Conceção e pré-teste de comunicação de uma campanha publicitária para a revista "Courrier Internacional"

Trabalho de projeto apresentado à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.

Strategisk kompetensutveckling : En organisations strategiska förhållningssätt till kompetensutveckling

I denna fallstudie undersöks hur en kompetensbaserad personalstrategi ter sig inom en organisation. Då det är ett brett område har en avgränsning gjorts och det är enbart kompetensutveckling som berörs. Syftet är att skapa förståelse för det strategiska förhållningssättet till kompetensutveckling inom en organisation. Inom ramen för våra forskningsfrågor undersöks också de verktyg och metoder som en organisation använder sig av för att utveckla rätt kompetens samt de hinder och utmaningar som finns. Det har av tidigare forskning framkommit att ett strategiskt förhållningssätt är avgörande för en organisations överlevnad och framgång. Det finns en samstämmighet kring att organisationer vid valet av kompetensutvecklingsinsatser behöver utgå från verksamhetens behov, kundkrav och framtida mål för att bli gynnsamma. Syftet för insatserna blir därmed avgörande och en central del i det strategiska förhållningssättet till kompetensutveckling. Studien utgår från en fenomenologisk ansats och insamling av data har skett med hjälp av sju semi-strukturerade intervjuer med öppna frågor som utgått från tydliga teman. Studiens intervjuer har genomförts i en politiskt styrd organisation med cirka 5000 anställda och analysen av dessa intervjuer har skett enligt en femstegsmodell där vi avsett att synliggöra de mest väsentliga beståndsdelarna av fenomenet. Studien har tydliggjort hur organisationens strategiska förhållningssätt ser ut och också tydligt påvisat faktorer som gör det svårt att upprätthålla. De verktyg och metoder organisationen använder sig av är exempelvis webbaserad utbildning, ständiga förbättringar, nätverk, händelsehanteringssystem, en utbildningsplattform samt ett formulär för utbildningsförfrågningar. De hinder och utmaningar som synliggjorts är exempelvis utomstående faktorer, ekonomi, ansvarsfördelning och samverkan. Vår studie har också bidragit till en insikt i hur viktigt det är att noga överväga vilken metod som bör användas vid olika typer av kompetensutvecklingsinsatser. Det är viktigt att inte låta fokus hamna på att genomföra det minst kostsamma, utan låta valet av metod syfta till att ge det mest effektiva lärandet. Det är viktigt att i varje skede göra strategiska avvägningar som inte enbart har sin grund i ekonomiska perspektiv vad gäller besparingar och minskade kostnader. Ett intressant område till vidare forskning ser vi i chefsperspektivet. Vi finner detta intressant då det både genom tidigare forskning och genom vår egen studie tydligt har framgått att chefer har en nyckelroll och det finns därför ett intresse att närmre undersöka den roll som chefer delegeras i kompetensutvecklingsinsatser och vilka möjligheter de har i arbetet med dessa frågor.

Perceptual load affects eyewitness accuracy and susceptibility to leading questions

Load Theory (Lavie, 1995, 2005) states that the level of perceptual load in a task (i.e.,the amount of information involved in processing task-relevant stimuli) determines the efficiency of selective attention. There is evidence that perceptual load affects distractor processing, with increased inattentional blindness under high load. Given that high load can result in individuals failing to report seeing obvious objects, it is conceivable that load may also impair memory for the scene. The current study is the first to assess the effect of perceptual load on eyewitness memory. Across three experiments (two video-based and one in a driving simulator), the effect of perceptual load on eyewitness memory was assessed. The results showed that eyewitnesses were less accurate under high load, in particular for peripheral details. For example, memory for the central character in the video was not affected by load but memory for a witness who passed by the window at the edge of the scene was significantly worse under high load. High load memories were also more open to suggestion, showing increased susceptibility to leading questions. High visual perceptual load also affected recall for auditory information, illustrating a possible cross-modal perceptual load effect on memory accuracy. These results have implications for eyewitness memory researchers and forensic professionals.

Avaliação de risco ambiental na indústria em regime de responsabilidade ambiental

O presente relatório surgiu na sequência do estágio curricular realizado na empresa Envienergy - Ambiente e Energia, Lda. O tema do estágio resultou da necessidade de responsabilização das empresas pelos danos ambientais que possam surgir da sua atividade, segundo as disposições da Diretiva n.º 2004/35/CE, de 21 de Abril, transposta para o regime jurídico nacional pelo Decreto-Lei n.º 147/2008, de 29 de julho, também conhecido por Diploma da Responsabilidade Ambiental. No âmbito deste regime de responsabilidade, desenvolveu-se e aplicou-se a um caso de estudo, uma metodologia de avaliação de riscos ambientais, com posterior cálculo da garantia financeira. O caso de estudo foi uma empresa industrial da área da cerâmica, de médias dimensões, cliente da Envienergy. A metodologia consistiu numa apreciação do estado inicial do ambiente envolvente à empresa em estudo (designada como CERÂMICA), levantamento dos riscos da sua atividade, formulação de cenários de acidentes, avaliação da severidade e da probabilidade dos riscos de acidente e estimativa dos custos de reparação e compensação ambiental dos danos que a atividade possa provocar (a garantia financeira). Segundo esta metodologia, o caso de estudo requer uma garantia financeira no valor de 26.125€, correspondente ao valor financeiro necessário para assegurar que seja possível à indústria avaliada a responsabilização ambiental por danos provocados pela sua atividade. A metodologia também prevê a sugestão de medidas de redução de risco e, considerando a aplicação dessas medidas, a reavaliação dos riscos e da garantia financeira. Desta reavaliação resultou uma garantia financeira estimada em 5.403€. A avaliação de riscos ambientais feita à indústria cerâmica serviu para testar e comprovar a adaptabilidade da metodologia a um caso real. Os resultados obtidos foram satisfatórios, e a metodologia está apta a ser aplicada a casos de estudo de dimensão semelhantes ao caso de estudo avaliado neste relatório.

A Research of Resource Scheduling Algorithm Based on Hadoop

With the development of electronic devices, more and more mobile clients are connected to the Internet and they generate massive data every day. We live in an age of “Big Data”, and every day we generate hundreds of million magnitude data. By analyzing the data and making prediction, we can carry out better development plan. Unfortunately, traditional computation framework cannot meet the demand, so the Hadoop would be put forward. First the paper introduces the background and development status of Hadoop, compares the MapReduce in Hadoop 1.0 and YARN in Hadoop 2.0, and analyzes the advantages and disadvantages of them. Because the resource management module is the core role of YARN, so next the paper would research about the resource allocation module including the resource management, resource allocation algorithm, resource preemption model and the whole resource scheduling process from applying resource to finishing allocation. Also it would introduce the FIFO Scheduler, Capacity Scheduler, and Fair Scheduler and compare them. The main work has been done in this paper is researching and analyzing the Dominant Resource Fair algorithm of YARN, putting forward a maximum resource utilization algorithm based on Dominant Resource Fair algorithm. The paper also provides a suggestion to improve the unreasonable facts in resource preemption model. Emphasizing “fairness” during resource allocation is the core concept of Dominant Resource Fair algorithm of YARM. Because the cluster is multiple users and multiple resources, so the user’s resource request is multiple too. The DRF algorithm would divide the user’s resources into dominant resource and normal resource. For a user, the dominant resource is the one whose share is highest among all the request resources, others are normal resource. The DRF algorithm requires the dominant resource share of each user being equal. But for these cases where different users’ dominant resource amount differs greatly, emphasizing “fairness” is not suitable and can’t promote the resource utilization of the cluster. By analyzing these cases, this thesis puts forward a new allocation algorithm based on DRF. The new algorithm takes the “fairness” into consideration but not the main principle. Maximizing the resource utilization is the main principle and goal of the new algorithm. According to comparing the result of the DRF and new algorithm based on DRF, we found that the new algorithm has more high resource utilization than DRF. The last part of the thesis is to install the environment of YARN and use the Scheduler Load Simulator (SLS) to simulate the cluster environment.

Sharing the vision: representing the matters of concern for design-led fledgling companies in Scotland

Design is being performed on an ever-increasing spectrum of complex practices arising in response to emerging markets and technologies, co-design, digital interaction, service design and cultures of innovation. This emerging notion of design has led to an expansive array of collaborative and facilitation skills to demonstrate and share how such methods can shape innovation. The meaning of these design things in practice can't be taken for granted as matters of fact, which raises a key challenge for design to represent its role through the contradictory nature of matters of concern. This paper explores an innovative, object-oriented approach within the field of design research, visually combining an actor-network theory framework with situational analysis, to report on the role of design for fledgling companies in Scotland, established and funded through the knowledge exchange hub Design in Action (DiA). Key findings and visual maps are presented from reflective discussions with actors from a selection of the businesses within DiA's portfolio. The suggestion is that any notions of strategic value, of engendering meaningful change, of sharing the vision of design, through design things, should be grounded in the reflexive interpretations of matters of concern that emerge.

To Succeed Is to Believe: Comparison of Self-Efficacy Beliefs in Language Learning between Learner Groups of English and Swedish in Finland

In this thesis, I studied self-efficacy in the learning of English and Swedish in Finland. The theory of self-efficacy, which was created by Albert Bandura, suggests that the beliefs a person has of his or her capabilities in a certain task affect the person’s performance in the task. My aim was to study whether there are differences in self-efficacy beliefs between the learners of English and Swedish, and whether these beliefs correlate with the performance in the language in question. My hypotheses were that the learners of English have higher self-efficacy beliefs than the learners of Swedish and that self-efficacy beliefs correlate with language performance. The study was quantitative, and it consisted of a self-efficacy questionnaire and a language test which were distributed to students of English and Swedish in an upper secondary school in Rovaniemi. The study was answered by 137 students, of whom 93 were learners of English and 44 were learners of Swedish. The results indicated that the learners of English had a higher sense of efficacy than the learners of Swedish. The analysis proved that there was a significant correlation between English students’ self-efficacy and their performance in the language measured by the test and the grades. In addition, a significant correlation existed between Swedish students’ self-efficacy and their grades. However, there was no correlation between the Swedish students’ self-efficacy and their test results. The difference in the self-efficacy beliefs of the two language groups indicates that people in Finland are more confident in using English than Swedish, which also implies that English is more valued in Finnish society than Swedish. It is important to acknowledge the lower self-efficacy beliefs in Swedish because various studies have proven that self-efficacy affects academic achievement. As a suggestion for further research, the self-efficacy beliefs of different language groups could be compared in a qualitative study in order to understand the development of self-efficacy more profoundly.

Computação de alto desempenho aplicada a modelagem numérica de fenômenos atmosféricos

A constante evolução da tecnologia disponibilizou, atualmente, ferramentas computacionais que eram apenas expectativas há 10 anos atrás. O aumento do potencial computacional aplicado a modelos numéricos que simulam a atmosfera permitiu ampliar o estudo de fenômenos atmosféricos, através do uso de ferramentas de computação de alto desempenho. O trabalho propôs o desenvolvimento de algoritmos com base em arquiteturas SIMT e aplicação de técnicas de paralelismo com uso da ferramenta OpenACC para processamento de dados de previsão numérica do modelo Weather Research and Forecast. Esta proposta tem forte conotação interdisciplinar, buscando a interação entre as áreas de modelagem atmosférica e computação científica. Foram testadas a influência da computação do cálculo de microfísica de nuvens na degradação temporal do modelo. Como a entrada de dados para execução na GPU não era suficientemente grande, o tempo necessário para transferir dados da CPU para a GPU foi maior do que a execução da computação na CPU. Outro fator determinante foi a adição de código CUDA dentro de um contexto MPI, causando assim condições de disputa de recursos entre os processadores, mais uma vez degradando o tempo de execução. A proposta do uso de diretivas para aplicar computação de alto desempenho em uma estrutura CUDA parece muito promissora, mas ainda precisa ser utilizada com muita cautela a fim de produzir bons resultados. A construção de um híbrido MPI + CUDA foi testada, mas os resultados não foram conclusivos.

Contributo da filosofia Lean na redução do custo de uma peça metálica

Num mercado cada vez mais exigente e competitivo, torna-se imprescindível que as organizações otimizem continuamente os seus sistemas produtivos. Muitas têm visto nas filosofias e práticas Lean e Kaizen as respostas para conseguirem produzir mais sem acrescentar recursos, e de forma mais rápida, mais eficaz e mais eficiente. O envolvimento da empresa numa cultura de melhoria contínua orientada para o cliente permite a criação de valor em todas as etapas, tornando-a mais flexível e competitiva. Essa transformação cultural, aliada à aplicação de ferramentas Lean e Kaizen, permitem melhorar o desempenho global da organização, reduzindo os custos através do combate aos inibidores de performance: os desperdícios, os paradigmas, a inflexibilidade e a variabilidade. No presente trabalho pretende-se mostrar a aplicabilidade de algumas destas ferramentas no processo produtivo de um componente metálico para a indústria mobiliária, assim como os ganhos alcançados com esta abordagem. Ao longo de todo o projeto foram usadas diversas ferramentas Lean Manufacturing como organização do posto de trabalho (5S), Gestão Visual, troca rápida de ferramentas (SMED), mapeamento da cadeia de valor (VSM) e alterações de layouts (com recurso ao software Arena e AutoCad para estudar a alteração mais eficiente que permitisse uma maior produtividade com menor quantidade de recursos). Também se mostra igualmente a importância dos colaboradores no processo de mudança, através das iniciativas Kaizen, do programa de sugestões, dos inquéritos de satisfação e das ações de formação, para que eles se sintam parte integrante da organização.

Changing Road Signs in Israel: Production and Perception

In Palestine/Israel the struggle to control the land and the people is not merely conducted through physical violence. More subtle attempts for controlling the region and labeling it as belonging for one side rather than the other are implemented. This paper focuses on an Israeli suggestion to change the orthography of city names on road signs so that they are transliterations of the Hebrew name of the city. This one event, the Israeli suggestion to change city names on road signs, is represented to the public by two competing, and mostly opposing, discourses. This paper uses critical discourse analysis to analyze four articles, two of which are written by Arabic media sources, and the other two are written by Israeli ones. This analysis is paired with a quantitative and a qualitative analysis of the reactions of participants of different political affiliations to chosen excerpts of the articles. The paper aims at showing how one event is represented differently through different discourses, and how people who are affected be specific discourses react to them.

Pensar a avaliação: semelhanças, diferenças e complementaridades entre as práticas avaliativas da Educação Pré-Escolar e do 1º Ciclo do Ensino Básico

Relatório de Estágio apresentado à Escola Superior de Educação de Paula Frassinetti para obtenção de grau de Mestre em Educação Pré-Escolar e Ensino do 1º Ciclo do Ensino Básico

From genes to radioresistance in head and neck squamous cell carcinoma

Head and Neck Cancers (HNC) are a group of tumours located in the upper aero-digestive tract. Head and Neck Squamous Cell Carcinoma (HNSCC) represent about 90% of all HNC cases. It has been considered the sixth most malignant tumour worldwide and, despite clinical and technological advances, the five-year survival rate has not improved much in the last years. Nowadays, HNSCC is well established as a heterogeneous disease and that its development is due to accumulation of genetic events. Apart from the majority of the patients being diagnosed in an advanced stage, HNSCC is also a disease with poor therapeutic outcome. One of the therapeutic approaches is radiotherapy. However, this approach has different drawbacks like the radioresistance acquired by some tumour cells, leading to a worse prognosis. A major knowledge in radiation biology is imperative to improve this type of treatment and avoid late toxicities, maintaining patient quality of life in the subsequent years after treatment. Then, identification of genetic markers associated to radiotherapy response in patients and possible alterations in cells after radiotherapy are essential steps towards an improved diagnosis, higher survival rate and a better life quality. Not much is known about the radiation effects on cells, so, the principal aim of this study was to contribute to a more extensive knowledge about radiation treatment in HNSCC. For this, two commercial cell lines, HSC-3 and BICR-10, were used and characterized resorting to karyotyping, aCGH and MS-MLPA. These cell lines were submitted to different doses of irradiation and the resulting genetic and methylation alterations were evaluated. Our results showed a great difference in radiation response between the two cell lines, allowing the conclusion that HSC-3 was much more radiosensitive than BICR-10. Bearing this in mind, analysis of cell death, cell cycle and DNA damages was performed to try to elucidate the motifs behind this difference. The characterization of both cell lines allowed the confirmation that HSC-3 was derived from a metastatic tumour and the hypothesis that BICR-10 was derived from a dysplasia. Furthermore, this pilot study enabled the suggestion of some genetic and epigenetic alterations that cells suffer after radiation treatment. Additionally, it also allowed the association of some genetic characteristics that could be related to the differences in radiation response observable in this two cell lines. Taken together all of our results contribute to a better understanding of radiation effects on HNSCC allowing one further step towards the prediction of patients’ outcome, better choice of treatment approaches and ultimately a better quality of life.

Criteria for graphic representation in musical scores: Visual elements in musical scores

A interdisciplinaridade entre a música e as artes visuais tem sido explorado por conceituados teóricos e filósofos, embora não exista muito na área da interpretação visual do grafismo de partituras musicais. Este estudo investiga como os grafismos na notação e símbolos musicais afectam o intérprete na sua transformação em som, com referência especial a partituras contemporâneas, que utilizam notação menos convencional para a criação de uma interpretação por sugestão. Outras relações entre o som e o visual são exploradas, incluindo a sinestesia, a temporalidade e a relação entre obra de arte e público. O objectivo desta dissertação é a de constituir um estudo inovativo sobre partituras musicais contemporâneas, simultaneamente do ponto de vista musical e visual. Finalmente, também vai mais longe, incluindo desenhos da própria autora inspirados e motivados pela música. Estes já não cumprem uma função de notação convencional para o músico, embora existe uma constante possibilidade de uma reinterpretação. ABSTRACT; The inter-disciplinarity between music and visual art has been explored by leading theorists and philosophers, though very little exists in the area of the visual interpretation of graphic musical scores. This study looks at how the graphics of musical notation and symbols affect the performer in transforming them into sound, with particular reference to contemporary scores that use non¬conventional notation to create an interpretation through suggestion. Other sound-visual relationships are explored, including synaesthesia, temporality and the interconnection between work of art and audience or public. This dissertation aims to be an innovative study of contemporary musical scores, from a musical as well as visual perspective. Finally, it takes a step further with drawings of my own, directly inspired and motivated by the music. These no longer fulfil a conventionally notational function for the musician, yet the potential for a re-interpretation is ever-present.

Programa pró-equidade de gênero e raça da Prefeitura Municipal de Curitiba: estratégia para superar a divisão sexual de trabalho em uma instituição pública?

The objective of this study was to analyze if the pro equity program of gender and race in the PMC, changed the perception of the servants on the conception of sexual division of labor. The sexual division of labor is the concept that allows identifying and understanding the hierarchical relations (principal of hierarchization) based on the attribution of social and economic value most male occupations in relation female, besides that, considerers the female work‟s secondary and her salary supplement to the family income. And the principle of separation identifying the places occupies by man and woman in the institution (productive, reproductive, and domestic work) agreeing with the historical and social construction that associates woman to occupational sectors like “mastertship”, nursering and social assistance, considered an extension of the family functions like taking care and family affections. And the man is associate to engineer, technology information and occupations related to exact science all professions associate to reason, creating a bias of gender in labor relations. To identify possible inequalities of gender in the work ambiance, I have compared the initial basic duration of some careers, the ascension process to higher positions and the salary that both servants and servers in the PMC. Was also investigated the perception of implements and beneficiaries of the program, over the sexual labor division. The methodology used for conduct the investigation was the qualitative research interpretive character using the structured and semi structured interviewed as instruments of data collect. The interview was divided in two groups, to follow: a) implements of pro-equity program of gender and race and b) professors and engineers beneficiaries. The analyzes of documents provided by the Secretaria de Politícas para as Mulheres da Presidência da República and by the PMC complemented the investigative path of this research. Bring as result a perception of beneficiaries servants and implementing on a policy which provides for cultural changes in the institution and in the management of people. It should be noted that the program foresees that in its objectives identify the discriminatory relations of race, sexual orientation, generation and disable person who were not examined in this study. Factor that enables the continuation of the investigation process and is a suggestion for a future research.

Analyzing the effect of connecting horizontal tidal stream turbines on the pier of a sea established bridge

In this thesis, producing ability of electricity by horizontal tidal current turbines and installing possibility of these turbines on bridge's piers in the marine environments has been studied to reduce primary implementation costs and make the plan, economical. To do this and to study its feasibility, the exerted forces from installing horizontal tidal current turbines were compared with the forces applied to the bridge structure during designing process (given in the Standards). Then, the allowable ranges of the overloading which is tolerable by the piers of the bridge were obtained. Accordingly, it is resulted that for installing these turbines, the piers of the existing bridges are required to be strengthened. Because of increasing usage of renewable powers and as a suggestion, the exerted forces from installing turbine for loading coefficients of different Standards are given. Finally as an example, preliminary designing of a horizontal tidal current turbine was carried out for Gesham Channel and the forces exerted from turbine to the bridge's pier were calculated for the future usage in order to create a test site of real dimensions.