847 resultados para Social Communication
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OBJECTIVES. Oral foreign language skills are an integral part of one's social, academic and professional competence. This can be problematic for those suffering from foreign language communication apprehension (CA), or a fear of speaking a foreign language. CA manifests itself, for example, through feelings of anxiety and tension, physical arousal and avoidance of foreign language communication situations. According to scholars, foreign language CA may impede the language learning process significantly and have detrimental effects on one's language learning, academic achievement and career prospects. Drawing on upper secondary students' subjective experiences of communication situations in English as a foreign language, this study seeks, first, to describe, analyze and interpret why upper secondary students experience English language communication apprehension in English as a foreign language (EFL) classes. Second, this study seeks to analyse what the most anxiety-arousing oral production tasks in EFL classes are, and which features of different oral production tasks arouse English language communication apprehension and why. The ultimate objectives of the present study are to raise teachers' awareness of foreign language CA and its features, manifestations and impacts in foreign language classes as well as to suggest possible ways to minimize the anxiety-arousing features in foreign language classes. METHODS. The data was collected in two phases by means of six-part Likert-type questionnaires and theme interviews, and analysed using both quantitative and qualitative methods. The questionnaire data was collected in spring 2008. The respondents were 122 first-year upper secondary students, 68 % of whom were girls and 31 % of whom were boys. The data was analysed by statistical methods using SPSS software. The theme interviews were conducted in spring 2009. The interviewees were 11 second-year upper secondary students aged 17 to 19, who were chosen by purposeful selection on the basis of their English language CA level measured in the questionnaires. Six interviewees were classified as high apprehensives and five as low apprehensives according to their score in the foreign language CA scale in the questionnaires. The interview data was coded and thematized using the technique of content analysis. The analysis and interpretation of the data drew on a comparison of the self-reports of the highly apprehensive and low apprehensive upper secondary students. RESULTS. The causes of English language CA in EFL classes as reported by the students were both internal and external in nature. The most notable causes were a low self-assessed English proficiency, a concern over errors, a concern over evaluation, and a concern over the impression made on others. Other causes related to a high English language CA were a lack of authentic oral practise in EFL classes, discouraging teachers and negative experiences of learning English, unrealistic internal demands for oral English performance, high external demands and expectations for oral English performance, the conversation partner's higher English proficiency, and the audience's large size and unfamiliarity. The most anxiety-arousing oral production tasks in EFL classes were presentations or speeches with or without notes in front of the class, acting in front of the class, pair debates with the class as audience, expressing thoughts and ideas to the class, presentations or speeches without notes while seated, group debates with the class as audience, and answering to the teacher's questions involuntarily. The main features affecting the anxiety-arousing potential of an oral production task were a high degree of attention, a large audience, a high degree of evaluation, little time for preparation, little linguistic support, and a long duration.
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The rapid development of communication and networking has lessened geographical boundaries among actors in social networks. In social networks, actors often want to access databases depending upon their access rights, privacy, context, privileges, etc. Managing and handling knowledge based access of actors is complex and hard for which broad range of technologies need to be called. Access based on dynamic access rights and circumstances of actors impose major tasks on access systems. In this paper, we present an Access Mechanism for Social Networks (AMSN) to render access to actors over databases taking privacy and status of actors into consideration. The designed AMSN model is tested over an Agriculture Social Network (ASN) which utilises distinct access rights and privileges of actors related to the agriculture occupation, and provides access to actors over databases.
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Sex pheromones are vital in communication between individuals belonging to opposite sexes and form an integral part of the reproductive biology of various species. Among insects, sexual dimorphism in CHCs has been reported from diverse taxa spanning seven different orders, and thereby CHCs have been implicated as sex pheromones. Because males and females of the primitively eusocial wasp Ropalidia marginata touch each other with their antennae during mating, before engaging in sperm transfer, a sex pheromone that is perceived via contact chemosensation through the antennae can possibly exist in this species. Since CHCs have been implied as sex pheromones in various insects (including hymenopterans), and since sexual dimorphism of CHCs should be an obligatory prerequisite for them to act as sex pheromones, we investigated whether males and females of R. marginata differ in their CHC profiles. We found only nonvolatile CHCs, and our results show absence of sexual dimorphism in CHCs, suggesting that CHCs do not function as sex pheromone in this species. A behavioral assay failed to show presence of mate attraction at a distance, thereby showing the absence of volatile long-distance mate attraction cues (that may originate from sources other than and in addition to CHCs).
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We consider a Social Group' of networked nodes, seeking a universe' of segments. Each node has a subset of the universe and access to an expensive resource for downloading data. Nodes can also acquire the universe by exchanging copies of segments among themselves, at low cost, using inter-node links. While exchanges over inter-node links ensure minimum cost, some nodes in the group try to exploit the system. We term such nodes as non-reciprocating nodes' and prohibit such behavior by proposing the give-and-take' criterion, where exchange is allowed if each node has segments unavailable with the other. Under this criterion, we consider the problem of maximizing the number of nodes with the universe at the end of local exchanges. First, we present a randomized algorithm that is shown to be optimal in the asymptotic regime. Then, we present greedy links algorithm, which performs well for most of the scenarios and yields an optimal result when the number of nodes is four. The polygon algorithm is proposed, which yields an optimal result when each of the nodes has a unique segment. After presenting some intuitive algorithms (e.g., greedy incremental algorithm and rarest first algorithm), we compare the performances of all proposed algorithms with the optimal. Copyright (c) 2015 John Wiley & Sons, Ltd.
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A outorga e renovação de concessão, permissão ou autorização de serviço de radiodifusão sonora e de sons e imagens é um conjunto de decisões políticas do Poder Público que está no cerne da questão ou da problematização da comunicação no Brasil. O modelo adotado no Brasil desde cedo concentrou o poder concedente no Executivo Federal. Além de não haver uma forte accountability institucional, a população não é consultada durante o processo e não há mecanismos estabelecidos de fiscalização e controle social sobre o serviço prestado. Esse estudo tem por finalidade oferecer elementos para que se fortaleça a accountability, notadamente a social, para o exame das concessões à luz dos capítulos da comunicação na Constituição Federal. Levanta-se, como hipótese, a possibilidade de que seja falsa a dicotomia participação social versus liberdade de manifestação e de imprensa. A excessiva centralização ou a falta de participação social na outorga e renovação conduz a uma associação entre o poder concedente e os concessionários, permissionários e autorizados na radiodifusão. Os mecanismos de accountability multiplicar-se-iam com o que é chamado aqui de popularização do poder concedente e do poder concedido. E desses mecanismos poderia se servir o poder público ao examinar a eficiência e a eficácia dos "proprietários" da radiodifusão.
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[ES]El presente TFG plantea un análisis de la utilización de las redes sociales dentro de la estrategia de comunicación de las organizaciones empresariales. Para ello, se estudia el contexto comunicacional actual, caracterizado por la fragmentación y dispersión de las audiencias, la saturación, la pérdida de la eficacia de la publicidad tradicional, los nuevos hábitos de consumo de medios y la explosión de la conectividad, y el papel de las distintas herramientas de comunicación en entornos digitales: página web, blog corporativo, email marketing, gestión multimedia, mobile marketing, E-commerce y Social Media Marketing. En este contexto y por su relevancia, nos centramos en el estudio de las estrategias de Social Media Marketing. Para ello abordamos las ventajas e inconvenientes de la utilización de redes sociales, cómo efectuar la planificación de la comunicación en redes sociales (objetivos, público, contenidos, plataformas, plan de acción e indicadores), y las nuevas profesiones ligadas a su gestión. Un aspecto relevante que también se analiza es la gestión de la reputación online y las implicaciones que el uso de redes sociales tiene sobre ella, así como los protocolos de actuación ante posibles crisis derivadas de la presencia en estos canales. En las redes sociales se encuentran prácticamente todos los stakeholders de las empresas/marcas, fuente de información continua para mejorar sus negocios. Su utilización, dentro de una comunicación integral de marketing, permite fortalecer la imagen corporativa y lograr un posicionamiento claro y a largo plazo.
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[ES]En este trabajo se ha realizado un estudio de la responsabilidad social empresarial y su relación con el marketing. Más concretamente, se ha estudiado cómo influye ésta en la imagen y la reputación de la empresa, como influye en la relación con los clientes y la importancia de su comunicación. Posteriormente se han analizado 10 empresas pertenecientes al Pacto Mundial de las Naciones Unidas mediante la observación y análisis de sus páginas web. Con ello pretendíamos detectar si comunicaban o no sus esfuerzos de RSE en la web, como soporte que hoy por hoy es básico en la comunicación de cualquier empresa. También queríamos detectar cual era su grado de implicación en la materia, que cuestiones predominaban y que tipo de iniciativas desarrollaban en mayor medida. Los resultados obtenidos en cuanto a la comunicación han sido los esperados, todas las empresas presentaban información sobre RSE en sus páginas web, lo que muestra su interés porque los clientes y otros potenciales targets (inversores, empleados, sociedad en general, etc.) conozcan su compromiso con la RSE. Los ámbitos sobre los que predomina la información han sido las políticas medioambientales y la acción social. Para terminar, resaltar que dentro de los grupos de interés destaca la relación con los proveedores y empleados.
A magia da Disney no Facebook: estratégias de comunicação e negócios do conglomerado na rede social.
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O mercado contemporâneo de mídia é dominado por um número cada vez menor de empresas, que competem entre si no mercado global. Resultantes de aquisições e fusões com atividades em várias frentes, as empresas compõem impérios midiáticos, classificados como conglomerados de mídia. Nesse contexto dos conglomerados, esta pesquisa analisa uma das vertentes do segmento de internet da The Walt Disney Company: a página da empresa no Facebook. Utilizando o referencial das indústrias de mídia e da economia de mídia como principal base teórica, o objetivo desta pesquisa é identificar as estratégias da empresa na sua relação com os usuários, especialmente aquelas de maior apelo junto ao público entre 9 e 15 anos, faixa etária contemplada pelas pesquisas TIC Domicílios e Usuários 2012 e TIC Kids Online Brasil 2012. Neste contexto, através da análise de postagens com promoções e propaganda de seus produtos, explícitas ou não (tais como filmes, jogos e desenhos animados), é possível identificar as inserções criativas da empresa no Facebook, as estratégias de marketing na referida página e as principais frentes do negócio internet da Disney Co. Para tanto, são usados também documentos oficiais (e públicos) da Companhia, em especial balanços anuais e informações divulgadas na imprensa. A metodologia adotada é a do estudo de caso incluindo as inserções feitas de 19 de maio de 2009 a 28 de janeiro de 2014, totalizando 529 postagens, e os relatórios fiscais anuais a partir de 1999, com ênfase no documento de 2013. As postagens são analisadas e categorizadas de modo a permitir a identificação do segmento do negócio Disney ao qual cada uma se refere. Com isso, o intuito é verificar as principais metas da empresa na rede social Facebook.
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Nos dias de hoje, podemos constatar o crescimento das formas de linguagem mediadas pelas tecnologias da informação e comunicação. É em torno dessa constatação e nesse contexto que esta dissertação se insere. Seu tema é a caracterização do par post/comentário à luz da noção de gêneros textuais. Nosso objetivo é refletir sobre o referido, a fim de responder os seguintes questionamentos: (a) se post e comentário são dois gêneros textuais ou partes de um mesmo fenômeno de comunicação/gênero; (b) se são gêneros, como caracterizá-los e diferenciá-los; (c) não sendo o post um novo gênero textual, que especificidades podem caracterizá-lo como ferramenta e quais os aspectos que o vinculam ao gênero comentário. A fim de respondê-los, nossa opção metodológica foi por um estudo documental de cunho qualitativo. Este consistiu na coleta de publicações feitas no perfil da pesquisadora na rede social Facebook por diferentes sujeitos, no período pré e pós eleições brasileiras de 2014, especificamente no mês de outubro. Os posts e comentários selecionados referem-se exclusivamente à temática das eleições presidenciais. Entendemos que as redes sociais têm sido grandes incentivadoras à produção escrita e, consequentemente, promotoras de atividades de compreensão leitora. E, no que concerne em particular ao tema escolhido, acolheram e fomentaram intensos debates. As reflexões sobre leitura, portanto, perpassam este trabalho porque, ao pensarmos no nascimento e uso de um gênero, pensamos, também, em sua recepção, logo, nos processos leitores envolvidos. Para analisar os dados, utilizamos a proposta de Donato (2014), discutindo os quatro pilares constituintes do gênero função comunicativa, forma, conteúdo e suporte, e também pensando em três níveis: o da produção, recepção e contextualização. Como base teórico-metodológica seguimos a perspectiva da sociocognição, calcada especialmente nos estudos de Marcuschi (2005, 2008, 2010), Koch (1996, 2003) e Koch e Elias (2008, 2013), assim como fundamentos de Bakhtin (1997) sobre o caráter sócio-histórico dos gêneros. A título de conclusão, segundo nossas análises, salientamos a interdependência dos elementos do par estudado. No entanto, defendemos a delimitação do post enquanto gênero textual eminentemente digital e não apenas uma ferramenta ou parte do gênero comentário
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Communication permeates every aspect of an engineer's work-from clarifying product specifications to shaping social ties. This paper offers an overview of recommendations from literature to improve communication within and among engineering teams. We assume communication problems are often the outcome of underlying factors and that it is fruitful to study and improve these influences. Having been empirically elicited in prior research, 24 factors considered in this paper include, e.g., availability of information about product specifications, roles and responsibilities, and overview of sequence of tasks. To improve these factors in order to enable effective communication, this paper collates more than hundred recommendations from journal articles and textbooks published in the fields of engineering design, management science, sociology, and psychology. Recommendations include, for example, identify priorities through risk and bottleneck analysis, give clear descriptions and role expectations, and employ effective process modeling tools. Contributions of this paper are a list of recommendations for industry practitioners and an effort-benefit evaluation of individual recommendations. Copyright © 2002-2012 The Design Society. All rights reserved.
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Construction industry is a sector that is renowned for the slow uptake of new technologies. This is usually due to the conservative nature of this sector that relies heavily on tried and tested and successful old business practices. However, there is an eagerness in this industry to adopt Building Information Modelling (BIM) technologies to capture and record accurate information about a building project. But vast amounts of information and knowledge about the construction process is typically hidden within informal social interactions that take place in the work environment. In this paper we present a vision where smartphones and tablet devices carried by construction workers are used to capture the interaction and communication between workers in the field. Informal chats about decisions taken in the field, impromptu formation of teams, identification of key persons for certain tasks, and tracking the flow of information across the project community, are some pieces of information that could be captured by employing social sensing in the field. This information can not only be used during the construction to improve the site processes but it can also be exploited by the end user during maintenance of the building. We highlight the challenges that need to be overcome for this mobile and social sensing system to become a reality. © 2012 ACM.
On the structure of state-feedback LQG controllers for distributed systems with communication delays
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This paper presents explicit solutions for a few distributed LQG problems in which players communicate their states with delays. The resulting control structure is reminiscent of a simple management hierarchy, in which a top level input is modified by newer, more localized information as it gets passed down the chain of command. It is hoped that the controller forms arising through optimization may lend insight into the control strategies of biological and social systems with communication delays. © 2011 IEEE.
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Social movements have an important new campaigning and organizing competence in new information communication technologies. These technologies also enable the members of social movements to readily research the accuracy of information: knowledge becomes globalized and readily accessible. In relation to Big Pharma, women’s social movements and social movements of the medicated intersect, and there is now a substantial challenge to Big Pharma both within developed and developing countries from the terrain of gender and health. This paper documents those challenges and looks towards their consequences in the future both in respect of Big Pharma but also in terms of 'academic' research
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The aim of this article is to present and discuss John Dewey’s and Walter Lippmann’s views on the problem of communication in a democratic society, particularly their views on the question of a role of communication in forming social processes. First part of the paper outlines the framework of this problem and its meaning to the question of possibility of democracy. Part two is concerned with anthropological and socio-political considerations: I discuss the Deweyan and the Lippmannian understanding of individual, society, intelligence and democracy. In part three I examine in detail the problem of communication, with special attention given to the questions of the role of communication in forming social processes, the foundations and conditions of communication, the debaters, and a subject matter of a debate as well as the questions of who and what forms this debate and whether we can form it altogether.
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Communities of faith have appeared online since the inception of computer - mediated communication (CMC)and are now ubiquitous. Yet the character and legitimacy of Internet communities as ecclesial bodies is often disputed by traditional churches; and the Internet's ability to host the church as church for online Christians remains a question. This dissertation carries out a practical theological conversation between three main sources: the phenomenon of the church online; ecclesiology (especially that characteristic of Reformed communities); and communication theory. After establishing the need for this study in Chapter 1, Chapter 2 investigates the online presence of Christians and trends in their Internet use, including its history and current expressions. Chapter 3 sets out an historical overview of the Reformed Tradition, focusing on the work of John Calvin and Karl Barth, as well as more contemporary theologians. With a theological context in which to consider online churches in place, Chapter 4 introduces four theological themes prominent in both ecclesiology and CMC studies: authority; community; mediation; and embodiment. These themes constitute the primary lens through which the dissertation conducts a critical-confessional interface between communication theory and ecclesiology in the examination of CMC. Chapter 5 continues the contextualization of online churches with consideration of communication theories that impact CMC, focusing on three major communication theories: Narrative Theory; Interpretive Theory; and Speech Act Theory. Chapter 6 contains the critical conversation between ecclesiology and communication theory by correlating the aforementioned communication theories with Narrative Theology, Communities of Practice, and Theo-Drama, and applying these to the four theological themes noted above. In addition, new or anticipated developments in CMC investigated in relationship to traditional ecclesiologies and the prospect of cyber-ecclesiology. Chapter 7 offers an evaluative tool consisting of a three-step hermeneutical process that examines: 1) the history, tradition, and ecclesiology of the particular community being evaluated; 2) communication theories and the process of religious-social shaping of technology; and 3) CMC criteria for establishing the presence of a stable, interactive, and relational community. As this hermeneutical process unfolds, it holds the church at the center of the process, seeking a contextual yet faithful understanding of the church.