-savvy and moving on various plat-forms. These attributes will continue to drive the development and robustly restructure the architecture of value creation in the retail business. The largest retail category, grocery yet awaits for a real disruption, but the signals for major change are already on the horizon. The first wave of online grocery retail was introduced in the mid 1990’s and it throve until millennium. Many overreactions, heavy investments and the burst IT-bubble almost stag-nated the whole industry for a long period of time. The second wave started with a venge-ance around 2010. Some research was carried out during the first wave from a single-viewpoint of online grocery retail, but without a comprehensive approach to online-offline business model integration. Now the accelerating growth of e-business has initiated an increased interest to examine the transformation from traditional business models towards e-business models and their integration on the companies’ traditional business models. This research strove to examine how can we recognize and analyze how digitalization and online channels are affecting the business models of grocery retail, by using business mod-el canvas as an analysis tool. Furthermore business model innovation and omnichannel retail were presented and suggested as potential solutions for these changes. 21 experts in online grocery industry were being interviewed. The thoughts of the informants were being qualitatively analysed by using an analysis tool called the business model canvas. The aim of this research was to portray a holistic view on the Omnichannel grocery retail business model, and the value chain, in which the case company Arina along with its partners are operating. The key conclusions exhibited that online grocery retail business model is not an alterna-tive model nor a substitute for the traditional grocery retail business model, though all of the business model elements are to some extent affected by it, but rather a complementary business model that should be integrated into the prevailing, conventional grocery retail business model. A set of business model elements, such as value proposition and distribu-tion channels were recognized as the most important ones and sources of innovation within these components were being illustrated. Segments for online grocery retail were empiri-cally established as polarized niche markets in contrast of the segmented mass-market of the conventional grocery retail. Business model innovation was proven to be a considera-ble method and a conceptual framework, by which to come across with new value proposi-tions that create competitive advantage for the company in the contemporary, changing business environment. Arina as a retailer can be considered as a industry model innovator, since it has initiated an entire industry in its market area, where other players have later on embarked on, and in which the contributors of the value chain, such as Posti depend on it to a great extent. Consumer behaviour clearly affects and appears everywhere in the digi-talized grocery trade and it drives customers to multiple platforms where retailers need to be present. Omnichannel retail business model was suggested to be the solution, in which the new technologies are being utilized, contemporary consumer behaviour is embedded in decision-making and all of the segments and their value propositions are being served seamlessly across the channels.